Center for Sustainable Destinations

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2 CSD Mission: To protect and enhance the world s distinctive places through wisely managed tourism and enlightened destination stewardship. Core concept for achieving the mission: geotourism

3 From eco- to geo- Manage tourism so that it pays to protect the place, not destroy it. Cultural tourism Sightseeing GEOTOURISM ECOTOURISM: nature Local cuisine Heritage tourism Indigenou s tourism AGRI- TOURIS M All place-based types of tourism

4 geotourism Tourism that sustains or enhances the geographical character of a place its environment, culture, aesthetics, heritage, and the well-being of its residents.

5 Environment

6 LOCAL MUSIC

7 TRADITIONAL ARCHITECTURE

8 Heritage

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10 Tourism and sustainability GEOTOURISM: Now, celebrate the place UNSUSTAINABLE TOURISM : Overcrowding Lower quality of experience Loss of distinctiveness Erosion of culture and environment SUSTAINABLE TOURISM: First, do no harm.

11 Tourism growth goes on International Tourist Arrivals Worldwide (million) ( ) International Source: Tourist World Arrivals Tourism Organization Worldwide (WTO) (million) ( ) Multiply by Source: five for World rough Tourism estimate Organization of in-country (WTO) trips Multiply by five for rough estimate of in-country trips 458 Gulf War Millennium travel spike Tech bubble bursts 9/11 attacks SARS & Iraq War

12 ... and on. International Arrivals (million) Source: World Tourism Organization (UNWTO) * 2020* * WTO's Tourism 2020 Vision forecasts

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17 Tourism products (differentiation) Residents (pride and benefits) THE PLACE Tourists (enthusiasm) Politicians (the usual)

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21 Many small/medium businesses

22 What is geotourism? File-Geotourism.mov.ftploc

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24 18.0 $76.1 $ $67.9 $68.5 $70.3 HH INCOME $63.8 $70.0 Trips in past 3 yrs $63.2 $53.8 $53.0 $53.2 $60.0 $50.0 $40.0 HH$000 $ NUMBER OF TRIPS $ $ M ean Geo-Savvys phisticates URBAN SOPHIS- TICATES f-indul gents SELF- INDUL- GENTS ood Citi zens Sportsmen Apathetics aditi onali sts ful Thinkers $0.0

25 National Geographic: The World s Leading Media and Scientific Organization for More Than 100 Years INTERNATIONAL MAGAZINES 10 million English-language readers outside of US 28 local language editions: estimated 10.7 million readers MAGAZINES - USA 30 million readers of National Geographic in the US 9.2 million readers of Traveler, Adventure and NG Kids WEBSITE About 10 million individual visitors per month BOOKS Hundreds of titles, including guidebooks, in scores of countries TELEVISION International Channel with over 160 million households in 145 countries, 26 languages US Channel currently reaches about 63 million households MOVIES 4 IMAX films and 6 feature films in production VIDEO/DVD/HD Simulcast More than 48 million videos and DVDs sold worldwide RESEARCH AND EXPEDITIONS More than 500 expeditions currently at work across the globe

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27 Index of Destination Stewardship SIX CRITERIA Environment Cultural/social impact Aesthetics Built heritage Tourism management General outlook RATING SCALE 0-2 Catastrophic 3-4 In serious trouble 5-6 In moderate trouble 7-8 Minor difficulties 9 Authentic, unspoiled, and likely to remain so 10 Enhanced

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29 82 Norwegian Fjords 75 Scottish Highlands 74 Quebec City Old Town, Vermont, Kyoto Historic Area 71 Tuscany

30 67 Galápagos 66 Great Barrier Reef Machu Picchu 62 Fiji Hawaii 61 Mont-St.-Michel 58 Bali

31 52 Angkor 49 Venice Great Smoky Mtns 46 Costa Brava 43 Phuket (pre-tsunami) 41 Costa del Sol

32 A Geotourism Strategy Identify Sustain Develop Market geotourism assets

33 Programs for Places Geotourism Charter Geotourism MapGuides community participatory process Education programs Visitor Information and Interpretation

34 The Geotourism Charter A set of principles to promote sustainable tourism and enlightened destination stewardship.

35 Signatories to the Geotourism Charter Honduras Norway Romania Cook Islands Arizona, USA Sonora, Mexico Guatemala Rhode Island, USA Montreal, Quebec, Canada

36 Honduras First country to make geotourism its national tourism strategy. Geotourism Charter signed 22 Sustainable Oct Destinations 2004

37 Norway Geotourism Charter signed 31 Aug 2005

38 Romania Geotourism Charter signed 27 Sept. 2005

39 Cook Islands Geotourism Charter signed August 2006

40 Montreal First city: Geotourism Charter signed October 2007

41 Set up a Geotourism Stewardship Council that includes: Community organizations for... local government nature & ecotourism farm/restaurant programs beautification traditional performing arts, artisanry indigenous and minority groups urban renewal tourism and local business expertise tourism promotion other characteristics of the place

42 National Geographic Geotourism MapGuides Catalyst projects for forming geotourism alliances

43 National Geographic Geotourism Map Guides Characteristics National Geographic co-brand with local geotourism alliance or council. Local alliance must submit content for the map, within NGS guidelines; NGS makes final selection. Dual purpose: 1. Creates a marketing/educational map; 2. Serves as an awareness-raising catalyst for destination stakeholders. MONTREAL MAP GUIDE ROLLS OUT JUNE 15, 2009

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45 Geotourism Virtuous Circle Place-based tourism Community benefit Motive to protect

46 The Circle Broken Leakage; irresponsible business practices Obstacles to protection Place-based tourism Motive to protect Community benefit Benefits too selective, or not apparent

47 RESTORATIVE

48 CONSTRUCTIVE

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50 The geotourism test: Are we sustaining or enhancing our character of place?

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