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22 C O N T E N T S
3.
2016 K E Y F I G U R E S 4
M I C H E L I N, A G L O B AL S U S TA I N A B L E M O B I L I T Y P R O V I D E R F O R AL L ( 1 / 2 ) Tire Business 2015. 2014 sales in USD. 5
M I C H E L I N, A G L O B AL S U S TA I N A B L E M O B I L I T Y P R O V I D E R F O R AL L ( 2 /2) 6
TH E M I C H E L I N B R AN D I S STR O N G AN D R E C O G N I Z E D W O R L D W I D E (Source: US Original Equipment Tire Customer Satisfaction Study (2016) by J.D. Power) (Source: Reputation Institute 2015 Global RepTrak 100) (Source: Reputation Institute 2015 Global RepTrak 100) (SOURCE: BrandFinance global 500, 2015) 7
A C O M P L E T E P O R T F O L I O O F B R A N D S F O R E V E RY R E Q U I R E M E N T The Group provides each end-user with performance that is best suited to his/her needs with: a global, premium brand: MICHELIN A brand for take-the-wheel doers, in off-road or haulage - BFGOODRICH strong regional brands: UNIROYAL in North America, KLEBER in Europe, WARRIOR in China leading national brands: KORMORAN, RIKEN, SIAMTYRE, TAURUS, TIGAR, etc. 8
S T R O N G C O M PA N Y VAL U E S 9
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T H E W O R L D W I D E I N C R E A S E I N M O B I L I T Y N E E D S R E P R E S E N T S A G R O W T H O P P O R T U N I T Y F O R M I C H E L I N... 11
12... B U T I T AL S O C O M E S W I T H T O U G H C H AL L E N G E S
O U R S O L U T I O N? G I V I N G P E O P L E A B E T T E R W AY F O R W A R D : O U R P U R P O S E F O R M O R E T H A N 125 Y E A R S Because we believe that mobility is essential for human development, we are innovating passionately to make it safer, more efficient and more environmentally friendly. Our priority and firm commitment is to offer our customers uncompromising quality. Because we believe that all of us deserve personal fulfillment, we want to enable everyone to do his or her best, and to make our differences a valuable asset. Proud of our values of respect for customers, people, shareholders, the environment and facts, we are all sharing the adventure of better mobility for everyone. Offering everyone a better way forward. 13
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15 O U R S T R A T E G Y I S R O O T E D I N O U R P U R P O S E : TO S U S T A I N A B L Y E N H A N C E O U R C U S T O M E R S ' M O B I L I T Y
S I X S U S T A I N A B L E D E V E L O P M E N T G O AL S F O R T H E S U C C E S S F U L D E P L O Y M E N T O F O U R S T R A T E G Y Responsible consumption and production Reducing inequalities Sustainable cities and communities Decent work and economic growth Industry, innovation and infrastructure Health and well-being 16
17 O U R S T R AT E G Y I S R O O T E D I N O U R P U R P O S E : T O S U S T A I N A B LY E N H A N C E O U R C U S T O M E R S ' M O B I L I T Y
1. I N N O V A T I V E T I R E S T H A T T R U L Y M E E T O U R C U S T O M E R S ' N E E D S ( 1 / 3 ) MICHELIN CrossClimate+ (Europe) MICHELIN Pilot Sport 4s (World) MICHELIN Premier A/S (North America) 18
1. I N N O V A T I V E T I R E S T H A T T R U L Y M E E T O U R C U S T O M E R S ' N E E D S ( 2 / 3 ) MICHELIN X Line Energy D2 Complete convoy Label A for RR (Europe) MICHELIN X Multi XD (India) 19
1. I N N O V A T I V E T I R E S T H A T T R U L Y M E E T O U R C U S T O M E R S ' N E E D S ( 3 / 3 ) MICHELIN Air X (NZG technology) MICHELIN Hypersport (MOTO) MICHELIN Power (bicycle) MICHELIN AXIOLIB, world's first connected tire in the agricultural sector MICHELIN XTXL E4L4 for loaders 20
H I G H - T E C H P R O D U C T S W I T H L O N G - L AS T I N G P E R F O R M AN C E AN D E X C E L L E N T E N E R G Y E F F I C I E N C Y... 21
>>... T H AT A R E A N I N T E G R A L PA R T O F A C I R C U L A R E C O N O M Y A P P R O A C H Incorporate materials from renewable resources into our tires >> Eco-Design tires that are lighter, fuelefficient, durable and offer long-lasting performance Incorporate recycled materials into our tires >> >> Repair, regroove and retread 22
23 O U R S T R AT E G Y I S R O O T E D I N O U R P U R P O S E : T O S U S T A I N A B LY E N H A N C E O U R C U S T O M E R S ' M O B I L I T Y
2. D E V E L O P I N G T I R E - R E L AT E D S E R V I C E S A N D S O L U T I O N S T H AT F U R T H E R E N H A N C E M O B I L I T Y ( 1 / 2 ) Billing per kilometer traveled, per tonne transported or by number of landings. Full management for duration of product lifetime MICHELIN TIRE CARE 24
2. D E V E L O P I N G T I R E - R E L AT E D S E R V I C E S A N D S O L U T I O N S T H AT F U R T H E R E N H A N C E M O B I L I T Y ( 2 / 2 ) 25
26 O U R S T R AT E G Y I S R O O T E D I N O U R P U R P O S E : T O S U S T A I N A B LY E N H A N C E O U R C U S T O M E R S ' M O B I L I T Y
3. E N A B L E OUR C U S T O M E R S T O E N J O Y U N I Q U E M I C H E L I N M O B I L I T Y E X P E R I E N C E S 27
28 O U R S T R AT E G Y I S R O O T E D I N O U R P U R P O S E : T O S U S T A I N A B LY E N H A N C E O U R C U S T O M E R S ' M O B I L I T Y
4. H I G H - T E C H M AT E R I A L S F O R T H E B E N E F I T O F M O B I L I T Y M A N U F A C T U R E R S 29
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O U R S U S TA I N A B L E G R O W T H S T R AT E G Y I S D E V E L O P E D I N T H E C O N T E X T O F A N O P E N E C O S Y S T E M The emergence of new players, NGOs, regional governments, cities, social networks demonstrate the importance of "soft-law". Public decisions must be informed by innovative public-private partnerships to develop sustainable mobility throughout the world. 31
M I C H E L I N B R I N G S T O G E T H E R AL L A C T O R S I N S U S TA I N A B L E M O B I L I T Y... 32
... T O I N V E N T T H E M O B I L I T Y O F T H E F U T U R E 2,500+ participants, start-ups, authorities, major groups, academics and communities from 35 countries and 15 industries. Joining forces to anticipate and launch sustainable initiatives for the TRANSPORT & MOBILITY of tomorrow. Including masterclasses, key note speakers, peer-to-peer networking, innovation center, ride & drive and more in a hive of creativity and innovation! 33