october 2013 WESTONKA SCHOOL DISTRICT COMMUNICATION STYLE GUIDE v1
ABOUT THE GUIDE This document is your guide to Westonka School District s brand communication style. Here, you will find an explanation of the Westonka brand, as well as guidelines for effective brand representation across all forms of communication. Our commitment to educational excellence requires a commitment to our brand as a whole. We ask that you use this guide in all communication and design initiatives. Westonka School District Communications Style Guide October 2013 2
WHAT S IN THIS GUIDE? 4 Our Brand 5-12 Our Logos 13 Our Colors 14 Our Fonts 15 Our Photo Style 16 Our Brand in Use 17 Brochure 18 Letter-size one sheet 19 Horizontal one sheet 20 Postcard 21 PowerPoint 22 Email 23 Contact Westonka School District Communications Style Guide October 2013 3
OUR BRAND The Westonka brand is a vital asset of our organization. It speaks to who we are, and how we excel. We believe that real-life success stories begin in the classroom that opportunity begets achievement. It is our shared opportunity as a community of academic innovators to ensure that our brand reflects Westonka s commitment to its students, faculty, parents and friends. This document will help you represent Westonka consistently and appropriately, keeping us at the forefront of educational excellence and at the head of the class. Westonka School District Communications Style Guide October 2013 4
OUR LOGOS proper logo usage primary district logo The district logo is used on all communications from the Westonka district and individual schools. Westonka School District Communications Style Guide October 2013 5
OUR LOGOS proper logo usage primary white hawks logo The White Hawks logo is used on all communications from the activities department. Westonka School District Communications Style Guide October 2013 6
OUR LOGOS one-color district logo one-color white hawks logo Westonka School District Communications Style Guide October 2013 7
OUR LOGOS proper logo usage logo clear space Do not alter the logo by stretching, rotating, redrawing or changing the color. Logo width = x Ensure that the logo has appropriate clear space from other elements on a communication piece. (See diagram at right.) Logo height = x Westonka School District Communications Style Guide October 2013 8
OUR LOGOS proper logo usage The font size of each school name should be equal to the x-height. The space below the logo should also equal the x-height. logo vertically locked with school name Logo width = x Mound Westonka High School Mound Westonka High School Westonka School District Communications Style Guide October 2013 9
OUR LOGOS additional school names vertically locked with logo Westonka Preschool Shirley Hills Primary School Hilltop Primary School Grandview Middle School Westonka School District Communications Style Guide October 2013 10
OUR LOGOS proper logo usage logo horizontally locked with school name The font size of each school name should be equal to the x-height. The space between the right side of the logo and the school name should also equal the x-height. The school name should be vertically centered with the logo. Logo width = x Mound Westonka High School Mound Westonka High School Westonka School District Communications Style Guide October 2013 11
OUR LOGOS additional school names horizontally locked with logo Westonka Preschool Shirley Hills Primary School Hilltop Primary School Grandview Middle School Westonka School District Communications Style Guide October 2013 12
OUR COLORS primary secondary PMS 485 PMS Cool Gray 6 PMS 1795 PMS 201 PMS 188 PMS Bright Red PMS 418 C = 0 M = 95 Y = 100 K = 0 C = 16 M = 11 Y = 11 K = 27 C = 0 M = 96 Y = 93 K = 2 C = 24 M = 99 Y = 78 K = 17 C = 33 M = 93 Y = 74 K = 38 C = 0 M = 90 Y = 94 K = 0 C = 63 M = 53 Y = 63 K = 36 R = 218 G = 41 B = 28 R = 167 G = 168 B = 170 R = 210 G = 38 B = 48 R = 165 G = 29 B = 54 R = 122 G = 35 B = 46 R = 221 G = 62 B = 38 R = 83 G = 84 B = 76 Westonka School District Communications Style Guide October 2013 13
OUR FONTS vista sans light & light italic vista sans book & book italic vista sans medium & medium italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Vestibulum dignis orem ipsum dolor sit amet, consectet vel laoreet turpis dipiscing elit. Cras luctus purus elit, n Vivamus ferment ursus nisl sodales ut. Aliquam conseq nec vestibulum. Null ermentum justo, in adipiscing arcu nulla, semper nec ma onsectetur at. Vestibulum ultricies ve ac felis. Maecenas vu nim, ac sollicitudin orci adipiscing in. Nunc fermentum ege Curabitur feugiat vitae orci a euismod. iaculis risus non velit liquam vehicula elit a sodales. condimentum. Aenea discover Use for primary body copy Use for low-legibility applications Use for graphic impact and headline treatments These Vista Sans fonts can be purchased at: www.fontshop.com Westonka School District Communications Style Guide October 2013 14
OUR PHOTO STYLE Westonka communication should use blackand-white photography. This helps correct for over- and underexposure, minimizes visual distraction and strengthens use of the brand palette. When selecting photos for communication materials, look for interesting perspectives and dynamic crops that engage the viewer and tell a great story. Westonka School District Communications Style Guide October 2013 15
2.0 OUR fixture BRAND IN USErenderings The visibility and strength of the Westonka brand is determined by its effective, consistent representation in all communication efforts. The following examples demonstrate the breadth and flexibility of our system. Westonka School District Communications Style Guide October 2013 16
brochure cover and spread Westonka Public Schools elementary school academics the year ahead Course Listings Aliquam ullamcorper posuere neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam al fresco ullamcorper Aliquam ullamcorper posuere della Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas quis mauris tincidunt. Nulla placerat mi non leo rutrum. Quisque porttitor nibh non ultrices sollicitudin. Integer mollis sem rutrum. Nulla at felis vitae lectus mattis. Morbi eu elit sed felis fermentum vestibulum. Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas quis mauris tincidunt. Nulla placerat mi non leo rutrum. Quisque porttitor nibh non ultrices sollicitudin. Integer mollis sem rutrum. Nulla at felis vitae lectus mattis. Morbi eu elit sed felis fermentum vestibulum. Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas quis mauris tincidunt. Nulla placerat mi non leo rutrum. Quisque porttitor nibh non ultrices sollicitudin. Integer mollis sem rutrum. Nulla at felis vitae lectus mattis. Morbi eu elit sed felis fermentum vestibulum. Lorem Ipsum Morbi in erat imperdiet, aliquet velit a, molestie sapien. Morbi vulputate augue id risus ornare iaculis quis vitae magna. Cras adipiscing mi sit amet dictum. Sed placerat lectus et tellus rhoncus, non tempus dui accumsan. Duis vel nunc eu turpis dapibus. Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas quis mauris tincidunt. Nulla placerat mi non leo rutrum. Quisque porttitor nibh non ultrices sollicitudin. Integer mollis sem rutrum. Nulla at felis vitae lectus mattis. Morbi eu elit sed felis fermentum vestibulum. Lorem Ipsum Morbi in erat imperdiet, aliquet velit a, molestie sapien. Morbi vulputate augue id risus ornare iaculis quis vitae magna. Cras adipiscing mi sit amet dictum. Sed placerat lectus et tellus rhoncus, non tempus dui accumsan. Duis vel nunc eu turpis dapibus. caption style here. caption style here. caption style here. caption style here. caption style here. caption style here. Lorem Ipsum Morbi in erat imperdiet, aliquet velit a, molestie sapien. Morbi vulputate augue id risus ornare iaculis quis vitae magna. Cras adipiscing mi sit amet dictum. Sed placerat lectus et tellus rhoncus, non tempus dui accumsan. Duis vel nunc eu turpis dapibus. Lorem Ipsum Morbi in erat imperdiet, aliquet velit a, molestie sapien. Morbi vulputate augue id risus ornare iaculis quis vitae magna. Cras adipiscing mi sit amet dictum. Sed placerat lectus et tellus rhoncus, non tempus dui accumsan. Duis vel nunc eu turpis dapibus. Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas quis mauris tincidunt. Nulla placerat mi non leo rutrum. Quisque porttitor nibh non ultrices sollicitudin. Cras aliquet odio blandit, posuere metus et, malesuada libero. Integer mollis sem rutrum. Nulla at felis vitae lectus mattis. Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas quis mauris tincidunt. Nulla placerat mi non leo rutrum. Quisque porttitor nibh non ultrices sollicitudin. Cras aliquet odio blandit, posuere metus et, malesuada libero. Integer mollis sem rutrum. Nulla at felis vitae lectus mattis. A comprehensive guide to your child s elementary school education Westonka School District Communications Style Guide October 2013 17
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postcard (11 x 6) real success stories FIRST-CLASS MAIL U.S. POSTAGE PAID CITY, STATE PERMIT NO. XXXX Westonka provided me with endless opportunities to explore different academic areas, activities, arts, and athletics. Margot Anderson Aliquam ullamcorper posuere neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur westonka has the edge. back Copy here Aliquam ullamcorper posuere neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam al fresco ullamcorper Aliquam ullamcorper posuere della neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam a. a.molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam ullamcorperaliquam ullamcorper posuere neque ut sollicidin. Proin vitae portti tor front Westonka School District Communications Style Guide October 2013 20
powerpoint / presentation Westonka Public Schools educational resources Westonka Public Schools Westonka Public Schools offers a wide array of educational resources for students of all ages. Please see below. state-of-the art library on-campus tutoring additional resources go here and here and here Westonka School District Communications Style Guide October 2013 21
email Letter from the Superintendant View As Web Page Westonka Fast Facts View As Web Page letter to parents westonka fast facts Dear parents, Westonka provided me with endless opportunities to explore different academic areas, activities, arts, and athletics. Aliquam ullamcorper posuere neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam al fresco ullamcorper Aliquam ullamcorper posuere della neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam a. a.molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam ullamcorperaliquam ullamcorper posuere neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam al fresco ullamcorper Aliquam ullamcorper posuere della neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam a. a.molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam ullamcorp Aliquam ullamcorper posuere neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam al fresco ullamcorper Aliquam ullamcorper posuere della neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam a. a.molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam ullamcorpe. Sincerely, Lorem ipsum dolor sit amet, consectetur adipiscing elit. In varius placerat nulla tempor tempus. Aliquam erat volutpat. Mauris sit amet faucibus sapien. Aliquam ac tortor est. Nulla sed sem sit amet felis cursus varius id vel nunc. Sed hendrerit, sem et facilisis faucibus, tellus nulla gravida purus, a auctor tortor nisl vitae lorem. Aliquam ullamcorper posuere neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam al fresco ullamcorper Aliquam ullamcorper posuere della neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam a. a.molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam ullamcorperetiam a. a.molestie augue turpis, nec cursus libero dignisim quis. Sed a Aliquam ullamcorpe. Aliquam ullamcorper posuere neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam molestie augue turpis, nec cursus libero dignisim quis. Sed a euismod justo. Duis posuere ut dolor eu la inia. Aliquam al fresco ullamcorper Aliquam ullamcorper posuere della neque ut sollicidin. Aliquam ullamcorper posuere neque ut sollicidin. Proin vitae portti tor libero, tristique erat sagittis turpis.lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam molestie augue turpis, nec cursus libero dignila inia. Aliquam della ullamcorper Aliquam. http://www.westonka.k12.mn.us 952.491.8000 Connect with us! http://www.westonka.k12.mn.us 952.491.8000 Connect with us! Westonka School District Communications Style Guide October 2013 22
CONTACT Becca Heistad Neuger Communications Coordinator Westonka Public Schools P: (952) 491-8003 C: (952) 200-7805 neugerb@westonka.k12.mn.us Westonka School District Communications Style Guide October 2013 23