Sustainable Management of Cultural Heritage From Protection to Pro-action Christer Gustafsson Professor Uppsala University Campus Gotland, Sweden Secretary-General ICOMOS Scientific Committee on Economics of Conservation Member of the European Commission s expert panel of European Heritage Label Baltic University Programme Visby, 21 May, 2013
Question Howcanthe roleofculturalheritagemanagement for sutainable development be clarified? How can the relation between Cultural Heritage/Culture Creativity Innovation be described? How can the cultural heritage management strengthening its role in the decision-making processes?
Practice of Cultural Heritage Management Collection of Collection of Data
Practice of Cultural Heritage Management Collection of Data Historic analysis
Practice of Cultural Heritage Management Collection of Historic Protection Data analysis
Practice of Cultural Heritage Management Collection of Historic Protection Data analysis Information
A Trading Zone for Sustainable Development Rossared
A Trading Zone for Sustainable Development Annual budget 7 000 Euro Rossared
A Trading Zone for Sustainable Development Annual budget 7 000 Euro 10 individuals trained in traditional building techniques Rossared
A Trading Zone for Sustainable Development Annual budget 7 000 Euro 10 individuals trained in traditional building techniques Combate unemployment Rossared
A Trading Zone for Sustainable Development Annual budget 7 000 Euro 10 individuals trained in traditional building techniques Combate unemployment Environmental protection Rossared
A Trading Zone for Sustainable Development Annualbudget 7 000 Euro 10 individualstrainedin traditional building techniques Combate unemployment Environmental protection Increase the attractiviness Rossared
A Trading Zone for Sustainable Development Listed building Risk of demolition The Halland Model 150 people trained and employed New HM objects Volvo's int. centre 15 new jobs County Agricultural Society invested in an old farm Ford The Halland Model 40 people trained and employed Regional centre for ecological cultivation etc New jobs Cleaner sea Non toxid education sustainable development Tourism Economic development
A Trading Zone for Sustainable Development -Save the jobs - Save the craftsmanship - Save the buildings
A Trading Zone for Sustainable Development
A Trading Zone for Sustainable Development
The Halland Model
The Halland Model
The Halland Model
The Halland Model
A Trading Zone for Sustainable Development Results 125 historic buildings conserved
A Trading Zone for Sustainable Development Results 125 historic buildings conserved 1,200 = One third of all construction workers trained in traditional techniques
A Trading Zone for Sustainable Development Results 125 historic buildings conserved 1,200 = One third of all construction workers trained in traditional techniques 235 new jobs
A Trading Zone for Sustainable Development Results 125 historic buildings conserved in Sweden 1,200 = One third of all construction workers trained in traditional techniques 235 new jobs Sweden: 55 million Euro
A Trading Zone for Sustainable Development Results 125 historic buildings conserved 1,200 = One third of all construction workers trained in traditional techniques 235 new jobs Sweden: 55 million Euro Europe: 350 million Euro (300 million from private investors)
Smart specialisation strategies Placing greater emphasis on innovation and having an innovation-driven development strategy in place that focuses on each region s strength and competitive advantage. Based on evidence and strategic intelligence about a region s assets and the capability to learnwhat specializations can be developed in relation to those of other regions, in the globalization society Regional Policy contributing to smart growth in Europe 2020 (European Commission)
Smart specialisation strategies Place-based and driven by a pragmatic assessment of individual strengths and weakness. Mindful of the region s history and territorial characteristics and broader geographical context. Aim at concentrating resources on the most promising areas of competitive advantage; e.g. clusters, existing sectors and cross-sectoral activities, eco-innovation, high value-added markets or specific research areas. Regional Policy contributing to smart growth in Europe 2020 (European Commission)
A Trading Zone for Sustainable Development It becomes increasingly clear that global competition today is no longer only between individual entities, but to an ever increasing extent among urban/regional systems including their tangible and intangible elements. The development of these has become a necessary condition for the competitive growth of the system itself, and of its capability of attracting external resources. Concurrently, the concept of valuemight be understood with new connotations as a strategic driver of regional development. The very attractiveness of any territory becomes increasingly linked to its ability to offer intangible as well as tangible component.
From PROTECTION to PRO-ACTION
Cultural and creative industries EU 30 (KEA, 2006) Annual turn-over Car manufacturing industry Chemical industries ICT manufacturers Culture and creative industries 273 Billion Euro 271 Billion Euro 541 Billion Euro 654 Billion Euro
Driving forces for sustainable economic growth - Innovation - Entrepreneurship - Knowledge economy - Welfare and health -Regional and territorial cohesion - Sustainability -Creation of quality of jobs - Attraction of talents - Main source of inclusive growth and cohesion
- Digital inventering 10 % K-märkta - Kartläggning av alla kulturaktiviteter och kulturlokaler - Kulturens betydelse för innovativa centrum och kreativa kraftfält - Regional strategi för kulturmiljövården - Regionala kulturplaner - Regionala innovationsstrategier Smarta strategier för hållbar utveckling - stärkt internationellt perspektiv - inkluderande och deltagande perspektiv
Creative Fields of Power 6.800 culture activites and culture facilities
Creative Fields of Power Theatre
Creative Fields of Power Crafts
Creative Fields of Power Music
Creative Fields of Power Advertising
Creative Fields of Power Building conservation
Creative Fields of Power Today
Creative Fields of Power Tomorrow
Creative Fields of Power Day after tomorrow
ATDM applied to the Variables
ATDM applied to the Variables
Auto CM applied to Places
Property pricesin region Halland Property prices for historic buildings compared to other buildings 43 270 property sales during 2005-2012 Grade A + 12 % Grade B + 19 % Grade C + 16 %
Conservation 3.0 Conservation 1.0: Historic buildings regarded as obstacle for development Consumes economic resources but do not generate new ones governmental grants Protection through legalisation spatial planning Historic value: cultural, scientific or experience values Conservation 2.0: From preservation to creation of values Creates redundancy property prices, cultural heritage enterprises Increased interest for craftsmanship Historic values: economic (use and non-use) values Conservation 3.0: Historic environment three dimensions of sustainable development Strong correlations between historic environments creativity innovation Preservation through smart specialization strategies Integrated and inter-disciplinary approach that effects the whole economy; historic environments as an infrastructure for sustainable development
Integrated and Sustainable Conservation Social perspective Regional cohesion Heritage at change Inclusive and accessible Participation Environmental perspective Landscape convention Reduction of energy consumption/co2 Resilience Economic perspective Attractiveness Cultural and creative industries Economics of conservation
A Trading Zone for Sustainable Development Halland Model a Trading zone to be considered to be creative integrated conservation - combines urban planning, heritage planning and culture planning with sustainable development planning - bridging the brown agenda to the green - focusing on new activities on improved premises - invests in saving resources - invests in innovation and creativity - invests in workforce skills and entrepreneurial skills Is a truly smart strategy
Muchas grazias por su atención Conservation management From Protection to Pro-action -Preservation -Use -Development + 46 701 91 46 26 christer.gustafsson@hgo.se