BS/IB 322 THE CULTURAL TOURIST Fondazione IES Abroad Italy: Rome

Transcription

1 BS/IB 322 THE CULTURAL TOURIST Fondazione IES Abroad Italy: Rome DESCRIPTION: Who are the cultural tourists, and what do they expect of heritage destinations and their tour operators? This course investigates cultural tourist demand, with reference to motivations, interests, social, cultural, and economic characteristics. We also will look at how heritage management meets sustainability and cultural tourism needs. Special attention will be devoted to specific aspects of cultural tourism: religious, food and wine, landscape, slow tourism, and low-cost tourism. Other topics will include the search for authenticity and cultural mediation. CREDITS: 3 CONTACT HOURS: 45 LANGUAGE OF PRESENTATION: English PREREQUISITES: None ADITIONAL COST: None METHOD OF PRESENTATION: Lectures, seminar discussion, field studies REQUIRED WORK AND FORM OF ASSESSMENT: Class participation - 10% Field study assignments - 20% Presentation - 10% Midterm exam - 25% Final exam - 35% Presentation In-class PowerPoint presentation of a specific research topic chosen with the instructor. Midterm Exam Short essays. Field Study Assignments 500-word essays and analysis on each field study. Field studies in and around Rome are an integral part of this course and are key to understanding the relevant themes. Throughout the course, students will spend a class session reviewing the weekly theme and preparing for the upcoming field study. Students will then receive guided questions that they will need to focus on during the field study and submit a 500-word essay at the start of the following session. Final Exam Short essays. LEARNING OUTCOMES: By the end of the course, students will be able to: Outline the cultural tourism market and its evolution Understand the changing economic and social role of cultural tourists Identify the key factors that influence cultural tourist tastes Recognize the distinctive motives at the roots of the various cultural tourist market segments Appreciate the specific demand in terms of cultural tourist experience expressed by different types of tourist and conceive the most appropriate tourist products to meet them, while avoiding the most common mistakes Compare success cases of tourism strategic plans

2 ATTENDANCE POLICY: Attendance is mandatory for all IES classes, including field studies. If a student misses more than one class in this course, 2 percentage points will be deducted from the final grade for every additional absence. Any exams, tests, presentations, or other work missed due to student absences can only be rescheduled in cases of documented medical or family emergencies. IES will only consider extreme emergency cases and will strictly adhere to this policy. Do plan your semester accordingly. CONTENT: WEEK CONTENT READINGS & ASSIGNMENTS 1 Introduction: what is cultural tourism? From the Grand Tour to TripAdvisor, the origins of modern heritage and cultural tourism 1. World Tourism Organization (2011), Policy and Practice for Global Tourism, the World Tourism Organization, Madrid, Spain. Ch. 1 and 2. Post modernity and contemporary trends Cultural tourism today: key concepts, theories, models Recent facts and figures Cultural heritage management and tourism management 2. Bob McKercher & Hilary Du Cros (2012), Management. New York: Routledge 2 Geography of the global cultural tourist Cultural Tourism in the global dimension: the rise and fall of tourist origins and destinations 3 Who are cultural tourists? The different tourist profiles and their cultural, social, economic and psychologic determinants Tastes and needs Capturing the changing tourist demand 4 Sustainable cultural tourism The basic requirements of sustainable cultural tourism Heritage protection and tourism Cultural heritage and tourism: collaborators or collaborators? The independent evolution of tourism and cultural heritage Case studies 5 Tangible heritage and tourism Conservation of tangible cultural heritage 1. Stephen Wearing, Deborah Stevenson and Tamara Young (2010), Tourist Cultures. Identity, Place and the Traveller, SAGE, London UK. Part II 2. Stephen Williams (2009), Tourism geography: a new synthesis, Routledge, New York. 3. John Urry (1990), The Tourist Gaze, SAGE: London, UK. 1. Chris Ryan (2003), Bob McKercher & Hilary Du Cros (2012), Cultural Tourism. The partnership between Tourism and Cultural Heritage Management. New York: Routledge. Ch. 3 and 9 2. Bob McKercher & Hilary Du Cros (2003), Testing a Cultural Tourist Typology :, The International Journal of Tourism Research; Jan/Feb 2003; 5, 1; ABI/INFORM Complete pg. 45 Management. New York: Routledge. Ch.2 Management. New York: Routledge. Ch 5.

3 The scope and cultural significance of tangible heritage assets Authenticity and commodification Visitor accessibility to tangible heritage assets Field study: Giardino dei Tarocchi di Capalbio Midterm Exam 6 Intangible heritage and its management Intangible heritage assets: recognition, protection, management and tourism issues Authenticity and cultural space Tourism and changes to intangible heritage Culturally appropriate and sustainable use of assets Management. New York: Routledge. Ch.6 Field study: The Jewish Ghetto in Rome 7 Religious tourism as cultural tourism Rooted in the ancient practice of pilgrimage, religious tourism is a growing phenomenon, with new geographies, a variety of scales, from global to international, from domestic to local, varied cultural, social and economic dimensions, and specialized professionals It is a special case of cultural tourism, with a distinctive approach to cultural tangible and intangible heritage 1. Razaq Raj and Nigel D. Morpeth (eds) (2007), Religious Tourism and Pilgrimage Festivals Management. An International Perspective. CABI, Cambridge MA. Ch. 1,2,3,6, Dallen J. Timothy and Daniel H. Olsen (eds) (2006), Tourism, Religion and Spiritual Journeys. Routledge, New York. Field study: The walk of the seven basilicas in Rome 8 Cultural tourism products Tourism products A marketing approach to product development Hierarchy of cultural tourism attractions Cultural consumption: strangeness versus familiarity and the environmental bubble Creating cultural tourism products or attractions Management. New York: Routledge.Ch.7 Field study: Experiential tourism: Artès project 9 Cultural events and tourism From sports to music, from festivals to exhibits, events create new and dynamic tourist markets and boost destinations attraction power The cases of the European Capitals of Culture and the NY Marathon 1. Yi-De Liu (2015), Major event and city branding. An evaluation of Liverpool as the 2008 European Capital of Culture. Journal of Place Management and Development Vol. 8 No. 2, 2015 pp Jack Carlsen and Ali-Knight, Jane and Robertson, Martin. (2007). Access - A research agenda for Edinburgh festivals. Event Management. 11 (1-2): pp Bernadette Quinn (2009) Festivals, events and tourism. Festivals, events and tourism, in Jamal, T. and Robinson, M. (eds) (2009)

4 The SAGE Handbook of Tourism Studies, London, Sage, pp Richard Shipway and Ian Jones (2007), Running Away from Home: Understanding Visitor Experiences and Behaviour at Sport Tourism Events. International Journal Of Tourism Research 9, (2007). 10 Food, culture, creativity and tourism Food and cuisine are only a recently acknowledged cultural tourist field which combines identity, tradition, local territory, history and landscape, but also creativity, research and technological innovation. The so called gastronauts are an emerging and top-spending segment of the contemporary tourism market. Field study: Eataly 11 Urban cultural tourists Romantic 19 th Century flâneurs have evolved to contemporary urban tourists, attracted by fast, intense and cheap cityscapes, bringing new life and economic value to unexpected destinations in former industrial regions of Europe City branding and urban competition for attracting tourists Architectural tourism The European Capitals of Culture and their impressive impact on tourism Field study: Contemporary architecture in Rome Review & Final Exam 1. Keith Dinnie (2011), City Branding. Theory and Cases, Palgrave MacMillan, New York. Ch.8 and Donald Getza, Graham Brown (2006), Critical success factors for wine tourism regions: a demand analysis. Tourism Management 27 (2006) Available at: /Criticalsuccess.pdf 3. Katia Laura Sidali, Achim Spiller, Birgit Schulze (eds) (2011), Food, Agri-Culture and Tourism. Linking local gastronomy and rural tourism: interdisciplinary perspectives. Springer-Verlag, Berlin. Part II. 1. Keith Dinnie (2011), City Branding. Theory and Cases, Palgrave MacMillan, New York. Ch. 1,2,4. 2. Stephanie Hemelryk Donald and John G. Gammack (2007), Tourism and the branded city: film and identity on the Pacific Rim. - (New directions in tourism analysis). Ashgate, Aldershot. Ch D. Medina Lasansky and Brian McLaren (2004), Architecture and Tourism. Perception, Performance and Place. Berg, Oxford. Part II and V. 4. Jan Specht (2014), Architectural tourism: building for urban travel destinations. Springer Gabler Verlag Wiesbaden. Ch.2-5. REQUIRED READINGS: 1. S. Beeton (2005), Film-induced tourism. Channel View, Clevedon, UK. 2. Priscilla Boniface (1995), Managing Quality Cultural Tourism, Routledge, London UK. 3. Ralph Buckley (2009), Adventure tourism management, Elsevier, Burlington MA. 4. Jack Carlsen and Ali-Knight, Jane and Robertson, Martin. (2007). Access - A research agenda for Edinburgh festivals. Event Management. 11 (1-2): pp Keith Dinnie (2011), City Branding. Theory and Cases, Palgrave MacMillan, New York. 6. Donald Getza, Graham Brown (2006), Critical success factors for wine tourism regions: a demand analysis. Tourism Management 27 (2006) Available at: 7. Stephanie Hemelryk Donald and John G. Gammack (2007), Tourism and the branded city: film and identity on the Pacific Rim. - (New directions in tourism analysis). Ashgate, Aldershot. Ch Andrew Holden (2005), Tourism Studies and the Social Sciences, Routledge: New York. 9. Vicky Katsoni (ed.) (2015), Cultural Tourism in a Digital Era. First International Conference IACuDiT, Athens, Springer Switzerland.

5 10. Daniel C. Knudsen, Michelle M. Metro-Roland, Anne K. Soper, Charles E. Greer (eds) (2008), Landscape, Tourism, And Meaning, Ashgate, Aldershot UK. 11. D. Medina Lasansky and Brian McLaren (2004), Architecture and Tourism. Perception, Performance and Place. Berg, Oxford. Part II and V. 12. Bob McKercher & Hilary Du Cros (2003), Testing a Cultural Tourist Typology :, The International Journal of Tourism Research; Jan/Feb 2003; 5, 1; ABI/INFORM Complete pg Bob McKercher, Hilary Du Cros (2012), Cultural Tourism: the partnership between tourism and cultural heritage management, Routledge, New York. 14. Bernadette Quinn (2009) Festivals, events and tourism. Festivals, events and tourism, in Jamal, T. and Robinson, M. (eds) (2009) The SAGE Handbook of Tourism Studies, London, Sage, pp Razaq Raj and Nigel D. Morpeth (eds) (2007), Religious Tourism and Pilgrimage Festivals Management. An International Perspective. CABI, Cambridge MA. 16. Greg Ringer (1998), Destination. Cultural landscapes of tourism. Routledge, New York. 17. Katia Laura Sidali, Achim Spiller, Birgit Schulze (eds) (2011), Food, Agri-Culture and Tourism. Linking local gastronomy and rural tourism: interdisciplinary perspectives. Springer-Verlag, Berlin. 18. Jan Specht (2014), Architectural tourism: building for urban travel destinations. Springer Gabler Verlag Wiesbaden. 19. Russell Staiff, Robyn Bushell, Steve Watson (2013), Heritage and Tourism: Place, Encounter, Engagement. Routledge, New York. 20. Dallen J. Timothy and Daniel H. Olsen (eds) (2006), Tourism, Religion and Spiritual Journeys. Routledge, New York. 21. Yi-De Liu (2015), Major event and city branding. An evaluation of Liverpool as the 2008 European Capital of Culture. Journal of Place Management and Development Vol. 8 No. 2, 2015 pp Stephen Wearing, Deborah Stevenson and Tamara Young (2010), Tourist Cultures. Identity, Place and the Traveller, SAGE, London UK. Part II 23. Stephen Williams (2009), Tourism geography: a new synthesis, Routledge, New York. 24. World Tourism Organization (2011), Policy and Practice for Global Tourism, the World Tourism Organization, Madrid, Spain.