THE TV GUIDE
The TV Guide is New Zealand s biggest-selling weekly magazine aimed at people who love television as much as we do. Each issue gives readers an insight into the best television has to offer along with TV-related news, celebrity interviews, a bumper puzzle section and a Kids' Club just for the littlies. With our dedicated team of TV journalists, we ve been helping Kiwi families plan their television viewing for more than 30 years. With all the clutter in the TV landscape and the popularity of streaming services, an insight into the best that TV has to offer has never been more valuable. We watch TV so you don t have to, highlighting the latest and greatest shows on free-to-air TV and Sky as well as services such as Amazon, Lightbox, Netflix and Neon. With TV Guide, there s no better place to plan your weekly viewing. Julie Eley Editor, The TV Guide THE TV GUIDE To have an informal chat about how we can assist your business, contact: Auckland: (09) 970 4000 Wellington: 04 7474 0487/04 474 0456 Or info@stuff.co.nz
DEMOGRAPHICS Consumer Action Main Household Shopper Readership Profiles 338,000 People read The TV Guide Magazine Frequency Weekly 52% 56% 47% Actually buy something seen Visit a website to find out more Gender 53% Own their Home Are main household shoppers 39% Homeowner s Mortgage Free Age $68,373 57% 43% Female Male Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online, 15+ 45% of The TV Guide readers 60+ years old Average income of The TV Guide magazine readers 47% Visit a website to find out more
ADVERTISING DATES 2018 PROGRAMME COVERAGE ON SALE DATE CANCELLATION BOOKING MATERIAL INSERT DELIVERY 27 Jan-2 Feb 18 Jan 20 Dec 20 Dec 8 Jan 9 Jan 3 Feb - 9 Feb 25 Jan 20 Dec 10 Jan 15 Jan 16 Jan 10 Feb - 16 Feb 1 Feb 12 Jan 17 Jan 22 Jan 23 Jan 17 Feb - 23 Feb 8 Feb 19 Jan 24 Jan 29 Jan 30 Jan 24 Feb - 2 Mar 15 Feb 26 Jan 31 Jan 3 Feb 6 Feb 3 Mar - 9 Mar 22 Feb 2 Feb 7 Feb 12 Feb 13 Feb 10 Mar - 16 Mar 1 Mar 9 Feb 14 Feb 19 Feb 20 Feb 17 Mar - 23 Mar 8 Mar 16 Feb 21 Feb 26 Feb 27 Feb 24 Mar - 30 Mar 15 Mar 23 Feb 28 Feb 5 Mar 6 Mar 31 Mar - 6 Apr 22 Mar 2 Mar 7 Mar 12 Mar 13 Mar
ADVERTISING DATES 2018 PROGRAMME COVERAGE ON SALE DATE CANCELLATION BOOKING MATERIAL INSERT DELIVERY 7 Apr - 13 Apr 29 Mar 9 Mar 14 Mar 19 Mar 20 Mar 14 Mar - 20 Apr 5 Apr 16 Mar 21 Mar 26 Mar 27 Mar 21 Mar - 27 Apr 12 Apr 23 Mar 28 Mar 2 Apr 3 Apr 28 Apr - 4 May 19 Apr 30 Mar 4 Apr 9 Apr 10 Apr 5 May - 11 May 26 Apr 6 Apr 11 Apr 13 Apr 17 Apr 12 May - 18 May 3 May 13 Apr 18 Apr 23 Apr 24 Apr 19 May - 25 May 10 May 20 Apr 25 Apr 30 Apr 1 May 26 May - 1 Jun 17 May 27 Apr 2 May 7 May 8 May 2 Jun - 8 Jun 24 May 4 May 9 May 14 May 15 May 9 Jun - 15 Jun 31 May 11 May 16 May 21 May 22 May
ADVERTISING DATES 2018 PROGRAMME COVERAGE ON SALE DATE CANCELLATION BOOKING MATERIAL INSERT DELIVERY 16 Jun - 22 Jun 7 Jun 18 May 23 May 28 May 29 May 23 Jun - 29 Jun 14 Jun 25 May 30 May 2 Jun 5 Jun 30 Jun - 6 Jul 21 Jun 1 Jun 6 Jun 11 Jun 12 Jun 7 Jul - 13 Jul 28 Jun 8 Jun 13 Jun 18 Jun 19 Jun 14 Jul - 20 Jul 5 Jul 15 Jun 20 Jun 25 Jun 26 Jun 21 Jul - 27 Jul 12 Jul 22 Jun 27 Jun 2 Jul 3 Jul 28 Jul - 3 Aug 19 Jul 29 Jun 4 Jul 9 Jul 10 Jul 4 Aug - 10 Aug 26 Jul 6 Jul 11 Jul 16 Jul 17 Jul 11 Aug - 17 Aug 2 Aug 13 Jul 18 Jul 23 Jul 24 Jul 18 Aug - 24 Aug 9 Aug 20 Jul 25 Jul 30 Jul 31 Jul
ADVERTISING DATES 2018 PROGRAMME COVERAGE ON SALE DATE CANCELLATION BOOKING MATERIAL INSERT DELIVERY 25 Aug - 31 Aug 16 Aug 27 Jul 1 Aug 6 Aug 7 Aug 1 Sep - 7 Sep 23 Aug 3 Aug 8 Aug 13 Aug 14 Aug 8 Sep - 14 Sep 30 Aug 10 Aug 15 Aug 20 Aug 21 Aug 15 Sep - 21 SEp 6 Sep 17 Aug 22 Aug 27 Aug 28 Aug 22 Sep - 28 Sep 13 Sep 24 Aug 29 Aug 3 Sep 4 Sep 29 Sep - 5 Oct 20 Sep 31 Aug 5 Sep 10 Sep 11 Sep 6 Oct - 12 Oct 27 Sep 7 Sep 12 Sep 17 Sep 18 Sep 13 Oct - 19 Oct 4 Oct 14 Sep 19 Sep 24 Sep 25 Sep 20 Oct - 26 Oct 11 Oct 21 Sep 26 Sep 1 Oct 2 Oct 27 Oct - 2 Nov 18 Oct 28 Sep 3 Oct 8 Oct 9 Oct
ADVERTISING DATES 2018 PROGRAMME COVERAGE ON SALE DATE CANCELLATION BOOKING MATERIAL INSERT DELIVERY 3 Nov - 9 Nov 25 Oct 5 Oct 10 Oct 15 Oct 16 Oct 10 Nov - 16 Nov 1 Nov 12 Oct 17 Oct 20 Oct 23 Oct 17 Nov - 23 Nov 8 Nov 19 Oct 24 Oct 29 Oct 30 Oct 24 Nov - 30 Nov 15 Nov 26 Oct 31 Oct 5 Nov 6 Nov 1 Dec - 7 Dec 22 Nov 2 Nov 7 Nov 12 Nov 13 Nov 8 Dec - 14 Dec 29 Nov 9 Nov 14 Nov 19 Nov 20 Nov INSERTS, GATEFOLD AND SAMPLING Magazines can be inserted with client catalogues, brochures, samples, custom printed inserts and gatefolds. This is a cost effective solution for advertisers to get further information about their brand/product into the hands of our highly engaged audiences. We can provide media insertion cost quotes to target our full print run, subscribers only or by region. Inserts can be bound or loose. Specific quantities change by issue, depending upon events, subscription drives and retail promotions. A quote will be provided based on insert type, page count, weight and quantity ask your Stuff sales rep for a quote. For specific insert specifications please contact: Sara Hirst, Production Manager, DDI 09 909 6848, sara.hirst@stuff.co.nz Inserts supplied to: Webstar, 114 Swanson Road, Henderson. CONTACTS 15 Dec - 21 Dec 6 Dec 16 Nov 21 Nov 26 Nov 27 Nov 22 Dec - 28 Dec 13 Dec 23 Nov 28 Nov 3 Dec 4 Dec For advertising enquiries contact your Stuff account manager or contact Bev Drake 027 203 6871 bev.drake@stuff.co.nz Advertising Coordinator: Lee-Anne Mitcheson, 021 579 265 lee-anne.mitcheson@stuff.co.nz
TECHNICAL SPECIFICATIONS - PRINT AD UNIT IMAGE AREA (HXW) TRIM SIZE (HXW) BLEED SIZE (HXW) *DPS (SUPPLY AS TWO SINGLE PAGE PDFS) 180mm x 242mm 208mm x 260mm 218mm x 270mm FULL PAGE 180mm x 112mm 208mm x 130mm 218mm x 140mm HALF PAGE VERTICAL 180mm x 54mm 208mm x 63mm 218mm x 73mm HALF PAGE HORIZONTAL 92mm x 112mm 102mm x 130mm 112mm x 140mm ONE THIRD VERTICAL 180mm x 34mm 208mm x 48mm 218mm x 58mm ONE THIRD HORIZONTAL 60mm x 112mm 74mm x 130mm 84mm x 140mm TV LISTING STRIP 30mm x 112mm *Special care must be taken where any image runs across the centre of the spine. Only headings and baselines of extra large type can run across the gutter and must be arranged to clear the spine by a minimum of 5mm on each side of the spine. THE TV GUIDE
ADVERTISING RATES* SIZE CASUAL 3X 6X PRODUCTION CHARGE** DOUBLE PAGE SPREAD (DPS) $9,000 $8,775 $8,550 $1,250 FULL PAGE $4,500 $4,387 $4,275 $825 HALF PAGE $2,400 $2,340 $2,280 $540 THIRD PAGE $1,510 $1,473 $1,434 $350 TV LISTING STRIP $1,510 $1,473 $1,434 $250 DIRECTORY RATES INSIDE FRONT COVER (DPS) $10,500 OUTSIDE BACK COVER $5,200 SPECIAL POSITIONS +15% DOUBLE COLUMN (6cm X 7.3cm) $670 SINGLE COLUMN (6cm X 3.7cm) $420 BUY 6 X INSERTIONS $380* *PER INSERTION * All costs exclude gst and are in $NZ. Refer to terms and conditions on the last page ** Advertorial production charges quoted on request *All type and important features must be within the image area, ensure the gutter is free from type. If type is fine or small allow 15mm each side of gutter (total 30mm gutter). For bleed advertisements, provide 5mm bleed on all sides. Special care must be taken where any image runs across the centre of the spine. Only headings and baselines of extra large type can run across the gutter and must be arranged to clear the spine by a minimum of 5mm on each side of the spine. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter. Please refer to Acceptable Material regarding the supply of PDFs and proofs. Technical Specifications subject to change. PRINT PROCESS Web Offset BINDING METHOD Saddle stitched MATERIAL DELIVERY Files may be sent to Stuff Magazines via FTP transfer, on CD, via Quickcut(Pagestore), via adsend.org.nz or emailed to lee-anne.mitcheson@stuff.co.nz and contract proof sent to TV Guide Advertising Coordinator, Stuff, Level 7, Cider Building, 4 Williamson Avenue, Ponsonby, Auckland, NZ. Details for FTP transfer can be obtained from the Advertising Coordinator. INSERT DELIVERY Inserts should arrive at the printers no later than 7 working days prior to on-sale dates. Please allow 3% for spoils. North Island: Webstar, 43 Ngaumutawa Road, Masterton 5810. South Island: Inkwise NZ, 79 Izone Drive, Rolleston 7675.
ONLINE ADVERTISING The TV Guide site is located as a sub-section in the popular stuff entertainment section and can be brought within the TV/Radio section. Featuring the latest on shows and celebrities. Stuff s Entertainment section is the top entertainment news site in New Zealand, reaching a unique audience of 697,000 people each month*. Take your advertisement from the glossy page to an interactive online environment, allowing you to target the Stuff audience and increase frequency of message, creating lucrative advertising opportunities. The TV Guide s e-newsletter, brings TV news, views and light-hearted debate about what s on the box each week, plus competitions and links to other web material. AD SIZE SUBSCRIBERS 12,641 The ENEWS enjoys a good response from its readers, who see it as a fun, light piece of entertainment to help brighten up Friday and round off the working week. FREQUENCY WEEKLY READERSHIP 77% of The TV Guide readers have used the internet in the last week. ADVERTISING RATES AND SPECS AD UNIT TV GUIDE E-NEWSLETTER EMAIL NEWSLETTER RATE CARD CPM (pixels WxH) 35% Industry standard mean 16.1% Source: Adobe Campaign Manager AD SPECS ADVERTORIAL AD SIZE (Pixels WxH) RATE 1 available. File size: 40kb. Static jpg or gif. 100 words max, plus link 300x150 $300 $30 300x250 $24 BANNER 300x600 $45 1 available. File size: 40kb. Static jpg or gif. 600x160 $250 300x250 $250 LEADERBOARD 728x90 $30 TOP MEDIUM RECTANGLE 300x250 LOWER MEDIUM RECTANGLE HALF PAGE ADVERTISING TERMS & CONDITIONS Advertising terms and conditions are available here: advertise.stuff.co.nz/advertising-terms-and-conditions. For detailed ad specs, please visit the link below: advertise.stuff.co.nz/advertising-specs-rates-deadlines/ *Source: Nielsen CMI Fused Q4 16 - Q3 17 Nov 17 TV/Online, 15+ MREC 2 available. File size: 40kb. Static jpg or gif.
Get in touch advertise.stuff.co.nz AGENCIES akl 09 925 9700 wgtn 04 474 0487 BUSINESSES AUSTRALIAN CUSTOMERS Email your Stuff Media Sales Consultant or email info@stuff.co.nz Australian Sales Director Chris Williams (+61) 040 791 3324 chriswilliams@fairfaxmedia.com.au Chch 04 474 0456 THE TV GUIDE