Forecasting the 2012 Presidential Election from History and the Polls

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Forecasting the 2012 Presidential Election from History and the Polls Drew Linzer Assistant Professor Emory University Department of Political Science Visiting Assistant Professor, 2012-13 Stanford University Center on Democracy, Development, and the Rule of Law votamatic.org Bay Area R Users Group February 12, 2013

The 2012 Presidential Election: Obama 332 Romney 206

The 2012 Presidential Election: Obama 332 Romney 206 But also: Nerds 1 Pundits 0

The 2012 Presidential Election: Obama 332 Romney 206 But also: Nerds 1 Pundits 0 Analyst forecasts based on history and the polls Drew Linzer, Emory University 332-206 Simon Jackman, Stanford University 332-206 Josh Putnam, Davidson College 332-206 Nate Silver, New York Times 332-206 Sam Wang, Princeton University 303-235 Pundit forecasts based on intuition and gut instinct Karl Rove, Fox News 259-279 Newt Gingrich, Republican politician 223-315 Michael Barone, Washington Examiner 223-315 George Will, Washington Post 217-321 Steve Forbes, Forbes Magazine 217-321

What we want: Accurate forecasts as early as possible The problem: The data that are available early aren t accurate: Fundamental variables (economy, approval, incumbency) The data that are accurate aren t available early: Late-campaign state-level public opinion polls The polls contain sampling error, house effects, and most states aren t even polled on most days

What we want: Accurate forecasts as early as possible The problem: The data that are available early aren t accurate: Fundamental variables (economy, approval, incumbency) The data that are accurate aren t available early: Late-campaign state-level public opinion polls The polls contain sampling error, house effects, and most states aren t even polled on most days The solution: A statistical model that uses what we know about presidential campaigns to update forecasts from the polls in real time

What we want: Accurate forecasts as early as possible The problem: The data that are available early aren t accurate: Fundamental variables (economy, approval, incumbency) The data that are accurate aren t available early: Late-campaign state-level public opinion polls The polls contain sampling error, house effects, and most states aren t even polled on most days The solution: A statistical model that uses what we know about presidential campaigns to update forecasts from the polls in real time What do we know?

1. The fundamentals predict national outcomes, noisily Election year economic growth Source: U.S. Bureau of Economic Analysis

1. The fundamentals predict national outcomes, noisily Presidential approval, June Source: Gallup

2. States vote outcomes swing (mostly) in tandem Source: New York Times

3. Polls are accurate on Election Day; maybe not before 60 Florida: Obama, 2008 Obama vote share 55 50 45 Actual outcome 40 May Jul Sep Nov Source: HuffPost-Pollster

4. Voter preferences evolve in similar ways across states 60 Florida: Obama, 2008 60 Virginia: Obama, 2008 Obama vote share 55 50 45 Obama vote share 55 50 45 40 40 May Jul Sep Nov May Jul Sep Nov 60 Ohio: Obama, 2008 60 Colorado: Obama, 2008 Obama vote share 55 50 45 Obama vote share 55 50 45 40 40 May Jul Sep Nov May Jul Sep Nov Source: HuffPost-Pollster

5. Voters have short term reactions to big campaign events Source: Tom Holbrook, UW-Milwaukee

All together: A forecasting model that learns from the polls Publicly available state polls during the campaign Cumulative number of polls fielded 2000 1500 1000 500 0 2008 2012 12 11 10 9 8 7 6 5 4 3 2 1 0 Months prior to Election Day Forecasts weight fundamentals Forecasts weight polls Source: HuffPost-Pollster

First, create a baseline forecast of each state outcome Abramowitz Time-for-Change regression makes a national forecast: Incumbent vote share = 51.5 + 0.6 Q2 GDP growth + 0.1 June net approval 4.3 In office two+ terms

First, create a baseline forecast of each state outcome Abramowitz Time-for-Change regression makes a national forecast: Incumbent vote share = 51.5 + 0.6 Q2 GDP growth + 0.1 June net approval 4.3 In office two+ terms Predicted Obama 2012 vote = 51.5 + 0.6 (1.3) + 0.1 (-0.8) 4.3 (0)

First, create a baseline forecast of each state outcome Abramowitz Time-for-Change regression makes a national forecast: Incumbent vote share = 51.5 + 0.6 Q2 GDP growth + 0.1 June net approval 4.3 In office two+ terms Predicted Obama 2012 vote = 51.5 + 0.6 (1.3) + 0.1 (-0.8) 4.3 (0) Predicted Obama 2012 vote = 52.2%

First, create a baseline forecast of each state outcome Abramowitz Time-for-Change regression makes a national forecast: Incumbent vote share = 51.5 + 0.6 Q2 GDP growth + 0.1 June net approval 4.3 In office two+ terms Predicted Obama 2012 vote = 51.5 + 0.6 (1.3) + 0.1 (-0.8) 4.3 (0) Predicted Obama 2012 vote = 52.2% Use uniform swing assumption to translate to the state level: Subtract 1.5% for Obama from his 2008 state vote shares Make this a Bayesian prior over the final state outcomes

Combine polls across days and states to estimate trends States with many polls Florida: Obama, 2012 States with fewer polls Oregon: Obama, 2012 Obama vote share 56 54 52 50 48 46 44 Obama vote share 56 54 52 50 48 46 44 May Jun Jul Aug Sep Oct Nov May Jun Jul Aug Sep Oct Nov

Combine with baseline forecasts to guide future projections 56 Random walk (no) Florida: Obama, 2012 Obama vote share 54 52 50 48 46 44 May Jun Jul Aug Sep Oct Nov

Combine with baseline forecasts to guide future projections Random walk (no) Florida: Obama, 2012 Mean reversion Florida: Obama, 2012 Obama vote share 56 54 52 50 48 46 44 Obama vote share 56 54 52 50 48 46 44 May Jun Jul Aug Sep Oct Nov May Jun Jul Aug Sep Oct Nov Forecasts compromise between history and the polls

A dynamic Bayesian forecasting model Model specification y k Binomial(π i[k]j[k], n k ) π ij = logit 1 (β ij + δ j ) National effects: δ j State components: β ij Election forecasts: ˆπ ij Priors β ij N(logit(h i ), τ i ) δ J 0 β ij N(β i(j+1), σβ 2) δ j N(δ (j+1), σδ 2) Number of people preferring Democrat in survey k, in state i, on day j Proportion reporting support for the Democrat in state i on day j Informative prior on Election Day, using historical predictions h i, precisions τ i Polls assumed accurate, on average Reverse random walk, states Reverse random walk, national

A dynamic Bayesian forecasting model Model specification y k Binomial(π i[k]j[k], n k ) π ij = logit 1 (β ij + δ j ) National effects: δ j State components: β ij Election forecasts: ˆπ ij Number of people preferring Democrat in survey k, in state i, on day j Proportion reporting support for the Democrat in state i on day j Estimated for all states simultaneously Priors β ij N(logit(h i ), τ i ) δ J 0 β ij N(β i(j+1), σβ 2) δ j N(δ (j+1), σδ 2) Informative prior on Election Day, using historical predictions h i, precisions τ i Polls assumed accurate, on average Reverse random walk, states Reverse random walk, national

Results: Anchoring to the fundamentals stabilizes forecasts Florida: Obama forecasts, 2012 60 Obama vote share 55 50 45 40 Shaded area indicates 95% uncertainty Jul Aug Sep Oct Nov

Results: Anchoring to the fundamentals stabilizes forecasts 400 350 Electoral Votes OBAMA 332 300 250 200 150 ROMNEY 206 Jul Aug Sep Oct Nov

There were almost no surprises in 2012 On Election Day, average error = 1.7% Why didn t the model do more?

There were almost no surprises in 2012 On Election Day, average error = 1.7%

There were almost no surprises in 2012 On Election Day, average error = 1.7% Why didn t the model improve forecasts by more?

The fundamentals and uniform swing were right on target State election outcomes 2012=2008 line 2012 Obama vote 70 60 50 40 30 OK ID WY UT AZ GA MS SC MO IN AK MT LA TX SD ND AL KS ARKY NE TN WV NY MD RI CA MA NJ CT DE IL WA ME OR NM MI MN CO NH IA PA NV WI OH VA FL NC VT HI 30 40 50 60 70 2008 Obama vote

Aggregate preferences were very stable Percent supporting: Obama Romney

Could the model have done better? Yes Difference between actual and predicted vote outcomes Election Day forecast error 6 4 2 0 2 4 6 HI AK OR MS ID CA NJ MD CT LA MA ME IA AR RI NY NV NH NM SC TX IN WA GA MN MO OK AZ DE ALUT IL ND KS VT MT WY KY NE SD TN WV MI CO WI NC PA VA Obama performed better than expected FL OH Romney performed better than expected 0 20 40 60 80 100 Number of polls after May 1, 2012

Forecasting is only one of many applications for the model 1 Who s going to win? 2 Which states are going to be competitive? 3 What are current voter preferences in each state? 4 How much does opinion fluctuate during a campaign? 5 What effect does campaign news/activity have on opinion? 6 Are changes in preferences primarily national or local? 7 How useful are historical factors vs. polls for forecasting? 8 How early can accurate forecasts be made? 9 Were some survey firms biased in one direction or the other?

House effects (biases) were evident during the campaign

Much more at votamatic.org drew@votamatic.org @DrewLinzer