RHS Registered trademark guidelines
2 1 Introduction Welcome to the s guidelines for the RHS registered trademark. The RHS mark has been developed to be easy to use. The rules around its application have been made as flexible as possible, focusing on enabling our partners to prominently display the mark on their products and marketing material. In addition to the terms of use set out in these guidelines, use of the trade marks shall be subject to the RHS Terms and Conditions available at rhs.org.uk/plantsforpollinators. *Front cover photo: Hoverfly on Verbena bonariensis: RHS / Paul Debois
3 2 The RHS mark Colour Mono 1 2 1 The RHS mark should appear in one of these two basic states, both are full colour. These colour versions are the preferred versions to use. The version used should be chosen in accordance to how it stands out on your packaging and marketing material. In some cases it won t be possible to use a colour version. Where this is the case use the mono version. This mono version should not be used online. *All versions of the mark can be downloaded from the RHS website: rhs.org.uk/plantsforpollinators
4 2.1 Reproduction - on a coloured background (or image) Colour Mono 1 2 1 When applying to a coloured background, heavy tint or image use the logos in the <Coloured background> folder, when downloaded from the website. A mono version is also available. This mono version should not be used online. *The R symbol in these marks are reversed-out
5 3 Clear space The minimum clear space for the RHS Plants for Pollinators mark is half a bee width. Old Logo Any accompanying text should sit outside the minimum clear space of the logo. This space is also the minimum distance that the logo can be from the edge or trim of any application. The indicated clearance is a minimum guide only, and may be increased. At A4 the min. logo width = 22.5mm At A4 the min. half bee width = 6.5mm
6 4 Position, size & hyperlinking Below is a set of minimum sizes and clear spacing for the RHS mark. When using the mark it is important to ensure the text remains legible. Print: Online: Online the mark must always be in colour and hyperlinked to the RHS website: rhs.org.uk/plantsforpollinators A4 and above width 22.5mm clear space 6.5mm A5 and below width 17.5mm clear space 4.5mm Only yellow or mono can have a min width less than A5 width 55px clear space 15px width 55px clear space 15px width 12.5mm clear space 3.3mm width 12.5mm clear space 3.3mm Text ONLY: When the space for a mark is less than 12.5mm wide in print and 55px wide on online, DO NOT display the mark, ONLY refer to in text. See page 8 for correct text to use.
RHS PLANTS FOR 7 5 Don t alter the mark in any way You cannot... INSEC T S (i) recolour (ii) change the wording... (iii) stretch horizontally (iv) or vertically (v) skew (vi) angle (vii) tint or alter the opacity... (viii) add effects... (ix) have a box around it... (x) use whiteout over an image. If in any doubt... Any deviation from the supplied artwork is not permitted. Always use supplied artwork, NEVER attempt to recreate the mark.
8 6 Naming conventions RHS mark in text RHS must always be clearly identified in copy. When mentioned in text, RHS must always be employed in full. When accompanying the logo with text, or when the available space is less than 12.55mm (print) and 55px (online) so that a mark cannot be used, use the following description: RHS. The RHS mark is only given to plants that support pollinating insects. Find out more at rhs.org.uk/plantsforpollinators
9 6 Application The mark has been designed as a simple badge that is easy to apply to any product/format. Please be sensible when using the mark, always choose the colour that provides the best standout, and position it where you d expect to see it. If the mark can t be seen clearly, or it s interfering with other design elements, use one of the alternative design solutions. RHS registered trademark RHS. The RHS mark is only given to plants that support pollinating insects in gardens. Bees, butterflies, moths, hoverflies and many others visit flowers to feed on nectar and pollen; while doing so they transfer pollen and increase seed set and fruit development. Find out more at rhs.org.uk/plants RHS. The RHS mark is only given to plants that support pollinating insects. Find out more at rhs.org.uk/ plantsforpollinators
10 7 Further information If you need any help in using these guidelines, or have any questions about applying the RHS mark, please contact brand@rhs.org.uk