MEDIA KIT CAXTONmagazines
ABOUT THE BRAND It s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars private lives their homes, their holiday spots, health and fitness secrets and even their favourite meals. people magazine has also got two brand extensions: people puzzles and people kiddies puzzles which are monthly magazines. BRAND INSIGHTS If it s hot off the press, it s in people magazine
Print TV/Video Weekly Readership: 1,357,000 per week Circulation: 54,085 We produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. A first of its kind. Online Website: 10,419 UBS Facebook: 40,005 Twitter: 40,600 Instagram: 12,800 Mailer: 827 Daily BRAND PLATFORMS Events Sun City Beach Party Titanic The Artifact Exhibition Under 18 Party Sources: AMPS 2015 BA (Jul 14-Jun 15); ABC Jul-Sep, 2015, Effective Measure (Dec 2015), Everlytic (Dec 2015), individual social media platforms (Dec 2015)
DEMOGRAPHICS MALE 13% MALE 36% PRINT 64% FEMALE 15-24 33% 15-24 30% 25-34 17% 14% 25% 22% 25-34 44% 35-44 35-44 10% 10% 64% BLACK 20% BLACK 29% COLOURED/INDIAN COLOURED/INDIAN WHITE 16% PREFER NOT TO SAY 0% OTHER 0% WHITE PREFER NOT TO SAY 1% OTHER FEMALE 45-54 21% 17% 45-54 13% 9% 55+ 27% 55+ 7% 14% 48% 1% R0-R5 999 8% 25% R0-R5 999 R 6 000 - R11 999 0% 27% R 6 000 - R11 999 R12 000 - R 19 999 7% 17% R12 000 - R 19 999 R 20 000+ 38% 32% R 20 000+ OTHER 14% 0% OTHER GENDER AGE RACE HH INCOME 87% WEBSITE 73% 26% 1% LSM 7-LSM 10 LSM 4-LSM 6 LSM 1-LSM 3 Google Analytics 2015 Ave. Sessions Demographics SA only Sources: AMPS 2015 BA (Jul 14-Jun 15), Effective Measure Nov 2015
CELEBRITY 66% indicate that entertainment is important to them 52% are interested in entertainment news 48% are interested in celebrity fashion HEALTH *63% health influencers 69% avoid food that is not good for them 63% participate in some sort of sport FASHION AND BEAUTY *66% fashion and beauty influencers 88% like to dress well 70% regularly visit the hair salon 69% are interested in content about hair 57% enjoy reading about beauty and grooming tips ABOUT THE AUDIENCE ONLINE 88% have a Facebook account 53% have a Twitter account 51% shop online for clothing, concert tickets, books and airtime *INFLUENCERS BrandMapp indicates influencer level by asking the following: How interested are you in the content category AND The likelihood of friends and family to ask your advice about a content category. More than 50% of the audience consider themselves to be highly influential to their networks in this content category. Sources: AMPS 2015 BA (Jul 14-Jun 15), CREAM 2014, BrandMapp 2014
PRINT RATE CARD 2016 PRINT RATE CARD RATES COST VAT TOTAL FULL COLOUR DPS FP 1/2 DPS 1/2 Hor/Ver 1/3 Hor/Ver 2/3 Hor/Ver 2/3 By 2 Col 2/3 DPS Ch/Board SPECIAL POSITION Inside Front Inside Back Outside Back 1st Double Page Spread 2nd Double Page Spread 3rd Double Page Spread Any Guaranteed Full Page R75 900 R38 000 R56 800 R28 100 R26 400 R32 000 R30 200 R64 100 R30 200 R47 000 R29 900 R45 400 R82 600 R82 600 R82 600 R41 400 R10 626 R5 320 R7 952 R3 934 R3 696 R4 480 R4 228 R8 974 R4 228 R6 580 R4 186 R6 356 R11 564 R11 564 R11 564 R5 796 R86 526 R43 320 R64 752 R32 034 R30 096 R36 480 R34 428 R73 074 R34 428 R53 580 R34 086 R51 756 R94 164 R94 164 R94 164 R47 196 ADVERTORIAL* RATES Double Page Spread Full Page Full Colour Half Page R86 700 R43 200 R32 500 R12 138 R6 048 R4 550 R98 838 R49 248 R37 050 THE ABOVE RATES INCLUDE AGENCY COMMISSION BUT EXCLUDE VAT. ADVERTORIAL RATES EXCLUDE VAT AND AGENCY COMMISSION. SMALL AD SIZES Please contact our classified department on 011-889-0885 for all small colour or black and white ad sizes. * The advertorial rate covers normal photography, recipe development (if applicable), layout, design and production costs. * However, it excludes agency commission and the costs of any specialised photography, models, styling, hair and/or make-up artists. For terms and conditions refer to Caxton Magazines general conditions. 78 rooi rose MEI 2013
ISSUE NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 ISSUE DATE 01 Jan 08 Jan 15 Jan 22 Jan 29 Jan 05 Feb 12 Feb 19 Feb 26 Feb 04 Mar 11 Mar 18 Mar 25 Mar 01 Apr 08 Apr 15 Apr 22 Apr 29 Apr 06 May 13 May 20 May 27 May 03 Jun 10 Jun 17 Jun 24 Jun 01 Jul 08 Jul 15 Jul 22 Jul 29 Jul 05 Aug 12 Aug 19 Aug 26 Aug 02 Sep 09 Sep 16 Sep 23 Sep 30 Sep 07 Oct 14 Oct 21 Oct 28 Oct 04 Nov 11 Nov 18 Nov 25 Nov 02 Dec 09 Dec 16 Dec 23 Dec 30 Dec DEADLINES ADVERTORIAL BOOKING & MATERIAL DEADLINE DATE 13 Nov 20 Nov 04 Dec 10 Dec 28 Dec 31 Dec 08 Jan 15 Jan 21 Jan 28 Jan 04 Feb 11 Feb ADVERTISEMENT BOOKING DEADLINE DATE 25 Nov 02 Dec 17 Dec 31 Dec 07 Jan 14 Jan 21 Jan 28 Jan 03 Feb 10 Feb 17 Feb 24 Feb 2016 (All deadlines to be understood as 12 NOON on each respective day) 18 Feb 03 Mar 10 Mar 16 Mar 23 Mar 01 Apr 08 Apr 15 Apr 22 Apr 28 Apr 06 May 13 May 20 May 27 May 03 Jun 10 Jun 17 Jun 24 Jun 01 Jul 08 Jul 15 Jul 22 Jul 29 Jul 05 Aug 12 Aug 19 Aug 26 Aug 02 Sep 09 Sep 16 Sep 23 Sep 30 Sep 07 Oct 14 Oct 21 Oct 28 Oct 04 Nov 11 Nov 18 Nov ADVERTISEMENT MATERIAL DEADLINE DATE 03 Dec 10 Dec 18 Dec 07 Jan 14 Jan 21 Jan 28 Jan 04 Feb 11 Feb 18 Feb 25 Feb 03 Mar COMBINED WITH THE 1 APRIL 2016 ISSUE 02 Mar 10 Mar 16 Mar 24 Mar 23 Mar 31 Mar 31 Mar 07 Apr 07 Apr 14 Apr 14 Apr 21 Apr 21 Apr 28 Apr 28 Apr 05 May 05 May 12 May 12 May 19 May 19 May 26 May 26 May 02 Jun 02 Jun 09 Jun 09 Jun 15 Jun 15 Jun 23 Jun 23 Jun 30 Jun 30 Jun 07 Jul 07 Jul 14 Jul 14 Jul 21 Jul 21 Jul 28 Jul 27 Jul 04 Aug 03 Aug 11 Aug 11 Aug 18 Aug 18 Aug 25 Aug 25 Aug 01 Sep 01 Sep 08 Sep 08 Sep 15 Sep 15 Sep 22 Sep 22 Sep 29 Sep 29 Sep 06 Oct 06 Oct 13 Oct 13 Oct 20 Oct 20 Oct 27 Oct 27 Oct 03 Nov 03 Nov 10 Nov 10 Nov 17 Nov 17 Nov 24 Nov 24 Nov 01 Dec COMBINED WITH THE 30 DECEMBER 2016 ISSUE 01 Dec 08 Dec DELIVER ON SALE ALL ADDED DATE VALUE/INSERT 03 Dec 10 Dec 18 Dec 07 Jan 14 Jan 21 Jan 28 Jan 04 Feb 11 Feb 18 Feb 25 Feb 03 Mar 10 Mar 24 Mar 31 Mar 07 Apr 14 Apr 21 Apr 28 Apr 05 May 12 May 19 May 26 May 02 Jun 09 Jun 15 Jun 23 Jun 30 Jun 07 Jul 14 Jul 21 Jul 28 Jul 04 Aug 11 Aug 18 Aug 25 Aug 01 Sep 08 Sep 15 Sep 22 Sep 29 Sep 06 Oct 13 Oct 20 Oct 27 Oct 03 Nov 10 Nov 17 Nov 24 Nov 01 Dec 08 Dec 21 Dec 04 Jan 11 Jan 18 Jan 25 Jan 01 Feb 08 Feb 15 Feb 22 Feb 29 Feb 07 Mar 14 Mar 21 Mar 04 Apr 11 Apr 18 Apr 25 Apr 02 May 09 May 16 May 23 May 30 May 06 Jun 13 Jun 20 Jun 27 Jun 04 Jul 11 Jul 18 Jul 25 Jul 01 Aug 08 Aug 15 Aug 22 Aug 29 Aug 05 Sep 12 Sep 19 Sep 26 Sep 03 Oct 10 Oct 17 Oct 24 Oct 31 Oct 07 Nov 14 Nov 21 Nov 28 Nov 05 Dec 12 Dec 19 Dec DEADLINES TECHNICAL SPECIFICATIONS TRIM 295mm deep x 220mm wide BLEED 305mm deep x 230mm wide TYPE AREA 275mm deep x 200mm wide MATERIAL X1A PDF supplied via Adsend or Quickcut SCREEN 150#
INSERT RATE CARD 2016 INSERT RATE CARD PAGES COST VAT TOTAL COST VAT TOTAL R 400 R 550 R 600 R 700 R 800 R 850 R 950 R56 R77 R84 R98 R112 R119 R133 R456 R627 R684 R798 R912 R969 R1 083 2 4 6+8 10+12 16 20 24 32 36 40 44 48 52 56 60 64 68 72 76 80 LOOSE PRE-PRINTED INSERTS (PER 1000) R340 R500 R550 R600 R700 R800 R900 R950 R1 050 R1 150 R1 250 R1 350 R1 400 R1 500 R1 550 R1 500 R1 650 R1 750 R1 800 R1 850 R48 R70 R77 R84 R98 R112 R126 R133 R147 R161 R175 R189 R196 R210 R217 R210 R231 R245 R252 R259 R388 R570 R627 R684 R798 R912 R1 026 R1 083 R1 197 R1 311 R1 425 R1 539 R1 596 R1 710 R1 767 R1 710 R1 881 R1 995 R2 052 R2 109 BOUND/STITCHED PRE-PRINTED INSERTS (PER 1000) ALL NON-STANDARD BOUND INSERTS REQUIRE PRE-INSERTION. R445 PER 1 000 COPIES LOOSE INSERTS LARGER THAN 32 PAGES REQUIRE BAGGING R865 PER 1 000 COPIES TIP-ONS, GATEFOLDS, PRODUCT SAMPLES, BAGGING AND ANY OTHER NON-STANDARD INSERTS - PRICE PROVIDED ON APPLICATION
2016 DIGITAL RATE CARD ELEMENT PLACEMENT SIZES COST WEB BANNERS Leaderboard Half page MPU/Island Mobile banner Road block/talking banners Homepage takeover Site skin/wallpaper 728 x 90 300 x 600 300 x 250 320x50 All 4 of the above CPM rate flat rate p/day CPM rate R350 CPM R350 CPM R350 CPM R150 CPM R650 CPM R1 000 CPM R2 000 - R 5000 p/day R650 CPM RICH MEDIA (excl design) Pop up, expanding ads, overlay, Instream 500x500 max R400 CPM VIDEO EMAIL MARKETING (INCL DESIGN & DEVELOPMENT) Sponsored editorial feature Advertorial video execution Newsletter mention Newsletter banner Promo mailer Editorial mention Max size: 40kb Branded newsletter R2 500 - R5 000 R1 000 - R5 000 R5 500 - R8 000 All costs based on subscriber base ONLINE CONTENT SYNDICATION Recipes Feature (500 words) - Décor, Health, Agriculture, Celebrity, Travel Feature - Fashion, Beauty Images only (Fashion and Beauty) Video Incl image Excl images Min 3 images Per image cost R1 500 R1 500 R2 500 R300 R5 000 NATIVE/ CONTENT MARKETING Native article Native articles Native article series Native article series incl Search 1 article 2 articles 4 articles (R5 500 p/article) R3 000 PPC adwords per article + 15% management fee R5 500 R9 000 R16 000 R29 800 DIGITORIAL Standard digitorial ** Standard digitorial incl Search Competition Digitorial hosting fee Premium digitorial ** Premium digitorial incl Search Digitorial hosting fee One pager - branded top and bottom banners R5 000 PPC adwords + 15% management One page With or without updates Max 3-5 pages. Incl content creation, design and development R5 000 PPC adwords + 15% management With or without updates R12 000 R17 750 R3 500 R5 000/R8 000 R15 000 R20 750 R7 000/R12 000 SOCIAL MEDIA DIGITAL EXTENSIONS ** Facebook, Twitter or Instagram Social Media adspend ** Facebook app and hosting Ecards Microsite/website Interactive calendar/countdown Sectional sponsorship SMS/USSD campaign Navigation tab Per post (excl adspend) Cost plus 15% management fee Design cost R850 p/h development fee R850 p/h development fee Cost depends on # of pageviews R2 900 R1 500 R5 500 - R10 500 - PRICE ON APPLICATION ** ADSPEND HIGHLY RECOMMENDED SET OF 4 DISPLAY BANNERS DESIGN COST: R2000. STUDIO DESIGN OR CONTENT CREATION FEE: R1000 PER HOUR. DIGITAL DEVELOPMENT FEE: R850 PER HOUR. ALL COSTS EXCL CONTENT CREATION EXCEPT SOCIAL MEDIA. ADSPEND CHARGED AT 15% MANAGEMENT FEE. ALL RATES ARE CPM (COST PER THOUSAND IMPRESSIONS). RATES SUBJECT TO CHANGE WITH 2016 SUPPLIER INCREASES. COST IS SUBJECT TO CLIENT BRIEF, ACTIVATION MECHANISM, PRODUCTION REQUIREMENTS AND EDITORIAL APPROVAL. ALL PRICES INCLUDE AGENCY COMMISSION. ALL PRICES EXCLUDE VAT, AND ARE SUBJECT TO THE STANDARD TERMS AND CONDITIONS OF CAXTON MAGAZINES. IF CONTENT IS SUPPLIED BOOKED AS, NO CHANGES WILL BE MADE EXCEPT AGREED UPON OTHERWISE.
CLASSSIFIEDS 2016 CLASSIFIEDS SIZE FULL COLOUR 3 x 1 30mm height x 47mm width 6 x 1 60mm height x 47mm width 6 x 2 60mm height x 116mm width 12 x 1 120mm height x 47mm width 6 x 4 60mm height x 200mm width 12 x 2 120mm height x 116mm width 24 x 2 240mm height x 116mm width 12 x 4 120mm height x 200mm width ADVERT SIZES: 300 DPI, CMYK, PDF FORMAT PRICE EXCL VAT R478.60 R957.28 R1 914.47 R1 914.47 R3 828.95 R3 828.95 R7 657.89 R7 657.89 PRICE INCL VAT R545.60 R1 091.30 R2 182.50 R2 182.50 R4 365.00 R4 365.00 R8 730.00 R8 730.00 Contact Us NATASHA KOCK Tel: 011 889 0825 Fax: 086 513 9743 Email: natashakock@caxton.co.za NICOLETTE PRESSLIN Tel: 011 889 0983 Fax: 086 514 0852 Email: npresslin@caxton.co.za RENE MOONSAMY Tel: 011 889 0890 Fax: 086 514 0032 Email: renea@caxton.co.za SHANTAL PILLAY Tel: 011 293 6104 Fax: 086 596 0984 Email: shantalp@caxton.co.za GARY WIUM Tel: 011 889 0885 Cell: 072 749 6029 Fax: 086 599 3699 Email: garyw@caxton.co.za ROWENA SINGH Tel: 011 889 0814 Cell: 079 568 6025 Fax: 086 513 6469 Email: rowenas@caxton.co.za CHARMAINE PILLAI Tel: 011 449 1064 Fax: 086 518 8055 E-mail:cp@caxton.co.za For terms and conditions refer to Caxton Magazines general conditions. 82 rooi rose MEI 2013
WEEK WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8 WEEK 9 WEEK 10 WEEK 11 WEEK 12 WEEK 13 WEEK 14 WEEK 15 WEEK 16 WEEK 17 WEEK 18 WEEK 19 WEEK 20 WEEK 21 WEEK 22 WEEK 23 WEEK 24 WEEK 25 WEEK 26 WEEK 27 WEEK 28 WEEK 29 WEEK 30 WEEK 31 WEEK 32 WEEK 33 WEEK 34 WEEK 35 WEEK 36 WEEK 37 WEEK 38 WEEK 39 WEEK 40 WEEK 41 WEEK 42 WEEK 43 WEEK 44 WEEK 45 WEEK 46 WEEK 47 WEEK 48 WEEK 49 WEEK 50 WEEK 51 WEEK 52 WEEK 53 2016 CLASSIFIEDS DEADLINES ISSUE DATE 01 Jan 08 Jan 15 Jan 22 Jan 29 Jan 05 Feb 12 Feb 19 Feb 26 Feb 04 Mar 11 Mar 18 Mar 25 Mar 01 Apr 08 Apr 15 Apr 22 Apr 29 Apr 06 May 13 May 20 May 27 May 03 Jun 10 Jun 17 Jun 24 Jun 01 Jul 08 Jul 15 Jul 22 Jul 29 Jul 05 Aug 12 Aug 19 Aug 26 Aug 02 Sep 09 Sep 16 Sep 23 Sep 30 Sep 07 Oct 14 Oct 21 Oct 28 Oct 04 Nov 11 Nov 18 Nov 25 Nov 02 Dec 09 Dec 16 Dec 23 Dec 30 Dec BOOKING/ MATERIAL 03 Dec 10 Dec 18 Dec 07 Jan 14 Jan 21 Jan 28 Jan 04 Feb 11 Feb 18 Feb 25 Feb 03 Mar Combined 10 Mar 24 Mar 31 Mar 07 Apr 14 Apr 21 Apr 28 Apr 05 May 12 May 19 May 26 May 02 Jun 09 Jun 15 Jun 23 Jun 30 Jun 07 Jul 14 Jul 21 Jul 28 Jul 04 Aug 11 Aug 18 Aug 25 Aug 01 Sep 08 Sep 15 Sep 22 Sep 29 Sep 06 Oct 13 Oct 20 Oct 27 Oct 03 Nov 10 Nov 17 Nov 24 Nov 01 Dec Combined 08 Dec ON SALE DATE 21 Dec 04 Jan 11 Jan 18 Jan 25 Jan 01 Feb 08 Feb 15 Feb 22 Feb 29 Feb 07 Mar 14 Mar Combined 21 Mar 04 Apr 11 Apr 18 Apr 25 Apr 02 May 09 May 16 May 23 May 30 May 06 Jun 13 Jun 20 Jun 27 Jun 04 Jul 11 Jul 18 Jul 25 Jul 01 Aug 08 Aug 15 Aug 22 Aug 29 Aug 05 Sep 12 Sep 19 Sep 26 Sep 03 Oct 10 Oct 17 Oct 24 Oct 31 Oct 07 Nov 14 Nov 21 Nov 28 Nov 05 Dec 12 Dec Combined 19 Dec For more information, please contact Gary Wium, Classifieds Sales Manager, on 011 889 0885 or garyw@caxton.co.za CLASSSIFIEDS DEADLINES MEI 2013 rooi rose 83
CAXTON EVENTS Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish people stamp on every project, scouting the hottest venues and most in-demand décor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each function ensuring maximum consumer engagement. For more information, please contact: Reinhard Lotz, Group Marketing Manager reinhardl@caxton.co.za
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