Towards a Statistical Framework for Measuring Sustainable Tourism (MST) 11th UNWTO/PATA Forum Guilin, China Clara van der Pol, UNWTO
How do we work? the process of UN official statistics Engage, Research & Discuss Pilot studies Statistical standard Capacity building Int l Database Analysis Policy & decisionmaking
statistical framework = common language Current State for Measuring Tourism Sponsors WHAT IS & A STATISTICAL WHAT Partners FRAMEWORK? IS A STATISTICAL FRAMEWORK? - Increase visitation - More jobs though tourism - Higher economic impact - Visitor #s and avg expenditure - Employment in tourism - Tourism Direct GDP - Visitor, tourist - Tourism expenditure - Tourism industries - Border, household surveys - Mobile positioning, credit card data - Links to BoP data
Measuring Sustainable Tourism: Measure better to manage better WHY LINES OF ACTION Measure Sustainable Tourism? Sustainable tourism increasingly relevant in national agendas for fostering economic growth, social inclusiveness, protection of cultural and natural assets Recognition at highest international level: 2030 Agenda + SDGs 2017 International Year of Sustainable Tourism for Development Tourism seen and felt and managed at subnational levels Need evidence to support policy, track progress Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industries, the environment and host communities [..] is a continuous process and requires constant monitoring of impacts
Sustainable tourism WHAT LINES OF ACTION to measure? Requires integrated view: Tourism activity Economic social environmental Internacional national subnational SDGs are an explicit call for more integrated policy Integrated policy needs integrated data! UNEP/UNWTO
Sustainable tourism Current State of Measurement Comparability, credibility, mainstreaming Limited to predominantly economic focus Though applicable, limited application at subnational level Policy/management driven, participatory, subnational level Limited comparability Limited outreach beyond tourism circles
Towards a common language for integration and comparability Sponsors WHAT IS & A STATISTICAL WHAT Partners WHY FRAMEWORK? IS A a statistical STATISTICAL framework? FRAMEWORK? 1. standard definitions and concepts 2. means of integrating, comparing data components: a. between destinations b. global national subnational c. with other activities 3. coherent base for deriving, populating indicators
Integrated policy needs integrated statistics WHAT is the challenge? LINES OF ACTION Current measurement Statistical domains New generation measurement Statistical integration Economy Environment Society social Tourism economic environment
Building on established standards LINES OF ACTION Tourism Satellite Account tourism - economy - Inbound, domestic, outbound tourism consumption - Production by tourism industries - Direct tourism GVA, GDP - Employment in tourism industries environment - economy - Physical flows: water, energy, emissions, waste - Stock of resources: water, land, fish, timber - Expenditures on the environment System of Environmental- Economic Accounting - Ecosystems condition & services (spatial data) Environmental impacts of tourism GHG emissions, solid waste, wastewater, disruption of ecosystems and biodiversity Dependency of tourism on the environment healthy and good quality ecosystems (beaches, reefs, forests), water & energy to meet visitor consumption Environmental protection expenditure, environmental taxes
Learning from the experts, in order to support them Institutional context Information context Decision support context LINES OF ACTION Lead/Partner Organisation/s Location/Scale Data sources Organising framework Indicator sets Users Application International National govt. Sub-national Local Corporate Civil society Global Country level Regional Destination Tourism Economic Environment Social Spatial MST Statistical Framework SDGs INSTO ETIS Andalucia International National govt. Sub-national Local Corporate Civil society Reporting Project evaluation Modelling Policy design Academia Big data Academia
Towards a Statistical Framework for Measuring Sustainable Tourism (MST) HOW? implementation Engage, Research & Discuss Pilot studies Statistical standard Capacity building Int l Database Analysis Policy & decisionmaking development 2015 - present 2016 - present 2016-2020 2018 onwards 2019 onward ongoing ongoing
UNWTO General Assembly (China, Sept 2017) Global Conference on Partnerships for Jobs & Inclusive Growth through Sustainable Tourism (Jamaica, Nov 2017) UNWTO Committee on Statistics (Feb 2018) UNWTO/UNSD Working Group of Experts on MST (Jun 2018) UN Statistical Commission (New York, Mar 2020) Manila Call for Action on Measuring Sustainable Tourism (MST) WHERE from, WHERE to? Ottawa (1991), Nice (1999), Vancouver (2001), Iguazu (2005), Bali (2009), Manila (2017) Raising awareness Garner support Demonstrate commitment Facilitate collaboration Harness resources
Thank you! 谢谢! http://statistics.unwto.org/mst cvanderpol@unwto.org