Study Center in Dublin, Ireland Course name: Sustainable Tourism in Ireland: An Analysis of Responsible Tourism in Ireland Course number: BUSI 3001 IRSU Programs offering course: Irish Studies; Business and Tourism Language of instruction: English U.S. Semester Credits: 3 Contact Hours: 45 Term: Summer 2017 Course Description Using a variety of learning including seminars, sites visits, field trips and industry presentations, these courses examine the success and innovative nature of Irish tourism since its inception. Tourism is one of the most effective ways of redistributing wealth, by moving money into local economies from other parts of the country and overseas. Ecotourism in particular can place a greater focus on the conservation of natural resources through the recognition of their importance to visitor experiences and their economic value to the local community. Tourism development encourages a positive sense of community and national identity and can reinforce distinctive traditions and customs that come under threat from the globalization of culture. Recognizing the economic and socio-cultural benefits of tourism, and being equally aware of the negative impacts of mass tourism, Ireland has embraced and developed tourism products that are clean and green and developed an international reputation in the development of heritage, rural, cultural and ecological tourism. Learning Objectives Utilize a range of disciplinary approaches (historical, political, sociological and economic) in helping to understand economic division and conflict within Europe; Examine how contemporary political communities use the past to construct traditions, ideologies, and identities; Understand the socio-cultural and economic impact of tourism on rural communities; Develop a broad understanding of the history and politics of the European Union project; Critically analyse contemporary issues in European tourism. Course Prerequisites There are no prerequisites for this class. Methods of Instruction The course will be taught through a variety of methods including: (Guest) Lectures PowerPoint presentations Seminars Sites visits and walking tours related to course content In-class and independent multimedia screening including films, documentaries and contemporary media sources 1
Assessment and Final Grade 1. Research Project on Irish Tourism: 80% 2. Attendance and class participation: 20% (10% for each) Course Requirements Research Project on Irish Tourism The students are provided with several essay topics which cover the breadth of the class. These topics are provided to the students early in the course so that they can begin some of the preparatory work. Questions and instructions are based on the topics covered in the lecture series. The use of readings and references are expected in the essay, as well as independent research and critical analysis. Word Count: 3000 words (excluding title page and references) Attendance and Class Participation Attendance is taken through a class list at the beginning of every class. Any absence must be clearly explained. An unexplained absence will result in a reduction of marks for attendance. Two unexplained absence will result in a zero mark for attendance and a meeting with the Resident Director. Student are expected to be interactive in class, contribute to discussion and be involved in seminar participation. Students will be asked to present findings on Assessment I on a historical figure or event. Participation will be noted by the instructor in terms of frequency and, particularly, relevance. Course work must be completed and submitted on time. Any unexplained delay with results in a 10% reduction in grade per day. If the assessment is more than 3 days late then students will be required to meet with the Resident Director. No coursework will be accepted after the last day of class. 2
Weekly Schedule Week 1 Orientation Week Arrival Orientation City Walking Tour Class The Origins of Irish Tourism Class Tourism and Heritage: Identity and Construction Walking Tour Dublin (Viking and Norman: St Audeon s Church visit) Class Urban Tourism Week 2 Class Rural Tourism Christchurch Cathedral Class Cultural Heritage & Authenticity: Festivals as a Case Study South-East of Ireland field trip South-East of Ireland field trip Week 3 Bank Holiday: no classes Class The Economic Impact of Tourism Seminar : Museums of Dublin (reviews) Class Sustainable Tourism in an wider context: European Policy National Museum Class Pre-brief Intercultural Comparative Experience Little Museum of Dublin 3
Week 4 Class De-brief Intercultural Comparative Experience Class Contemporary Ireland in Context 1916 Walking Tour Class Socio-Cultural Impacts of Tourism Class Future Directions: Ireland North and South Assessment II Due Program Ends 4
Readings Allen, K. (2000). The Celtic Tiger: The myth of social partnership in Ireland: Manchester UK: Manchester University Press. Bartley, B. & Kitchin, R. (2007). Understanding Contemporary Ireland: London: Pluto Press. Boniface, B. & Cooper, C. (2009). Worldwide destinations. Oxford: Butterworth-Heinemann Bradley, F. & Kennelly, J. (2009). Capitalising on Culture, Competing on Difference: Innovation, Learning & Sense of Place in A Globalising Ireland: Dublin: Blackhall Publishing. Brown, T. (1985). Ireland: A Social and Cultural History 1922-1985. London:Fontana Press. Burton, R. (2000). Travel Geography. London: Pitman. Coakley, J. & Gallagher, M. (2006). Politics in The Republic of Ireland: London: Routledge. Coakley, J. & O Dowd, L. (2007) Crossing the Border: New Relationships Between Northern Ireland and The Republic of Ireland. Dublin: Irish Academic Press. Cooper C, Fletcher J et al. Eds (2008). Tourism Principles and Practice. London: Pearson Education: Prentice Hall. Ferriter, D., (2004). The Transformation of Ireland 1900 2000. London: Profile Books. Ging, D., Cronin, M., & Kirby, P. Eds (2010) Transforming Ireland: Challenges, Critiques, Resources. Manchester: Manchester University Press. Hall C.M. & Page S.J. (2000) Travel Geography. London: Thomson Learning. Hall C.M. & Page S.J. (2002). The Geography of Tourism and Recreation: Environment, Place and Space, London: Routledge. Hall, C. M. Eds (2008). Tourism Planning Policies, Processes and Relationships. London: Pearson Educational. Holloway, J.C. & Humphreys, C. (2012) The Business of Tourism, London: Pearson Education. Inskeep, E. (1998) National and Regional Tourism Planning Methodologies and Case studies. London: Pearson. Lee, J. (2008). The Modernisation of Irish Society 1848 1918. Dublin: Gill & Macmillan. Page, S.J. & Connell, J. (2009). Tourism: A Modern Synthesis. London: Cengage Learning. O Sullivan, S. Eds (2007) Contemporary Ireland: A Sociological Map. Dublin: UCD Press. Swarbrooke, J, (2002) The Development and Management of Visitor Attractions. Oxford: Butterworth-Heinemann. Weaver, D. & Lawton, L. Eds. (2010). Tourism Management. London: John Wiley & Sons. 5
Policy Papers For Class Discussion Outdoor Recreation and Nature Tourism A European Perspective (2007). COMMISSION OF THE EUROPEAN COMMUNITIES - Agenda for a sustainable and competitive European tourism. COM (2007) 621 final. Brussels, 19.10.2007. Economic Value of Ireland's Historic Environment: Final Report to the Heritage Council COMMISSION OF THE EUROPEAN COMMUNITIES - Basic orientations for the sustainability of European tourism. COM (2003) 716 final. SEC(2003) 1295 Brussels, 21.11.2003. COMMISSION OF THE EUROPEAN COMMUNITIES - Working together for the future of European tourism. COM(2001) 665 final. Brussels, 13.11.2001. Eurobarometer 392: PREFERENCES OF EUROPEANS TOWARDS TOURISM REPORT. February 2014. COMMISSION OF THE EUROPEAN COMMUNITIES - A renewed EU Tourism Policy: Towards a stronger partnership for European Tourism. COM (2006) 134 final. Brussels, 17.3.2006. European Travel Commission (2015). MARKETING STRATEGIES FOR TOURISM DESTINATIONS - A COMPETITIVE ANALYSIS. European Commission (2004) Improving information on accessible tourism for disabled people. (IUCN) World Commission on Protected Areas (2002): Sustainable Tourism in Protected Areas - Guidelines for Planning and Management. The World Conservation Union. IRELAND TOURISM REPORT 2008 Festival Tourism and its Importance in Irish Tourism A Changed World For Irish Tourism Facing Up to the Challenges of Recovery TOURISM AND THE ENVIRONMENT -Fáilte Ireland s Environmental Action Plan. 2007-2009 UN World Tourism Organisation (UNWTO) - Manual on Accessible Tourism for All Public-private Partnerships and Good Practices. Annals of Tourism Tourism Management Travel Trade Gazette Travel Weekly 6