Internal Innovation @ C is c o 2 0 0 6 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 1
Agenda Rationale for ETG S eek ing I d eas ETG fram ew ork and res u lts 2
C is c o s internal innov ation s trateg y and Rationale 3
Cisco Strategy for Growth 1Expand Core Markets 2G row A T Markets 3Create N ew O pportu ni ti es 4
M E T G : A N ew G r o w t h M o del New Products for New Markets D i srup ti v e I n n ov ati on N ew P artner, A c q ui re ETG F o c u s Internal Venture, F i nanc i al Inv es tm ent ark et E x i s ti ng D ev elo p, A c q ui re A c q ui re, P artner E x i s ti ng Source: Prof. Ed Roberts, MIT Sloan School T ec h no lo g i es N ew 5
I n tern al V en tu re M ath 1, 0 0 0 P r o s p ec t s $B 2 0 E T I n v estm en ts 2 % 15 S u c c e ssf u l E T s 75% 6
O u r M ission To cultivate a steady stream of new b usinesses with $ B illion p otential, arch itectural integ ration and g rowth eng ine op p ortunity for our F oundation and A T b usinesses. 7
M G l o b al IP T r af f i c G r o w t h I P t r a f f i c w i l l i n c r e a s e 6 f r o m 2 0 0 7 t o 2 0 1 2 I n 2 0 1 2, h a l f a z e t t a b y t e w i l l c r o s s t h e g l o b a l n e t w o r k 50, 000 4 6 % C A GR 2 0 0 7 2 0 1 2 Pb/ m o 25, 000 o b i l i t y B u s i n e s s i n t e r n e t B u s i n e s s I P W A N C o n s u m e r i n t e r n e t C o n s u m e r I P T V / C A T V 0 2005 2006 2007 2008 2009 201 0 201 1 201 2 S o u r c e : C i s c o V i s u a l N e t w o r k i n g I n d e x F o r e c a s t, 20 0 7 20 12 8
ETG fram ew ork 9
G G Int er nal V ent u r e F r am ew o r k Find ra d u a te Ideas Filter I n c u b a te Business U nit F o r m ed I n itia te A c c elera te V a c a te/ A b a te T h e ab so l u t e b est -i n -c l ass i m p l em en t at i o n o f i n n o v at i o n i s w h at C i sc o i s do i n g w i t h i t s em er g i n g t ec h n o l o g i es g r o u p. F orbes Mag az i ne, O ct 2 3 rd 2 0 0 6 eoffrey Moore Manag i ng D i rector, TC G A dv i sors 10
S eek ing I d eas 11
W h er e Inno v at i o n C o m es F r o m Business p a r t ner s E x t e r n a l s o u r c e s o f i d e a s a n d i n n o v a t i o n C ust o m er s C o nsul t a nt s C o m p et it o r s A sso c ia t io ns, t r a d e sh o w s, et c. A c a d em ia 0% 5 % 1 0% 1 5 % 2 0% 2 5 % 3 0% 3 5 % 4 0% I n t e r n a l s o u r c e s o f i d e a s a n d i n n o v a t i o n E m p l o y ees ( g ener a l p o p ul a t io n) S a l es o r ser v ic e unit s I nt er na l R & D 0% 5 % 1 0% 1 5 % 2 0% 2 5 % 3 0% 3 5 % 4 0% S o u r c e : I B M, G l o b a l C E O S t u d y 2 006 : E x p a n d i n g t h e I n n o v a t i o n H o r i z o n 0 0 6 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. 12
Anno u nc i ng: E T G I-Z o ne H o w y o u c a n H e l p C r e a t e t h e N e x t H i t P r o d u c t! h ttp: / / w w w i n. c i sc o. c om / ET G / Find 13
W W W W W W WW OO I-P r i z e: I-Z o ne f o r t h e w o r l d: www.cisco.com/iprize pp ee n tt o o aa ll ll CC oo ll ll aa bb oo rr aa tt e e tt o o ww in inne r r gg ee tt s s $ $ 22 55 00 KK CC is cc o o inv ee ss tt s s $ $ 11 00 M M + + tt o o cc rr ee aa tt e e ne w w $ $ 11 B B + + bb uu ss ine ss ss Ideas Contributed 6 00 500 400 300 200 100 0 e e k 1 e e k 2 e e k 3 e e k 4 e e k 5 W eb 2. 0 I d ea B log eb Ex C ollab oration TeleP res enc e F inalis ts N ew B U 14
Int er nal V ent u r e F r am ew o r k P r o gr es s FF ii nn d F i l t e r I n i t i a t e Ideas B U F orm ed Ideas Generated (I-Zone+I-Prize) Target Actual Projects Filter 1 FastTrack ALF BUs Created Target Actual 1,200 1,000 800 600 400 200 0 18 16 14 12 10 8 6 4 2 0 Forecast Actual 5 4 3 2 1 0 Q1 Q2 Q3 Q4 Q1 15
Short listing of ideas 16
G O C s C o l l a b o r a t i o n : P r o d u c t I d e a s t o L a u n c h e s Find Fil t e r T M Councils B oa r d s I-Z oo ne WW ik i AA LL F PP aa rr tt ne rr ss hh ip TT ig ee r r TT ee aa mm s O p en t o en t i r e c o m p an y C o l l ab o r at i v e w o r k sp ac e: em p l o y ees c r eat e, c o m m en t an d/ o r m o di f y i deas T eam b u i l di n g sc i en c e T w o t eam s p er i dea k eep s h o p e al i v e S h ar ed adv o c ac y as a t eam t o t ak e a p o si t i o n t o j u r y (S V P s) C r o ss F u n c t i o n al T i g er T eam s D i r ec t o r l ev el & u p A l l r el ev an t f u n c t i o n s E x p o su r e t o S V P s F ac i l i t at ed m eet i n g s so di v er se ex p er t i se i s h ear d 17
E T G (! fram ew ork and resu lts thu s far) 18
E T G and Inno v at i o n T y p es F o c u s o n t h e P r o d u c t L e a d e r sh i p Z o n e ET GG Source: Geoffrey Moore, D ea l i n g w i t h D a rw i n 19
G C i s c o E T Int er nal V ent u r e R es u l t s Find ra d u a te Ideas Filter I n c u b a te I n itia te A c c elera te DD ii gg ii tt aa l l Med ii a a Sys tt em V a c a te/ A b a te V i d eo Green P h ys i ca l Securi t y C ol l a b ora t i on C on s um er C i s co T el ep res en ce T el ep res en ce E x ch a n g e 20
2 0 0 8 C is c o S y s te m s, In c. A ll r ig h ts r e s e r v e d. C is c o C o n fid e n tia l 21
RR es uu ll tt s s :: FF YY 00 88 22
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