A volume in the Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series DISSEMINATOR OF KNOWLEDGE

Transcription

1 Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations Mohinder Chand Dhiman Kurukshetra University, India A volume in the Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series DISSEMINATOR OF KNOWLEDGE

2 Table of Contents Preface Acknowledgment Introduction xxi xxvii xxviii Chapter 1 Empirical Evidence on Convergence of Travel and Tourism Competitiveness and Global Competitiveness Across the BRIC Countries 1 Anastasia A. Katou, University of Macedonia, Greece Eleni F. Katsouli, University of Macedonia, Greece Chapter 2 Stakeholder Engagement via Social Media in the Hospitality Sector: The Evidence from BRIC Countries 15 Maria del Mar Gälvez-Rodriguez, University of Almena, Spain Laura Saraite, University of Almeria, Spain Juana Alonso-Canadas, University of Almeria, Spain Maria del Carmen Caba-Perez, University of Almeria, Spain Chapter 3 Benchmarking Best Practices of the BRIC Nations: Study of E-Marketing in Tourism 31 Cynthia H. W. Corria, University ofsäo Paulo, Brazil Chapter 4 Cultural Connect for Tourism Development in BRIC Nations 51 Suvidha Khanna, University ofjammu, India Vinay Chauhan, University ofjammu, India Chapter 5 Exploring the Food Tourism Effectiveness of Official Websites of BRICS Nations 65 Ashish Dahiya, Central University of Haryana, India Shelley Duggal, Central University of Haryana, India

3 Chapter 6 Tourism and Hospitality Industry in BRIC Nations: An Analysis Ankush Ambardar, Kurukshetra University, India 83 Chapter 7 An Integrated Customer Relationship Model to Improve Retention in Hospitality Services 95 Suvenus Prachayakupt, Khon Kaen University, Thailand Barry O 'Mahony, University of Wollongong - Dubai, UAE James F. Sillitoe, Federation University, Australia Chapter 8 Tourism Perspectives and Potential among BRIC Nations 117 Vikrant Kaushal, Central University ofhimachal Pradesh, India Suman Sharma, Central University ofhimachal Pradesh, India Chapter 9 Gap Analysis: Comparison of Job-Related Attributes between Importance and Satisfaction 137 Chang Lee, California State University Chico, USA Chapter 10 Tourism Company's Values Profiles: The Case of a Russian Tour Operator 155 Veronika I. Kabalina, National Research University Higher School of Economics, Russia Kira V. Reshetnikova, National Research University Higher School of Economics, Russia Marina D. Predvoditeleva, National Research University Higher School of Economics, Russia Chapter 11 Destination Brand-Building of Cultural Heritage Tourism 175 Xing Huibin, Hebei University, China Azizan Marzuki, Universiti Sains Malaysia, Malaysia Stella Kostopoulou, Aristotle University of Thessaloniki, Greece Chapter 12 Tourism Destination Competitiveness of India and China: International Tourists' Perspectives 191 Sushma Rewal Chugh, Himachal Pradesh University, India Chander Mohan Parsheera, Himachal Pradesh University, India Chapter 13 Film Tourism and Desire to Travel: A Cross National Study of India and China 203 Amit Kumar, Kurukshetra University, India Trinh Phuong Dung, Ton Duc Thang University, Vietnam

4 Chapter 14 Investigating Idiosyncratic Deals in the Indian Hospitality Industry 220 Mohinder Chand Dhiman, Kurukshetra University, India Pawan S. Budhwar, Aston University, UK Anastasia A. Katou, University of Macedonia, Greece Chapter 15 Conservation and Development of Pre-Historic Geosites and Tourism: A Synergistic Approach N. N. Dogra, Kurukshetra University, India O. P. Thakur, Kurukshetra University, India Satish Kumar, Kurukshetra University, India Chapter 16 An Analysis of Development of Domestic and Inbound Tourism in Russia 252 Amit Kumar, Kurukshetra University, India Anastasia Legashova, Independent Researcher, Greece Chapter 17 Culture and Authenticity Denominations in Bengali-Themed Restaurants 265 Nilanjana Sinha, NSHM Business School, India Himadri Roy Chaudhuri, International Management Institute, India GlynAtwal, University of Bourgogne Franche-Comte, ESC Dijon-CEREN, France Sitanath Mazumdar, University of Calcutta, India Alistair Williams, Johnson and Wales University, USA Chapter 18 The Travel Trade Business in Garhwal Himalaya of India: Opportunities and Challenges 288 S. K. Gupta, HNB Garhwal University, India Prakash Chandra Rout, HNB Garhwal University, India Chapter 19 Performing "The Tourist" on Social Networking Media: An Analysis of Tourists' Travel Posts on Facebook 305 Sonia Khan, H. P. University, India Chapter 20 The Medical Tourism Industry in the BRIC Nations: An Indian Analysis 320 Ajay Kumar Dogra, Panjab University, India Pooja Dogra, Ivy Hospital, India Chapter 21 Impact and Role of Social Media in Tourism Sector 337 Ramesh Kait, Kurukshetra University, India

5 Chapter 22 An Empirical Analysis of Perceived Importance Attached to Destination Attributes of Chinese Tourists' Visiting in India 351 Mohinder Chand Dhiman, Kurukshetra University, India Sunil Kumar, Kurukshetra University, India Compilation of References 368 About the Contributors 415 Index 422