Solar Photovoltaic (PV) Backsheet in Asia-Pacific - Market Size, Average Price, Competitive Landscape and Key Country Analysis to 2020

Transcription

1 Solar Photovoltaic (PV) Backsheet in Asia-Pacific - Market Size, Average Price, Competitive Landscape and Key Country Analysis Reference Code: GDAE1067MAR Publication Date: October 2012 Global Solar PV Backsheet Market Will Continue its Growth Momentum The global solar Photovoltaic (PV) backsheet installed capacity increased from XX Megawatts (MW) in 2006 to XX MW in 2011 at a Compound Annual Growth Rate (CAGR) of XX%. Europe is the largest solar PV backsheet market in the world, accounting for XX% of the global backsheet installed capacity. The global PV backsheet market is being driven by the increased financial incentives being offered to the solar PV industry by the federal and state governments. Reduced production costs, together with technological advances and government policies, have contributed substantially to the expansion of the sector. The Research and Development (R&D) initiatives that are being taken up by various research institutes have also resulted in the expansion of installed capacity. Global solar PV backsheet installed capacity is expected to increase from XX MW in 2011 to XX MW by the end of 2020, at a CAGR of XX%. Global Backsheet Market Revenues to Reach to an Estimated $XX Billion by 2020 The global backsheet market is growing at a fast pace, supported by corresponding strong growth in the solar PV industry in countries such as Germany, Italy, China and the US. Global solar PV backsheet market revenues increased from an estimated $XXm in 2008 to reach $XX billion in 2011, registering a CAGR of XX%. The high market growth for PV backsheets can be attributed largely to growth in the Asia- Pacific market. The impact of the ongoing Euro zone crisis on the European solar PV market is expected to cause global solar backsheet revenues to fall in However, the global market is expected to recover from 2012 onward, due to solar power growth plans in a number of Asia-Pacific countries. With countries such as India, China, the Republic of Korea, Canada, the Czech Republic, Portugal, Greece and Bulgaria increasing their presence in the PV market, it is expected that the solar backsheet market will recover and generate estimated annual revenues of $XX billion in Solar PV Backsheet Market, Global, Market Revenues ($m), Revenues ($m) Source: GlobalData, primary research with backsheet manufacturers Krempel: Global Leader in Backsheet Manufacturing The German company KREMPEL is currently the global leader in the area of backsheet manufacturing. The company manufactured between XX and XX million mxx of backsheets in 2011 and supplies its products to major module manufacturers. KREMPEL is followed by TOYO Aluminium, Madico, Isovoltaic, Coveme and Jolywood. Asia-Pacific will be Key to Future Development of the PV Backsheet Market The Asian solar PV market is heating up with focus shifting away from the US and Europe due to weak supply and lack of financing caused by the economic crisis. The Asia-Pacific solar PV backsheet market is dominated by Japan, South Korea, Taiwan and China, and its installed capacity increased from XX MW in 2006 to XX MW in 2011 at a CAGR of XX%. It is expected to grow during the forecast period owing to highly supportive government policies in key and emerging markets in the region, which include India, China and Japan. Installed capacity is expected to reach XX MW by 2020 at a CAGR of XX% from Page 1

2 1 Table of contents 1 Table of contents List of Tables List of Figures Introduction Solar PV Backsheet Technology Structure of Crystalline PV Module Report Guidance Solar PV Backsheet Market, Global Solar PV Power Market, Global, Overview Solar PV Market, Global, Installed Capacity, Solar PV Backsheet Market, Global, Installed Capacity, Solar PV Backsheet Market, Global, Manufacturing Trends Solar PV Backsheet Market, Global, Price Analysis Solar PV Backsheet Market, Global, Market Revenues, Solar PV Backsheet Market, Global, Revenue Split by Region, Solar PV Backsheet Market, Global, Lead Time Analysis, Solar PV Backsheet Market, Global, Product Analysis, Solar PV Backsheet Market, Global, Market Trends Backsheet Companies are Moving away from Tedlar as New Materials Gain Market Acceptance Introduction of New Products with EVA Improves Module Performance Backsheet Companies Moving Production Facilities Nearer to Module Manufacturers to Overcome Logistic-related Issues and Improve Business Opportunities Reduction in Module Prices Puts Price Pressures on Backsheet Manufacturers Solar PV Backsheet Market, Global, Comparative Analysis Solar PV Backsheet Market, Asia-Pacific Solar PV Power Market, Asia-Pacific, Overview Solar PV Market, Asia-Pacific, Installed Capacity, Solar PV Backsheet Market, Asia-Pacific, Installed Capacity, Solar PV Backsheet Market, Asia-Pacific, Price Analysis Solar PV Backsheet Market, Asia-Pacific, Market Revenues, Solar PV Backsheet Market, Australia Solar PV Power Market, Australia, Overview Solar PV Market, Australia, Installed Capacity, Solar PV Backsheet Market, Australia, Installed Capacity, Solar PV Backsheet Market, Australia, Price Analysis Solar PV Backsheet Market, Australia, Market Revenues, Solar PV Backsheet Market, China Solar PV Power Market, China, Overview Solar PV Market, China, Installed Capacity, Solar PV Backsheet Market, China, Installed Capacity, Solar PV Backsheet Market, China, Price Analysis Solar PV Backsheet Market, China, Market Revenues, Solar PV Backsheet Market, China, Demand Based on Domestic Module Production Capacity, Solar PV Backsheet Market, Taiwan Solar PV Power Market, Taiwan, Overview Solar PV Market, Taiwan, Installed Capacity, Solar PV Backsheet Market, Taiwan, Installed Capacity, Solar PV Backsheet Market, Taiwan, Price Analysis Solar PV Backsheet Market, Taiwan, Market Revenues, Solar PV Backsheet Market, Taiwan, Demand Based on Domestic Module Production Capacity, Solar PV Backsheet Market, India Solar PV Power Market, India, Overview Solar PV Market, India, Installed Capacity, Solar PV Backsheet Market, India, Installed Capacity, Solar PV Backsheet Market, India, Price Analysis Solar PV Backsheet Market, India, Market Revenues, $m, Page 3

3 8.6 Solar PV Backsheet Market, India, Demand Based on Domestic Module Production Capacity, Solar PV Backsheet Market, South Korea Solar PV Power Market, South Korea, Overview Solar PV Market, South Korea, Installed Capacity, Solar PV Backsheet Market, South Korea, Installed Capacity, Solar PV Backsheet Market, South Korea, Price Analysis Solar PV Backsheet Market, South Korea, Market Revenues, Solar PV Backsheet Market, South Korea, Demand Based on Domestic Module Production Capacity, Solar PV Backsheet Market, Japan Solar PV Power Market, Japan, Overview Solar PV Market, Japan, Installed Capacity, Solar PV Backsheet Market, Japan, Installed Capacity, Solar PV Backsheet Market, Japan, Price Analysis Solar PV Backsheet Market, Japan, Market Revenues, $m, Solar PV Backsheet Market, Japan, Demand Based on Domestic Module Production Capacity, Appendix Abbreviations Bibliography Methodology Coverage Secondary Research Primary Research Contact Us Disclaimer Page 4

4 1.1 List of Tables Table 1: Solar PV Market, Global, Installed Capacity (MW), Table 2: Solar PV Backsheet Market, Global, Installed Capacity (MW and Million Square Meters), Table 3: Solar PV Backsheet Market, Global, Average Price ($/m 2 ), Table 4: Solar PV Backsheet Market, Global, Market Revenues ($m), Table 5: Solar PV Backsheet Market, Global, Market Revenue Split by Region (%), Table 6: Solar PV Backsheet Market, Global, Lead Time Scenario (Weeks), 2012 and Table 7: Solar PV Backsheet Market, Global, Split by Product Type (%), Table 8: Solar PV Backsheet Market, Global, Product Release by Year (Units), Table 9: Solar PV Backsheet Market, Global, Product Release by Year (Units), Table 10: Solar PV Backsheet Market, Global, Product Release by Company (Units), Table 11: Solar PV Backsheet Market, Global, Product Thickness Range by Company (µm), Table 12: Solar PV Backsheet Market, Global, Comparative Analysis, Product Analysis Table 13: Solar PV Market, Asia-Pacific, Installed Capacity (MW), Table 14: Solar PV Backsheet Market, Asia-Pacific, Installed Capacity (MW and Million Square Meters), Table 15: Solar PV Backsheet Market Asia-Pacific, Average Price ($/m 2 ), Table 16: Solar PV Backsheet Market, Asia-Pacific, Market Revenues ($m), Table 17: Solar PV Market, Australia, Installed Capacity (MW), Table 18: Solar PV Backsheet Market, Australia, Installed Capacity (MW and Million Square Meters), Table 19: Solar PV Backsheet Market, Australia, Average Price ($/m 2 ), Table 20: Solar PV Backsheet Market, Australia, Market Revenues ($m), Table 21: Solar PV Market, China, Installed Capacity (MW), Table 22: Solar PV Backsheet Market, China, Installed Capacity (MW and Million Square Meters), Table 23: Solar PV Backsheet Market, China, Average Price, ($/m 2 ), Table 24: Solar PV Backsheet Market, China, Market Revenues ($m), Table 25: Solar PV Backsheet Market, China, Demand Based on Domestic Module Production Capacity of Top 14 Companies(MW), Table 26: Solar PV Backsheet Market, China, Demand Based on Domestic Module Production Capacity of Rest of the Companies(MW), Table 27: Solar PV Backsheet Market, China, Demand Based on Domestic Module Production Capacity of Top 14 Companies (Million Square Meters), Table 28: Solar PV Backsheet Market, China, Demand Based on Domestic Module Production Capacity of Rest of the Companies (Million Square Meters), Table 29: Solar PV Market, Taiwan, Installed Capacity (MW), Table 30: Solar PV Backsheet Market, Taiwan, Installed Capacity (MW and Million Square Meters), Table 31: Solar PV Backsheet Market, Taiwan, Average Price ($/m 2 ), Table 32: Solar PV Backsheet Market, Taiwan, Market Revenues ($m), Table 33: Solar PV Backsheet Market, Taiwan, Demand Based on Domestic Module Production Capacity (MW), Table 34: Solar PV Backsheet Market, Taiwan, Demand Based on Domestic Module Production Capacity (Million Square Meters), Table 35: Solar PV Market, India, Installed Capacity (MW), Table 36: Solar PV Backsheet Market, India, Installed Capacity (MW and Million Square Meters), Table 37: Solar PV Backsheet Market, India, Average Price, ($/m 2 ) Table 38: Solar PV Backsheet Market, India, Market Revenues ($m), Table 39: Solar PV Backsheet Market, India, Demand Based on Domestic Module Production Capacity (MW), Table 40: Solar PV Backsheet Market, India, Demand Based on Domestic Module Production Capacity (Million Square Meters), Table 41: Solar PV Market, South Korea, Installed Capacity (MW), Table 42: Solar PV Backsheet Market, South Korea, Installed Capacity (MW and Million Square Meters), Table 43: Solar PV Backsheet Market, South Korea, Average Price ($/m 2 ), Table 44: Solar PV Backsheet Market, South Korea, Market Revenues ($m), Table 45: Solar PV Backsheet Market, South Korea, Demand Based on Domestic Module Production Capacity (MW), Page 5

5 Table 46: Solar PV Backsheet Market, South Korea, Demand Based on Domestic Module Production Capacity (Million Square Meters), Table 47: Solar PV Market, Japan, Installed Capacity (MW), Table 48: Solar PV Backsheet Market, Japan, Installed Capacity (MW and Million Square Meters), Table 49: Solar PV Backsheet Market, Japan, Average Price ($/m 2 ), Table 50: Solar PV Backsheet Market, Japan, Market Revenues ($m), Table 51: Solar PV Backsheet Market, Japan, Demand Based on Domestic Module Production Capacity (MW), Table 52: Solar PV Backsheet Market, Japan, Demand Based on Domestic Module Production Capacity (Million Square Meters), Table 53: Abbreviations List of Figures Figure 1: Solar PV Market, Structure of Crystalline PV Module... 8 Figure 2: Solar PV Market, Major Manufacturers PV Backsheets... 9 Figure 3: Solar PV Market, Global, Installed Capacity (MW), Figure 4: Solar PV Backsheet Market, Global, Installed Capacity (MW), Figure 5: Solar PV Backsheet Market, Global, Installed Capacity (Million Square Meters), Figure 6: Solar PV Backsheet Market, Global, Manufacturing Trends, Figure 7: Solar PV Backsheet Market, Global, Manufacturing Trends, Production Capacity More than 14 Million Square Meters, Figure 8: Solar PV Backsheet Market, Global, Manufacturing Trends, Production Capacity Less than 14 Million Square Meters, Figure 9: Solar PV Backsheet Market, Global, Manufacturing Trends, Production More than 12 Million Square Meters, Figure 10: Solar PV Backsheet Market, Global, Manufacturing Trends, Production Less than 12 Million Square Meters, Figure 11: Solar PV Backsheet Market, Global, Average Price ($/m 2 ), Figure 12: Solar PV Backsheet Market, Global, Market Revenues ($m), Figure 13: Solar PV Backsheet Market, Global, Market Revenue Split by Region (%), Figure 14: Solar PV Backsheet Market, Global, Lead Time Scenario (Weeks), Figure 15: Solar PV Backsheet Market, Global, Lead Time Scenario (Weeks), Figure 16: Solar PV Backsheet Market, Global, Split by Product Type (%), Figure 17: Solar PV Backsheet Market, Global, Product Release by Year (Units), Figure 18: Solar PV Backsheet Market, Global, Product Release by Company (Units), Figure 19: Solar PV Backsheet Market, Global, Product Thickness Range by Company (µm), Figure 20: Solar PV Backsheet Market, Global, Comparative Analysis, Overall Ranking Figure 21: Solar PV Backsheet Market, Global, Comparative Analysis, Production Capacity (Million Square Meters), Figure 22: Solar PV Backsheet Market, Global, Comparative Analysis, Production (Million Square Meters), Figure 23: Solar PV Backsheet Market, Global, Comparative Analysis, Production Locations Figure 24: Solar PV Market, Asia-Pacific, Installed Capacity (MW), Figure 25: Solar PV Backsheet Market, Asia-Pacific, Installed Capacity (MW), Figure 26: Solar PV Backsheet Market, Asia-Pacific, Installed Capacity (Million Square Meters), Figure 27: Solar PV Backsheet Market, Asia-Pacific, Average Price ($/m 2 ), Figure 28: Solar PV Backsheet Market, Asia-Pacific, Market Revenues, ($m), Figure 29: Solar PV Market, Australia, Installed Capacity (MW), Figure 30: Solar PV Backsheet Market, Australia, Installed Capacity (MW), Figure 31: Solar PV Backsheet Market, Australia, Installed Capacity (Million Square Meters), Figure 32: Solar PV Backsheet Market, Australia, Average Price ($/m 2 ), Figure 33: Solar PV Backsheet Market, Australia, Market Revenues ($m), Figure 34: Solar PV Market, China, Installed Capacity (MW), Figure 35: Solar PV Backsheet Market, China, Installed Capacity (MW), Figure 36: Solar PV Backsheet Market, China, Installed Capacity (Million Square Meters), Figure 37: Solar PV Backsheet Market, China, Average Price ($/m 2 ), Figure 38: Solar PV Backsheet Market, China, Market Revenues ($m), Figure 39: Solar PV Backsheet Market, China, Demand Based on Domestic Module Production Capacity of Top 14 Companies(MW), Page 6

6 Figure 40: Solar PV Backsheet Market, China, Demand Based on Domestic Module Production Capacity of Rest of the Companies(MW), Figure 41: Solar PV Backsheet Market, China, Demand Based on Domestic Module Production Capacity of Top 14 Companies (Million Square Meters), Figure 42: Solar PV Backsheet Market, China, Demand Based on Domestic Module Production Capacity of Rest of the Companies (Million Square Meters), Figure 43: Solar PV Market, Taiwan, Installed Capacity (MW), Figure 44: Solar PV Backsheet Market, Taiwan, Installed Capacity (MW), Figure 45: Solar PV Backsheet Market, Taiwan, Installed Capacity (Million Square Meters), Figure 46: Solar PV Backsheet Market, Taiwan, Average Price ($/m 2 ), Figure 47: Solar PV Backsheet Market, Taiwan, Market Revenues ($m), Figure 48: Solar PV Backsheet Market, Taiwan, Demand Based on Domestic Module Production Capacity (MW), Figure 49: Solar PV Backsheet Market, Taiwan, Demand Based on Domestic Module Production Capacity (Million Square Meters), Figure 50: Solar PV Market, India, Installed Capacity (MW), Figure 51: Solar PV Backsheet Market, India, Installed Capacity (MW), Figure 52: Solar PV Backsheet Market, India, Installed Capacity (Million Square Meters), Figure 53: Solar PV Backsheet Market, India, Average Price ($/m 2 ), Figure 54: Solar PV Backsheet Market, India, Market Revenues ($m), Figure 55: Solar PV Backsheet Market, India, Demand Based on Domestic Module Production Capacity (MW), Figure 56: Solar PV Backsheet Market, India, Demand Based on Domestic Module Production Capacity (Million Square Meters), Figure 57: Solar PV Market, South Korea, Installed Capacity (MW), Figure 58: Solar PV Backsheet Market, South Korea, Installed Capacity (MW), Figure 59: Solar PV Backsheet Market, South Korea, Installed Capacity (Million Square Meters), Figure 60: Solar PV Backsheet Market, South Korea, Average Price ($/m 2 ), Figure 61: Solar PV Backsheet Market, South Korea, Market Revenues ($m), Figure 62: Solar PV Backsheet Market, South Korea, Demand Based on Domestic Module Production Capacity (MW), Figure 63: Solar PV Backsheet Market, South Korea, Demand Based on Domestic Module Production Capacity (Million Square Meters), Figure 64: Solar PV Market, Japan, Installed Capacity (MW), Figure 65: Solar PV Backsheet Market, Japan, Installed Capacity (MW), Figure 66: Solar PV Backsheet Market, Japan, Installed Capacity (Million Square Meters), Figure 67: Solar PV Backsheet Market, Japan, Average Price ($/m 2 ), Figure 68: Solar PV Backsheet Market, Japan, Market Revenues ($m), Figure 69: Solar PV Backsheet Market, Japan, Demand Based on Domestic Module Production Capacity (MW), Figure 70: Solar PV Backsheet Market, Japan, Demand Based on Domestic Module Production Capacity (Million Square Meters), Page 7

7 2 Introduction 2.1 Solar PV Backsheet Technology Structure of Crystalline PV Module Glass Layer The outer layer of the module is made of glass. It protects the Photovoltaic (PV) cells and electronics and allows light to pass through and be converted into solar power. Earlier solar modules also used glass backing, since replaced by a lighter solar backsheet that is easier to install and provides better insulation and reflectance Ethylene Vinyl Acetate Layer Ethylene Vinyl Acetate (EVA), a thermoplastic layer, encapsulates the PV cells Photovoltaic Cells PV cells convert light into solar power through the PV effect Bus Ribbons Bus ribbons carry the power generated by the solar cells Expanded Polyethylene Insulation Expanded Polyethylene (EPE) insulation is a laminate used as an electrical insulator and physical spacer inside a PV module PV Backsheet The PV backsheet is a PV laminate used as the final layer of the PV module to protect it from ultraviolet radiation, severe weather conditions and excess moisture. It also acts as an electrical insulator. It has a different composition according to whether it is being used for a crystalline module, thin-film module or solar power concentrator. The following figure depicts the structure of a crystalline solar PV module. Figure 1: Solar PV Market, Structure of Crystalline PV Module Source: GlobalData, based on information from Dunmore (2012) Page 8

8 2.2 Report Guidance This report analyzes the global solar PV backsheet market scenario and also provides specific information relating to the market in Europe. Information is provided relating to four major solar PV backsheet markets in the region: Germany, Italy, France and Spain. The report discusses market size and industry trends in the solar PV backsheet market. The introductory section of this report, chapter two, discusses the structure of the solar PV crystalline module and provides a brief overview of the types of solar PV backsheet manufactured by major global firms. Chapter three covers the global solar PV backsheet market, providing information relating to installed capacity, manufacturing trends, price analysis, market revenues, lead time analysis, product analysis, market trends and comparative analysis of major manufacturers. Chapter four covers the solar PV backsheet market scenario for Asia-Pacific. Detailed information is provided relating to installed capacity, price analysis and market revenues for the market during Chapter five covers the solar PV backsheet market scenario in Australia. The chapter provides detailed information relating to installed capacity, price analysis and market revenues. Chapter six covers the solar PV backsheet market scenario for China. The chapter provides detailed information relating to installed capacity, price analysis and market revenues and backsheet demand based on domestic module production capacity. Chapter seven covers the solar PV backsheet market scenario for Taiwan. The chapter provides detailed information relating to installed capacity, price analysis, market revenues and backsheet demand based on domestic module production capacity. Chapter eight covers the solar PV backsheet market scenario for India. The chapter provides detailed information relating to installed capacity, price analysis and market revenues and backsheet demand based on domestic module production capacity. Chapter nine covers the solar PV backsheet market scenario for South Korea. The chapter provides detailed information relating to installed capacity, price analysis and market revenues and backsheet demand based on domestic module production capacity. Chapter ten covers the solar PV backsheet market scenario for Japan. The chapter provides detailed information relating to installed capacity, price analysis and market revenues and backsheet demand based on domestic module production capacity. Page 10

9 3.2 Solar PV Market, Global, Installed Capacity, In 2006, global solar PV installed capacity was only XX Megawatts (MW). Following its commercial success as a viable alternative energy source, global installed capacity increased to XX MW in 2011 at a Compound Annual Growth Rate (CAGR) of XX%. It is expected to further increase to XX MW in 2012 and reach XX MW in 2020 at a CAGR of XX%. Figure 3: Solar PV Market, Global, Installed Capacity (MW), Capacity (MW) Growth Rate (%) Capacity A dditions Cumulative Capacity Y -o-y Grow th Source: GlobalData, Alternative Energy etrack, (accessed May 22, 2012) Page 12

10 Table 1: Solar PV Market, Global, Installed Capacity (MW), Year Annual Installed Capacity (MW) Cumulative Installed Capacity (MW) Y-o-Y Growth CAGR CAGR Source: GlobalData, Alternative Energy etrack, (accessed May 22, 2012) Page 13

11 3.7 Solar PV Backsheet Market, Global, Revenue Split by Region, 2011 Europe accounts for the majority of the global backsheet market with a share of XX% in 2011, in which central and eastern European countries are emerging PV markets in the region. Asia-Pacific is the second largest with a share of XX% of global revenues. China, India, Taiwan, Japan and South Korea are the emerging hotspots in Asia and hold great potential for future market development. North America accounts for XX% of revenues, and Canada is the emerging PV hotspot in the region. The following figure represents revenue split by region for solar PV backsheets in Figure 13: Solar PV Backsheet Market, Global, Market Revenue Split by Region (%), 2011 North America RoW Asia-Pacific Europe Source: GlobalData, primary research with backsheet manufacturers Table 5: Solar PV Backsheet Market, Global, Market Revenue Split by Region (%), 2011 Regions Revenues ($m) Percentage (%) Europe Asia-Pacific North America RoW Source: GlobalData, primary research with backsheet manufacturers Page 22

12 11 Appendix 11.1 Abbreviations Table 53: Abbreviations BOE Bureau of Energy CAGR Compound Annual Growth Rate ECTFE Ethylene Chlorotrifluoroethylene EPE Expanded Polyethylene ETFE Ethylene-Terafluoroethylene-coplymer EVA Ethylene Vinyl Acetate FIT Feed-In Tariff FPE Fluorinated Polyester KOREC Korea Electricity Commission KPE Kynar/PET/EVA KPK Kynar-Polyester-Kynar MHB Micel High-Bonding MW Megawatt NDRC National Development and Reform Commission NSM National Solar Mission PET Polyethylene Terephthalate PPE PET/PET/EVA PV Photovoltaic RPS Renewable Portfolio Standards SIPS Special Capital Incentive Package Scheme THV Tetrafluoroethylene, Hexafluoropropylene and Vinylidene Fluoride TPE Tedlar/PET/EVA TPT Tedlar-Polyester-Tedlar USDA US Department of Agriculture Source: GlobalData 11.2 Bibliography Barber DA (2012). Japan s Post-Fukushima Solar Solution. EnergyTrend. Available from: Beetz B and Gifford J (2012). Japan: New PV FITS to prompt 3.2 GW installation growth. PV Magazine. Available from: [Accessed on July, 2012]. Bureau of Energy (2012). Taiwan's "Million Solar Rooftop PVs" starts and mainly targets at 100MW for PVs in this year. Ministry of Economic Affairs. Available from: [Accessed on June, 2012]. Average Price, Competitive Landscape and Key Country Analysis Page 98

13 Parkinson G (2012). Solar demand back through the rooftop, The Wall Street Journal, May 11, Available from: [Accessed on June, 2012]. REEEP (2012). Policy DB Details: South Korea (2012). Available from: Richard D (2011). The right chemistry. Available from: Photon International. Published: August 2011 Voegele E (2011). ShinHa to market BioSolar's biobased backsheet product. Biomass Magazine. Available from: [Accessed on May, 2012] Methodology GlobalData dedicated research and analysis teams consists of experienced professionals with a pedigree in marketing, market research, consulting background in the energy industry and advanced statistical expertise. GlobalData adheres to the codes of practice of the Market Research Society ( and the Strategic and Competitive Intelligence Professionals ( All GlobalData databases are continuously updated and revised. The following research methodology is followed for all databases and reports Coverage The objective of updating GlobalData coverage is to ensure that it represents the most up to date vision of the industry possible. Changes the industry taxonomy are built on the basis of extensive research of company, association and competitor sources. Company coverage is based on three key factors: market capitalization, revenues and media attention/innovation/ market potential. An exhaustive search of 56 member exchanges is conducted and companies are prioritized on the basis of their market capitalization. The estimated revenues of all major companies, including private and governmental, are gathered and used to prioritize coverage. Companies which are making the news, or which are of particular interest due to their innovative approach are prioritized. GlobalData aims to cover all major news events and deals in the alternative energy industry, updated on a daily basis. The coverage is further streamlined and strengthened with additional inputs from GlobalData Expert Panel (see below). Average Price, Competitive Landscape and Key Country Analysis Page 99

14 Secondary Research The research process begins with exhaustive secondary research on internal and external sources being carried out to source qualitative and quantitative information relating to each market. The secondary research sources that are typically referred to include, but are not limited to: Company websites, annual reports, financial reports, broker reports, investor presentations and US Securities and Exchanges Commission (SEC) filings Industry trade journals and other literature Internal and external proprietary databases National government documents, statistical databases and market reports News articles, press releases and web-casts specific to the companies operating in the market Primary Research GlobalData conducts extensive primary interviews with industry participants and commentators in order to validate its data and analysis. A typical research interview fulfills the following functions: It provides first-hand information on the market size, market trends, growth trends, competitive landscape, and key country analysis. Helps in validating and strengthening the secondary research findings Further develops the analysis team s expertise and market understanding Primary research involves interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to: Industry participants: CEOs, VPs, business development managers, market intelligence managers and national sales managers. Outside experts: Investment bankers, valuation experts, research analysts and key opinion leaders specializing in the alternative energy industry Disclaimer All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, GlobalData. Average Price, Competitive Landscape and Key Country Analysis Page 100