Objectives. Week wise buzz of IPL 2017
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- Brittany Alexander
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1 IPL 2017
2 Objectives Week wise buzz of IPL 2017 To understand the categories that generated maximum buzz during IPL 2017 Event unfolding Top Teams Top Players Top Team Hashtags IPL and Mood of the Nation Maxus Kaleidoscope Advertisers leaderboard
3 Methodology The analysis has been done by Maxus Mesh - our marketing command center and dialogue engine that reads environmental signals in real-time. Also, part of the analysis comes from Maxus proprietary tool Maxus Kaleidoscope which enables location based Mood planning of audiences in India basis social media conversations. It uses near real-time posts from Twitter & Instagram to bucket across 8 broad moods. The moods are extrapolated onto a map of India from where these posts emerge thereby giving us a literal Map of the mood of a place. The social conversations measures impact of IPLT20 in India region. Detailed keyword analysis is conducted to identify social chatter around various aspects of IPLT20.
4 SOCIAL BUZZ IPL ,490,666 1,344, , ,497 1,090, , , , , , , , , , Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Final week IPL 2015 IPL2016 IPL has been most buzziest IPL year in past decade was 2X buzzier than 2016 edition.
5 1ST APRIL 2ND APRIL 3RD APRIL 4TH APRIL 5TH APRIL 6TH APRIL 7TH APRIL 8TH APRIL 9TH APRIL 10TH 11TH 12TH 13TH 14TH 15TH 16TH 17TH 18TH 19TH 20TH 21ST 22ND 23RD 24TH 25TH 26TH 27TH 28TH 29TH 30TH 1ST MAY 2ND MAY 3RD MAY 4TH MAY 5TH MAY 6TH MAY 7TH MAY 8TH MAY 9TH MAY 10TH MAY 11TH MAY 12TH MAY 13TH MAY 14TH MAY 15TH MAY 16TH MAY 17TH MAY 18TH MAY 19TH MAY 20TH MAY 21ST MAY SOCIAL BUZZ IPL ,490, IPL2017 The Final MI vs RPS 0 The final match between #MI vs RPS was most buzziest match which alone generated around 5 lac mentions
6 Social Team Leadership Board Overall KKR 1,344,508 mentions Mumbai Indians 922,847 mentions Royal Challengers 906,298 mentions Rising Pune 419,581 mentions Sunrisers Hyderabad 364,223 mentions Kings XI Punjab 321,667 mentions Gujarat lions mentions Delhi Daredevils 169,029 mentions KKR dominated the popularity through out the IPL 2017 season, ahead of winner Mumbai Indians.
7 Social Player Leadership Board - Overall M S Dhoni 522,170 mentions Gautam Gambhir 490,495 mentions Rohit Sharma 252,014 mentions Suresh Raina 180,531 mentions David Warner 143,645 mentions Yuvraj Singh 136,264 mentions Virat Kohli 136,107 mentions Steve Smith 114,185 mentions Dhoni was most popular player this IPL season, followed by Gautam Gambhir and Rohit Sharma Last year favourite Virat Kohli could manage with 7 th spot due to poor performance David Warner is the most popular (Non Indian) player to be featured in top 8 leaderboard for both 2016 and 2017 IPL edition.
8 Teams and Hashtags Rank this season Mumbai Indian #cricketmerijaan 295,053 1 Kolkata Knight Riders AmiKKR 264,063 2 Kolkata Knight Riders #duskidahaad 133,932 3 Royal Challengers Bangalore #playbold 96,589 4 Sunrisers Hyderabad #orangearmy 90,287 5 Gujarat Lions Rising Pune Supergiants Kings XI Punjab Delhi Daredevils #rangwahijungnayi #Gamemaarichhe #livepunjabiplaypunjabi #DilDilliHai 68,266 48,879 33,812 18, #CricketMeriJaan by Mumbai Indians was the most chanted Team hashtag in the tournament
9 IPL and Mood of the Nation T HE M O O D A RO U N D T H E I N D I A N P R E M I E R L EAGUE IS L A R G E LY A C T I O N O R I E N T E D.
10 Demographic of IPL Audience M EN FA R O U T S H O U T T H E W O M E N W I T H R E S P E C T TO I P L C O N V E R S AT I O N S W H I L E D E L H I A C C O U N T S F O R T H E S E C O N D M O S T N U M B E R OF T W E E T S A R O U N D T H E T O P I C, T H E I R T E A M D O E S N T F E AT U R E IN T H E M O S T S P O K E N A B O U T T E A M S. M O S T TA L K E D A B O U T T EA M S
11 Advertisers Leaderboard Vivo is most buzziest brand due to title sponsorship VivoIpl. Apart from Official sponsors this IPL, the Amazon Chonkpur Cheetah ads were the most watched ad on digital this IPL season. Vodafone had most engaging brand content story this IPL season. The cute Zoo Zoo ads and the old couple ad went viral and was the most liked and shared story this IPL season. Also, was most watched ad amongst Official sponsors to the event.
12 Thank You For further details, please contact: Rashmi Nakaskar
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