AUGMENTED REALITY: TAKING A NEW LOOK AT OLD TECHNOLOGY Michał Tomczak Senior Learning Consultant michal.tomczak@accenture.com
WHEN DID PEOPLE START TO USE AR? WHY IS AR PRIMARILY CONNECTED TO THE VISUAL SENSE? HOW BIG/SMALL COULD AR-RELATED DEVICES BECOME? DO AR-RELATED DEVICES ALWAYS HAVE TO BE MOBILE? WHAT IS THE FUTURE OF AR? TD&L INNOVATION CENTER RESEARCH ON AUGMENTED REALITY
ABOUT ACCENTURE STRATEGY CONSULTING DIGITAL TECHNOLOGY OPERATIONS
AGENDA QUICK LOOK AT THE HISTORY OF AR AR AND THE VISUAL SENSE DISRUPTIVE APPROACH TO AR
WHY WE TREAT AR AS OLD TECHNOLOGY? We have been using AR technology for decades: Military HUDs - 60s of 20th century Civil aircraft HUDs - 70s of 20th century Automobile HUDs - 90s of 20th century Military HMDs 2005 We have been dreaming about AR/VR technologies for a long time: "Ubik - the book (1969) "TRON - the book and the movie (1982) "Blue Thunder - the movie (1983) "Disclosure - the book and the movie (1994) "Matrix" - the movie (1999) "Assasins Creed" - the game (2007) "Avatar" the movie (2009)
WHY IS AR STILL SO IMMATURE, EVEN THOUGH IT S BEEN ON THE MARKET FOR SO LONG?
YOUR VIEW ON AUGMENTED REALITY 1 Find a peer around you 2 Discuss in pairs how you understand AR 3 Provide one or two examples of AR
COMMON UNDERSTADING OF AR AR IS A REALITY OVERLAID WITH A LAYER OF DIGITAL CONTENT.
MOBILE AR SOLUTION
WEARABLE TECHNOLOGY SOLUTION
NEW VIEW OF AUGMENTED REALITY to augment - to make larger, to extend in strength, increase, to add something in order to improve it. reality - something that actually exists or happens; the real situation. AR IS A REALITY ENHANCED BY TECHNOLOGIES
SIGHT IS NOT THE ONLY HUMAN SENSE! TASTE SIGHT TOUCH 5 SENSES SMELL HEARING AND THERE IS MUCH MORE TO BE AUGMENTED
3 AVAILABILITIES OF AR EXPERIENCE Users integrated with AR-enabled devices Users inside of AR-enabled object or instalation Large devices: vehicles; places; instalations ON SITE ON THE FLY ON PURPOSE Wearables; usually devices embedded or attached to our body Users motivated to temporarily immerse into AR environment Performance support devices or tools
DAY IN LIFE OF Construction worker Tourist Coach of the future BPO Team Lead
NONTRIVIAL EXAMPLES OF AR Click on the links to the right of the icons to learn more Material used for inspiration with no scientific foundations Augmentation of daily routines Audio Augmentation Kinesthetic augmentation Presence Augmentation Working Environment Augmentation Transportation augmentation Safety and Health Augmentation Smell Augmentation Motivation Augmentation Relation Augmentation + Learning Augmentation Comfort Augmentation
EXAMPLES OF AR IN THE LEARNING AND DEVELOPMENT CONTEXT Foreign Language Learning Engagement and Experimentation Performance Support AR Journeys
AUGMENTED REALITY IN YOUR CONTEXT 1 Find a Partner 2 Tell your peer about one of the learning or performance support challenges you face in your organization 3 Ask your peer to fantasize about responding to your challenge using all discussed facets of AR
RESOURCES https://pl.pinterest.com/accentureinnov/future-of-augmented-reality/ FURTHER CONTACTS To discuss the AR topic with our experts in the US you may reach out to: Brent Blum (brent.r.blum@accenture.com) or David Arendash (david.j.arendash@accenture.com) In Europe the following colleagues look forward to helping you: Daniel Kade (daniel.kade@accenture.com) Munich, Germany Florian Hubrecht (florian.hubrecht@accenture.com) Paris, France Henk-Jan Schuurman (henk-jan.schuurman@accenture.com) Amsterdam, NL
QUESTIONS?
NONTRIVIAL EXAMPLE OF AR S F P Augmentation of Daily Routines
NONTRIVIAL EXAMPLE OF AR S F P Working Environment Augmentation
NONTRIVIAL EXAMPLE OF AR S F P Motivation Augmentation
NONTRIVIAL EXAMPLE OF AR S F P Real-time Translator
NONTRIVIAL EXAMPLE OF AR S F P Transportation Augmentation
NONTRIVIAL EXAMPLE OF AR S F P Relation Augmentation
NONTRIVIAL EXAMPLE OF AR S F P Kinesthetic Augmentation
NONTRIVIAL EXAMPLE OF AR S F P Health and Safety Augmentation
NONTRIVIAL EXAMPLE OF AR S F P Learning Augmentation
NONTRIVIAL EXAMPLE OF AR S F P Presence Augmentation
NONTRIVIAL EXAMPLE OF AR S F P Smell Augmentation
NONTRIVIAL EXAMPLE OF AR S F P Comfort Augmentation