International Travel Survey 2015

Transcription

1 momondo // February 2015 International Travel Survey 2015 All countries

2 Table of contents About the survey...3 Question 1. Whom do you generally prefer to travel w ith?...4 Question 2. What types of holiday are you planning for 2015?... 8 Question 3. Which kind of holiday do you prefer? Question 4. What do you generally prefer to spend your money on? Question 5. Approximately how much do you expect your household w ill spend on your summer holidays in 2015? Question 6. How much do you typically spend on a holiday compared with w hat you were planning to spend?...20 Question 7. What do you prefer to save money on in connection w ith your holiday? Question 8. Which part of your holiday do you prefer to spend a little extra on?...25 Question 9. Where do you generally get your inspiration w hen you plan your holidays?...29 Question 10. When do you check prices of holidays and plane tickets even if you re not planning a specific trip?...33 Question 11. How long in advance do you usually plan your holidays? Question 12. Who decides your holiday destination?...39 Question 13. What is most important to you w hen choosing a flight for non-business trips? Question 14. What is your highest priority in terms of on-board facilities?...45 Question 15. Have you ever bought a plane ticket online?...49 Question 16. What are your concerns w hen buying tickets online?...50 Question 17. How do you prefer to explore a city w hen you are on a city break?...54 Question 18. Where do you prefer to stay w hen you are on holiday?...58 Question 19. Do you ever stay at a hotel w hen you are on holiday?...62 Question 20. What is your highest priority w hen choosing a hotel?...63 Question 21. Which hotel facilities do you value the most for a holiday? Question 22. How are you positively affected by being on holiday? Question 23. What could ruin your holiday? Question 24. Have you felt stressed in connection w ith your holiday? Question 25. Which decisions have you made w hile on holiday or as a result of being on holiday? Question 26. What is most important for you to have a good holiday?...85 Question 27. Have you ever had a holiday romance?...89 Question 28. Has anyone ever proposed to you on a trip?...90 Question 29. In w hich countries do you find the local people most attractive? Question 30. Do you post updates on social media w hen you are on holiday?

3 Question 31. How often do you post updates on social media w hen you re on holiday? Question 32. When do you most often post updates about your holiday on social media?...99 Question 33. Which social media do you use w hen on holiday? Question 34. Have you ever tried taking a break from social media? Question 35. Which countries do you find has the best food? Question 36. In w hich countries do you find the local people to be the most hospitable? Question 37. It s important to me to w ear fashionable clothes w hen I m on holiday Question 38. Which tourists w ear the most fashionable clothes, in your opinion? Question 39. Have you ever felt sad, in low spirits or depressed after returning from a holiday?120 Question 40. I often find it difficult to return to w ork/my studies after I have been on a long holiday Question 41. How do you make it easier to return to your everyday life after you have been on holiday?

4 About the survey momondo have performed a global travel survey every year since In 2015, the report covers the travel habits for 15 countries: Denmark, Norw ay, Sweden, Finland, Germany, the Netherlands,, Spain,,, United Kingdom, Turkey,, the United States and China. Data collection took place between the 12th and the 25th of January 2015 through an e-survey via Cint s panels. For every country, at least respondents aged between 18 and 65, and matching population in the respective country regarding age, sex and geography completed the survey. All respondents received the questionnaire in their ow n language. The charts of this report show the overall results for the 15 participating countries. For layout reasons, a few of the smaller percentages w ere omitted from some charts. 3

5 Question 1. Whom do you generally prefer to travel with? Whom do you generally prefer to travel with? Feel free to select more than one answer. 1/4 3 My children % 3 70% 6 5 My spouse/partner My parents 1 My parents-in-law 3 8 China Denmark Finland Germany Netherlands My friends Group travel companions China: n=1.01 3D e nm ar k : n= Finlan d: n= : n= Ger man y: n= : n= Nether l an ds: n=

6 Whom do you generally prefer to travel with? Feel free to select more than one answer. 2/4 My children % My spouse/part ne r My parents My parents-in-law My friends Group travel companions % Norw ay Spain Sw eden Turkey UK. Norwa y: n= Portu ga l : n= Russi a : n= Spai n: n= Swed e n: n= U ni t e d Kingd o m : n= Turk e y: n= United S tates: n=

7 Whom do you generally prefer to travel with? Feel free to select more than one answer. 3/4 People I meet on my trip 1 1 Other family members 1 Others I prefer travelling alone China Denmark Finland Germany Netherlands Don t know 0% Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

8 Whom do you generally prefer to travel with? Feel free to select more than one answer. 4/4 People I meet on my trip Other family members Norw ay Others Spain Sw eden Turkey UK I prefer travelling alone Don t know Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

9 Question 2. What types of holiday are you planning for 2015? What types of holiday are you planning for 2015? Please mark all the types of holiday you are planning to take. 1/4 City break 1 Beach holiday Backpacking Cruise Skiing holiday Hiking Sports holiday Cycling Spa and relaxation (e.g. yoga holiday or holiday resort) China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

10 What types of holiday are you planning for 2015? Please mark all the types of holiday you are planning to take. 2/4 City break % 0% Beach holiday Backpacking 1 1 Cruise Spa and relaxation (e.g. yoga holiday or holiday resort) Skiing holiday Hiking 2 1 Sports holiday 1 1 Cycling Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

11 What types of holiday are you planning for 2015? Please mark all the types of holiday you are planning to take. 3/4 Roadtrip (travelling from place to place by car or motorcycle) Interrail (travelling from place to place by train) Camping Summer house in my home country Summer house abroad I w ill not be going on any holidays in Other China Denmark Finland Germany Netherlands Don t know Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

12 What types of holiday are you planning for 2015? Please mark all the types of holiday you are planning to take. 4/4 Roadtrip (travelling from place to place by car or motorcycle) Interrail (travelling from place to place by train) Camping Summer house in my home country Summer house abroad Other Norw ay Spain Sw eden Turkey UK I w ill not be going on any holidays in Don t know Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

13 Question 3. Which kind of holiday do you prefer? Which kind of holiday do you prefer? Feel free to select more than one answer. 1/4 City break 1 Beach holiday Backpacking Cruise Skiing holiday Hiking Sports holiday Cycling Spa and relaxation (e.g. yoga holiday or holiday resort) % 1 2 China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

14 13

15 Which kind of holiday do you prefer? Feel free to select more than one answer. 2/4 50% 2 30% City break % 6 7 Beach holiday % Backpacking Cruise Skiing holiday Hiking 1 Sports holiday 1 1 Cycling 2 2 Spa and relaxation (e.g. yoga holiday or 3 holiday resort) Norw ay Spain Sw eden Turkey UK Norwa y : n= Portug al : n= Russi a: n= Spai n: n= Swede n : n= U ni te d Kingdo m : n= Turk ey : n=997.. United S tates: n=

16 Which kind of holiday do you prefer? Feel free to select more than one answer. 3/4 Roadtrip (travelling from place to place by car or motorcycle) Interrail (travelling from place to place by train) Summer house in my home country Camping Summer house abroad 2 1 Other Don t know China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

17 Which kind of holiday do you prefer? Feel free to select more than one answer. 4/4 2 Roadtrip (travelling from place to place by car or motorcycle) 1 2 Interrail (travelling from place to place by train) Camping Summer house in my home country Summer house abroad Other Don t know 1 12 % Norw ay Spain Sw eden Turkey UK Norwa y : n= Por tug al : n= Russi a : n= Spai n: n= Swed e n: n= U ni te d Kingd o m : n= Turk e y: n= United S tates: n=

18 Question 4. What do you generally prefer to spend your money on? What do you generally prefer to spend your money on? 1/2 Home improvements (new kitchen, new bathroom, etc.) 1 1 Clothes, shoes and accessories Electronics (e.g. TV, tablets, smartphones or computers) Travelling Health and w ell-being Food and wine (including dining out) 9 % 1 Cars Cultural events (concerts, theatre, etc.) Other Don t know 0% 3 50% China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= Franc e : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

19 Which kind of holiday do you prefer? Feel free to select more than one answer. 2/2 Home improvements (new kitchen, new bathroom, etc.) 1 1 Clothes, shoes and accessories Electronics (e.g. TV, tablets, smartphones or computers) Travelling Health and w ell-being Food and wine (including dining out) Cars Cultural events (concerts, theatre, etc.) 5 % 4 % Other Don t know % 1 3 Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

20 Question 5. Approximately how much do you expect your household will spend on your summer holidays in 2015? Only respondents w ho plan a holiday in 2015 received this question. Approximately how much do you expect your household will spend on your summer holidays in 2015? 1/ More than % Don't know % China Denmark Finland Germany Netherlands China: n=999. Denmark: n=928. Finland: n=932. : n=928. Germany: n=920. : n= Netherlands: n=914 The currency used in this question matched the local currency used in each country. The answers where made so that the val- ues roughly translate to the euro values presented in this chart. 19

21 Approximately how much do you expect your household will spend on your summer holidays in 2015? 2/ More than Don't know % 2 3 Norw ay Spain Sw eden Turkey UK Norwa y : n=96 8. Portug al : n=957. Russi a: n=994. Spai n: n=974 Swede n : n=95 0. U ni te d Kingdo m : n=977. Turk e y: n=970.. Unite d Stat e s: n=948 20

22 Question 6. How much do you typically spend on a holiday compared with what you were planning to spend? How much do you typically spend on a holiday compared with what you were planning to spend? China 3 4 Denmark 4 2 Finland Germany 50% 2 50% 2 3 % Netherlands 5 2 Norway % Spain Sw eden Turkey 4 40% UK I typically spend less than planned I typically spend the amount I planned to spend I typically spend more than planned I don t w orry about how much I spend Don t know Chi na: n= D en m ar k : n= Fi nl and: n= Fr a nc e: n= Ger man y: n= I tal y: n= N eth er l ands: n= N o r way: n= Po r tugal : n= Russi a: n= Spai n: n= S we de n: n= Uni te d Ki ngdo m: n= Tur k ey: n= Uni t ed St at es: n=

23 Question 7. What do you prefer to save money on in connection with your holiday? What do you prefer to save money on in connection with your holiday (e.g. by choosing a less expensive alternative)? Feel free to select more than one answer. 1/4 Transport to destination by other means than air travel (e.g. train or car) Plane tickets Accomm oda tion Car rental Sightseeing and excursions Transport during the holiday China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

24 What do you prefer to save money on in connection with your holiday (e.g. by choosing a less expensive alternative)? Feel free to select more than one answer. 2/4 Plane tickets Transport to destination by other means than air travel (e.g. train or car) Accomm oda tion Car rental Sightseeing and excursions Transport during the holiday % % % % 4 Norw ay Spain Sw eden Turkey UK Norwa y : n= Por tug al : n= Russi a : n= Spai n: n= Swed e n: n= U ni te d Kingd o m : n= Turk e y: n= United S tates: n=

25 What do you prefer to save money on in connection with your holiday (e.g. by choosing a less expensive alternative)? Feel free to select more than one answer. 3/4 2 1 Meals and snacks during the holiday Shopping 40% Evenings out 30% 30% 2 Other I don t w orry about how expensive or inexpensive my holiday is Don t know China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

26 What do you prefer to save money on in connection with your holiday (e.g. by choosing a less expensive alternative)? Feel free to select more than one answer. 4/4 Meals and snacks during the holiday Shopping Evenings out Other I don t w orry about how expensive or inexpensive my holiday is Don t know % Norw ay Spain Sw eden Turkey UK Norway: n= Portug al : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

27 Question 8. Which part of your holiday do you prefer to spend a little extra on? Which part of your holiday do you prefer to spend a little extra on? Feel free to select more than one answer. 1/4 Transport to destination by other means than air travel (e.g. train or car) 1 Plane tickets Accomm oda tion Car rental Sightseeing and excursions Transport during the holiday China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

28 Which part of your holiday do you prefer to spend a little extra on? Feel free to select more than one answer. 2/4 Plane tickets Transport to destination by other means than air travel (e.g. train or car) Accomm oda tion Car rental Sightseeing and excursions Transport during the holiday % 24 % % Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

29 Which part of your holiday do you prefer to spend a little extra on? Feel free to select more than one answer. 3/4 Meals and snacks during the holiday I don t w orry about how expensive or inexpensive my holiday is Shopping Evenings out 1 1 Other Don t know % China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

30 Which part of your holiday do you prefer to spend a little extra on? Feel free to select more than one answer. 4/4 Meals and snacks during the holiday Shopping Evenings out Other I don t w orry about how expensive or inexpensive my holiday is Don t know % % 4 5 Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

31 Question 9. Where do you generally get your inspiration when you plan your holidays? Where do you generally get your inspiration when you plan your holidays? Feel free to select all the places you get inspiration from. 1/4 1 Social media 1 1 Friends or family Colleagues Blogs Travel w ebsites Online new s sites and magazines Printed new spapers and magazines Travel apps (for smartphones and tablets) TV or radio broadcasts 0% % % 5 50% 3 China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

32 Where do you generally get your inspiration when you plan your holidays? Feel free to select all the places you get inspiration from. 2/4 Social media % Friends or family 5 50% Colleagues % % Blogs Norw ay Spain Travel w ebsites Sw eden Online new s sites and magazines 1 Printed new spapers and magazines Travel apps (for smartphones and tablets) 30% TV or radio broadcasts Norwa y : n= Portug al : n= Russi a: n= Spai n: n= Swede n : n= U ni te d Kingdo m : n= Turk ey : n=997.. United S tates: n= Turkey UK 31

33 Where do you generally get your inspiration when you plan your holidays? Feel free to select all the places you get inspiration from. 3/4 1 Travel agencies 1 Advertising 1 1 Movies TV series Literature Sports events Cultural events (e.g. music or literature festivals) Elsew here Don t know China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

34 Where do you generally get your inspiration when you plan your holidays? Feel free to select all the places you get inspiration from. 4/4 Travel agencies Advertising Movies TV series Literature Sports events % % Norw ay Spain Sw eden Turkey UK 1 Cultural events (e.g. music or literature festivals) Elsew here Don t know Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

35 Question 10. When do you check prices of holidays and plane tickets even if you re not planning a specific trip? When do you check prices of holidays and plane tickets even if you re not planning a specific trip? Feel free to select more than one answer. 1/4 Immediately after returning from a holiday 1 When I m in love At w ork China Denmark Finland Germany Netherlands When my personal finances are in bad shape When my personal finances are in good shape 2 2 Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

36 When do you check prices of holidays and plane tickets even if you re not planning a specific trip? Feel free to select more than one answer. 2/4 Immediately after returning from a holiday When I m in love At w ork When my personal finances are in bad shape Norw ay Spain Sw eden Turkey UK When my personal finances are in good shape Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

37 When do you check prices of holidays and plane tickets even if you re not planning a specific trip? Feel free to select more than one answer. 3/4 1 When the w eather is bad 1 30% 3 30% Not on any special occasions 2 I only check the prices of holidays and plane tickets w hen I m planning a specific trip China Denmark Finland Germany Netherlands I never check the prices of holidays or plane tickets 1 Don t know Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

38 When do you check prices of holidays and plane tickets even if you re not planning a specific trip? Feel free to select more than one answer. 4/4 When the w eather is bad Not on any special occasions I only check the prices of holidays and plane tickets w hen I m planning a specific trip I never check the prices of holidays or plane tickets Don t know % Norw ay % Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

39 Question 11. How long in advance do you usually plan your holidays? How long in advance do you usually plan your holidays? 1/2 Less than one w eek in advance 1-3 w eeks in advance 3 1 About 1 month in advance months in advance months in advance More than 6 months in advance Don t know China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

40 How long in advance do you usually plan your holidays? 2/2 Less than one w eek in advance 1-3 w eeks in advance About 1 month in advance 2-3 months in advance 4-6 months in advance More than 6 months in advance Don t know 2 Norw ay Spain Sweden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

41 Question 12. Who decides your holiday destination? Who decides your holiday destination? Feel free to select more than one answer. 1/2 I decide 90% My partner My child/children My parents My parents-in-law Friends 1 1 Others 0% Don t know China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

42 How long in advance do you usually plan your holidays? 2/2 I decide 4 3 My partner % 4 1 My child/childre n 1 My parents My parents-in-law Friends Others Don t know % 0% Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

43 Question 13. What is most important to you when choosing a flight for non-business trips? What is most important to you when choosing a flight for non-business trips? Select up to three answers. 1/4 That the flight is direct (w ithout any stopovers) That the time and date of departure suits me Price That the airline has received good review s from users (e.g. on Trustpilot or similar sites) 1 That the airport is close to my hotel/my end destination (so I avoid having to travel far to reach my destination, apart from the flight) That I can earn frequent flyer points on my trip (e.g. EuroBonus or Miles & More) That I know the airline w ell and use it often % % 4 3 China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

44 What is most important to you when choosing a flight for non-business trips? Select up to three answers. 2/4 That the flight is direct (w ithout any stopovers) That the time and date of departure suits me That the airline has received good review s from users (e.g. on Trustpilot or similar sites) That the airport is close to my hotel/my end destination (so I avoid having to travel far to reach my destination, apart from the flight) That I can earn frequent flyer points on my trip (e.g. EuroBonus or Miles & More) That I know the airline w ell and use it often 6 70% 5 Price % Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

45 What is most important to you when choosing a flight for non-business trips? Select up to three answers. 3/4 That the airline has received aw ards or recommendations from experts 1 That friends, family or colleagues have recommended the airline to me 2 Other I only buy package tours China Denmark Finland Germany Netherlands I never buy plane tickets for nonbusiness trips Don t know Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

46 What is most important to you when choosing a flight for non-business trips? Select up to three answers. 4/4 That the airline has received aw ards or recommendations from experts That friends, family or colleagues have recommended the airline to me Other I only buy package tours I never buy plane tickets for nonbusiness trips Don t know 0% 1 1 Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

47 Question 14. What is your highest priority in terms of on-board facili- ties? Only respondents w ho buy plane tickets for non-business trips received this question. When choosing an airline, what is your highest priority in terms of on-board facilities? 1/4 Ample leg room That WiFi is available China Denmark Finland That the food on board is good 1 Germany Netherlands That the cabin crew are polite and helpful 1 That the entertainment system is good (music, series, films, etc.) Chi na: n=99 4. Denm a r k : n=93 3. Finl an d: n=912. Franc e: n=84 4. Ger m a ny : n=891. Ital y: n= Nether l a nd s: n=880 46

48 Only respondents w ho buy plane tickets for non-business trips received this question. When choosing an airline, what is your highest priority in terms of on-board facilities? 2/4 Ample leg room That WiFi is available Norw ay That the food on board is good Spain Sw eden Turkey UK That the cabin crew are polite and helpful That the entertainment system is good (music, series, films, etc.) 0% Norwa y : n=986. Portu ga l : n=948. Russi a : n=949. Spai n: n=953 Swede n : n=94 3. U ni t e d Kingd o m : n=958. Turk e y : n= Unite d Stat e s: n=

49 Only respondents w ho buy plane tickets for non-business trips received this question. When choosing an airline, what is your highest priority in terms of on-board facilities? 3/4 That beverages are free That I m able to sit comfortably (e.g. that I have a reclining seat) I don t prioritise any on-board facilities w hen I choose an airline Other % 30% 30% 3 China Denmark Finland Germany Netherlands Don t know China: n=994. Denmark: n=933. Finland: n=912. : n=844. Germany: n=891. : n= Netherlands: n=880 48

50 Only respondents w ho buy plane tickets for non-business trips received this question When choosing an airline, what is your highest priority in terms of on-board facilities? 2/4 That beverages are free % That I m able to sit comfortably (e.g. that I have a reclining seat) Other I don t prioritise any on-board facilities w hen I choose an airline Norw ay Spain Sw eden Turkey UK Don t know Norwa y : n=986. Portu ga l : n=948. Russi a : n=949. Spai n: n=953 Swede n : n=94 3. U ni t e d Kingd o m : n=958. Turk e y : n= Unite d Stat es : n=899 49

51 Question 15. Have you ever bought a plane ticket online? Only respondents w ho buy plane tickets for non-business trips received this question. Have you ever bought a plane ticket online? China % Denmark 7 Finland % Germany % 70% 2 1 % Netherlands 6 30% 3 % Norw ay 8 2 % 70% 2 1 % % Spain % Sw eden 7 1 Turkey 7 2 UK 7 2 % 7 1 % Yes No Don t know Chi na: n=99 4. Denm ar k : n=933. Finl an d: n=912. : n=844. Ger m a ny : n=891. Ital y: n= Nethe rl a n ds: n=880. Nor wa y: n=986. : n=948. : n=949. S pain: n=953 S weden: n=943.united Kingdom: n=958. Turkey: n=913.. United S tates: n=899 50

52 Question 16. What are your concerns when buying tickets online? Only respondents w ho buy plane tickets for non-business trips received this question. What are your concerns when buying tickets online? Feel free to select more than one answer. 1/4 30% 2 That I w on t get the ticket I paid for That the provider from w hom I bought my ticket w ill misuse my credit card information That the provider from w hom I bought 1 my ticket w ill misuse my personal 1 data (e.g. my address) 1 That I w ill end up buying additional services I don t need That unexpected fees w ill be added to the price That the airline w ill go bankrupt % China Denmark Finland Germany Netherlands Chi na: n=99 4. Denm a r k : n=93 3. Finl an d: n=912. Franc e: n=84 4. Ger m a ny : n=891. Ital y: n= Nether l a nd s: n=880 51

53 Only respondents w ho buy plane tickets for non-business trips received this question. What are your concerns when buying tickets online? Feel free to select more than one answer. 2/4 That I w on t get the ticket I paid for % 3 2 That the provider from w hom I bought my ticket w ill misuse my credit card information That the provider from w hom I bought my ticket w ill misuse my personal data (e.g. my address) That I w ill end up buying additional services I don t need That unexpected fees w ill be added to the price That the airline w ill go bankrupt Norw ay Spain Sw eden Turkey UK Norwa y : n=986. Portu ga l : n=948. Russi a : n=949. Spai n: n=953 Swede n : n=94 3. U ni t e d Kingd o m : n=958. Turk e y : n= Unite d Stat es : n=

54 Only respondents w ho buy plane tickets for non-business trips received this question. What are your concerns when buying tickets online? Feel free to select more than one answer. 3/4 That I cannot get any guidance about my purchase That the w ebsite w here I buy my ticket w ill push up the price of the ticket That the w ebsite w here I buy my ticket does not function properly, so I w on t get my ticket That I make a mistake so that the ticket is not valid (e.g. by printing it incorrectly or entering incorrect details) Other I don t have any concerns w hen buying tickets online Don t know % % China Denmark Finland Germany Netherlands China: n=994. Denmark: n=933. Finland: n=912. : n=844. Germany: n=891. : n= Netherlands: n=880 53

55 Only respondents w ho buy plane tickets for non-business trips received this question. What are your concerns when buying tickets online? Feel free to select more than one answer. 4/4 1 That I cannot get any guidance about my purchase That the w ebsite w here I buy my ticket w ill push up the price of the ticket That the w ebsite w here I buy my ticket does not function properly, so I w on t get my ticket That I make a mistake so that the ticket is not valid (e.g. by printing it incorrectly or entering incorrect details) Other I don t have any concerns w hen buying tickets online Don t know % % 2 30% Norw ay Spain Sw eden Turkey UK Norwa y : n=986. Portu ga l : n=948. Russi a : n=949. Spai n: n=953 Swede n : n=94 3. U ni t e d Kingd o m : n=958. Turk e y : n= Unite d Stat es : n=

56 Question 17. How do you prefer to explore a city when you are on a city break? How do you prefer to explore a city when you are on a city break? Feel free to select more than one answer. 1/4 Tourist bus (hop on/hop off) Guided tours 2 Bicycle Cycle rickshaw On foot Segw ay Bus China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n d s : n=

57 How do you prefer to explore a city when you are on a city break? Feel free to select more than one answer. 2/ Tourist bus (hop on/hop off) Guided tours Bicycle Cycle rickshaw On foot Segw ay Bus % Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

58 How do you prefer to explore a city when you are on a city break? Feel free to select more than one answer. 3/4 Taxi Car Metro 1 1 Other China Denmark Finland Germany Netherlands 0% None of the above 0% Don t know Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

59 How do you prefer to explore a city when you are on a city break? Feel free to select more than one answer. 4/4 Taxi Car Metro Other None of the above Don t know 0% 0% 0% Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

60 Question 18. Where do you prefer to stay when you are on holiday? Where do you prefer to stay when you are on holiday? 1/4 With a friend With family members 1 With people I don t know (e.g. CouchSurfing) 0% At a hotel % China Denmark Finland Germany Netherlands At a hostel In a rented room, flat or house (e.g. through Airbnb) 0% 1 30% 2 2 Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

61 Where do you prefer to stay when you are on holiday? 2/4 With a friend With family members With people I don t know (e.g. CouchSurfing) 0% At a hotel At a hostel In a rented room, flat or house (e.g. through Airbnb) % Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

62 Where do you prefer to stay when you are on holiday? 3/4 At a campsite In a caravan In a tent 0% Other China Denmark Finland Germany Netherlands 0% Don t know Chi na: n= D e n m ar k : n= Finl an d: n= Franc e : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

63 Where do you prefer to stay when you are on holiday? 4/4 At a campsite In a caravan In a tent Other Don t know 0% 0% Norw ay Spain Sw eden Turkey UK Norway: n= : n= Russi a: n=1032. Spai n: n= Swede n: n= Uni te d Kingdo m: n= Turk ey: n=997.. United S tates: n=

64 Question 19. Do you ever stay at a hotel when you are on holiday? Do you ever stay at a hotel when you are on holiday? China 9 0% Denmark 8 Finland Germany Netherlands 7 1 Norw ay 9 80% Spain 9 Sw eden 90% Turkey 8 UK Yes No Don t know Chi na: n= D en m ar k : n= Fi nl and: n= Fr anc e: n= Ger man y: n= I tal y: n= N eth er l ands: n= N o r way: n= Po r tugal : n= Russi a: n= Spai n: n= S w ede n: n = Uni t ed Ki ngdo m: n= Tur k e y: n= Uni ted Stat es: n=

65 Question 20. What is your highest priority when choosing a hotel? Only respondents w ho stay in hotels received this question. What is your highest priority when choosing a hotel? Select up to three answers. 1/4 3 6 Price That the hotel is close to the sights I m planning to see That the hotel is located in a beautiful area That the hotel is part of a package tour (e.g. a charter trip or all-inclusive) % China Denmark Finland Germany Netherlands That the hotel is different from standard hotels (e.g. in terms of decor, concept or location) 1 2 China: n=963. Denmark: n=895. Finland: n= : n=879. Germany: n=800. : n= Netherlands: n=798 64

66 Only respondents w ho stay in hotels received this question. What is your highest priority when choosing a hotel? Select up to three answers. 2/4 Price 6 70% % 6 That the hotel is close to the sights I m planning to see 2 That the hotel is located in a beautiful 1 area That the hotel is part of a package tour (e.g. a charter trip or all-inclusive) That the hotel is different from standard hotels (e.g. in terms of decor, concept or location) Norw ay Spain Sw eden Turkey UK Norwa y : n=940. Por tug al : n=80 1. Russi a : n=880. Spai n: n=932. Swed e n: n=900. Unite d Kingd o m : n=913. Turk e y: n=887.. Uni te d S tates: n=945 65

67 Only respondents w ho stay in hotels received this question. What is your highest priority when choosing a hotel? Select up to three answers. 3/4 A high level of service from staff That the hotel has received good 3 review s from users (e.g. on Trustpilot, 2 TripAdvisor or Yelp) 40% 3 2 That the hotel has received good review s in the media That friends, family or colleagues have recommended the hotel to me % Other 0% Don t know 2 China Denmark Finland Germany Netherlands China: n=963. Denmark: n=895. Finland: n= : n=879. Germany: n=800. : n= Netherlands: n=798 66

68 Only respondents w ho stay in hotels received this question What is your highest priority when choosing a hotel? Select up to three answers. 4/4 A high level of service from staff % 3 That the hotel has received good review s from users (e.g. on Trustpilot, TripAdvisor or Yelp) That the hotel has received good review s in the media That friends, family or colleagues have recommended the hotel to me Other Don t know 0% 0% % Norw ay Spain Sw eden Turkey UK Norwa y : n=940. Por tug al : n=80 1. Russi a : n=880. Spai n: n=932. Swed e n: n=900. Unite d Kingd o m : n=913. Turk e y: n=887.. Uni te d S tates: n=945 67

69 Question 21. Which hotel facilities do you value the most for a holi- day? Only respondents w ho stay in hotels received this question. Which facilities do you value the most when staying at a hotel during your holidays? Select up to three answers. 1/4 Sw imming pool Free WiFi Spa facilities 1 Bath tub % A good bed % Breakfast buffet China Denmark Finland Germany Netherlands That my room has a nice view That my room has a balcony China: n=963. Denmark: n=895. Finland: n= : n=879. Germany: n=800. : n= Netherlands: n=798 68

70 Only respondents w ho stay in hotels received this question. Which facilities do you value the most when staying at a hotel during your holidays? Select up to three answers. 2/4 Sw imming pool Free WiFi Spa facilities Bath tub A good bed Breakfast buffet That my room has a nice view That my room has a balcony 1 0% % 3 40% % % 30% % Norw ay Spain Sw eden Turkey UK Norwa y : n=940. Por tug al : n=80 1. Russi a : n=880. Spai n: n=932. Swed e n: n=900. Unite d Kingd o m : n=913. Turk e y: n=887.. Uni te d S tates: n=

71 Only respondents w ho stay in hotels received this question. Which facilities do you value the most when staying at a hotel during your holidays? Select up to three answers. 3/4 That the hotel has a good restaurant Fitness facilities Room service Disabled-friendly facilities Facilities for children (e.g. playroom or playground) Activities at the hotel (e.g. entertainment or guided tours) China Denmark Finland Germany Netherlands Other Don t know 0% China: n=963. Denmark: n=895. Finland: n= : n=879. Germany: n=800. : n= Netherlands: n=798 70

72 Only respondents w ho stay in hotels received this question. Which facilities do you value the most when staying at a hotel during your holidays? Select up to three answers. 4/4 That the hotel has a good restaurant Fitness facilities Room service Disabled-frie ndly facilities Facilities for children (e.g. playroom or playground) Activities at the hotel (e.g. entertainment or guided tours) Other Don t know % 1 0% Norw ay Spain Sw eden Turkey UK Norwa y : n=940. Por tug al : n=80 1. Russi a : n=880. Spai n: n=932. Swed e n: n=900. Unite d Kingd o m : n=913. Turk e y: n=887.. Uni te d S tates: n=945 71

73 Question 22. How are you positively affected by being on holiday? How are you positively affected by being on holiday? Feel free to select more than one answer. 1/4 5 40% 4 I feel that it s good for my health 3 50% % 5 I feel happier and more positive I become more social I have an increased desire for sex I become less stressed I feel more attractive China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

74 How are you positively affected by being on holiday? Feel free to select more than one answer. 2/4 I feel that it s good for my health I feel happier and more positive I become more social I have an increased desire for sex I become less stressed I feel more attractive % % % % Norw ay Spain Sw eden Turkey UK Norwa y : n= Portug al : n= Russi a: n= Spai n: n= Swede n : n= U ni te d Kingdo m : n= Turk ey : n=997.. United S tates: n=

75 How are you positively affected by being on holiday? Feel free to select more than one answer. 3/4 I feel that it has a positive effect on my relationship w ith my partner I feel that it has a positive effect on my children I become more efficient w hen I return home Other I m not positively affected by being on holiday Don t know 0% 0% % China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

76 How are you positively affected by being on holiday? Feel free to select more than one answer. 4/ I feel that it has a positive effect on my 3 relationship w ith my partner % 3 I feel that it has a positive effect on my children I become more efficient w hen I return home Other I m not positively affected by being on holiday Don t know 1 30% Norw ay Spain Sw eden Turkey UK Norwa y : n= Portug al : n= Russi a: n= Spai n: n= Swede n : n= U ni te d Kingdo m : n= Turk ey : n=997.. United S tates: n=

77 Question 23. What could ruin your holiday? Could any of the following ruin your holiday? Feel free to select more than one answer. 1/4 A bad view from w here I m/w e re staying Bad w eather at the destination If my expectations were too high Too many activities planned from home % Bad food at the destination 2 No Internet access at the destination China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

78 Could any of the following ruin your holiday? Feel free to select more than one answer. 2/4 A bad view from w here I m/w e re staying Bad w eather at the destination If my expectations were too high Too many activities planned from home Bad food at the destination No Internet access at the destination % % Norw ay Spain Sw eden Turkey UK Norwa y : n= Portug al : n= Russi a: n= Spai n: n= Swede n : n= U ni te d Kingdo m : n= Turk ey : n=997.. United S tates: n=

79 Could any of the following ruin your holiday? Feel free to select more than one answer. 3/4 If I feel that I m spending too much money on the holiday If I feel exploited, cheated or badly treated as a tourist If I did not do enough research on the destination from home China Denmark Finland Germany Netherlands None of the above 0% Don t know Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

80 Could any of the following ruin your holiday? Feel free to select more than one answer. 4/4 If I feel that I m spending too much money on the holiday 2 30% If I feel exploited, cheated or badly treated as a tourist 4 40% Norw ay If I did not do enough research on the destination from home Spain Sw eden Turkey UK None of the above Don t know Norwa y : n= Portug al : n= Russi a: n= Spai n: n= Swede n : n= U ni te d Kingdo m : n= Turk ey : n=997.. United S tates: n=

81 Question 24. Have you felt stressed in connection with your holiday? Have you felt stressed in connection with your holiday? Feel free to select more than one answer. 1/2 Yes, there have been times w hen planning the holiday felt stressful Yes, there have been times w hen travelling to my holiday destination felt stressful Yes, there have been times w hen being on holiday felt stressful Yes, there have been times w hen having to return from holiday and go back to everyday life felt stressful No 40% Don t know China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n =

82 Have you felt stressed in connection with your holiday? Feel free to select more than one answer. 2/2 Yes, there have been times w hen planning the holiday felt stressful Yes, there have been times w hen travelling to my holiday destination felt stressful Yes, there have been times w hen being on holiday felt stressful Yes, there have been times w hen having to return from holiday and go back to everyday life felt stressful No Don t know % % % 4 Norw ay Spain Sw eden Turkey UK Norwa y : n= Portug al : n= Russi a: n= Spai n: n= Swede n : n= U ni te d Kingdo m : n= Turk ey : n=997.. United S tates: n=

83 Question 25. Which decisions have you made while on holiday or as a result of being on holiday? Have you ever made any of the following decisions while on holiday or as a result of being on holiday? Feel free to select more than one answer. 1/4 I decided that I w anted to marry my partner I decided that I w anted to have children I decided that I w anted a divorce I decided that I w anted to break up w ith my partner I decided that I w anted to move I decided that I w anted to change jobs I decided that I w anted a new car 1 China Denmark Finland Germany Netherlands Chi na: n= D e n m ar k : n= Finl an d: n= : n= Ger m a ny : n= Ital y: n= Nethe rl a n ds : n=

84 Have you ever made any of the following decisions while on holiday or as a result of being on holiday? Feel free to select more than one answer. 2/4 I decided that I w anted to marry my partner 0% I decided that I w anted to have children I decided that I w anted a divorce I decided that I w anted to break up w ith my partner I decided that I w anted to move 0% 1 1 Norw ay Spain Sw eden Turkey UK I decided that I w anted to change jobs I decided that I w anted a new car 1 1 Norwa y : n= Portug al : n= Russi a: n= Spai n: n= Swede n : n= U ni te d Kingdo m : n= Turk ey : n=997.. United S tates: n=