TOWN OF VAIL TAXABLE SALES REPORT Destination: Vail Report Period: through February 2015 a) Vail Village/Lionshead Combined Performance Retail Sales in Vail Village + Lionshead Restaurant Sales in Vail Village + Lionshead Lodging Sales in Vail Village + Lionshead Total Retail/Restaurant/Lodging Sales in Vail Village + Lionshead $67,896,025 $62,495,700 8.6 $57,242,000 $53,602,025 $95,589,600 $89,540,225 $220,727,625 $205,637,950 7.3 b) Retail Segment Performance, by Neighborhood Retail Sales in Vail Village Retail Sales in Lionshead Retail Sales in Vail Village + Lionshead $48,881,000 $44,426,200 10. $19,015,025 $18,069,500 5.2 $67,896,025 $62,495,700 8.6 c) Restaurant Segment Performance, by Neighborhood Restaurant Sales in Vail Village Restaurant Sales in Lionshead Restaurant Sales in Vail Village + Lionshead $45,906,650 $42,109,125 9. $11,335,350 $11,492,900-1.4 $57,242,000 $53,602,025 d) Lodging Segment Performance, by Neighborhood Lodging Sales in Vail Village Lodging Sales in Lionshead Lodging Sales in Vail Village + Lionshead $57,758,075 $52,486,050 10. $37,831,525 $37,054,175 $95,589,600 $89,540,225 DESCRIPTION OF REPORT: The Vail Taxable Sales Report is a monthly ("Foundation") and seasonal ("Seasonal") report of taxable sales in Vail Village and Lionshead neighborhoods of Vail, tracking consumer spend at Retail, Restaurant and Lodging businesses in both locations ("neighborhoods") and in aggregate. The report is based on financial data provided by the town(s) included in the report. Details follow: FOUNDATION REPORT: The foundation report is a monthly report comprised of 4 sections focusing on Vail Village and Lionshead neighborhood data, and conveying (a) Retail, Restaurant and Lodging sales by segment and in aggregate, (b) Retail sales by neighborhood and in aggregate, (c) Restaurant sales by neighborhood and in aggregate, and (d) Lodging sales by neighborhood and in aggregate. All data are derived from Town of Vail taxable sales reports and are as-of the most recent date for which data are available. SEASONAL REPORT: The seasonal report is produced 2 times annually, in approximately July and January (data-dependent) and is an expansion of the Foundation Report described above. The seasonal report is intended to provide the client with competitive information both within Vail and with Vail's competitive set for the Summer (May - October) and Winter (November - April) seasons. In addition to the Foundation data, the Seasonal Report includes a comparative analysis of All Vail Neighborhood aggregate sales versus the same data from Aspen, Breckenridge and Steamboat Springs. Copyright (c) 2015 DestiMetrics. All Rights Reserved 1
SECTION 1 - SEASONAL CHARTS BY SEGMENT - VAIL VILLAGE + LIONSHEAD NEIGHBORHOODS Retail, Restaurant and Lodging Segments + Aggregate $250,000,000 Chart 1a: Aggregate Sales (Retail + Restaurant + Lodging) - VV + LH: Summer 2014 and Winter 14/15 Sales thru Sales thru Feb-14 Sales thru YOY Variance 2 $200,000,000 16. 1 $150,000,000 $100,000,000 8.4 10.7 12.8 3.7 9.6 8.4 11.9 5.9 4. 1 7.3-3. - Chart 1b: Retail Sales - VV + LH: Summer 2014 and Winter 14/15 20.6 Sales thru Sales thru Feb-14 YOY Variance 2 2 10. 16. 9.4 14.3 9.7 11.3 14.8 1 1 8.6 6. 4.8 Chart 1c: Restaurant Sales - VV + LH: Summer 2014 and Winter 14/15 Sales thru Sales thru Feb-14 YOY Variance 8.4 7.9 6.7 6. 9.2 5.8 5.8 1 9 8 7 6 4 0.6 2.8 3 2 1 $120,000,000 Chart 1d: Lodging Sales - VV + LH: Summer 2014 and Winter 14/15 Sales thru Sales thru Feb-14 YOY Variance 4 $100,000,000 28.9 3 17.2 15.4 19.6 13.7-1.1 10.8 4.1 2 1-1 -20.9-2 -3 Copyright (c) 2015 DestiMetrics. All Rights Reserved 2
SECTION 2 - RETAIL SEGMENT BY NEIGHBORHOOD Chart 2a: VV + LH Retail Sales: Summer 2014 and Winter 14/15 Sales thru Sales thru Feb-14 YOY Variance 20.6 2 2 10. 16. 9.4 14.3 9.7 11.3 14.8 1 1 8.6 6. 4.8 Chart 2b: Vail Village Retail Sales: Summer 2014 and Winter 14/15 Sales thru Sales thru Feb-14 YOY Variance 2 19.4 2 2 15.6 14.9 1 9.2 12.2 10. 12.6 12.2 4. 10. 1 Chart 2c: Lionshead Retail Sales: Summer 2014 and Winter 14/15 Sales thru Sales thru Feb-14 YOY Variance 2 $18,000,000 21.9 2 $16,000,000 $14,000,000 17.1 14.6 1 $12,000,000 5.2 10.2 8. 6.4 1 5.2 $8,000,000 $6,000,000 $4,000,000 $2,000,000-9.4-8.6-1. -7.9 - -1-1 Copyright (c) 2015 DestiMetrics. All Rights Reserved 3
SECTION 3 - RESTAURANT SEGMENT BY NEIGHBORHOOD Chart 3a: VV + LH Restaurant Sales: Summer 2014 and Winter 14/15 Sales thru Sales thru Feb-14 YOY Variance 1 8.4 7.9 9.2 9 8 6.7 6. 5.8 5.8 7 6 4 0.6 2.8 3 2 1 Chart 3b: Vail Village Restaurant Sales: Summer 2014 and Winter 14/15 Sales thru Sales thru Feb-14 YOY Variance 14 $45,000,000 11. 12 $35,000,000 $25,000,000 6.4 6.2 7.3 9.7 8.2 9.7 1 9. 8 6 $15,000,000 3.9 3.9 4 $5,000,000 2 $14,000,000 Chart 3c: Lionshead Restaurant Sales: Summer 2014 and Winter 14/15 Sales thru Sales thru Feb-14 YOY Variance 3 $12,000,000 23. 2 $8,000,000 $6,000,000 $4,000,000-3.4 15.1 6.2 3.8 2.2 7.4-2. -8.1 1-1.4-1 $2,000,000-17.3-2 -27.2-3 Copyright (c) 2015 DestiMetrics. All Rights Reserved 4
SECTION 4 - LODGING SEGMENT BY NEIGHBORHOOD Chart 4a: VV + LH Lodging Sales: Summer 2014 and Winter 14/15 $120,000,000 Sales thru Sales thru Feb-14 YOY Variance 4 $100,000,000 28.9 3 17.2 15.4 19.6 13.7-1.1 10.8 4.1 2 1-1 -20.9-2 -3 Chart 4b: Vail Village Lodging Sales: Summer 2014 and Winter 14/15 Sales thru Sales thru Feb-14 YOY Variance 4 26.4 28.6 3 16.9 15.6 1.4 1 19.8 5.8 8.2 2 10. 1-6.7-1 -24.7-2 -3 Chart 4c: Lionshead Lodging Sales: Summer 2014 and Winter 14/15 $35,000,000 $25,000,000 $15,000,000 $5,000,000 5. 29.4 12.9 27. 14. -13.8 16.3 Sales thru Sales thru Feb-14 YOY Variance 9.3 8.2-0.9-1.6 3 3 2 2 1 1 - -1-1 -2 Copyright (c) 2015 DestiMetrics. All Rights Reserved 5
Town of Vail All-Store Seasonal Report SECTION 5: FIVE YEAR ALL STORE REPORT BY NEIGHBORHOOD AND SEGMENT February 2010 - February 2015 Taxable Sales Chart 5a: VV + LH 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 Chart 5b: Vail Village 5 Year Sales by Segment Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 $25,000,000 Aggregate 5 Year Sales Retail 5 Year Sales Lodging 5 Year Sales Restaurant 5 Year Sales Chart 5c: Lionshead 5 Year Sales by Segment $15,000,000 $5,000,000 Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 May-13 Aug-13 Nov-13 Feb-14 Copyright (c) 2015 DestiMetrics. All Rights Reserved 6