A Powerful Package. Consumers see and hear the branded white container message in:

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1 Grower Resources

2 All These Plants Come with s Consumers are looking for the white container. To make it easier for them to find and easier for retailers to take advantage of the power of branding, many of our plants automatically come with our branded containers, as you can see below. Contact your propagator regarding delivery. Annuals Supertunia Pretty Much Picasso and Supertunia Picasso in Pink, as well as Señorita Rosalita, Señorita Blanca, and Pequeña Rosalita are all annuals that automatically come with a branded container. You can choose either a Grande or a Royale Proven Winners container. For Supertunia Pretty Much Picasso and Supertunia Picasso in Pink, you can also opt to buy a hanging basket tag rather than a container. A Powerful Package The white container stands out. And you can see why. From its distinctive color and branding to its innovative tag design and technology, it s a powerful package for growers and retailers. And for consumers it s hard to resist because they know it means quality. This package will be seen more than 55 million times in 40+ different regional and national consumer magazines. Innovative tag printing allows consumers to bend the tag down and easily read plant details right-side up without removing the tag. All tags are bilingual English/French in Canada. Perennials All perennials delivered from Dentooms, Nordic and Sobkowich come with our Grande container, and an option to upgrade to the Royale container. When ordering Cat s Meow, a hanging basket tag is available in lieu of a Grande container. In an effort to create a more consumer-friendly package, Proven Winners will offer a larger square label with an 8" locking stake for tall perennial varieties. These larger tags will be available beginning July 1, 2014 for this list of perennial varieties*: DECADENCE Series Baptisia Going Bananas Hemerocallis Nosferatu Hemerocallis Primal Scream Hemerocallis Ruby Spider Hemerocallis Siloam Peony Display Hemerocallis SUMMERIFIC Series Hibiscus Bottle Rocket Ligularia Cheyenne Sky Panicum Desert Plains Pennisetum 4.50 Grande Cat s Meow tag Tag includes English, Spanish, and French Strong locking mechanism always positioned above a logo keeps tags with the plants, not on the floor; even allows gardeners to pick up the plant by the tag. Each size container has a specific UPC and custom UPCs are available. Guaranteed success or your money back.* Self-Symetricize technology eliminates the need to spin containers and line up tags just let the trays do all the work automatically keeping the grower s bench and the retailer s display looking good. Consumers see and hear the branded white container message in: QR Code provides variety-specific consumer information. Strong branding message with the Proven Winners logo appearing below the tag. Thousands of commercials in 28 radio markets will carry this message: Easily find plants in their branded white containers at local garden centers. Our Grande container perfectly fits a gardener s hand, and because it s 1" taller than a 4.50 Classic container, garden centers can charge at least 50 more. Shrubs All shrubs automatically ship with our specific white branded containers. Dozens of Print Ads 7,000+ Radio Commercials 70 Billboards Millions of Viewers 4 Million Online Viewers 226 *At this time there are no plans to accept custom orders of the larger square label for varieties outside of this list. * If the extra cost of the Proven Package does not help you sell our plants faster and more profitably we will refund you the difference (5 cents for every 1.0 GL container and 2 cents for all our other branded containers purchased). 227

3 A N N U A L S 4.25 Grande 4.50 Classic 1.0 Quart 6.5 Options and Quantities P E R E N N I A L S S H R U B S 1.0 GL Royale Perennial Trade Gallon Premium 1 Gallon Injection Premium 1 Gallon 8.5 Jumbo * Perennial Premium 1 Gallon Premium 2 Gallon Injection Premium 2 Gallon Grasses Grande ** Perennial Premium 2 Gallon Grasses 1.0 Quart ** Premium 3 Gallon Injection Premium 3 Gallon Fall Color Royale Perennial Premium 3 Gallon Trade 5 Gallon Injection Trade 5 Gallon Fall Color Grande Product Name Units/ Case Cases/Pallet Cases/ Truck 4.25 Grande Self-Symetricize Grande Self-Symetricize Proven Selections Grande Self-Symetricize 8-count Flat-Filler Display Tray Grande Self-Symetricize 10-count Flat-Filler Display Tray Grande Self-Symetricize 16-count Flat-Filler Display Tray Grande Graceful Grasses Specialty Grande Fall Color Specialty Classic Self-Symetricize Classic Self-Symetricize Proven Selections Classic Self-Symetricize 8-count Flat-Filler Display Tray QT QT Proven Selections QT Graceful Grasses Specialty QT Flat-Filler Display Tray Proven Selections Flat-Filler Display Tray Royale Royale Proven Selections Royale Display/Carry Tray Royale Fall Color Specialty Display/Carry Tray for Specialty s Jumbo Proven Selections Jumbo Premium 1-Gallon CoEx * Premium 2-Gallon CoEx * Premium 3-Gallon CoEx * * No tray offered at this time for these containers. Quantities subject to change. Packaging subject to change. 228 * Customers can order a minimum of 5000 with order deadlines of May 1 and November 1. For orders at any other time, they'd need to meet the 25,000 minimum. ** Available as special order only with a 25,000 minimum. 229

4 Put the Brand to Work for You When you use our packaging correctly, you put the power of the brand to work for you. The images and information here show some of the do s and don ts of labeling and packaging and Proven Selections plants. Be a Key Account Grower Key Account Grower Reward Levels Use Tags Properly plant varieties must be sold with brand tags as provided only by Proven Winners; Proven Selections varieties must be sold with Proven Selections brand plant tags as provided only by. No other plant tags can be used. Liners Needed 20,000-49,999 50,000-99, ,000+ Greenhouse space needed 1,738 sq. ft. 4,344 sq. ft. 8,688 sq. ft. Points Earned 1/4 per liner 1/2 per liner 1 per liner (5,000-12,499) (25,000-49,999) (100,000+) Approximately $ Approximately $ Approximately $1000+ Legal, Customer Preferred Legal, but not Consumer Preferred Points earned by Canadian customers can be accumulated across 2 growing seasons. Save Money and Use Your Rewards for Special Programs, Like These: Illegal Illegal Illegal 1,400 to 5,000 2,400 2,500 to 4,000 to 3,700 Use the Best Many of our varieties are only sold with our branded container, and for all others, we strongly recommend that or Proven Selections containers are used when selling our plants. For more information, visit to 30,000 2,000 to 4,000 9,000 to 45,000 Legal, Consumer Preferred Legal, but not Consumer Preferred For a complete directory of points-based merchandise, visit

5 FREE Learn the Latest about Indianapolis Area Baltimore Area 2014 Roadshow Registration Form Indianapolis Area Roadshow: September 30, :30 a.m. - 3:30 p.m. Hyatt Regency Indianapolis One S. Capitol Avenue Indianapolis, IN Baltimore Area Roadshow: October 3, :30 a.m. - 3:30 p.m. DoubleTree by Hilton Baltimore BWI Airport 890 Elkridge Landing Road Linthicum Heights, MD Vancouver Area Roadshow: October 9, :30 a.m. - 3:30 p.m. Pinnacle Hotel At The Pier 138 Victory Ship Way North Vancouver, BC Dallas Area Roadshow: October 24, :30 a.m. - 3:30 p.m. Renaissance Dallas Hotel 2222 North Stemmons Freeway Dallas, TX I/We plan to attend the Roadshow at: Indianapolis Baltimore Vancouver Dallas First Name Last Name Title Company Street Address PO Box/Suite Vancouver Area Dallas Area City State/Province Zip/Postal Code 232 By working together, we can increase your profits and achieve success. The first step is for you to learn about our products and programs and for us to learn about your business. Our Roadshow events provide those opportunities. Every year, our team of plant and retail professionals, including John Gaydos, Dave Konsoer, and Judy Sharpton, travel across North America making stops at our Roadshow events. They share their insights on growing the newest Proven Winners varieties and provide information on the latest industry trends. These popular FREE events provide helpful tips and ideas so that you can be ready to make the most of the upcoming season. Who should attend: Growers Retailers Broker Reps Trade Press Garden Center Managers and Staff Landscapers Designers Consumer Press For more information or to register, complete the facing page or call Roadshows Indianapolis Area September 30, 2014 Hyatt Regency Indianapolis One S. Capitol Avenue Indianapolis, IN Baltimore Area October 3, 2014 DoubleTree by Hilton Baltimore BWI Airport 890 Elkridge Landing Road Linthicum Heights, MD Vancouver Area October 9, 2014 Pinnacle Hotel At The Pier 138 Victory Ship Way North Vancouver, BC Dallas Area October 24, 2014 Renaissance Dallas Hotel 2222 North Stemmons Freeway Dallas, TX Phone Number Alternate Phone Number Fax Number Company Website Registration is FREE, but space is limited, so please register early. Deadlines for registration: 10 days prior to the event so we can plan the catered lunch accordingly. Total number of people planning to attend the Roadshow: Attendees: (Please print clearly for name tag purposes) Please FAX all Registration forms to You can also register online at 233

6 Fertilizers for Professionals Healthy plants fly off the shelves, and our professional fertilizer products will help ensure their good health. We ve developed four different formulations to minimize and correct ph-related problems, so provide your Proven Winners propagator with the results of your water test, and they ll recommend which fertilizer will work best for you. Plus, you can choose from a cold weather growing product as well as a greening formula. We ll Use Your Water Test Results to Help Select the Right Product for You Which Professional Greenhouse fertilizer is best for you to use is based on water test results. If you have a completed water test that is three months old or less, send the results to your Proven Winners propagator. If you don t have a test kit, call your propagator and they will send one to you. Once complete, send the results to your propagator. When they receive your test results, they will then recommend the proper products based on your specific water test results. Professional Greenhouse Water Soluble Fertilizer Products The six fertilizer products available from Proven Winners can be used with every irrigation. The specific product that you will use is based on your specific water conditions or needs: Minors Low Alkalinity Formula with FeEDDHA Minors Moderate Alkalinity Formula with FeEDDHA Minors Moderately High Alkalinity Formula with FeEDDHA Minors High Alkalinity Formula with FeEDDHA Minors Cold Weather Formula with FeEDDHA. Contains high levels of Nitrate Nitrogen for cold weather conditions Minors Greening/pH Reducing Formula with FeEDDHA. A valuable tool to correct increases in ph and quickly green up a crop. Each Product Contains 100% EDDHA As Its Source of Iron All products listed above are made with 100% FeEDDHA. These products have a reddish-brownish color appearance due to the inclusion of the Iron EDDHA ingredient. Packaging Professional Greenhouse Water Soluble Fertilizers are packaged in 25 lb. bags. Bags are 5 mil. plastic bags, with a 2 mil. poly inner liner. Package labels are distinctly color coded for easy identification. The Style Program Means No Extra Tags Combination planters may be the highest priced plant item you sell, yet many times they are not labeled or the tags are buried in the soil. With the Style Program, you get one large, prominent tag for the complete combo. When placing your order for liners, just let our propagators know these will be used for combinations and we will provide the proper combination tag that is suitable for hanging baskets or for upright containers. You don t need to worry about the cost of extra stake tags. When ordering multi-liner combinations, the appropriate tags will come automatically. How to create your own custom tag: Contact your customer service representative at the propagator of your choice with the information needed to set up the tag, including the name of the combination and the ingredients list. Your propagator will then pass on this information to the tag company, and the tags will be sent to you. Please keep in mind the minimum tags per combination recipe is 210 (bundled in groups of 21). So, if you have a recipe you d like to repeat for several years we d be happy to set the tag for you. Customized 3.5" x 14.35" Style tag for hanging baskets and upright containers Tag is perforated so it can zip open around a basket s hanger. For upright containers, the tag can be converted to a stake tag by removing the hang-down portion and attaching the tag to a bamboo stake. Photos of your combo ingredients Your combo name Pricing and barcode placement is an option too

7 The 50 Best-Selling Combos Geneva Terrace Superbena Large Lilac Blue Verbena New Attitude Lucia Dark Blue Lobelia Supertunia Mini Strawberry Pink Veined Petunia Bold & Beautiful Tukana Scarlet Star Verbena Patrick s Punch Supertunia Limoncello Petunia Tukana Scarlet Star Verbena Summer Sangria Blushing Princess Lobularia Superbena Royale Plum Wine Verbena We have spent years finding the best combination recipes that will please customers because they grow well together. On these pages, you will find numerous combinations sure to bring sales to your garden center. Rock Star Laguna White Lobelia Tukana Raspberry Verbena Raspberry Parfait Superbena Dark Blue Verbena Royal Punch Superbells Pomegranate Punch Calibrachoa Mexican Festival Superbells Blue Calibrachoa Superbells Pomegranate Punch Calibrachoa Summer Serenade Luscious Piña Colada Lantana Supertunia Lavender Skies Petunia Superbena Burgundy Verbena Velvet Skies Supertunia Mini Silver Petunia Blushing Princess Lobularia Strawberry Kiss Superbells Pink Calibrachoa Supertunia Mini Appleblossom Petunia Superbena Royale Whitecap Verbena Bermuda Skies Superbells Yellow Chiffon Calibrachoa Laguna Sky Blue Lobelia Supertunia Bermuda Beach Petunia Banana Colada Sunsatia Coconut Nemesia Aladdin s Lamp Laguna Sky Blue Lobelia Superbena Royale Red Verbena Tropical Paradise Superbells Scarlet Calibrachoa Prairie Fire Illusion Garnet Lace Ipomoea Supertunia Red Petunia Superbena Royale Peachy Keen Verbena Sheer Joy Surfinia Sky Blue Petunia Supertunia Mini Strawberry Pink Veined Petunia Bahama Beach Laguna Sky Blue Lobelia Star Spangled Sparkler Snow Princess Lobularia Tukana Scarlet Star Verbena Fireworks Laguna White Lobelia Tukana Scarlet Verbena Fired Up! Tukana Scarlet Verbena Goldilocks Rocks Bidens Fruit Fusion Superbells Plum Calibrachoa Superbells Yellow Chiffon Calibrachoa Royal Raspberry Raspberry Wine Picasso s Palette Snow Princess Lobularia Sweet Caroline Sweetheart Light Green Ipomoea Supertunia Pretty Much Picasso Petunia Picasso s Fantasy Snow Princess Lobularia Sweet Caroline Light Green Ipomoea Supertunia Pretty Much Picasso Petunia Plum Crazy Island Dream Hula Luau Surefire Red Begonia Supertunia Mini Strawberry Pink Superbells Tequila Sunrise Calibrachoa Veined Petunia Supertunia Mini Purple Petunia Superbena Pink Shades Verbena Sweet Caroline Light Green Ipomoea Superbena Royale Iced Cherry Verbena Above and Beyond Supertunia Vista Bubblegum Petunia Supertunia Vista Silverberry Petunia Supertunia Vista Fuchsia Petunia Lively in Lavender Supertunia Mini Blue Veined Petunia Superbena Large Lilac Blue Verbena Party Time Laguna Sky Blue Lobelia Supertunia Vista Fuchsia Petunia Santa Belle Lucia Dark Blue Lobelia Tukana Scarlet Star Verbena Easy on the Eyes Supertunia Mini Rose Veined Petunia Superbena Burgundy Verbena Purple Haze Superbena Large Lilac Blue Verbena All That Glitters Superbells Sweet Tart Calibrachoa Sweet Caroline Bewitched Ipomoea Supertunia Vista Bubblegum Petunia San Tropez Superbells Yellow Chiffon Calibrachoa Luscious Berry Blend Lantana Calypso Supertunia Royal Magenta Petunia Superbena Dark Blue Verbena Sugar Cookie Superbells White Calibrachoa Sweet Caroline Light Green Ipomoea Sweet Tart Punch Superbells Sweet Tart Calibrachoa Superbells Grape Punch Calibrachoa Babylon Deep Pink Verbena Great Barrier Reef Diamond Frost Euphorbia Rockapulco Coral Reef Impatiens Southern Hospitality Sangria Supertunia Watermelon Charm Petunia Supertunia Mini Silver Petunia Superbena Royale Peachy Keen Superbena Burgundy Verbena Verbena Candyland Superbells Pink Calibrachoa Spirit Of America Surfinia Red Petunia Rainbow Sherbet Superbells Pink Calibrachoa Raspberry Joy Main Street USA Supertunia Mini White Petunia Surfinia Red Petunia Spooktacular Illusion Midnight Lace Ipomoea Supertunia White Russian Petunia

8 Stay Informed Sign up today Don t miss our newsletters for growers and retailers. growers and retailers benefit from our monthly online newsletters. The Growers Newsletter includes videos of new varieties, combo suggestions for the new variety featured, culture tips, event notifications (Roadshows, open houses, trade shows, etc.) and Q&As answering growers questions. The Retailers Newsletter lets you know about the Certification program, events in your area (such as the Outdoor Living Extravaganza), radio program updates and reminders, marketing updates, and our new plants. To receive this valuable grower/retailer information, visit Sign up TODAY. 238