The Australasian magazine of surveying, mapping & geo-information Official publication of Position magazine www.spatialsource.com.au
READERSHIP STATISTICS 75 % Of readers have been reading Position for 3 years or more 64 % Are the primary decision maker or play an important role when purchasing new technology POSITION MAGAZINE IS READ BY THE PEOPLE YOU NEED TO REACH. IT IS THE ONLY MAGAZINE FOR SPATIAL SCIENCES, SURVEYING, GIS, GOVERNMENT AND OTHER MAPPING PROFESSIONALS TO BE CIRCULATED NATIONALLY ACROSS BOTH AUSTRALIA AND NEW ZEALAND. 78 % Of readers spend 1 hour or more reading each issue % Keep the magazine 79 for future reference 92 % Believe Position magazine has provided them with important information relevant to their role 77 % Use Position to stay informed about new research, products and services % Said the articles were 89 very good or excellent 73 % Have used the adverts to source new products and services CONTENT Position covers the acquisition, manipulation and presentation of geo-data in a wide range of industries including agriculture, disaster management, environmental management, local government, utilities, and land-use planning. It reports on the increasing use of geo-data in decision support in business and government. Position addresses applications of the latest geospatial technologies including satellite and aerial remote sensing, land and hydrographic surveying, satellite positioning systems, photogrammetry, GIS and the growing fields of UAVs, mobile mapping, and augmented reality. CIRCULATION Published six times a year in February, April, June, August, October and December, it is a premium quality publication with a distribution of 4500-5000 copies per edition. Position magazine is read in all levels of government and academia, as well as by spatial technology product and service vendors. Position magazine is the official journal of the Surveying and Spatial Sciences Institute (SSSI) and is circulated to its entire membership. All members of the Geospatial Information & Technology Association (GITA) Australia also receive a copy of Position magazine as a benefit of membership. Position magazine also publishes a comprehensive Annual Industry Directory of companies and organisations servicing and supplying the surveying, mapping and geospatial industry in Australia and New Zealand in every December/January edition. Companies providing products and services to the geospatial industry are invited to enter a free listing in the directory. SUBSCRIBER BREAKDOWN BY OCCUPATION 2 Remote Sensing & Photgrammetry 5% Other 6% Hydrography 5% Land Surveying 38% CONTACT Anthony Wallace, Editor P +61 (0)2 8586 6134 E awallace@intermedia.com.au Nicola Scarf, National Sales Manager P +61 (0)2 8586 6128 E nscarf@intermedia.com.au GIS/Spatial Analysis 29% Cartography 2% Engineering & Mining Surveying 15%
FEATURES LIST 2016 ISSUE ISSUE 81 February/March 2016 ISSUE 82 April/May 2016 ISSUE 83 June/July 2016 FOCUS AREA 3D capture, processing and modelling including LiDAR, laser scanning and photo modelling Intelligent Urban planning and infrastructure where industry and local government meet Big Data realising a future amongst BIM and IoT Cloud computing harnessing limitless computing power Emergency and disaster management preparation, management and remediation UAS unmanned systems in civilian and surveying applications Autonomous Vehicles clearing the road for driverless cars Defence spatial sciences in a military context Land Surveying Special an industry update GIS in local government servicing the needs of communities Utilities design, planning and management for a smart future Hydrography wonders of the water Focus on Pacific Islands CONFERENCE DISTRIBUTION Locate16 special Melbourne, 12-14 April ISSUE 84 August/September 2016 ISSUE 85 October/November 2016 ISSUE 86 December/January 2017 Map making cartography in an online and multi-device world Smart Transport and logistics in dire need of spatial assistance Mining & Offshore an industry hungry for geoinformation Remote sensing technologies satellites, aircraft and interesting applications GIS in the mainstream crowdsourcing, mash-ups, web mapping GIS and governments spatially empowered governance Open data beyond private ownership Crowdsourcing solving the world s problems, one click at a time Focus on NZ GNSS innovation and applications Precision agriculture feeding a burgeoning population Indoor positioning out of sight, but not out of mind Education & Training This list is subject to change at the editor s discretion. If advertising is to run with feature please advise on booking. Some conference distribution is still subject to confirmation. This can be checked with the publisher prior to each issue. DEADLINES 2016 International Congress on Mine Surveying Brisbane 12-16 November GeoNext 2016 Melbourne, 16 November Special Annual Directory Edition 3 ISSUE DEADLINE FOR EDITORIAL CONTRIBUTIONS AD BOOKING DEADLINE AD MATERIAL DEADLINE MAILING DATE ISSUE 81 February/March 2016 ISSUE 82 April/May 2016 ISSUE 83 June/July 2016 ISSUE 84 August/September 2016 ISSUE 85 October/November 2016 ISSUE 86 December/January 2017 09/12/2015 25/01/2016 28/01/2016 18/02/2016 23/02/2016 18/03/2016 23/03/2016 14/04/2016 20/04/2016 17/05/2016 20/05/2016 09/06/2016 16/06/2016 12/07/2016 15/07/2016 04/08/2016 23/08/2016 16/09/2016 21/09/2016 14/10/2016 17/10/2016 10/11/2016 15/11/2016 07/12/2016 These dates may change to accommodate additional conferences. We will notify advertisers of changes as they occur.
ADVERTISING RATES 2016 KEY POSITIONS CASUAL 2x 3x 4x 6x Front Cover $5,960 Front Cover Package (FC + 2 pages editorial) $6,100 Inside Front Cover - DPS $8,170 $8,010 $7,845 $7,680 $7,475 Inside Front Cover - Single Page $4,190 $4,105 $4,025 $3,940 $3,835 Full Page - Opposite Contents Page $4,190 $4,105 $4,025 $3,940 $3,835 Full Page - Opposite Editor's Page $4,190 $4,105 $4,025 $3,940 $3,835 Inside Back Cover - DPS $8,170 $8,010 $7,845 $7,680 $7,475 Inside Back Cover - Single Page $4,190 $4,105 $4,025 $3,940 $3,835 Outside Back Cover $4,470 $4,380 $4,290 $4,200 $4,090 Other Guaranteed Positions: +12.5% FREQUENCY PACKAGES CASUAL 2X 3X 4X 6X Double Page Spread $7,265 $7,120 $6,975 $6,830 $6,645 Full A4 Page $3,725 $3,650 $3,575 $3,500 $3,410 Two Thirds Page $3,165 $3,105 $3,040 $2,975 $2,895 Half Page $2,610 $2,555 $2,505 $2,450 $2,385 Third Page $2,050 $2,010 $1,965 $1,925 $1,875 Quarter Page $1,540 $1,510 $1,480 $1,450 $1,410 All prices are in Australian Dollars and exclude GST of 10%. All rates include agency commission of 10%. 4 MATERIAL SPECIFICATIONS File format - We prefer print ready PDF - Please prepare all PDFs as specified by the 3DAP guideline. See www.3dap.com.au Other formats - InDesign, PhotoShop and Illustrator are accepted as long as all fonts are included and all images are in CMYK mode. Illustrator files must have all fonts converted to outlines/paths and images embedded. Maximum Ink weight to be no more than 300%. We do not accept ads in QuarkXPress above 6.5, Word, PowerPoint, Publisher or any Microsoft software. Images - Minimum of 300dpi at 100% scaling. Line Art images Minimum of 1200dpi at 100% scaling. All images must be CMYK. Image file formats should be TIFF or composite EPS and should not be compressed. Maximum Ink weight to be no more than 300%. Single page 297d x 210w Add 5mm for bleed Double page spread 297d x 420w Add 5mm for bleed 1/2 1/3 Trim Size (mm) Depth Width Single page 297 x 210 Double page spread 297 x 420 Non Bleed Material (mm) Depth Width Full page 270 x 185 Half page - vertical 270 x 90 Half page - horizontal 135 x 185 1/3 vertical 270 x 59 1/3 horizontal 90 x 185 Quarter page 135 x 90 Quarter page - horizontal 65 x 185 1/2 horizontal Quarter page Bleed Material (mm) Depth Width Double page spread full bleed 297 x 420 Full page bleed 297 x 210 Half page bleed - vertical 297 x 102 Half page bleed - horizontal 150 x 210 1/3 horizontal bleed 105 x 210 1/3 vertical bleed 297 x 70 Quarter page bleed - horizontal 80 x 210 Bleed All bleed ads must have at least 5mm bleed all round with all trims and marks to be offset by at least 5mm Text to be a minimum of 10mm from edge of page. Loose inserts Must not exceed the trimmed dimensions of the magazine (A4). If they do, they will be folded and a charge levied. 1/3 horizontal 1/4 horizontal Delivery Artwork is accepted on CD, DVD, USB Flash Drive. We also accept Quickcut files. Please email advertising material (no larger than 10MB) to: magazine.material@intermedia.com.au
www.spatialsource.com.au About The Intermedia Group The Intermedia Group is Australia s leading independent business-to-business publishing company employing expert editors and sales staff across a broad range of business sectors, united by their passion for authoritative mastheads and engaging content. The Intermedia Group portfolio comprises more than 70 media properties. These include market-leading magazines, websites and related digital assets, as well as more than 20 events and conferences held across the Asia Pacific region. The Intermedia Group holds active and majority shareholdings in Time Out Australia, the country s most cutting-edge and comprehensive guide to life in the city, and Interpoint Events, one of the region s leading conference and exhibition organisers and the preferred event management partner for many industry bodies and associations. www.intermedia.com.au SPATIALSOURCE.COM.AU Relaunched in 2013 with a new contemporary design, faster engine and dynamic content, SpatialSource.com.au is Australia and New Zealand s premier website for the geospatial, surveying, GIS and mapping community. Online partner to the long established Position magazine, SpatialSource.com.au covers the latest industry, product and technology news via its website, @spatialsource Twitter account, and free weekly enewsletter. A premium announcement of Australian and New Zealand tenders is also available by subscription. SpatialSource has quickly established itself as THE source for spatial news from an Australasian perspective with more than 4,000 spatial professionals subscribed to its weekly news service and growing visitation to the SpatialSource website. ONLINE INDUSTRY DIRECTORY The SpatialSource Online Industry Directory is a valuable resource for geospatial professionals looking for products and services to help them with their work and projects. This directory of companies and organisations servicing and supplying the surveying, mapping and geospatial industry in Australia and New Zealand is comprehensive, fully searchable, updateable and available 365 days a year. Companies providing products and services to the geospatial industry can list themselves free of charge in the directory at http://dir.spatialsource.com.au. TRAFFIC + SUBSCRIBERS Google Analytics November 2015. SpatialSource enewsletter has over 4,000 subscribers. Unique Users: 7,203 Pages/Session: 4.61 Page Views: 42,295 Avg. Session Duration: 00:01:31 5 CONTACT Anthony Wallace, Editor P +61 (0)2 8586 6134 E awallace@intermedia.com.au Nicola Scarf, National Sales Manager P +61 (0)2 8586 6128 E nscarf@intermedia.com.au 16 November 2016 Melbourne Cricket Ground Be informed, be inspired, be connected. Join the extended Geo Community at a new conference on locationbased technology & business www.geonext.com.au Contact Nicola Scarf: +61 (0)2 8586 6128, nscarf@intermedia.com.au
AD SPECIFICATIONS Click through and other metrics reports are available to advertisers on request All SpatialSource.com.au advertising is booked for a minimum of 1 month, except Cool Tools. SpatialSource.com.au offers a convenient banner ad production service. Creative supplied by client can be changed weekly at 10% charge each banner, or fortnightly if creative is produced for the client by SpatialSource.com.au. Prices quoted are for basic animated gif or jpeg ads with up to 3 frame changes. Please contact Spatial Source for information and costs for flash animated or more complex advertisements. All Flash ads must be supplied with a backup GIF file. Flash format advertisements cannot be accepted for email newsletters. All flash formats and GIF file animation must finish or loop in no more than 15 seconds For Intermedia to track clicks in your Flash creative, a specific ActionScript needs to be implemented into your file. For Cool Tools send one 90x90 pixel image, one 300x250 pixel image, 300-500 words copy including headline and full contact details. PLEASE NOTE: Not all email programs support animated files. Please provide static gifs or jpgs for HTML email campaigns. CONTACT Send your ad delivery, deadlines and queries to material@intermedia.com.au at least five working days prior to start of the month in which the ad is to run. Destination/landing page url must be stated on email. SPATIALSOURCE.COM.AU COOL TOOLS LEADERBOARD MEDIUM RECTANGLE E-NEWSLETTER LEADERBOARD MEDIUM RECTANGLE 6 COOL TOOLS MEDIUM RECTANGLE HALF MEDIUM RECTANGLE ALL ADVERTISEMENTS HAVE LIVE LINKS TO THE URL SUPPLIED BY THE CLIENT.
ONLINE ADVERTISING RATES 2016 ELECTRONIC DIRECT MAIL WHAT IS AN EDM? Electronic Direct Mail provides your company or brand with the opportunity to distribute a personalised email marketing message to our newsletter subscriber database. AN EDM IS IDEAL FOR: product launches brand campaigns company profiles major announcements events invitations conference reviews SPECIFICATIONS No more than 600 pixels wide. All edms must be in keeping with the design quality levels of the publication. You can either provide a finished HTML or a full brief and material in one file and we can put it together (production costs apply). The email will be sent with the Spatial Source masthead at the top, followed by a Brought to you by message and a generic Spatial Source footer. Further specs available upon booking. 2016 ONLINE RATES DIMENSIONS EMAIL WEB MAX FILE SIZE WEB & EMAIL Half Page Ad (web) + M-Rec 1 (eml) Website SKIN The Skin side images each are 115px wide x (no more than) 800px Half Page Ad 300 x 600 pixels $4,500 edm/email Blast Dedicated email with a commercial message from your organisation sent to the SpatialSource enewsletter subscribers $3,500 $4,400 140KB $4,900 7 Medium Rectangle - position 1 300 x 250 pixels, 2 positions on site (max 2 ads on rotation) $2,500 $2,700 50kb $4,420 Medium Rectangle - position 2 Medium Rectangle - position 3 300 x 250 pixels, 2 positions on site (max 2 ads on rotation) 300 x 250 pixels, 2 positions on site (max 2 ads on rotation) $2,000 $2,050 50kb $3,445 $1,500 50kb Half Medium Rectangle 300 x 125 pixels $1,100 50kb Leaderboard - position 1 728 x 90 pixels (max 2 ads on rotation) $2,190 E-News Banner - position 1 728 x 90 pixels (max 2 ads on rotation) $3,100 Leaderboard - position 2 728 x 90 pixels (max 2 ads on rotation) $1,900 E-News Banner - position 2 728 x 90 pixels (max 2 ads on rotation) $1,750 50kb $4,440 50kb $3,100 Cool Tools 2 weeks A summary of your chosen product or service including a small image or logo, will be shown on a minimum of 2 Spatial Source enewsletters and on all pages of the Spatial source website for a minimum of two weeks. The summary links to a unique page showing the full product information which can include up to 400 words text, 4 images, logo s, links, contacts and video $850
Fast Facts 26 % senior management POSITION MAGAZINE ESTABLISHED: 1990, 12 years in current format CIRCULATION: 4500 5,000 21 % middle management 48 % technical professionals % GIS/Spatial analysis 31 & cartography % Remote sensing 5 photogrammetry READERSHIP: estimated 9,000+ VERTICAL MARKET: Spatial and Surveying industries in Australia and NZ RANKING IN THE MARKET PLACE: The Only Australasian national magazine for surveying, mapping & geo information FREQUENCY: bi monthly publication REGULAR EDITORIAL SECTIONS: Company news, up front, new products, events, SSSI news, Annual Spatial business directory FEATURES covering application, case studies and in depth product analysis TARGET AUDIENCE OVERVIEW: GIS and remote sensing specialists Surveyors working in all disciplines of the profession including: land, engineering, mining, aerial and hydrographic Cartographers and other mapping professionals 15 % engineering & mining Developers using navigational and positioning technology Read by all levels of government and academia Spatial technology and service vendor companies 38 % Land surveyors 5 % Hydrography DIGITAL edition launched November 2014 DISTRIBUTION: SSSI & GITA members & via annual subscription $69 (Inc. GST) @ SPATIALSOURCE.COM.AU E-NEWSLETTER ESTABLISHED: June 2010 VERTICAL MARKET: Geospatial and Surveying industry TARGET AUDIENCE: Spatial and surveying professionals in Australia and NZ RANKING IN THE MARKET PLACE: Only national spatial website and news service FREQUENCY OF E-NEWSLETTER: Premium subscribers Tuesday, regular subscribers Wednesday REGULAR TOPICS: Company and industry news, GIS & data, new products, remote sensing, surveying, events, UAV, IoT, GNSS, Cool Tools FOR MORE INFORMATION, CONTACT: Nicola Scarf, National Sales Manager P +61 (0)2 8586 6128 E nscarf@intermedia.com.au AVERAGE OPEN RATE: 27%, CTR 43% E-NEWSLETTER TARGET AUDIENCE SIZE: 4,000 WEBSITE UNIQUE VISITORS: 9,876 PAGE VIEWS: 42,295 (November 2015) ONLINE INDUSTRY DIRECTORY TWITTER: 1,406 followers