Managerial Challenges of the Contemporary Society 6 th edition, 2013

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THE PROGRAM OF THE INTERNATIONAL CONFERENCE Managerial Challenges of the Contemporary Society 6 th edition, 2013 FRIDAY, Cluj Napoca, 08 June Romania 2012 FRIDAY, 07 June 2013 08:30-09:00 Participants registration First Floor Hall, Faculty of Economics and Business Administration, 58-60 Teodor Mihali Street. 09:00-09:15 Conference Opening (Location: Room 118, first floor) 09:15-11:15 Duncan McDougall, Plymouth State University, USA Tell why, and ask, "How?" Uwe Goetze, Chemnitz University of Technology, Germany Innovation control Framework, Methods, and Applications Daniel A. Glaser, Texas A&M University, USA World class manufacturing: is it truly world class? Ovidiu Nicolescu, president of the Academic Society of Management from Romania Strategic challenges and ways for Romanian management József Poór, Szent István University, Hungary International research results on business ethics position - idealism and relativism in seven European countries 11:15-11:30 COFFEE BREAK, 1 st floor hall 11:30-13:30 Presentation sessions (Location: rooms 118 and 010) Parallel session 1 (Location: room 010) Moderators: Cătălin Afrăsinei, Babeş-Bolyai University Corina Gavrea, Babeş-Bolyai University 11:30-11:45 Alina Papa, University Politehnica Bucharest, Communications Management between Stability and Innovation 11:45-12:00 Constanța Popescu, Ana-Maria Tudorache, Valahia University of Targovişte, Teachers' motivation a major challenge for school managers Human resources motivation major challenge for school units managers 12:00-12:15 Tami Zilberg, Babeş-Bolyai University, Understanding the Role of Boards in Contemporary Organizations 12:15-12:30 Maly Azencot, Babeş-Bolyai University, Development of Health Systems in Israeli Kibbutzim

12:30-12:45 Liviu Bozga, Mihaela Mateescu, Gabriela Suba, University Politechnica Bucharest, CEIS, Romanian Academy, Training Center Bucharest, Current Challenges of IT Service Management 12:45-13:00 Horaţiu-Cătălin Sălăgean, Radu Ilieş, Mihai Gherman, Bogdan Cioban, Veronica Pampa, Babeş-Bolyai University, UAI Cluj-Napoca, The Role of Leadership in Achieving Total Quality 13:00-13:15 Zohar Nir, Babeş-Bolyai University, An Examination of a School Principal's Management Preparation Program: Preliminary Findings 13:15-13:30 A. Bojoagă, I. Petrişor, West University of Timisoara, The Effects of Business Model Innovation: An Exploratory Research Parallel session 2 (Location: room 118) Moderators: Anca Borza, Babeş-Bolyai University Ovidiu Bordean, Babeş-Bolyai University 11:30-11:45 Nemanja Berber, Gizela Stangl Susnjar, Higher School of Professional Business Studies, Novi Sad, University of Novi Sad, Republic of Serbia, Comparative Analysis of Workers Compensations in Serbia and Central Eastern Europe Countries 11:45-12:00 Cătălin Ţacu, Alexandru Ioan Cuza University of Iaşi, Challenging European Human Resource Management: Posting of Workers, from Literature Review to Research Ideas 12:00-12:15 Maluțan Daniel, Babeş-Bolyai University, Performance Management Mechanism and Balanced Scorecard Implementation in CSi Romania 12.15-12.30 Anca-Letitia Cosma, Technical University of Cluj-Napoca, Talent Management Practices for the Sustainable Enterprise 12:30-12:45 Madalina Solomon, Raluca Elisabeta Bozga, Mihaela Adina Mateescu, Romanian Academy, Bucharest, Management Of Human Resource: Past and Present 12:45-13:00 Felicia Cornelia Macarie, Octavian Moldovan, Babeş-Bolyai University, Overcoming the Glass Ceiling in Romanian Public Institutions: A Pilot Study Regarding the Strategies Adopted by Female Managers Dealing with Unreliable Economic Data: Analyzing Tourist Accommodation Establishments in Cluj-Napoca between 2001 and 2011 13:00-13:15 Eugenia Câmpeanu-Sonea, Ovidiu Bordean, Adrian Sonea, Babeş- Bolyai University, Petru Maior University Târgu-Mureş, Communication in Business Higher Education - Comparative Study on Organization Types 13:15-13:30 Gabriela Bodea, Ioana Sorina Mihuţ, Babeş-Bolyai University, About Feed-Back: Change in the Context of Financial Crisis Management 13:30-14:30 LUNCH BREAK at the Panoramic cafeteria (6 th floor) 14:30-18:30 Presentation sessions (Location: rooms 118 and 010)

Parallel session 3 (Location: room 118) Moderators: Monica Zaharie, Babeş-Bolyai University Ovidiu Bordean, Babeş-Bolyai University 14:30-14:45 Florina Bran, I. Ioan, C.V. Rădulescu, The Bucharest Academy of Economic Studies, The Malthusian Dilemma on the Threshold of the Third Millennium 14:45-15:00 Lucian Sîrb, West University of Timişoara, The Strategic Diagnosis in Terms of Fuzzy Logic of a Corporative Model of Excellence that Integrates Sustainable Development 15:00-15:15 I. Ioan, F. Bran, C.M. Partal, The Bucharest Academy of Economic Studies, Water Management in the Green Economy 15:15-15:30 Cristian-Liviu Vele, Technical University Cluj-Napoca, How To Evaluate And Improve Organizational Performance 15:30-15:45 Horia M. Raboca, Florin Cărbunărean, Ovidiu D. Jimborean, Babeş- Bolyai University, Local Action Group Someş Transilvan, Cluj, Local Civil Servants Skills Analysis 15:45-16:00 Levente Szasz, Demeter Zselyke, Babeş-Bolyai University, Improving Operations Based on Competitive Priority Mapping: A Case Study in the Plastics Industry 16:00-16:15 E. Marinova, A. Borza, Babeş-Bolyai University, The Cultural Entrepreneurship: Creativity and Innovation for Economic Development 16:15-16:30 Maria Mortan, Vincentiu Veres, Patricia Ratiu, Leonina Suciu, Babeş- Bolyai University, The Economic and Financial Crisis Effect on Agriculture. A Global Perspective 16:30-16:45 Paul Crişan, West University of Timisoara, Competition structural dynamics 16:45-17:00 Inia Andrada Octavia Şerban, Technical University of Cluj-Napoca, Integrated Communication for Organisational Sustainability 17:00-17:15 Ştefan Dragoş Cîrstea, Babeş-Bolyai University, Environmental Health: How Far is Romania from the Other EU Countries? 17:15-17:30 Ivona Vîstraş, Babeş-Bolyai University, Building an Audience through Cultural Volunteering. Case Study: Temps D Image International Festival 17:30-17:45 Anda Laura Lungu Petruescu, Faculty of Economics and Business Administration Timisoara, Econimic Hermeneutics - Theory- Methodology 17:45-18:00 Mihaela Chereja, Technical University of Cluj-Napoca, Practical Approaches for Sustainability: Research Findings for Construction Organizations Parallel session 4 (Location: room 010) Moderators: Dan Lungescu, Babeş-Bolyai University Irina Salanţă, Babeş-Bolyai University 14:30-14:45 Irina Salanta, Mirela Popa, Babeş-Bolyai University, CSR Paradoxes in the Romanian Industry

14:45-15:00 Dan Lungescu, Irina Salanţă, Emil Crişan, Babeş-Bolyai University, Is Gini Coefficient Relevant to Describing Power Distance in Different Societies? 15:00-15:15 Benzion Iakov Ofir, Babeş-Bolyai University, The Correlation between Customer Satisfaction on Quality of Service and Loyalty to the Nisko/Ardan Group 15:15-15:30 Gabriel I. Năstase, Sorin N. Angheluţă, Christian University Dimitrie Cantemir, Vocational Education and Training in Europe- Perspectives 2020 15:30-15:45 Luminiţa-Maria Gogan, Anca Draghici, Politehnica University of Timisoara, Measuring Intellectual Capital in a Romanian Company 15:45-16:00 Tamás Nándor Tógyer, University of Miskolc, The Hungarian Fruit and Vegetable Processing Industry Profitability Analaysis and Comparison with the EU Average 16:00-16:15 Mihai Dragomir, O. Iamandi, Ş. Bodi, Technical University of Cluj- Napoca, Designing a Roadmap for Performance Indicators in Integrated Management Systems 16:15-16:30 Izabela Luiza Pop, Simona Sabou, Technical University of Cluj-Napoca, Sustainable Development of Museums in the New Context of Market Economy 16:30-16:45 Chaim Lahav, Babeş-Bolyai University, Coping with 'Detached youth': A Community-Based Educational Services Model 16:45-17:00 Laura Olteanu, Babeş-Bolyai University, Management of Transport Services and Their Dynamics in Romania During 2008-2011 Organizing Tourism in Romania and the Dynamics of Tourist Traffic Indicators 17:00-17:15 Laurentiu Bogdan Balc, Radu Ilies, Bogdan Cioban, Babeş-Bolyai University, UAI Cluj-Napoca, Corporate Governance Conceptual Approaches 17:15-17:30 Carmen Valentina Radulescu, Daniela Popa, Mariana Iovitu, Bucharest Academy of Economic Studies, Dimitrie Cantemir Christian University Bucharest, Bucharest Academy of Economic Studies, Exhaustion of Natural Resources Key Challenge of Global Governance 17:30-17:45 Andreea Armean, West University Timişoara, The Risk and the Change 17:45-18:00 Hod Leck, Who is in charge of safety in the country 18:30 Conference Cocktail Party The participants are invited to take part in the Conference cocktail at Casa Universitarilor, Restaurant Piramida (Emanuel de Martonne Street, no. 1)

SATURDAY, 08 June 2013 09:00-11:00 Presentation sessions (Location: rooms 118 and 010) Parallel session 1 (Location: room 118) Moderators: Cătălin Afrăsinei, Babeş-Bolyai University Monica Zaharie, Babeş-Bolyai University 09:00-09:15 József Poór, Agnes Slavic, Anna Slocinska, Kinga Kerekes, Monica Zaharie, Sonja Ferencikova, Sinikka Vanhala, Ruth Alas, Imrich Antalik, Nemanja, Szent István University, University of Novi Sad, Babeş-Bolyai University, University of Technology, International Research Results on Business Ethics Position - Idealism and Relativism in Seven European Countries 09:15-09:30 U. Goetze, A. Schmidt, Chemnitz University of Technology, Innovation Control Framework, Methods, and Applications 09:30-09:45 Barbara Mazur, Bialystok Technical University, Management Processes in Multicultural Companies 09:45-10:00 Antalik, T.Juhász, Madarász, J.Poór, Szabó, P.Pinnel, SJE University, Traditonal and Atypical Employment in Light of Empirical Data Atypical Employment Focus Hungary 10:00-10:15 Elena Bogan, Melinda Cândea, University of Bucharest, Actual Trends in Marketing Policy in Tourism 10:15-10:30 Davood Kaveh, HasanGhaffari, Islamic Azad University Iran, Personality Type and Job Satisfaction among Managers and Staff in Islamic Azad University of Neyshabur, Iran 10:30-10:45 Alina Giorgiana Stafie, Bucharest Academy of Economic Studies, Study on Accessing European Funds within the Management Tool for Modernisation of Agricultural holdings 10:45-11:00 Ramona-Mihaela Urziceanu, Judeu Viorina Maria, Agora University, Prospects of Romanian Economy - A Modest Recovery Ahead Parallel session 2 (Location: room 010) Moderators: Lucia Scorţar, Babeş-Bolyai University Dan Lungescu, Babeş-Bolyai University 09:00-09:15 Lucia-Monica Scortar, Marius Sandor, Babeş-Bolyai University, Responsible Management of Food Waste 09:15-09:30 Catalina Crisan, Anca Borza, Babeş-Bolyai University, Advantages of Cooperation between Companies and Non-Profit Organizations 09:30-09:45 Catalin Afrasinei, Babeş-Bolyai University, Correlation between ISO Certification and some Economic Performance Indicators in Romanian Software Industry 09:45-10:00 Roxana Stegerean, Anamaria Petre, F.D. Oltean, Babeş-Bolyai University, Market Orientation and Hotel Performance: Evidence from Cluj County

10:00-10:15 Ioana Muresan, Veronica Maier, Babeş-Bolyai University, Increasing Economic Competitiveness through Projects Financed by the European Union 10:15-10:30 Anca-Diana Popescu, Anca Draghici, Ioan Dorian Stef, Politehnica University of Timisoara, Cultural Behaviour Description Using the Multicultural Personality Questionnaire (MPQ) 10:30-10:45 Oana Stănculescu, Ștefana Varvari, Gergely Torok, Babeş-Bolyai University, The Role of Knowledge Management within the Clusters of the North- West Region 10:45-11:00 Bianca Muntean, Babeş-Bolyai University, Knowledge Management in Clusters: case IT cluster 11:00-11:15 COFEE BREAK 11:15-13:30 Presentation sessions (Location: rooms 118 and 010) Parallel session 3 (Location: room 118) Moderators: Andrei Veres, Babeş-Bolyai University Patricia Raţiu, Babeş-Bolyai University 11:15-11:30 Florentina Daniela Matei, University of Economic Studies,Bucharest, Neo Factors of Production - Performance Tools of Economic Mechanism 11:30-11:45 Ovidiu Horia Maican, Bucharest Academy of Economic Studies, Legal Regime of Shale Gas Extraction 11:45-12:00 Sorana Vătavu, West University of Timisoara, Current Challenges in Capital Structure Decisions: Evidence from Romanian Companies Operating in Different Sectors 12:00-12:15 Harry Tzvi Sender, Babeş-Bolyai University, Multiple Case Study: Expectation Gap between Manager's Requirements and Employees' Acquired Knowledge HRM strategy based on Knowledge Oriented Employees' Evaluation 12:15-12:30 Ciprian Matiş, Babeş-Bolyai University, A review and analysis of insurance field of research: 2010 2013 12:30-12:45 D. Dragomir, S. Popescu, A. Cenuşă, Technical University of Cluj- Napoca, Research Methodology for Studying CSR Enabled Clusters 12:45-13:00 D. Dragomir, A. Cenusa, O. Iamandi, Technical University of Cluj- Napoca, Using The FMEA Method within the Implementation Planning of a SA8000:2008 System 13:00-13:15 Horia Aniţa, West University of Timişoara, Future Challenges 13:15-13:30 Monica Zaharie, Codruta Osoian, Babeş-Bolyai University, Motivation to Peer Review 13:30-13:45 Marius Radu, Babeş-Bolyai University, Project Initiation and Project Management Approach - An Expensive Connection 13:45-14:00 Zenovia Cristiana Pop, Anca Borza, Babeş-Bolyai University, Current state of strategy instruments in the Romanian and German SMEs 14:00-14:15 Izabella Krajnik, Babeş-Bolyai University, The importance of organizing function of management accounting

Parallel session 4 (Location: room 010) Moderators: Irina Salanţă, Babeş-Bolyai University Dan Lungescu, Babeş-Bolyai University 11:15-11:30 Liviu Ilieş, Mihaela Drăgan, Diana Brătean, Babeş-Bolyai University, A conceptual framework for the implementation of total quality management in higher education 11:30-11:45 Raluca Maria Suciu, Babeş-Bolyai University, Assessement of instruments and practices that support sustainability in the private sector opportunities for environmental action in Romania 11:45-12:00 M. Dumitrascu, Bucharest University of Economic Studies, Corporate governance like a symphony orchestra 12:00-12:15 Alina Raus, Babeş-Bolyai University, Work motivation in postsecondary schools of public order and safety sector 12:15-12:30 A. Suciu, Babes-Bolyai Univetsity, Differences between goods and services 12:30-12:45 R. Mihaiu, L. Mihaiu, A. Lapusan, M. Mihaiu, Babeş-Bolyai University, UMF Cluj, University of Agricultural Sciences and Veterinary Medicine Cluj, Evaluation of aflatoxin incidence m1incidence in a regional surceillance system a title 12:45-13:00 Alina Crenguta Matiş, Cosmin Dumitru Matiş, Babeş-Bolyai University, Integration of customer relationship management (CRM) in BCR Erste 13:00-13:15 Cristina Alpopi, Academy of Economic Studies Bucharest, Sustainable urban regeneration. Comparative study at european level 13:15-13:30 Mircea Nastase, Academy of Economic Studies Bucharest, Management of fruit and vegetables markets - a chance for the development of network marketing in romania 13:30-13:45 Răzvan-Dorin Burz, West University of Timişoara, Managerial team characteristics evaluation 13:45-14:00 Janeta Weisz, Alexandru Jivan, Christian University Dimitrie Cantemir, West University of Timişoara, Principles of management education for its productivity growth 14:00-14:15 Diana Sopon, Babeş-Bolyai University, Reflections on the romanian higher education: quality improvement of educational services Parallel session 5 (Location: room 221) Moderators: Emil Crişan, Babeş-Bolyai University Cătălina Mitra, Babeş-Bolyai University 11:15-11:30 Marius Rizescu, Nicolae Balcescu Land Forces Academy, Sibiu, Globalization and its consequences in international economic organizations 11:30-11:45 Cristian Odagiu, Valahia University of Târgovişte, Organizational culture, change management and performance 11:45-12:00 Septimiu Laze, Babeş-Bolyai University, Managerial challenges of the new territorial rearrangement of Romania

12:00-12:15 Oana Clementina Arsân, Technical University of Cluj-Napoca, Corporate social responsibility: still work in progress 12:15-12:30 Dana Bako, Ioana Sechel, Babeş-Bolyai University, Managing the Risk on Financial Markets 12:30-12:45 Yousef Break, Babeş-Bolyai University, SME in the Arab Sector in Northern Israel A Pilot Study 12:45-13:00 M. Moga, L. Bogdan, Analitic aspects of innovation and infrastructure 13:00-13:15 Florin Ioan Petean, Centrul de Dezvoltare Managerială Cluj-Napoca, Strategic şi operaţional în aprecierea performanţelor individuale 13:15-13:30 Dana Bako, Stefana Varvari, Babeş-Bolyai University, Management Issues in Implementing the Increasing Economic Competitveness Sectoral Operational Programme 13:30-13:45 Mirela Popa, Irina Salanta, Babeş-Bolyai University, The Emotions' Role in the Motivation Process 13:45-14:00 Cristina Nitescu, National Institute of Economic Research Costin C. Kiritescu, Evolution of the Romanian market mechanisms under the impact of European Union custom regulations 14:00-14:15 Carmen Ramona Rusu, Babeş-Bolyai University, Explaining Entrepreneurship Using Various Types of Literature