THE BRAND BOOK
Hello you, T h a n k y o u f o r c h o o s i n g t o b e p a r t o f o u r s t o r y. W e v e c o m e a l o n g w a y, t r a v e l l e d t h r o u g h 1 0 y e a r s t o g e t h e r. W e h a v e g r o w n t o g e t h e r a n d h a v e s e e n g r o w t h t o g e t h e r. P o w e r f u l w o m e n. K i d s t o a d o l e s c e n t s. H o u s e s t o h o m e s. A n d n o w, w e h a v e w r i t t e n t h i s b o o k f o r y o u. y e s... Y O U. B e c a u s e w e s h a r e a b e l i e v e. T h a t a n y o n e c a n f i n d c o n f i d e n c e i n C O N F I D E N C E I S A J O U R N E Y, NOT A DESTINATION. w h a t t h e y w e a r. T h a t w e a l l h a v e t h e r i g h t t o b e o u r t r u e s e l v e s. O u r v i s i o n i s t o e m p o w e r p e o p l e a r o u n d t h e w o r l d t o b e, w h o e v e r t h e y w a n t t o b e. W e a r, w h a t e v e r t h e y w a n t t o w e a r. A n d t o g e t h e r w e g u i d e t h e m t o t h e i r s t y l e, s e n d them light. Not just for one season, oh no. This is a lifetime commitment. A promise from us to them, and to you. L o v e, 10DAYS
CHALLENGE We live in a world of fast fashion - d i s p o s a b l e, r e s t r i c t e d a n d t i e d t o r u l e s -
ANSWER PHOTO L E T S S H A K E T H I N G S U P. B R E A K F R E E. BE REBELS. LET S UNFASHION.
WHY T h r o u g h s t y l e, w e c a n e m p o w e r w o m e n a r o u n d t h e w o r l d t o f o l l o w t h e i r h e a r t, b e real and feel confident.
HOW Bringing a simple, sustainable and high-spirited lifestyle solution to women.
BY WHO? 1 0 D A Y S, A N A M S T E R D A M B A S E D L I F E S T Y L E B R A N D W I T H G L O B A L A S P I R A T I O N, T H A T C H A L L E N G E S T H E TRADITION OF FASHION.
what about 10DAYS. WHAT? IS......NOT A LIFESTYLE COLLECTABLE TIMELESS INCLUSIVE A KOI CARP WOMAN THAT TURNS HEADS THE ACCIDENTAL INVENTOR A CLOSE FRIEND A FREE SPIRIT R E A L SPORTIVE FASHION F A S T SEASONAL A ONE-MAN-SHOW A SHARK A WALLFLOWER AN ADAPTOR A NODDING ACQUAINTANCE CYNICAL PERFECT A COUCH POTATO
SPIRITED. SUSTAINABLE. SURREAL. s p i r i t e d. s u s t a i n a b l e. surreal.
spirited. sustainable. surreal. spirited. spirited a d j e c t i v e [ s p i r i t e d ] full of energy, animation, or courage W e f e e l, a n d w e b a s e e v e r y t h i n g w e d o o n h o w i t f e e l s t o u s. W e c r e a t e c l o t h i n g w e l o v e t o w e a r o u r s e l v e s. C l o t h i n g t h a t m a k e s u s f e e l g o o d. O u r c o l l e c t i o n s r e f l e c t w h o w e a r e, and our goal is to inspire anyone to be who they want to be. Positivity wins, anytime.
spirited. sustainable. surreal. sustainable. SUSTAINABLE a d j e c t i v e [ s u s t a i n a b l e ] able to continue over a period of time Fashion is following trends. We dare to challenge that. In a world that is rapidly changing, and is call i n g f o r s u s t a i n a b i l i t y, w e a n s w e r w i t h c l o t h i n g t h a t is timeless, seasonless, ageless and genderless. Your wardrobe is our gallery.
spirited. sustainable. surreal. surreal. SURREAL adjective [ sur re al ] marked by the intense irrational reality of a dream. We are from Amsterdam. And we are Amsterdam. We re urb a n, a u t h e n t i c, a n d r e a l. W e c e l e b r a t e c i t y l i f e a n d f r e e spirits. We dream, and we dream big. The world is our stage, that we take with an open mind and a blank canvas. R e a l i t y c a n b e a n y t h i n g when keeping an open mind.
FOR WHO? 1 0 D A Y S i s f o r w o m e n o f a l l s h a p e s a n d s i z e s. W o m e n w h o a r e p o s i t i v e a n d f u n, a n d l i v e t h e i r l i v e s t o t h e f u l l e s t. R e g a r d l e s s o f t h e i r a g e. W o m e n w h o a r e a c t i v e a n d o u t g o i n g, l o v e t o t r a v e l. W o m e n w h o l i v e a h e a l t h y l i f e s t y l e, i n b o t h b o d y a n d m i n d. W h o s e e s y n e r g y i n s t y l e f o r t h e m s e l v e s, t h e i r f a m i l y, a n d t h e i r h o m e. W o m e n w h o a r e p a s s i o n a t e, a n d i n t e r e s t e d i n art and music, design, interior, food and fun. THE FEMALE FREE SPIRIT.
10DAYS lifestyle. T O A L L O U R 10DAYS WOMEN WE D LIKE TO SAY...
FORGET THE FLOW, LET S SWIM UPSTREAM
forget following, let s lead
F O R G E T P E R F E C T, LET S EMBRACE IMPERFECTIONS
FORGET FITTING IN, LET S BE DIFFERENT
F O RGET THE FA C T S, LET S FEEL
FORGET JUDGEM ENT, LET S ACCEPT
FORGET HATE, LET S LOVE S ummer 2015
FORGET STANDARDS, LET S BREAK RULES
FORGET FASHION, BE YOU
BE UNEXPECTED OR SIMPLE NEVER REGULAR
FOLLOW YOUR HEART.
Amsterdam Est. 2007
10DAYS lifestyle. United through uniqueness. Complete through contradictions. When two come together as one, an unexpected style is born [Myon - Commercial & Brand Director 10DAYS] [Barbara - Creative Director 10DAYS]