Appendix A Brand Guidelines
Primary Logos These are the two primary logos. We have a centred and a left aligned version for ease of use. It is essential that the logo always be applied with care in every application according to these guidelines.
Logo - Uses
Logo - Unacceptable Uses ALLOYGATOR Wheel Protection X DO NOT amend the logo colours. X DO NOT compress or warp the logo. X DO NOT amend the logo font. X DO NOT apply a tint to the logo. X DO NOT resize the Alloygator icon. X DO NOT add a stroke to the logo.
Logo Exclusions Zone To preserve the integrity and legibility of our brand the logo should always keep a minimum clear space around the logo. This protects the logo from any competing graphics which may lessen it s impact. The icon should be used as the measurement to determine the exclusion zone.
Primary Colour Palette Primary // Grey Primary // Lime Green PANTONE 431C C:17 M:1 Y:0 K:71 R:94 G:102 B:107 #5d666b PANTONE 376C C:45 M:0 Y:100 K:0 R:162 G:198 B:23 #92c516 80% 60% 40% 20% 80% 60% 40% 20% Colour is an integral part of our brand identity and should be used consistently to reinforce the cohesiveness of our brand. The two primary colours represent our core brand and should be used across all media. Lighter tints of the brand colours are allowed, but the logo may not be tinted. Gradients may also be used.
Secondary Colour Palette Gradient // Gold Gradient // Black Gradient // Grey Secondary // Blue C:52 M:8 Y:0 K:0 R:127 G:194 B:236 #7FC2EC Secondary // Gold C:15 M:20 Y:74 K:11 R:207 G:181 B:82 #CFB552
Graphical Elements & Icons 12 15 12 19 12 24 13 21 We use our brand mark for repeat geometric patterns.
Primary Typeface AKZIDENZ-GROTESK BQ LIGHT // REGULAR // BOLD // SUPER // LIGHT CONDENSED // CONDENSED A B C D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z a b c d e f g hi j kl m n o p q r s š t u v w x y z â ê ô 1 2 3 4 5 6 7 8 9 0?! ( % ) [ # ] { @ } / & < - + = > $ : ;,. * Akzidenze-Grotesk BQ Light Akzidenze-Grotesk BQ Regular Akzidenze-Grotesk BQ Bold AKZIDENZE-GROTESK BQ SUPER AKZIDENZE-GROTESK BQ LIGHT CONDENSED AKZIDENZE-GROTESK BQ CONDENSED
Headline Typeface BEBAS NEUE REGULAR Web Typeface CALIBRI REGULAR // ITALIC // BOLD // BOLD ITALIC A B C Ć Č D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž a b c č ć d đ e f g hi j kl m n o p q r s š t u v w x y z ž ă â ê ô 1 2 3 4 5 6 7 8 9 0?! ( % ) [ # ] { @ } / & < - + = > $ : ;,. * BEBAS NEUE REGULAR A B C Ć Č D Đ E F G H I J K L M N O P Q R S Š T U V W X Y Z Ž a b c č ć d đ e f g hi j kl m n o p q r s š t u v w x y z ž ă â ê ô 1 2 3 4 5 6 7 8 9 0?! ( % ) [ # ] { @ } / & < - + = > $ : ;,. * Calibri Regular Calibri Italic Calibri Bold Calibri Bold Italic
Stationery With Compliments AlloyGator Limited 61 Heming Road, Washford Industrial Estate, Redditch, Worcestershire B98 0EA T: +44 (0)1527 909801 E: info@alloygator.com W: www.alloygator.com Name Job Title M: +44 (0)123 456789 E: name@alloygator.com AlloyGator Limited 61 Heming Road, Washford Industrial Estate Redditch, Worcestershire B98 0EA AlloyGator Limited 61 Heming Road, Washford Industrial Estate, Redditch, Worcestershire B98 0EA T: +44 (0)1527 909801 E: info@alloygator.com W: www.alloygator.com Registered Offi ce as above. Registered in England No: 6226009 T: 01527 909801 E: sales@alloygator.com W: www.alloygator.com
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