SPONSORSHIP WHAT? P u r p l e D a y 2 0 1 8 i s a s e r i e s o f c o m m u n i t y e v e n t s c o o r d i n a t e d b y a n a r m y o f v o l u n t e e r s a n d f u n d r a i s e r s n a t i o n a l l y i n s c h o o l s, b u s i n e s s e s, h o m e s a n d o t h e r v e n u e s t o f u n d r a i s e f o r e p i l e p s y r e s e a r c h a n d i n i t i a t i v e s. WHEN? S o t h a t w e a r e n o t t o o p r e s c r i p t i v e, t h e e v e n t s a r e c o n d u c t e d t h r o u g h o u t t h e m o n t h o f M a r c h w i t h a n u m b e r o f e v e n t s s c h e d u l e d f o r 2 6 M a r c h 2 0 1 8, w h i c h i s g l o b a l l y r e c o g n i s e d a s P u r p l e D a y. WHERE? I n t o w n s a n d c i t i e s a l l a c r o s s A u s t r a l i a. HOW MUCH? GOLD SILVER BRONZE G o l d S p o n s o r s h i p - $ 1 0, 0 0 0 ( n o m o r e t h a n 3 s p o n s o r s ) S i l v e r S p o n s o r s h i p - $ 5, 0 0 0 B r o n z e S p o n s o r s h i p - $ 1, 5 0 0
SPONSORSHIP WHAT DO I GET? GOLD SILVER BRONZE Media coverage - mentions in all press releases and media interviews Individual social media posts featuring your business name - Facebook, LinkedIn, Twitter, Instagram Some social media posts featuring your business name - Facebook, LinkedIn, Twitter Instagram Facebook and LinkedIn posts mentioning your business name. Logo and write up about your company on dedicated Purple Day website page and additional website pages Logo in direct mail to more than 5000 clients via E360 Newsletter Logo on dedicated Purple Day website page and additional website pages Business names in direct mail to more than 5000 clients via E360 Newsletter Logo on dedicated Purple Day website page Logo and hotlink in direct email to more than 60,000 supporters and donors Logo and hotlink on direct mail to more than 10,000 schools Logo on direct mail to volunteers and community fundraisers Logo and hotlink on direct mail to more than 10,000 schools Logo on direct mail to volunteers and community fundraisers Email to all volunteers and community fundraisers mentioning your business name Logo on posters sent to all volunteers and community fundraisers
PURPLE DAY Cassidy Megan P u r p l e D a y i s a g l o b a l i n i t i a t i v e d e d i c a t e d t o r a i s i n g e p i l e p s y a w a r e n e s s. P u r p l e D a y w a s f o u n d e d i n 2 0 0 8, b y 9 y e a r o l d C a s s i d y M e g a n f r o m C a n a d a. M o t i v a t e d b y h e r o w n s t r u g g l e s w i t h e p i l e p s y, C a s s i d y s t a r t e d P u r p l e D a y i n a n e f f o r t t o g e t p e o p l e t a l k i n g a b o u t t h e c o n d i t i o n a n d t o l e t t h o s e i m p a c t e d b y s e i z u r e s k n o w t h a t t h e y a r e n o t a l o n e. T h e n a m e P u r p l e D a y c o m e s f r o m t h e i n t e r n a t i o n a l l y r e c o g n i s e d c o l o u r f o r e p i l e p s y. E a c h y e a r o u r s u p p o r t e r s a r o u n d A u s t r a l i a g e t i n v o l v e d b y h o s t i n g f u n d r a i s e r s, b u y i n g a n d s e l l i n g m e r c h a n d i s e, w e a r i n g p u r p l e o r m a k i n g a d o n a t i o n t o h e l p r a i s e a w a r e n e s s o f e p i l e p s y. F o r t h e m o n t h o f M a r c h w e a r e t a k i n g o n a b i g c h a l l e n g e t o h e l p r a i s e m o r e a w a r e n e s s t h a n e v e r b e f o r e and we need your help!
PURPLE DAY SOCIAL MEDIA IN 2017 Reach - 973,141 (641,087 outside our page) Engaged users - 48,593 1, 206 likes 21,762 impressions 71 engagements
2017 RESULTS Results 2017 Visits to to website Visits to website 13,079 Purple Purple Day Day events events registered Purple Day events registere 89 Merchandise sold $15,378.30 Media hits 107 AMOUNT RAISED $100,049.57
PRESS OVERVIEW 2017 15 4 58 26 15 pieces of radio coverage 4 pieces of TV coverage 58 pieces of print coverage 26 pieces of online coverage 4 4 other event listings 107 TOTAL MEDIA HITS
Bush Telegraph Weekly March, 2017 Channel 7 News March, 2017
Gloucester Advocate March, 2017 Body and Soul March, 2017
SUPPORTER FEEDBACK It was an absolute pleasure to take part in a fundraiser close to our hearts. The children really enjoyed taking part (especially seeing their teachers dressed up!) Zoe Our Purple Day was a great success! Thank you for making this a great experience, we are so grateful to of been a part of such a great cause Rebekah We had lots of students dressing in Purple, some even with Purple hair. We also held an assembly to teach our students about Epilepsy and what to do if they see a friend having a seizure. Nicola We had a lovely day selling our cupcakes and raising awareness for Epilepsy. My clients were walking on cloud nine the entire day and were very proud of themselves. They were handing out the 'keys' that you sent us, they are such an amazing tool and got some very positive feedback from some clients! Krystal
THE FACTS 800,000 Australians will develop epilepsy during their lifetime Around the world an estimated 65 million people have epilepsy at any given time The cause of epilepsy for up to 60% of people remains unknown 30% of people with epilepsy will not respond to medication
THE NEED WITHIN AUSTRALIA Right now about 250,000 children, young people and adults are living with epilepsy. Although there are currently 250,000 individual diagnosed cases around the country, epilepsy is a 'family' disease that impacts more than just the person diagnosed. The whole household/family is affected, meaning the actual number of Australian's impacted by the condition will be far greater. Over 55% of Australians know someone with epilepsy. That's 13.2 million people!
WHAT WE CAN OFFER YOU Access to over 350,000 people from our database Almost 400,000 website visitors a year Social media community/ audience of over Combined reach of over almost 190,000 ONE MILLION PEOPLE Brand exposure Publicity Strong PR (media campaign)
EXPOSURE WE CAN OFFER YOU: DATABASE Access to over 350,000 people on our database via edm s and newsletters, etc
EXPOSURE WE CAN OFFER YOU: WEBSITE Average monthly visits: 33,374 Average quarterly visits: 100,123 Total visits in a year: 397,367 and climbing www.epilepsy.org.au
EXPOSURE WE CAN OFFER YOU: SOCIAL MEDIA Social channel followers: 61,902 and counting Social reach over 190,000 TWITTER INSTAGRAM FACEBOOK YOUTUBE
YOUR FUNDING SUPPORTS OUR INITIATIVES MY EPILEPSY Is a self management tool provided in USB-style format that contains information KEY and resources for people impacted by epilepsy Australia wide. The Key assists people to better manage their condition and brings them closer together, linking them with a greater support network and giving them up-to-date information anywhere and anytime. TED-E-BEAR CONNECTION Living with epilepsy can be really tough, especially for children. We give young children affected by epilepsy an adorable Ted-E-Bear, along with information and resources for the family in an easily digestible format. The families also receive ongoing support from staff and are connected with other families in similar situations. The bears have proven to be great teachers, helping children s friends and classmates to better understand epilepsy. O N L I N E Provides epilepsy learning and education to the community the first of its kind in Australia! ACADEMY The Academy caters to people across all kinds of knowledge needs: from those who want a basic introduction to epilepsy, through to health professionals who require more advanced information. It incorporates videos, interactive activities and downloadable written materials. Courses include: Epilepsy Essentials, Emergency Medication, School courses, GP Training, etc.
EPILEPSY ACTION OVERVIEW Epilepsy Action has been supporting Australians with epilepsy for over 63 years. Please click here to view footage: https://youtu.be/fnn0_e-qbxe
1300 EPILEPSY (37 45 37) www.epilepsy.org.au epilepsy@epilepsy.org.au