ENTRY KIT DEADLINE OF SUBMISSION OF ENTRIES IS ON NOVEMBER 29, 2017

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ENTRY KIT DEADLINE OF SUBMISSION OF ENTRIES IS ON NOVEMBER 29, 2017

OVERVIEW Goldilocks has been holding the country s most anticipated and biggest intercollegiate cake decorating challenge that pits schools nationwide against each other in an ultimate cake-off. For the last 11 years, the Inter-collegiate Cake Decorating Challenge TALENT, CREATIVITY and PASSION. has been a means to showcase the Filipinos enduring Cakes are meant to celebrate moments of special events and dreams fulfilled. These moments of celebrations become memories. And memories are timeless. TABLE OF CONTENTS Pg 3 Pg 4 Theme of the 12th Goldilocks Intercollegiate Cake Decorating Challenge Journey to be the Winning School Pg 5 The Past Champion Schools Pg 6 Criteria for Judging Pg 7 Sample Entry Pg 8 Submission Requirements Pg 9 Entry Form Pg 10 Waiver Form Pg 11 Rules and regulations Pg 12 Certificate of Originality and Authenticity

THE THEME The ICDC, on the other hand, is a stepping stone for students wanting to develop a career in baking & cake decorating a dream Goldilocks can rightfully fulfill, and which students may cherish for years to come. So on its 12th year, Goldilocks will bring us once more to the biggest and grandest Intercollegiate Cake Decorating Challenge filled with moments, dreams & experiences that would inspire students to IT IS YOUR TIME MACHINE THAT TAKES PEOPLE BACK TO RECALL MEMORIES, AND TAKE PEOPLE TO THE FUTURE TO BUILD DREAMS. PG 3

JOURNEY TO BE THE WINNING SCHOOL ELIMINATION REGIONAL COMPETITION MYSTERY ROUND GRAND FINALS Schools from different regions in the country submits a photo of their decorated cake. Ten schools per region will be chosen to proceed to the next round. The annual program is getting bigger and more challenging for 2018. Ten school semi-finalist will compete to determine who will represent their region. A new challenger will join the competition. Second Year. Second Chance. Five finalists from different regions will compete in a Cake Decorating Face-Off to determine the 2018 Goldilocks Intercollegiate Cake Decorating Challenge Champion NORTH LUZON GMA SOUTH LUZON VISAYAS GOLDILOCKS INTERCOLLEGIATE CAKE DECORATING CHALLENGE REGIONS MINDANAO PG 4

The Past Champion Schools 2006 De La Salle- College of Saint Benilde 2007 De La Salle- College of Saint Benilde 2008 Lyceum of the Philippines Batangas 2009 Lyceum of the Philippines Batangas 2010 De La Salle- College of Saint Benilde 2011 St. Anne College of Lucena, Inc. 2012 Lyceum of the Philippines Laguna 2013 Western Institute of Technology-Iloilo 2014 Western Institute of Technology-Iloilo 2016 St. Anne College of Lucena, Inc. 2017 St. Anne College of Lucena, Inc. PG 5

Criteria for Judging Entries for the elimination round will be judged by Goldilocks Bakeshop Inc. with the guidance of the following criteria to determine who will proceed to the regional semi-finals 50% DESIGN CREATIVITY Adherence to the Theme Concept Originality Colors Innovation 30% MASTERY OF TECHNIQUE Workmanship Detailing Degree of Difficulty Cleanliness 20% DESIGN STATEMENT Story Rationale PG 6

SAMPLE ENTRY TITLE Airbrush Finish Fondant Accessories Fondant DETAILS Entries Should follow the required shot Front TOP SIDE (life & Right) PG 7

SUBMISSION REQUIRMENTS DESIGN REQUIREMENT Interested applicants will be required to DESIGN, DECORATE and SUBMIT A PHOTO of a cake with the theme: TIMELESS. No minimum or maximum height but it should be a 2 -layer cake. Design may be of any shape. STATEMENT REQUIREMENT Photo entry should also include a design statement explaining why your cake design is TIMELESS. Statement should not exceed 500 words. ACADEMIC REQUIREMENT The design must be submitted together with: 1. Photocopy/scanned copy of school registration form of each member. 2. Photocopy of mentor's ID. 3. Recommendation letter from the dean. Note: Design entries must not contain the names of the participants nor the name of their institution to ensure anonymous judging of the competition. PG 8

GOLDILOCKS INTERCOLLEGIATE CAKE DECORATING CHALLENGE 2018 Entry Form SCHOOL NAME ADDRESS TEAM NAME TEAM ADVISOR TITLE OF ENTRY EMAIL ADDRESS INDIVIDUAL TEAM MEMBERS MUST FILL IN THE FOLLOWING INFORMATION. MEMBER 1 NAME AGE SEX ADDRESS COURSE YEAR EMAIL ADRESS MEMBER 2 NAME AGE SEX ADDRESS COURSE YEAR EMAIL ADRESS MEMBER 3 NAME AGE SEX ADDRESS COURSE YEAR EMAIL ADRESS MEMBER 4 NAME AGE SEX ADDRESS COURSE YEAR EMAIL ADRESS MEMBER 4 NAME AGE SEX ADDRESS COURSE YEAR EMAIL ADRESS PG 9 This is the official entry form to be printed

PUBLICITY WAIVER FORM I voluntarily and willingly provide or submit photos and / or videos of or containing our team s entry, my and / or my team member s image, likeness, and / or voice (all hereinafter collectively referred to as Likeness for conciseness) in order to participate in and throughout the Competition, specifically including but not limited to the submission, eliminations, regional finals, grand finals, and all stages / phases / rounds of the Competition. I further understand that the Competition, specifically including but not limited to the submission, eliminations, regional finals, grand finals and all stages / phases / rounds of the Competition, may be documented, whether by voice or sound or film recording, photographs, and videos. I agree to allow my Likeness to be used, recorded, and / or preserved through or by any form, state, format, medium, manner, or means, such as but not limited to photos, videos, and recordings (all hereinafter referred to as Competition Materials. All Competition Materials are and shall be owned by Goldilocks Bakeshop Inc. Goldilocks Bakeshop Inc. may exhibit, publish, store, edit, modify, retouch, utilize, collate with other materials, and / or in any manner use, (all such actions shall hereinafter be collectively referred to as Use for conciseness) for any purposes, including but not limited to: records or archives, social media use, marketing materials, and advertising use, and the like, throughout the world, whether any such Use be in connection with the Competition, the Event, or otherwise. For avoidance of doubt, I confirm and agree that Use includes Goldilocks Bakeshop Inc.'s sharing any of the Competition Materials with any affiliate and / or any other person/s with which it has a legitimate business relationship, and maintaining and / or storing any of the Competition Materials, whether in the Philippines or elsewhere. I understand and agree that there will be no compensation of any kind or nature to me and / or to my team members for or in exchange for any Use of any of my and / or my team members Likeness, and / or for any Use of any of the Competition Materials. I understand that I and / or my team members will not be given the opportunity to inspect or approve any of the Competition Materials and / or any Use of my and / or my team members Likeness. I further understand that Goldilocks Bakeshop Inc is under no obligation to use any of my and / or my team members Likeness, and / or any of the Competition Materials. I further assign to Goldilocks Bakeshop Inc. and / or expressly waive any intellectual property rights, including but not limited to moral rights, proprietary rights, economic rights, performance rights, publishing rights, reproduction rights, and any other similar rights that I and / or my team members may have in any Likeness contained in any of the Competition Materials, as well as the Competition Materials themselves. PRINTED NAME & SIGNATURE TEAM MEMBER 1 PRINTED NAME & SIGNATURE TEAM MEMBER 2 PRINTED NAME & SIGNATURE TEAM MEMBER 3 PRINTED NAME & SIGNATURE TEAM MEMBER 4 PRINTED NAME & SIGNATURE TEAM MEMBER 5 PG 10 This is the official entry form to be printed

RULES AND REGULATIONS In order to qualify, participating teams must have five members and a mentor. All members must be enrolled in the same college or university as a junior or senior HRM, Tourism, or any Culinary-related student. There is no limit to the number of groups that may join from the same university. However, a student who wishes to join the contest may belong to one group only. Entries must confirm strictly to the submission guidelines and must be submitted to Hey! Communications Inc. Deadline of submission of entries is on November 29, 2017 All entries shall become the property of Goldilocks Bakeshop Inc. Judges decisions are final. Semi-Finalist will be notified to attend the regional Competition while Finalists on the Grand Finals in GMA. Winning entries may be featured in marketing and promotional materials as deemed appropriate by the organizer and sponsors. Prizes are non-transferable and non-exchangeable for cash or credit. SUBMISSION METHOD SUBMISSION DEADLINE: All completed entries must be submitted on or before 29 NOV 2017 WEDNESDAY MAIL YOUR ENTRIES (Entry Form and Photo and Design Statement) To The Address Below: Unit 5-A, Suntree Tower 13 Meralco Ave. Ortigas Center, Pasig City Or Email to goldilocksicdc2018@gmail.com For inquiries, Please Contact: Mr. Thane Realino 0915 932 5694 or Mr. Mico Cayao 0927 887 8688 PG 11

CERTIFICATE OF ORIGINALITY AND AUTHENTICITY We, the members of consisting of (Team Name) (Team Member) hereby present ourselves as the official representatives of (School Name Member) to the 12th Goldilocks Intercollegiate Cake Decoration Challenge. We have carefully read and agree to abide by the rules and regulations governing the Goldilocks Intercollegiate Cake Decorating Challenge. We hereby declare that our competition entry is an original Design and has neither been previously entered in other contests, nor copied or duplicated from an existing design. CONTESTANT 1 SIGNATURE OVER PRINTED NAME DATE CONTESTANT 2 SIGNATURE OVER PRINTED NAME DATE CONTESTANT 3 SIGNATURE OVER PRINTED NAME DATE CONTESTANT 4 SIGNATURE OVER PRINTED NAME DATE CONTESTANT 5 SIGNATURE OVER PRINTED NAME DATE PG 12 This is the official entry form to be printed

GoldilocksPH www.goldilocks.com.ph