Winter Weather Preparedness: Predictions and Best Practices with WDT Jason Lynn SVP of Forecast Services WDT Claudia Dent VP Product Management Everbridge
Agenda What s in store for the upcoming winter Best practices for leveraging forecast data Solving winter weather communication challenges Q&A LinkedIn Member? Join our LinkedIn Everbridge Incident Management Professionals Group 2
Housekeeping Use the Q&A function to submit your questions. @everbridge #everbridge #winterprep We ll send out a recording after the event 3
Jason Lynn SVP of Forecast Services WDT Claudia Dent VP Product Management Everbridge
Sub-Seasonal and Seasonal Forecast information December 3, 2014 provided by WDT Senior V.P. WeatherOps Forecast Services: R. Jason Lynn WDTinc.com
Where have we been? Models did great with Nov 2014, right?
WDT 6-10, 11-15, and 16-30 forecasts covering Nov Forecasted Observed
Surface Temps Surface Winds and Implied Trajectory Convective forcing regions Upper air pattern anomalies
Day 10; extended Pacific jet stream USA Day 15; extended Pacific jet stream USA
-MJO phase 3-4-5 sub-seasonal event disrupts recent cold pattern. -However, eventual retrogression of pattern features related to Phase 5 could help Eastern cold return. -Periods of extended Pacific jet stream conditions could lead to warmer U.S.
Warm Pool --2013 Better SS Warmth + Warm Pool --2014 --
Some Additional Filling In of Warm Anomalies
December 2014 This will bust; shows nonlinearity of situation Experimental constructed analog (CA) using recent wideequatorial Indo-Pacific SSTs not cross validated! January 2015
January 2015: Primary Scenario (55%) February 2015: Primary Scenario (55%) Warmer risk; but more storm risk Warmer risk; but more storm risk January 2015: Alternate Scenario (45%) February 2015: Secondary Scenario (45%) Warmer risk; but more storm risk Warmer risk; but more storm risk
Severe Weather Forecast: Solving Severe Weather Communication Challenges Claudia Dent VP Product Management Everbridge #WinterPrep
Everbridge and WDT: SMART Weather Everbridge s SMART Weather Alerting leverages meteorological resources to enhance and optimize over 150 severe weather alerts Tactical Weather Information: Hazard Prediction/Detection Nowcasting (0-6hrs) Doppler Radar Location-Based Services & Alerting Interactive Mapping & GIS Medium Range Strategic Forecasting SMART Weather: Specific Map-driven Automated Rules-based Targeted Smart, Targeted Communication Empowered Mobile Global Ready Geo-Intelligent Tools Social Integration Flexible Contact Management Powerful Reporting and Analytics #WinterPrep
Why Communication Matters During Severe Weather + Send messages for different audiences based on role, location, etc. + Automatically trigger communication that kicks off business continuity plans + Save time, improve productivity, and prevent losses Message 1 Message 2 Message 3 Operations Facilities Managers Community & Employees
Everbridge Weather Alerts and Notifications Automatically notify contacts based on weather event OR Select contacts interactively in the map Receive important weather alerts Automatically trigger notifications Fully customizable
Confirm Multiple Contact Paths Target the individual, not the device Some modes may be compromised Familiarity and preference impact response People move around in times of emergency #WinterPrep
Focus on Message Construction Focus on message construction: clear, concise, actionable 3-3-30 rule: 3 short sentences, 3 key messages, 30 words SMS messages should be no longer than 120 characters Audio/Video should convey its message in the first 9 seconds Clearly tell recipients what they should do even if they shouldn t do anything. #WinterPrep
Different Information for Different Audiences Slight Snowfall in Southern States Slight Snowfall elsewhere 26
Different Content for Different Delivery Paths Expands for easy editing Email Please evacuate, here is a major winter storm expected tomorrow. The coastal area will be very dangerous. CRITICAL COMMUNICATION MAJOR STORM WARNING! Please evacuate. There is a major winter storm expected tomorrow. The coastal area will be very dangerous with 10 foot swells at high tide resulting in significant flooding.. Characters remaining: 20,000 CRITICAL COMMUNICATION MAJOR STORM WARNING! Please evacuate. There is a major winter storm expected tomorrow. The coastal area will be very dangerous with 10 foot swells at high tide resulting in significant flooding. The storm will produce winds of 40-50 mph. For emergencies contact 1-555-123-4567 The following shelters are open Chambers Elementary School, Heron Circle John Coleman High School, Hurley Avenue.
Support for Rich Text Formatted Emails Please evacuate, there is a major winter storm expected tomorrow. The coastal area will be very dangerous. CRITICAL COMMUNICATION MAJOR STORM WARNING! Please evacuate. There is a major winter storm expected tomorrow. The coastal area will be very dangerous with 10 foot swells at high tide resulting in significant flooding. Characters remaining: 20,000
Support for Rich Text Formatted Emails email SMS CRITICAL COMMUNICATION Please click here to acknowledge receipt of this message Severe Weather Warning! Please evacuate. There is a major winter storm expected tomorrow. The coastal area will be very dangerous with 10 foot swells at high tide resulting in significant flooding. The storm will produce winds of 40-50 mph. For emergencies contact 1-555-123-4567 The following shelters are open Chambers Elementary School, Heron Circle John Coleman High School, Hurley Avenue St. Mary s Church, Hillside Lane Emergency Alerts. Everbridge Mobile Member Includes Attachments RTF email Secure Voice 29
Situational Awareness: Social Intelligence Social Media
Situational Awareness: Everbridge Threat View
Q&A Note: Presentation slides will be available on our blog at blog.everbridge.com Use the Q&A function to submit your questions. 32
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