Joint Marketing Fund ( JMF) Soar to Greater Heights with Added Marketing Power P r e s e n t a t i o n _ I D 2 0 0 6 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 1
W Table of Contents h at is Joint Marketing Fund (JMF) Joint Marketing Fund (JMF) G uidel ines Usage of Joint Marketing Fund (JMF) N ot P erm itted JMF Usage JMF W orkfl ow for P artner I nitiated A c tiv ities (P I A ) MFB User G uide 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 2
What is Joint Marketing Fund (JMF) Joint Marketing Fund (JMF) is a program designed to support joint ac tiv ities b etw een C isc o and partner c ompanies. T h e JMF program intended to prov ide c ertif ied C isc o partners w ith th e f und to support a range of proac tiv e, rev enue generating ac tiv ities suc h as adv ertising, direc t marketing c ampaigns. JMF aim to assist c ertif ied partners to ex c el in f ast-grow ing, c ompetitiv e markets b y promoting C isc o sol utions. 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 3
JMF Guidelines 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 4
Joint Marketing Fund G uidel ines C isc o w il l prov ide f unding f or up to 7 5 % of th e ac tiv ity s c ost, or up to a v al ue of U S D 5, 0 0 0 per appl ic ation (w h ic h ev er h its f irst). A ppl ic ations f or JMF f unding sh oul d al so b e made w el l in adv anc e of any pl anned ac tiv ity (minimum 2 w eeks b ef ore th e ac tiv ity start date), to al l ow th e C isc o panel time to assess th e req uest. A ppl ic ations sub mitted af ter th e ac tiv ity is c ompl eted w il l resul t in appl ic ation rejec tion. 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 5
F U sag e of J M 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 6
JMF U sage f or P artner I nitiated A c tiv ities P er m it t ed JMF U sa g e f o r P a r t ner I nit ia t ed A c t iv it ies: Adv ertising I n t e r n e t / W P r i n t C a t a l o g s e b D irec t Marketing C a s e S t u d i e s / S u c c e s s S t o r i e s C o l l a t e r a l D i r e c t M a i l C a m p a i g n T e l e m a r k e t i n g W e b Merc handise B randing M e r c h a n d i s e w i t h a p p r o v e d C i s c o l o g o 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 7
N ot P er m i tted J M F U sag e 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 8
N ot p erm itted JMF usage JMF usage is strictly forbidden: 1. D e m o E q u i p m e n t / L a b 2. F u n d i n g o f p e r m a n e n t h e a d c o u n t s 3. T r a v e l E x p e n s e s a n d a c c o m m o d a t i o n t o C i s c o e v e n t s / E B C v i s i t s 4. P u r e C A S H i n c e n t i v e s f o r s a l e s r e l a t e d p r o g r a m s 5. N o G o l f, k a r a o k e, l i q u o r s, e t c. 6. P a r t n e r s s p o n s o r s h i p i n T e c h n o l o g y S o l u t i o n s, N e t w o r k e r s o r a n y C i s c o -b r a n d e d e v e n t. 7. A c t i v i t i e s i n v o l v i n g m u l t i p l e v e n d o r s. ( N o t e : O n l y t h e C i s c o p o r t i o n w i l l b e f u n d e d.) 8. S p l i t t i n g e x p e n s i v e a c t i v i t i e s a c r o s s n u m e r o u s a p p l i c a t i o n s. 9. F r e i g h t o r c o u r i e r e x p e n s e s. 10. P a y m e n t f o r ' i n -h o u s e ' s e r v i c e s - f o r e x a m p l e, e v e n t s e r v i c e s p r o v i d e d b y p a r t n e r. 11. D i r e c t m a r k e t i n g v i a e -m a i l b l a s t s, f a x b l a s t s, m a i l i n g l i s t s o r s e l f m a i l e r s. 12. W e b h o s t i n g o r W e b m a i n t e n a n c e o r W e b s i t e d e v e l o p m e n t. 13. P a r t n e r T r a i n i n g, w o r k s h o p, a n d i n c e n t i v e p r o g r a m 14. E v e n t s, S e m i n a r s, T r a d e s h o w s ( i n v o l v i n g e n d u s e r s ) J M F 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 9
J M F W or k flow for P ar tner I ni ti ated A c ti v i ty ( P I A ) 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 10
L egend P artner C h annel A c c ount Manager (C A M) Manager of C h annel O p eration (MC O ) C h annel P rogram Manager (C P M) C isc o Financ e C I S C O P ay ab l e 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 11
s s J M F W or k flow for P ar tner I ni ti ated A c ti v i ti es ( P I A ) P a r t n e r a p p l i e s f o r J M F - P I A C i s c o C h a n n e l A p p r o v a l P a r t n e r r e c e i v e n o t i f i c a t i o n o n a p p l i c a t i o n s t a t u s P a r t n e r c o n d u c t s a c t i v i t y C i s c o s e n d p a y m e n t t o p a r t n e r s C l a i m a p p r o v a l b y C i s c o F i n a n c e P a r t n e r s u b m o n l i n e c l a i m i t s 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 12
W J M F P r oc ess F low for P ar tner I ni ti ated P a r t n e r a p p l i e s f o r J M F Partner applies for JMF through the following URL: MFB B efore apply ing for new applic ation, partner should v iew the list of eligib le ac tiv ities in the m ain m enu of the Mark eting Fund B uild er ( MFB ) to av oid any applic ation rej ec tion. Microsoft Word Document or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 13
W J M F P r oc ess F low for P ar tner I ni ti ated C i s c o C h a n n e l A p p r o v a l C isc o C hannel A c c ount Manager ( C A M) will rec eiv e em ail notific ation req uesting for JMF applic ation approv al. O nc e C A M approv e the JMF applic ation, it will trigger another em ail approv al need ed from MC O or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 14
W J M F P r oc ess F low for P ar tner I ni ti ated C i s c o C h a n n e l A p p r o v a l C isc o Manager for C hannel O peration ( MC O ) will rec eiv e an em ail notific ation req uesting for JMF applic ation approv al. O nc e MC O approv e the JMF applic ation, it will trigger another em ail approv al need ed from C PM. or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 15
W J M F P r oc ess F low for P ar tner I ni ti ated C hannel Program Manager ( C PM) will rec eiv e an em ail notific ation req uesting for JMF applic ation approv al. C i s c o C h a n n e l A p p r o v a l O nc e C PM approv e the applic ation, partner will b e notified v ia em ail on the applic ation status. or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 16
W J M F P r oc ess F low for P ar tner I ni ti ated P a r t n e r r e c e i v e n o t i f i c a t i o n o n a p p l i c a t i o n s t a t u s T he MFB sy stem will send out autom ated em ail notific ations to the partner on the applic ation status: 1. A pprov al of new applic ation I f ap p l ic ation is ap p rov ed for l ess am ount req uested, a reason w il l b e p rov ided in th e em ail. 2. D enial of new applic ation A reason w il l b e p rov ided in th e em ail. or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 17
W J M F P r oc ess F low for P ar tner I ni ti ated P a r t n e r c o n d u c t s a c t i v i t y Partner c an c ond uc ts the nec essary ac tiv ity as stated in their JMF applic ation ( eg. Fly ers, S em inars, etc ) for approv ed applic ation. D uring the c ond uc ts of the ac tiv ity, partner should refer to the guid elines for reim b ursab le ex penses and ob tain nec essary proof of perform anc e for c laim ing purposes after the end of the ac tiv ity to av oid any c laim s d elay or rej ec tion d ue to insuffic ient d oc um entations. Adobe Acrobat Document Adobe Acrobat Document A P A C A p p r ov e d A cti v i ty A N Z A p p r ov e d A cti v i ty or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 18
s W J M F P r oc ess F low for P ar tner I ni ti ated P a r t n e r s u b m i t s o n l i n e c l a i m Partner to sub m its online c laim s onc e the ac tiv ity is c om pleted b y c lic k ing the URL b elow: MFB Please note that the online c laim s should b e sub m itted within 6 0 d ay s of the ac tiv ity end d ate stated b y the partner in the JMF applic ation. A pplic ations not c laim ed within 6 0 d ay s will ex pire. Rem ind er m essages will b e sent to the applic ation req uestor at 1 5 d ay s and 4 5 d ay s after the ac tiv ity end d ate ( only if the applic ation is unc laim ed ). A fter 6 0 d ay s, the applic ation req uestor will rec eiv e an em ail notify ing them that the applic ation has ex pired ( only if the applic ation is unc laim ed ). or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 19
s W J M F P r oc ess F low for P ar tner I ni ti ated P a r t n e r s u b m o n l i n e c l a i m i t s Partner need to send all the proof of perform anc e ( with referenc e to MFB A pprov ed ac tiv ities list b elow), partner s b ank inform ation and all the third party inv oic es ( original or c ertified true c opies) within 1 0 d ay s of sub m itting y our online c laim s. Adobe Acrobat A P A C A Document p p r ov e d A cti v i ty Adobe Acrobat A N Z A Document p p r ov e d A cti v i ty Microsoft Office Excel Worksheet A lternativ ely the guid elines for A pprov ed ac tiv ities list c an b e found in the MFB tool und er c laim s sec tion. Microsoft Word Document or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 20
s W J M F P r oc ess F low for P ar tner I ni ti ated P a r t n e r s u b m o n l i n e c l a i m i t s T he c om plete original d oc um entation together with the partner s b ank inform ation and proof of perform anc e for c laim ing m ust b e upload ed to the MFB tools or sub m itted to the following ad d ress: C isc o Mark eting Fund B uild er Program C isc o S y stem 1 6 8 Rob inson Road # 2 6-0 1 to # 2 8-0 1 S ingapore 0 6 8 9 1 2 s ( US A ) Pte Ltd E-m ail: j m f_ c om m ents@ c isc o. c om or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 21
s W J M F P r oc ess F low for P ar tner I ni ti ated P a r t n e r s u b m o n l i n e c l a i m i t s Partner who sub m it insuffic ient d oc um entation or nonoriginal c opy of the d oc um ents will result in either d elay in c laim s proc essing or c laim s rej ec tion. or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 22
s W J M F P r oc ess F low for P ar tner I ni ti ated C l a i m a p p r o v a l b y J M F C l a i m a d m i n i s t r a t o r JMF c laim ad m inistrator will v erify the d oc um entation sub m itted b y the partners ac c ord ing to the C isc o guid elines for approv ed ac tiv ities list. Adobe Acrobat Adobe Acrobat A P A C A p Document p r ov e d A cti v i ty A N Z A Document p p r ov e d A cti v i ty S ub m ission of c om pleted original c laim s d oc um entation ( hard c opy / upload ed c opy ) and partner s b ank inform ation rec eiv ed b y C isc o financ e would b e proc essed ev ery week and partners would rec eiv ed their pay m ent four week s later. or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 23
s W J M F P r oc ess F low for P ar tner I ni ti ated C l a i m a p p r o v a l b y J M F C l a i m a d m i n i s t r a t o r JMF C laim A d m inistrator will notify C isc o Pay ab le in US to proc ess the approv ed c laim s for pay m ent. ( this proc ess d oes not apply for A ustralia) d ue to the following issues: A ustralia - G S T issue in the c ountries. A C A d m A A c c m T m A b A c y. For ustralia, JMF laim inistrator will notify ustralia ount Pay ab le to proc ess the pay ent. he pay ent for ustralia will e in UD urrenc or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 24
W J M F P r oc ess F low for P ar tner I ni ti ated C i s c o s e n d p a y m e n t t o p a r t n e r s US C isc o Pay ab le ( for A PA C ex c ept A ustralia) to proc ess the approv ed c laim s for pay m ent. T he m ed ia of pay m ent would b e telegraphic transfer ( T T ). T he c urrenc y for pay m ent will b e in US D ex c ept A ustralia. or kf l ow 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 25
M F B U ser G u i d e 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 26
MFB U ser G uide B e l o w i s t h e M F B U s e r G u i d e f o r p a r t n e r s. MFB User Guide 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 27
MFB U ser G uide A l t e r n a t i v e l y y o u c a n C l i c k o n Program Information -> Program me nu M F B t o o l t o a c c e s s t h e M F B U s e r G u i d e. i n 1 2 2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 28
2 0 0 7 C i s c o S y s t e m s, I n c. A l l r i g h t s r e s e r v e d. C i s c o C o n f i d e n t i a l 29