September 25 October 8 Weekly Weather Flash US THIS WEEK: The Central and Eastern US Shift from Cooler to Temperatures, While the West Stays Cool; Rain in the South and East A LOOK AHEAD: Cool in the West; than Last Year and Normal in the East; Overall than Last Year Europe THIS WEEK: Warmth Returns Across the Continent; Dry in Most Regions; Wet in the North A LOOK AHEAD: A Bit than Normal Across the Continent; Dry in Most Areas Except the North
US WEEK OF SEPTEMBER 25-OCTOBER 1 Retail implications: The West will see growing demand for fall products over the weekend due to cool weather. Wet weather in the Southern Plains and Pacific Northwest will boost demand for rainwear in those regions. Last year this week, the weather was warm and wet: The US had its warmest end to September since 2011 and the fifth-warmest week in over 55 years, driven by temperatures in the West. It was the wettest week since 1986. 1% Electric Blankets Weather shifting from cool to warm: At the beginning of the week, cool and refreshing fall air will sweep across much of the country, from the Rockies to the East Coast. Later in the week, temperatures will warm back up above normal and last year. The West cools down: Early in the week, temperatures in the West will feel more like summer, running warmer than normal and last year. Over the weekend, cooler air will come ashore. Rain in many regions: Early in the week, a front will push from the Midwest and Southern Plains into the East Coast, bringing heavy rain and thunderstorms. Eastern regions will remain wet into the weekend. Isolated monsoonal showers will return to the Interior West and rain will push into the Pacific Northwest by the weekend. 2
US WEEK OF OCTOBER 2 8 Retail implications: In the West, demand for hot beverages, sweaters and boots will be strong due to cool weather. In the East, year-over-year demand for fall merchandise will be limited due to warm temperatures in the region. Last year this week, the weather was warm and dry: The US saw the warmest start to October since 2006. It was the driest first week of October since 2012. Fall settles into the West: The Western regions in the US will see temperatures that are cooler than normal and last year throughout the week. 7% Heaters Still warm in the East: Warm temperatures will return to the eastern two-thirds of the country, which will trend warmer than normal and last year. Entering the Columbus Day weekend, temperatures will remain warmer than last year, but trend closer to normal. Another round of storms: A front will move across the country from Sunday to Thursday, leading to showers and thunderstorms. A few showers will dot the East Coast, the Northwest and Texas by late week. 3
Europe WEEK OF SEPTEMBER 25-OCTOBER 1 Coffee Soft Drinks Germany Spain Retail implications: In the Eastern and Southern areas, demand for autumn ranges will improve due to cool weather at the beginning of the week. Central Europe will see suppressed yearover-year demand for products such as knitwear, coffee and duvets due to temperatures that are warmer than last year. Summer warmth returns: At the beginning of the week, temperatures will be warm across the West, but cool in the East. The warmer air will overspread the continent through the week. Dry in most regions: High pressure will build across the continent, leading to dry weather in most locations. The high pressure will keep rainfall moving along the northern part of Europe. 4
Europe WEEK OF OCTOBER 2 8 Jumpers Retail Traffic Portugal Belgium Retail implications: Wet weather in the North will boost demand for rainwear. Warm weather in the middle of the continent will stimulate demand for soft drinks. A mild start to October: Temperatures across most of the continent will be near to just a bit warmer than normal, but still well above last year. Most of Europe remains dry: High pressure will continue to push rain across locations in the North. In the meantime, drier weather will hold across the rest of the continent. 5
Deborah Weinswig, CPA Managing Director Fung Global Retail & Technology New York: 917.655.6790 Hong Kong: 852.6119.1779 China: 86.186.1420.3016 deborahweinswig@fung1937.com Charlie Poon Research Assistant Ivy Huang Research Assistant HONG KONG: 8 th Floor, LiFung Tower 888 Cheung Sha Wan Road, Kowloon Hong Kong Tel: 852 2300 4406 LONDON: 242-246 Marylebone Road London, NW1 6JQ United Kingdom Tel: 44 (0)20 7616 8988 NEW YORK: 1359 Broadway, 9 th Floor New York, NY 10018 Tel: 646 839 7017 FungGlobalRetailTech.com 6