MEDIA KIT 201 8 D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z I N E. C O M
O U R B R A N D A platform for those consumed by wanderlust. D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z INE. C O M
O U R B R A N D Destinations Magazine is a digital travel resource that debuts the best in the written word, photography and video, catering to the adventurous at heart. P L A T F O R M 1 2K+ S U B S C R I B E R S G L O B A L L Y W I T H A M I N I M U M O F 1 2 N E W S L E T T E R S P E R Y E A R 1 7 K M O N T H L Y P A G E V I E W S 6 K + S O C I A L F O L L O W E R S D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z I N E. C O M
O U R A UDI E N C E An audience made up of the curious, unconventional, intelligent and creative. D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z INE. C O M
O U R A UDI E N C E R E A D E R S H I P Visitors to destinationsmagazine.com are global citizens who travel often, and travel well when they do. They ve proven themselves to be curious, observant, creative and intelligent. Travel is perceived as a path to personal development, which can be accessed at any age and is about seeking out authentic experiences. Our core audience is the tertiary-educated professional working in the areas of technology, business innovation, environment, design and medicine. 5 8 % 4 2 % K 3 F E M A L E A U D I E N C E M A L E A U D I E N C E H O U S E H O L D I N C O M E A G E O F U S E R S T R I P S P E R Y E A R C R E A T I V E C U R I O U S I N T E L L I G E N T O B S E R V A N T W E L L T R A V E L L E D D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I ONS M A G A Z INE. C O M
G L O B A L R E A C H Dreamers are encouraged to seek out adventure and prepare for meaningful travel experiences. D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z INE. C O M
G L O B A L R E A C H T E N T D E L I V E R Y 2 3 % N E W Z E A L A N D 2 2 % U NI T E D S T A T E S 5 % U N I T E D K I N G D O M 5 % A U S T R A L I A 4 % M Y A N M A R 3 % C A N A D A 2 % A L B A N I A 2 % G E R M A N Y 3 4 % O T H E R S D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z I N E. C O M
D I G I T A L O P P O R T U N I T I E S D I G I T A L O P P O R T U N I T IES From the initial dreaming to the planning phase, our platform aims to inspire and inform. D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z INE. C O M
D I G I T A L O P P O R T U N I T I E S Homepage Premium advertising placement on the Destinations Magazine homepage offers optimal visibility and maximum exposure. If the picture matters, the camera matters. Nikon M E D I U M R E C T A N G L E F O R M A T 3 0 0 X 2 5 0 H O M E P A G E P L A C E M E N T S E C T I O N S F E A T U R E D, E V E N T S, T R A V E L G U I D E S, S T O R I E S M O N T H L Y : 4 5 0 O N G O I N G : $ 3 5 0 I AM BORN TO EXPLORE On-going rates start at three months minimum. All rates are in USD. D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z I N E. C O M
D I G I T A L O P P O R T U N I T I E S Country Page: Sponsorship A brand can take full ownership of the country profile page by sponsoring the entire page. In addition to the two advertising spaces, the sponsorship Ut enim ad minim veniam, quis nostrud exercitation ulla mco laboris nisi ut im veniam, quis nostrud exerc itation ulla mco laboex ea commodo con sequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud anim id est laborum. includes a hyperlink to the company website within the text and brand logo inclusion. Time To Travel / Seasons Labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation Getting Around Labore et dolore magna aliqua. Ut enimsum dolor sit amet, consectetur adipiscing elit, Dolore magna aliqua: Ut enim ad minim veniam, quis nostrud exercit ation encupidatat non, sunt in culpa qui deserunt mollit anim id est laborum. WHERE IS YOUR FAVOURITE PLACE IN VANUATU? Ut enim ad minim veniam: Wuis nostrud exercit ation encupidatat non, sunt in culpa qui deserunt mollit anim id est laborum. Labore et dolore magna aliqua: Ut enim ad minin encupidatat non, sunt in culpa qui deserunt mollit anim id est laboru eniam, quis nostrud exer cit ation encupidatat non, sunt in culpa qui deserunt mollit anim id est laborum. enim Ut ad minim veni: Am quis nostrud exercit ation encupidatat non, sunt in culpa qui deserunt mollit anim id est laborum. M E D I U M R E C T A N G L E F O R M A T 3 0 0 X 2 5 0 H A L F P A G E 3 0 0 X 6 0 0 B R A N D L O G O I N C L U S I O N O N E H Y P E R L I N K I N C L U S I O N M O N T H L Y : $ 350 O N G O I N G : $ 2 5 0 On-going rates start at three months minimum. All rates are in USD. D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z I N E. C O M
D I G I T A L O P P O R T U N I T IES article Page advertising placement on Destinations Magazine's interior article pages offer impactful visibility and allows advertisers to target users as they browse specific sections. WHERE IS YOUR FAVOURITE PLACE IN VANUATU? M E D I U M R E C T A NGL E F O R M A T 3 0 0 X 2 5 0 H A L F P A G E F O R M A T 3 0 0 X 6 0 0 A R T I C L E P A G E S A V A I L A B L E c o U n t R i e s, e V e n t s, t R a V e L g U i D e s, s t o R i e s, P H o t o g R a P H Y, F i L M M O N T H L Y : $ 3 5 0 O N G O I N G : $ 250 On-going rates start at three months minimum. All rates are in USD. D e s t i n a t i o n s M a g a z i n e 2 0 1 8 D e s t i n a t i ons M a g a z ine. c o M
D I G I T A L O P P O R T U N I T I E S 2 3 % N E W Z E A L A N D 2 2 % U S A 5 % UNITED KINGDOM 5 % A U S T R A L I A 4 % M Y A N M A R 3 4 % O T H E R S EDM: Inclusion Destinations Magazine sends out 12 monthly EDMs per year, showcasing the best in new content. Advertisers can place themselves within the EDM, with imagery and editorial crafted by the in-house team and click-throughs to related content on destinationsmagazine.com or the advertisers website. 1 2 K + S U B S C R I B E R S Glamping, also known as luxury camping or glamorous camping, is that escape you ve been meaning to take. It s that little break from the hustle and bustle. T A R G E T E D D A T A B A S E B E S P O K E C O N T E N T I N C L U S I O N R A T E : $ 550 P E R I N C L U S I O N All rates are in USD. D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z I N E. C O M
G L A M P I N G G L A M P I N G D I G I T A L O P P O R T U N I T I E S 2 3 % N E W Z E A L A N D 22 % U S A 5 % UNITED KINGDOM 5 % A U S T R A L I A 4 % M Y A N M A R 3 4 % O T H E R S EDM: Takeover A bespoke EDM jointly branded by Destinations Magazine and the advertiser. High quality targeted content crafted by the editorial team in line with the advertiser s marketing objectives to fashion something distinctive to their brand. This clicks through to a target url of the advertiser s choosing. When delivered with a clear call to action the EDM takeover is a highly effective tool. Luxury Tented Cabins in an Adventure Park in Byron Bay These luxury tented cabins are located in Byron Bay and offer everything glampers could wish for during a vacation. Glamping, also known as luxury camping or glamorous camping, is that escape you ve been meaning to take. It s that little break from the hustle and bustle. P R O M O T E N E W P R O D U C T C R E AT E B R A N D AWA R E N E S S E RV I C E S Luxury Vintage Safari Tents on Tamar River near George Town, North East Tasmania Glamping, also known as luxury camping or glamorous camping, is that escape you ve been meaning to take. It s that l Luxury Vintage Safari Tents on Tamar River near George Town, North East Tasmania little break from the hustle and bustle. D R I V E W E B S I T E T R A F F I C E X E C U T E C A M PA I G N S R A T E : $ 9 0 0 All rates are in USD. D E S T I N A T I O N S M A G A Z I N E 2 0 1 8 D E S T I N A T I O N S M A G A Z I N E. C O M
B R A N D C O L L A B O R A T ION S Our dedicated creative team works tirelessly with our brand partners to connect and engage our audience with world-class co-branded content for lasting impressions. D e s t i n a t i o n s M a g a z i n e 2 0 1 8 D e s t i n a t i o n s M a g a z ine. c o M
C U S T O M I S E D B R A N D C O L L A B O R A T ION co-branded campaign our dedicated creative team works closely with brands to develop world-class co-branded content that connects with Destinations Magazine s key audience and engages them on a deeper level. We partner with brands to distribute content across global platforms that include a variety of digital distribution and social media networks. H o M e P a g e t a K e o V e R e D M t a K e o V e R i n t e g R a t e D s o c i a L c a M P a i g n Presented by I AM BORN TO EXPLORE Take your adventures to new levels with the new star of the Nikon GX-format line-up, the D7200. Ready for any challenge, rely on this 24.2 megapixel performer to capture the moment. VIEW MORE I AM BORN TO EXPLORE Take your adventures to new levels with the new star of the Nikon GX-format line-up, the D7200. Ready for any challenge, rely on this 24.2 megapixel performer to capture the moment. I AM Nikon Presents BORN TO EXPLORE VIEW MORE Take your adventures to new levels with the new star of the Nikon GX-format line-up, the D7200. Ready for any challenge, rely on this 24.2 megapixel performer to capture the moment. *Tailored proposals with rates to be provided in response to briefs. Bespoke creative content is available on request. D e s t i n a t i o n s M a g a z i n e 2 0 1 8 D e s t i n a t i ons M a g a z ine. c o M
D I G I T A L R A T E C A R D P L AC E M E N T FO R M AT S P E C S M O N T H LY R AT E O N-G O I N G R AT E Homepage Medium Rectangle 300 x 250 $450 $350 country Page: Page sponsorship including logo and one hyperlink Medium Rectangle and Half Page 300 x 250 300 x 600 $350 $250 article Pages: countries, events, travel guides, stories, Photography or Film Medium Rectangle or Half Page 300 x 250 300 x 600 $350 $250 Landing Pages: countries, events, travel guides, stories, Photography or Film super Leaderboard 970 x 90 $150 $100 edm inclusion $550 Please contact edm takeover $900 Please contact co-branded campaign Bespoke content Please contact On-going rates start at three months minimum. All rates are in USD. D e s t i n a t i o n s M a g a z i n e 2 0 1 8 D e s t i n a t i ons M a g a z ine. c o M
D I G I T A L O P P O R T U N I T I E S F O R A L L M EDI A A N D A D V E R T I S I N G E NQU I R I E S : @ d e s t i n a t i o n s m a g azi n e.co m M o bil e + 6 4 o f f i c e + 6 4 9 3 7 7 1 2 3 4 D e s t i n a t i o n s M a g a z i n e 2 0 1 8 D e s t i n a t i ons M a g a z i n e. c o M