SAY BUSINESS SPEAK EIMI
BUSINESS GUIDE CONTENT 08 BRAND ME 12 TAKE ME HOME 22 STYLE ME EVENTS 26 DIGITIZE ME 32 EDUCATE ME EDUCATE ME DIGITIZE ME STYLE ME EVENTS TAKE ME HOME BRAND ME
EIMI AND ME EIMI E M A ND ur v y i r d d : ds a u d a y s h a ch ur w s us as mu ic h a j w v I s EIM is d ad ail ara s fi u l b l g r r yu syli hig sid ps f i c i a, c r S p dia s. E x a y l a s a ial m c r c s m ia h ws v ak rig s u b bl ph g h -d ga i rki r d w f,a. u rms r sal s a u h y plaf d i a v cra g i l y hw IMI S E P I V 7
BRAND ME D N A BR E M 9
BRAND ME T HE NE W EIMI F IR S T WO : IN S T RD Y L IN G Nw EI yu c MI is h w a x vic prss ach wih y ur s cli whic yu c y lig s h s id a r k i vidua ills a uly b l iy. W d say a yu ih E d sh rslf, las I M say w u i I glb u: ha y al r i f s u ds, yl a si rprig d r h g w i mp gialiy. E IMI m accs wrs, sha ulds allw p s a ad ig y fr w u d is h h pirs clb y a, wa b r ad v ra cli s : I a wrd ryhig h, Idi y vidu aliy. 11
TAKE ME HOME 13 TAKE ME HOME
TA K E ME H OME EXCITE CLIENTS WITH EIMI S PREMIUM IN-SALON MATERIALS STYLIST STATION RECEPTION DESK RETAIL AREA WINDOW DISPLAY WAITING AREA 15
16 TAKE ME HOME EIMI S WINDOW ON THE WORLD Yur widw plays a fudamal rl i h succss f yur sal bcaus i is h primary lm cmmuica h shp s imag ad arac w cusmrs. EIMI marials ha will isaly cra buzz: Larg psrs, scr vids, displays wih prducs. EIMI SETS YOU UP WITH A WINNING WINDOW LESS IS MORE: D clur h spac wih may lms. WINDOWS ARE EQUITY-DRIVERS: Thr shuld b prmial mssag ad GWPs i widws.
TAKE ME HOME 19 EIMI RETAIL AREA AN EIMI RETAIL AREA WILL DRIVE TAKE HOME SALES. A clarly dfid EIMI rail ara, placd sragically cls h widw r waiig ara, will xci curisiy ad curag clis brws. @ SALON MARKETING PLATFORM CLICK BUTTON BELOW g h Sal Markig Plafrm whr yu ca prsaliz yur markig ls. USE ME: T shar EIMI s xciig w lks wih yur clis. USE ME: T csul clis EIMI prducs ad ips fr hir hm sylig rgim.
TAKE ME HOME 21 1 Cc 6 TIPS FROM EIMI TO INCREASE TAKE HOME SALES wih yur clis via Scial Nwrks ad cmmuica ws ad prmis i h sal. Cra prmis ad clarly cmmuica hm yur clis. D frg crss prm srvics ad prducs ad vic vrsa. 2 3Cra a visibl, araciv ad asy shp rail ara whr clis ar ms xpsd hir favri prducs. Csulai is ky fr succss. Udrsad yur clis ds ad was ad curag hm xprss hir idividualiy. 5 6 Disribu sampls yur clis ad curag hm ry w prducs. 4 Explai yur clis wha prducs ar usd ad hw hy ca als rcra hir lk a hm.
STYLE ME EVENTS 23 CREATE AN UNFORGETTABLE VIP EIMI EVENT
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DIGITIZE ME DIGITIZE ME 27
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DIGITIZE ME 31 Shw ha yu kw wha s -rd ad curag fas buy h prduc i sal G yur sylig cha sh! Chck u ur sylig hw- ad g his sas s lks usig EIMI. #SPEAKEIMI 4 5 Shar yur wrk shw-ff EIMI rsuls Ps a album wih all f yur EIMI sigaur lks ad mi which EIMI prducs yu usd i h capis. OPTIONAL: Fid u hw bs yur busiss usig Facbk Ads fr Busiss [hps://www. facbk.cm/busiss/cc] TIP: Nw scial mdia? Nd a rfrshr hw maag yur pags? Chck u ur full Scial Mdia Guid wih ips ad his wlla.cm/salsuppr Tw ad ps abu yur favri EIMI prducs W r akig syl h x lvl! Thak yu @WllaPr #SPEAKEIMI Shar phs f yur sal ad yur syliss wrkig wih EIMI W #SPEAKEIMI a (Sal Nam). D yu? @ SOCIAL MEDIA GUIDE Click Bu blw g h Scial Mdia Guid 6 7 8 Shwcas fial lks ad makig-f phs usig EIMI ispir yur audic Faasic bfr/afr by (Nam), ur had sylis!
EDUCATE ME 33 EIMI EDUCATION
EIMI EDUCATION TAKES YOUR STYLING EXPERTISE TO NEW LEVELS 34 EDUCATE ME JOIN OUR EDUCATION PROGRAM AND REIGNITE YOUR PASSION FOR THE CRAFT OF STYLING: Discvr vryhig yu d kw abu h EIMI lks ad prduc li up wih ur spcially dsigd ls r, spak yur sals rp abu rgaisig a DISCOVER EIMI i sal smiar. Waig mr? G li WWW.WELLA.COM/SPEAKEIMI fid prduc ifrmai, ispirai ad sp-by-sp guidac.