1 7 5 T H A N N I V E R S A R Y G U I D E

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1 1 7 5 T H A N N I V E R S A R Y G U I D E F E B R U A R Y V.1.0

2 P R I N C I P A L S M E S S A G E A strong visual identity plays an important role in shaping the image of the university. Each time Queen s communicates with its audiences, we have an opportunity to communicate our unique character, mission and values. When a brand is easily and consistently recognizable it strengthens public awareness. The synergy created with visual consistency across faculties, departments and programs builds awareness and profile for Queen s, and as the university s visibility and profile grows, every program benefits. The impact of our brand is measured by what people know about us, how they feel about us, and how readily they recognize Queen s and identify with us as an institution that matters. By following these guidelines you are protecting one of our most valuable assets our brand image. The Board of Trustees endorsed Queen s current Visual Identity Standards in May Since then the Queen s trademarked logo has been a part of our publications and communications to global audiences. This updated guide outlines the requirements for logo use and how it can be customized for departments and units. All campus groups responsible for the production of both print and electronic communications produced by or for the university are expected to apply these standards correctly. If you have any questions about applying the visual standards, or the correct use of logos and tag lines, please consult with the Department of Marketing and Communications before moving forward. I know we all share an immense pride in this institution its past, present and its future. Our rich history reflects an overwhelming unity in our traditions and in our expression of spirit. This sense of oneness can have a powerful impact on our brand recognition through consistent application of the Queen s visual identity. Thank you for your support as we work together to strengthen the Queen s identity. Daniel Woolf Principal and Vice-Chancellor Need any additional information? Visit Queen s University Marketing web site at or call

3 T H E T H A N N I V E R S A R Y G R A P H I C The Queen s 175th graphic appears below. This is the primary application of the graphic. Need any additional information? Visit Queen s University Marketing web site at or call

4 H O R I Z O N T A L O R I E N T A T I O N V E R T I C A L O R I E N T A T I O N Need any additional information? Visit Queen s University Marketing web site at or call

5 S I Z E R E S T R I C T I O N S For printed materials, the 175th graphic must never be smaller than 1/2 across the smallest axis. For digital use, the 175th graphic must never be smaller than 45 pixels across the smallest axis. Minimum 1/2 (3p) print Minimum 1/2 (3p) Minimum 45px digital Minimum 45px Need any additional information? Visit Queen s University Marketing web site at or call

A standard proportional balance ensures that no matter the overall size or application of the graphic,

6 P R O P O R T I O N S It is essential to maintain the 175th graphic s visual integrity by maintaining consistency of graphic proportion. A standard proportional balance ensures that no matter the overall size or application of the graphic, it always appears correct and consistent. X 3X Need any additional information? Visit Queen s University Marketing web site at or call

7 T H E T H A N N I V E R S A R Y G R A P H I C W I T H T H E Q U E E N S L O G O The 175th Anniversary graphic has been designed to complement the Queen s logo and should be used in conjunction with the university logo. Please take a moment to give us your moments! To recognize Queen s 175th Anniversary in and celebrate its unique legacy, we are collecting 175-plus moments of historic significance since Queen s began in We seek a diverse range of moments involving events, people, ideas and locations. You do not have to have lived through them, but appreciate them as significant to Queen s evolution. marketing, university relations Fleming Hall, Stewart-Pollock Wing Fourth Floor 78 Fifth Field Company Lane Queen s University Kingston, Ontario Canada k7l 3n6 Tel Fax Please provide a brief description, including the time period or date. Your name and class (if applicable): If you prefer, you may your moments to qu175@queensu.ca or mail this card to 175 Moments Project University Relations (Marketing) Fleming Hall, Stewart-Pollock Wing, Room 401 Queen s University Kingston, ON k7l 3n6 queensu.ca/connect/175 Need any additional information? Visit Queen s University Marketing web site at or call

8 T H E T H A N N I V E R S A R Y G R A P H I C S T A N D A L O N E G R A P H I C We encourage you to use the 175th graphic with the Queen s logo. In the rare instances where the graphic must be used alone, merchandise, for example, the 175th graphic that includes Queen s is to be used. Need any additional information? Visit Queen s University Marketing web site at or call

E X A M P L E S marketing, university relations Fleming Hall, Stewart-Pollock Wing Fourth Floor 78 Fifth Field Company Lane Queen s University Kingston, Ontario Canada k7l 3n6 Tel 613.533.

ca business card - front First Last Title department of marketing and communications, Fleming Hall, Stewart-Pollock Wing Queen s University Kingston, Ontario, Canada k7l 3n6 Tel 613 533-2035 ext

9 E X A M P L E S marketing, university relations Fleming Hall, Stewart-Pollock Wing Fourth Floor 78 Fifth Field Company Lane Queen s University Kingston, Ontario Canada k7l 3n6 Tel Fax business card - front First Last Title department of marketing and communications, Fleming Hall, Stewart-Pollock Wing Queen s University Kingston, Ontario, Canada k7l 3n6 Tel ext Fax name@queensu.ca business card - back web banner signature letterhead Click to edit Master styles Click to edit Master styles Second level Third level Fourth level Fifth level Click to edit Master styles Click to edit Master styles Second level Third level Fourth level Fifth level PowerPoint Need any additional information? Visit Queen s University Marketing web site at or call

10 1 7 5 T H G R A P H I C C O L O U R S The colours used to reproduce the 175th graphic in print and online are listed below. PRINT DIGITAL Standard Queen s colours n Pantone n Pantone n Pantone Pantone CMYK RGB HTML 187 5C 100M 71Y 22K 157R 25G 57B 9d C 27M 100Y 0K 238R 189G 49B eebd C 68M 8Y 52K 17R 51G 93B 11335d PRINT DIGITAL Additional colours used n 50C n 30C n 0C CMYK RGB HTML 30M 50Y 30K 104R 119G 103B M 75Y 19K 154R 80G 65B 9a M 85Y 10K 222R 119G 54B de7736 F I L E S Format Resolution Colour mode Illustrator EPS N/A (scalable) Four-colour process (CMYK) Photoshop JPEG 300 ppi RGB (white background) Photoshop PNG 300 ppi RGB (transparent background) Need any additional information? Visit Queen s University Marketing web site at or call

11 T R A D E M A R K A N D L I C E N S I N G Before ordering products marked with Queen s University trademarks, such as Queen s, Queen s University, please contact Debra Easter, Trademark Licensing Program Coordinator in the Offices of the Vice-Provost and Dean of Student Affairs to ensure that the supplier is licensed to use the trademarks. This also applies to the preferred suppliers listed on the Strategic Procurement website (queensu.ca/procurement). Debra Easter easterd@queensu.ca ext Need any additional information? Visit Queen s University Marketing web site at or call

12 A L T E R N A T I V E A P P L I C A T I O N S To discuss use of the 175th graphic in applications not outlined in this guide, please contact Queen s Marketing. Kathleen Vollebregt Director, Marketing University Relations 2kv@queensu.ca Queen s University Marketing

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