Preference Signaling with Multiple Agents

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1 Preference Signaling with Multiple Agents Zachary Grossman (Florida State) Belief-Based Utility Conference CMU June 12 13, 2017

2 n image-conscious agents decide: Act (a i = 1) to bring about joint outcome or not (a i = 0)?

3 n image-conscious agents decide: Act (a i = 1) to bring about joint outcome or not (a i = 0)? Strategic substitutability or complementarity: outcome with benefit w realized according w(a) = w max{a i } or w(a) = w min{a i }.

4 n image-conscious agents decide: Act (a i = 1) to bring about joint outcome or not (a i = 0)? Strategic substitutability or complementarity: outcome with benefit w realized according w(a) = w max{a i } or w(a) = w min{a i }. Information environment: An observer receives signal σ i (a) Actions observable: σ i (a) = a i Outcome observable: σ i (a) = w(a) Another agent s action & outcome (Peer monitoring): σ i (a) = (w(a), a j )

5 n image-conscious agents decide: Act (a i = 1) to bring about joint outcome or not (a i = 0)? Strategic substitutability or complementarity: outcome with benefit w realized according w(a) = w max{a i } or w(a) = w min{a i }. Information environment: An observer receives signal σ i (a) Actions observable: σ i (a) = a i Outcome observable: σ i (a) = w(a) Another agent s action & outcome (Peer monitoring): σ i (a) = (w(a), a j ) Each agent chooses a i to maximize expectation of U i (a, θ i ) = θ i w(a) ka i + E[θ i σ i (a)], given her type θ i F and beliefs about behavior of other agents.

6 Agent acts if expected net benefit is positive With monotonic beliefs, characterized by cutoff θ c, this means: EU i (1, θ i, θ c ) EU i (0, θ i, θ c ) = B(θ c ) [k θ i W (θ c )] 0

7 Agent acts if expected net benefit is positive With monotonic beliefs, characterized by cutoff θ c, this means: EU i (1, θ i, θ c ) EU i (0, θ i, θ c ) = B(θ c ) [k θ i W (θ c )] 0 W (θ c ) : expected impact on the outcome, given θ c Graphs Complementarity: (1 F (θ c )) n 1 w Substitutability: F (θ c ) n 1 w

8 Agent acts if expected net benefit is positive With monotonic beliefs, characterized by cutoff θ c, this means: EU i (1, θ i, θ c ) EU i (0, θ i, θ c ) = B(θ c ) [k θ i W (θ c )] 0 W (θ c ) : expected impact on the outcome, given θ c Graphs Complementarity: (1 F (θ c )) n 1 w Substitutability: F (θ c ) n 1 w B(θ c ) : expected image-benefit of taking the action, given θ c. Depends on information environment Actions observable: B(θ c ) = B a (θ c ) E[θ a = 1, θ c ] E[θ a = 0, θ c ]

9 Observable Actions: baseline info environment for B(θ c ) 0.75 Cost,Benefit 0.5 B(θ c ) = B a (θ c ) = θ

10 In equilibrium, cutoff type is indifferent k θ W (θ ) = B(θ ) Image benefit from observable Actions agents more motivated to act than w/ no signaling

11 Interior eq. under Comp. with Actions observed 0.75 C(θ c ) θ c W (θ c ) = k θ c (1 θ c )w Cost,Benefit 0.5 B(θ c ) = B a (θ c ) = θ 0.5 unstable eq. 1 θ c

12 Q1: When is the motivational effect of perfect monitoring the greatest? When material costs are relatively: Low then effect is greater under complementarity: cutoff type cares little in either case, but more likely to affect outcome under complementarity High then this is reversed: cutoff type cares a lot in either case, but more likely to affect outcome under subs.

13 Outcome technology affects cost curve, equilibrium 0.75 Cost,Benefit 0.5 B(θ c ) = B a (θ c ) = Comp: k θ c (1 θ c )w θ c Subs: k (θ c ) 2 w

14 Q2: When are transparency rules or investment in monitoring particularly worthwhile? Image benefit if only Outcome observed: Complementarity: B o c (θ c ) = F (θc )(1 F (θ c )) n 1 1 (1 F (θ c )) n B a (θ c ) Substitutability: B o s (θ c ) = (1 F (θc ))F (θ c ) n 1 1 F (θ ) n B a (θ c ) 1. When n is large: low probability affecting outcome/signal 2. For small n, when agents are unlikely to be able to affect outcome/signal Hard/uncommon tasks under complementarity Easy/common tasks under substitutability

15 If only Outcome observed, technology also affects B(θ c ) Complementarity: B(θ c ) B a (θ c ) = 1 2 B p c (θ c ) = (1 θ c )B a (θ c ) 0.25 B o c (θ c ) = 1 θc 1+(1 θ c ) Ba (θ c ) θ c

16 If only Outcome observed, technology also affects B(θ c ) Substitutability: B(θ c ) B a (θ c ) = 1 2 B p s (θ c ) = θ c B a (θ c ) 0.25 B o s(θ c ) = θc 1+θ B a (θ c ) c θ c

17 Q3: When is Peer monitoring a good substitute for perfect monitoring? Image benefit (n = 2): Complementarity: B p c (θ c ) = (1 F (θ c ))B a (θ c ) Substitutability: B p s (θ c ) = F (θ c )B a (θ c ) When the information that peers have is likely to be a good complement for the info contained in the outcome.

18 Many interesting questions remain: Impact of signaling behavior in markets for goods that carry social judgments? When the cost is tied to the Outcome, differing predictions regarding Actions vs. Outcomes being observable may yield a way to distinguish self-signaling from social-signaling

19 Many interesting questions remain: Impact of signaling behavior in markets for goods that carry social judgments? When the cost is tied to the Outcome, differing predictions regarding Actions vs. Outcomes being observable may yield a way to distinguish self-signaling from social-signaling Thank you for your feedback!

20 Comp expected material cost of cutoff type is U-shaped Example w/ θ U[0, 1], n = 2, k = 0.75, w = C(θ c ) θ c W (θ c ) = k θ c (1 θ c )w Cost,Benefit doesn t care little influence θ

21 Subs expected material cost of cutoff type is decreasing as concern for and likelihood of effecting outcome increase 0.75 Back Cost,Benefit doesn t care, little influence θ C(θ c ) θ c W (θ c ) = k (θ c ) 2 w

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