ST. CLOUD TECHNICAL & COMMUNITY COLLEGE 1.02CYCLONES BRAND GUIDE TABLE OF CONTENTS
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1 ST. CLOUD TECHNICAL & COMMUNITY COLLEGE 1.02CYCLONES BRAND GUIDE TABLE OF CONTENTS ST. CLOUD TECHNICAL & COMMUNITY COLLEGE CYCLONES BRAND GUIDELINES 1
2 INTRO 2 St. Cloud Technical & Community College thrives in the heart of central Minnesota. As a comprehensive community and technical college we seek to prepare students for their career or advanced degrees, but when a student decides that they want to compete in athletics and become one of the Cyclones, we know that they ve chosen something that will prepare them for life! As an NJCAA Division III institution, we cannot offer our students athletic scholarships, but what we do offer them is a truly unique experience that creates memories to last a lifetime.
3 TABLE OF CONTENTS ABOUT THIS GUIDE We re Cyclones, but we don t change direction without good reason. The Cyclones Athletics Brand Guidelines are provided to ensure that St. Cloud Technical & Community College (SCTCC), as well as the vendors assisting the college in creating and preparing communications that bear the Cyclones brand, will consistently and appropriately use the iconography of our athletics teams. QUESTIONS If you need additional guidance or recommendations, or if you need to address a situation not shown in this guide, please contact the SCTCC Athletics brand team. CONTACT marketing@sctcc.edu Brand Promise...4 Manifesto...5 Primary Logo...6 Wordmark...7 Primary Logo & Wordmark...8 Full Title & Wordmark...9 Primary Logo, Full Title & Wordmark...10 Primary Logo, Monogram & Wordmark...11 Sports Specific Signatures...12 Other Signatures...14 Clear Space...15 Primary Logo / 1-Color...16 Primary Logo / 2-Color...17 Primary Logo, Full Title & Wordmark / 1-Color...18 Primary Logo, Full Title & Wordmark / 1-Color Reverse...19 Colors Example Usage Fonts Font Families
4 Brand Promise Our extraordinary educational community stands apart, and pride in Cyclones Athletics is a big reason why. SCTCC s teams bring students, fans, faculty and athletes together to generate campus energy. For everyone involved, Cyclones Athletics set a lifetime of achievement in motion and enhance our reputation as a college of choice.
5 Manifesto
6 Primary Logo The primary logo was developed to boldly and uniquely personify the strength, energy and character of Cyclones Athletics. These examples represent acceptable uses of the primary logo. Use them well, and our opponents will know a storm is on the way. 6
7 Wordmark Sometimes you can t fit the full strength of Cyclones Athletics in one small area. The customized Cyclones wordmark can be used alone in situations where the primary logo will not work. These examples represent acceptable uses of the mascot wordmark. 7
8 Primary Logo & Wordmark Below are acceptable uses of our primary logo and wordmark combination. 8
9 Full Title & Wordmark The following examples illustrate acceptable applications of the SCTCC wordmark when paired with a secondary, clarifying title that identifies the college. 9
10 Primary Logo, Full Title & Wordmark When the forecast is for full-on Cyclones Athletics branding, look to these examples of primary logo, wordmark and a full title that identifies the college. 10
11 Primary Logo, Monogram & Wordmark These executions illustrate situations when SCTCC is an acceptable substitute for St. Cloud Technical & Community College. 11
12 Sports Specific Signatures When promoting or identifying programs in the Cyclones Athletics family, use the approved executions shown here. 12
13 Sports Specific Signatures / Cont d 13
14 Other Signatures The examples shown here represent unique, yet acceptable, signatures for special applications. The C, for example, is approved for use on the Cyclones baseball caps. The mascot wordmark with border is approved for embroidered items. If your head is spinning over a special Cyclones Athletics signature application, contact the experts at marketing@sctcc.edu. 14
15 Clear Space (In the example shown below, this is about.375.) If you get too close to a cyclone, it can do some damage. Same thing goes for our brand. Make sure it has enough room to stand out from text, photos and other icons. Our clear space minimum is approximately the height of the O in CYCLONES. At least this amount of space must surround Cyclones marks in all applications
16 Primary Logo / 1-Color For single-color executions of the primary logo, limit applications to the examples shown here. 16
17 Primary Logo / 2-Color Refer to these examples for acceptable two-color applications of the primary logo. NOTE 17 In instances where black is used in twocolor, it is our preference that black is not used in the logo, and instead, the one-color version of the logo is used.
18 Primary Logo, Full Title & Wordmark / 1-Color Limit single-color applications of the primary logo, full title and wordmark to examples shown here. 18
19 Primary Logo, Full Title & Wordmark / 1-Color Reverse Refer to these examples for acceptable applications of the primary logo with full title and wordmark in a single-color reverse. 19
20 Colors To build awareness of and enthusiasm for the Cyclones Athletics identity, colors must be used consistently. The colors of Cyclones Athletics are Pantone 3305 C, Pantone Green and Pantone Cool Gray 3. These elements are critical for materials or communications that are produced in color. 20 CMYK Coated CMYK Uncoated RGB WEB EMBROIDERY C/92 C/88 R/0 004e42 PMS 3305 PANTONE M/25 M/22 G/ Y/70 Y/66 B/66 K/68 K/34 C/93 C/84 R/0 00AB84 PMS Green PANTONE M/0 M/0 G/171 GREEN Y/63 Y/57 B/132 K/0 K/0 C/0 C/0 R/200 C8C9C7 PMS Cool Gray 3 PANTONE M/0 M/0 G/200 COOL GRAY 3 Y/0 Y/0 B/200 K/18 K/18
21 Example Usage No matter how hard we try, you can t capture the full force of Cyclones Athletics in one simple guidebook. The guidelines here, when used and applied correctly, can lead to many unique expressions of the brand. If you d like guidance, or if you have any questions about a particular usage, reach out to our brand stewards at marketing@sctcc.edu. 21
22 Fonts HEROIC Consistent font usage will enhance the recognizability of the Cyclones Athletics brand. It will also help our communications look cohesive and professional. It all assists in getting athletes, students and fans swept up in the Cyclones brand. HEROIC 22 NORWESTER NORWESTER ROBOTO ROBOTO
23 Font Families HEROIC Use Heroic for primary branding of Cyclones Athletics. It should be the font of choice for large words and any communication-driving headline. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz NORWESTER BLACK BLACK ITALIC HEAVY HEAVY ITALIC BOLD BOLD ITALIC MEDIUM MEDIUM ITALIC REGULAR REGULAR ITALIC BOOK BOOK ITALIC LIGHT LIGHT ITALIC THIN THIN ITALIC 23 Norwester is a limited-use font for secondary, clarifying subheadlines. For example, Norwester is used for St. Cloud Technical & Community College in the logotype that can accompany ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%&() REGULAR our primary logo and mascot wordmark. ROBOTO Roboto is an approved college font for St. Cloud Technical & Community College that connects athletics to the SCTCC brand. Roboto is appropriate for body copy and longer text. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*() BLACK BLACK ITALIC BOLD BOLD ITALIC MEDIUM MEDIUM ITALIC REGULAR REGULAR ITALIC LIGHT LIGHT ITALIC THIN THIN ITALIC
24 TABLE OF CONTENTS THIS BRAND IS LIKE A GUST OF WIND. HARNESS IT. DRIVE IT. GIVE IT STRENGTH.
25 25
26 26 ST. CLOUD TECHNICAL & COMMUNITY COLLEGE CYCLONES BRAND GUIDE
Thomas J. Botzman, Ph.D. President. President s Message 2. Official Color Palette 3. The Logo 4. The Icon 7. The Wordmark 10
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