KENNESAW STATE UNIVERSITY ATHLETICS VISUAL IDENTITY

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KENNESAW STATE UNIVERSITY ATHLETICS VISUAL IDENTITY

KENNESAW STATE DEPARTMENT OF ATHLETICS VISUAL IDENTITY GENERAL University Athletics Brand History...3 Referencing the Institution...3 Referencing the Mascot...3 Color Palette...3 Usage Guidelines...3 Art Sheet...5 PRIMARY IDENTITY Logo Monogram... 7 SECONDARY IDENTITY Logo Owl Wordmark...8 WWWordmark...9 TERTIARY IDENTITY Owl...13 Owls Wordmark...13 Owl Head... 14 Talon...14-15 TYPOGRAPHY Typeface... 16 Numerals...17 Supporting Typeface...18-19 EQUIPMENT Uniform Options Olympic Sports... 20 Football...21 RESOURCES Appendix A...22 Appendix B...23 Appendix C... 24 Examples Of Misuse...25 2 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW

HISTORY Since its humble beginnings as an NAIA program in 1982, the Kennesaw State Department of Athletics has grown at a rate often unseen in college athletics. Originally known as the Golden Owls, the Department of Athletics went through a complete re-brand and debuted the current marks in June of 2012. This document is meant to serve as a comprehensive brand guide for users of the Kennesaw State Athletics visual identity. REFERENCING THE INSTITUTION The University should always be identified as Kennesaw State University or Kennesaw State. KSU or the Owls are acceptable for second and subsequent references. Kennesaw State should not be referred to as Kennesaw or K-State. REFERENCING THE MASCOT The mascot should always be identified as the Owls. The Kennesaw State Owls should not be referred to as Lady Owls or Fighting Owls. COLOR PALETTE PRIMARY SECONDARY TERTIARY KSU GOLD PANTONE 1235 C C0 M29 Y91 K0 R253 G187 B48 #FDBB30 BLACK PANTONE BLACK C C0 M0 Y0 K100 R11 G19 B21 #0B1315 GREY PANTONE 421 C C0 M0 Y0 K26 R197 G198 B200 #C5C6C8 USAGE GUIDELINES Monogram, Owl Wordmark, Wordmark, or Kennesaw State must be present on all apparel and outgoing communications. The logo may not be treated in any way, including patterns, except for cases approved by the Branding Committee. Logos may be used as design elements, if and only if, one of the primary logos is present. The primary marks should not be watermarked. KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW 3

KENNESAW STATE DEPARTMENT OF ATHLETICS VISUAL IDENTITY OVERVIEW PRIMARY ATHLETIC MARK SECONDARY ATHLETIC MARKS TERTIARY ATHLETIC MARKS FONTS KSU BOLD - STANDARD [FONT BOOK INCLUDES MEDIUM, MEDIUM ITALIC, BOLD, BOLD ITALIC] A B C D E F G H I J K L M N O P Q R S T U V W Y Z 0 1 2 3 4 5 6 7 8 9 GOTHAM - SUPPORTING [FONT BOOK INCLUDES LIGHT, LIGHT ITALIC, BOOK, BOOK ITALIC, MEDIUM, MEDIUM ITALIC, BOLD, BOLD ITALIC] Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww x Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww x Yy Zz BANK GOTHIC - SUPPORTING [MUST BE USED IN ALL CAPS] A B C D E F G H I J K L M N O P Q R S T U V W Y Z PMS 1235 PANTONE PROCESS BLACK PMS 421 COLORS C 0 M 29 Y 91 K 0 C 100 M 100 Y 100 K 100 C 0 M 0 Y 0 K 26 R 253 G 187 B 48 R 253 G 187 B 48 R 253 G 187 B 48 ACCEPTABLE VERBIAGE WEB FDBB30 WEB 0B1315 WEB C5C6C8 Kennesaw State University, Kennesaw State, Kennesaw State Athletics or Kennesaw State Department of Athletics Second/Subsequent: KSU or The Owls Kennesaw State University Athletic Association Mascot: Owls NOT: Lady Owls or Fighting Owls

MONOGRAM The Monogram is the primary identity mark. Must be present on all apparel and outgoing communications if the Full Mark or Kennesaw State are not visible. Usage Guidelines: Patterned fill allowable only if approved by the branding committee. [See Appendix A] Interior of the KS must be lighter than the first stroke. = 1/5 HEIGHT OF KS PROTECTED AREA: The protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of x. COLOR VARIATION The logo can be used in the following color variations: KS1 KS2 KS3 KS4 KS5 KS6 KS7 KS8 KS9 KS10 KS11 KS12 KS13 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW 5

OWL WORDMARK The Owl Wordmark is a secondary identity mark. Must be present on all apparel and outgoing communications if the Monogram or Kennesaw State are not visible. Usage Guidelines: Wings must be darker than the face. Banner may indicate sport, but should not be gender specific. [See Appendix B for approved banners.] May not be printed/displayed smaller than 2.5in W proportionately. = 1/7 HEIGHT OF FULL LOGO PROTECTED AREA: The protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of x. COLOR VARIATION The logo can be used in the following color variations: FM1 FM2 FM3 FM4 FM5 FM6 FM7 FM8 FM9 FM10 FM11 FM12 FM13 FM14 6 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW

WORDMARK The Wordmark is a secondary identity mark. Usage Guidelines: Banner may indicate sport, but should not be gender specific. [See Appendix C for approved banners.] May not be printed/displayed smaller than 2.0in W proportionately. Kennesaw State must be lighter than the color of the stroke. = 1/8 HEIGHT OF WORDMARK PROTECTED AREA: The protected area around the logo ensures that no other graphic elements interfere with its clarity and integrity. The depth of the protected area is equivalent to the height of x. COLOR VARIATION The logo can be used in the following color variations: W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW 7

KENNESAW STATE UNIVERSITY ATHLETICS TERTIARY IDENTITY Usage Guidelines: Should only be used in the presence of one of the primary or secondary marks. Only logos that may be watermarked. May not be printed/displayed at an opacity less than 15%. Must be smaller is size than the primary/secondary logo when printed/displayed at full opacity. 8 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW

OWL The logo can be used in the following color variations: O1 O2 O3 O4 O5 O6 O7 O8 O9 O10 O11 O12 O13 O14 OWL HEAD The logo can be used in the following color variations: OH1 OH2 OH3 OH4 OH5 OH6 OH7 OH9 OH10 OH10 OH11 OH12 OH13 OH14 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW 9

TYPOGRAPHY Typeface KSU BOLD A B C D E F G H I J K L M N O P Q R S T U V W Y Z KSU BOLD ITALIC A B C D E F G H I J K L M N O P Q R S T U V W Y Z KSU MEDIUM A B C D E F G H I J K L M N O P Q R S T U V W Y Z KSU MEDIUM ITALIC A B C D E F G H I J K L M N O P Q R S T U V W Y Z 10 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW

TYPOGRAPHY Numerals 0123456789 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0123456789 0 1 2 3 4 5 6 7 8 9 0123456789 0 1 2 3 4 5 6 7 8 9 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW 11

TYPOGRAPHY Supporting Typeface GOTHAM LIGHT A B C D E F G H I J K L M N O P Q R S T U V W Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z GOTHAM LIGHT ITALIC A B C D E F G H I J K L M N O P Q R S T U V W Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z GOTHAM BOOK A B C D E F G H I J K L M N O P Q R S T U V W Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z GOTHAM BOOK ITALIC A B C D E F G H I J K L M N O P Q R S T U V W Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z GOTHAM MEDIUM A B C D E F G H I J K L M N O P Q R S T U V W Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z GOTHAM MEDIUM ITALIC A B C D E F G H I J K L M N O P Q R S T U V W Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z GOTHAM BOLD A B C D E F G H I J K L M N O P Q R S T U V W Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z GOTHAM BOLD ITALIC A B C D E F G H I J K L M N O P Q R S T U V W Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 12 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW

TYPOGRAPHY Sport Specific Typeface BANK GOTHIC A B C D E F G H I J K L M N O P Q R S T U V W Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z BANK GOTHIC CAPS TRACK & FIELD KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW 13

UNIFORM OPTIONS UNI1 UNI2 UNI3 UNI4 UNI5 UNI6 14 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW

UNIFORM OPTIONS UNI7 UNI8 UNI9 UNI10 UNI11 UNI12 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW 15

UNIFORM OPTIONS KENNESAW STATE UNI13 KENNESAW STATE UNI14 KENNESAW STATE UNI15 KENNESAW STATE UNI16 KENNESAW STATE UNI17 KENNESAW STATE UNI18 16 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW

APPENDI A Approved on a case by case basis. Must be presented to and approved by the KSU Branding Committee before each use. OWL NETWORK OWL NETWORK OWL NETWORK OWL NETWORK KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW 17

APPENDI B Approved Banners - Full Mark 18 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW

APPENDI C Approved Banners - Wordmark KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW 19

EAMPLES OF MISUSE NO GOLD PRINT ON GREY NO GOLD PRINT ON GREY NO GOLD PRINT ON GREY NO GOLD PRINT ON GREY NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE NO WHITE STROKE INVERTED LOGO INVERTED LOGO INVERTED LOGO INVERTED LOGO INVERTED LOGO INVERTED LOGO INVERTED LOGO 20 KENNESAW STATE UNIVERSITY VISUAL IDENTITY OVERVIEW

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