Graphic r a p h i c Standardst a n d a r d s By Marissa Laubscher for AAD583 December, 2010
Table of Contents Introduction... 1 Logo & Logotype... 2 Use of Space... 3 Color... 4 Typography... 5 Letterhead... 6 Envelope... 7 Business Cards... 8 Bumper Sticker... 9 Promotions: Display Ad... 10 Promotions: Event Posters... 11
Introduction E u g e n e N o m a d i c A r t s C o l l a b o r a t i v e ( E N A C ) w a s f o u n d e d i n 2 0 0 5 i n r e s p o n s e t o t h e E u g e n e a r e a s n e e d f o r a c c e s s i b l e a r t s p r o g r a m m i n g o u t s i d e t h e d o w n t o w n c u l t u r a l c l u s t e r. O u r m i s s i o n i s t o c r e a t e u n i q u e c o n d i t i o n s t h a t e n r i c h, c o n n e c t, a n d e n g a g e t h e g r e a t e r E u g e n e c o m m u n i t y b y r e p u r p o s i n g p u b l i c s p a c e a s a p l a t f o r m f o r c o n t e m p o r a r y art and media experiences. F o r o v e r f i v e y e a r s, w e h a v e e m p l o y e d a l t e r n a t i v e a n d u n d e r u t i l i z e d s p a c e s t h r o u g h o u t g r e a t e r E u g e n e t o d i s p l a y, s t a g e, a n d s c r e e n c o n t e m p o r a r y a r t a n d m e d i a. O u r n o m a d i c m o d e l a n d c o m m i t m e n t t o p r o v i d i n g e v e n t s f r e e o f c h a r g e g i v e s t h e c o m m u n i t y g r e a t e r a c c e s s t o culture. ENAC s most successful events include Ten Tiny Dances i n M o n r o e P a r k, the Andy Warhol Guerilla Film Festival, and Audio Impressions. To h e l p a u d i e n c e s c o n t e x t u a l i z e t h e i r a r t e x p e r i e n c e s o n m u l t i p l e l e v e l s, w e combine participatory arts programming with public dialogues, educat i o n a l s a l o n s, w o r k s h o p s, a w e b - b a s e d c o m m u n i t y a r t s p u b l i c a t i o n, a n d artist residencies and commissions. T h i s d o c u m e n t o u t l i n e s t h e g r a p h i c s t a n d a r d s f o r E N A C. A d h e r i n g t o t h e s e s t a n d a r s e n s u r e s a c o n s i s t e n t i m a g e w i l l b e p r e s e n t e d o f t h e o r g a n i z a t i o n t h a t r e p r e s e n t s i t s m i s s i o n a n d v a l u e s. T h i s c o n s i s t e n c y will help build coomunity recognition of ENAC. 1
Logo & Logotype T h e E N A C l o g o c o m m u n i c a t e s o u r o r g a n i z a t i o n s i d e n t i t y t o t h e w o r l d a s a c o n t e m p o r a r y a r t s o r g a n i z a t i o n. I t i s i m p o r t a n t t o f o l l o w t h e s e s e t guidelines to ensure this identity it preserved across platforms. The font for ENAC is Poplar Std and for Eugene Nomadic Arts Collaborative Stencil Std. T h e r e i s t h e g r a p h i c e l e m e n t o f a m a p i n t h e b a c k g r o u n d, t h i s g r a p h i c e l e m e n t m a y b e r e s i z e d a n d r e - p o s i t i o n e d, o r u s e d a s a s c r e e n. T h e m a p i s t h e o n l y g r a p h i c e l e m e n t o f t h e l o g o t h a t i s p e r m i t t e d t o b e u s e d a s a s c r e e n o r w a r p e d i n a n y w a y. T h e l o g o m u s t a l w a y s a p p e a r h o r i z o n t a l l y, a n d never at an angle. It also may not be used to create a wallpaper affect. 2
Use of Space To p r e s e r v e t h e i n t e g r i t y o f t h e E N A C l o g o, h e r e a r e g u i d e l i n e s f o r u s e o f s p a c e. T h e E u g e n e N o m a d i c A r t s C o l l a b o r a t i v e t e x t s h a l l a l w a y s a l i g n w i t h t h e E N A C a n a c r o n y m t e x t o n b o t h s i d e s. I t s h o u l d l i e w i t h i n c l o s e proximity acting as an underline. There should be a minum margin of surrounding the logo at all times. 3
Color C:O M:0 Y:0 K:100 C:62 M:42 Y:42 K:9 C:O M:55 Y:48 K:0 The shown color palette is approved for use in ENAC branding materials. Within any one document only one color in addition to black should be used as an accent. We have chosen a mix of muted vibrant colors to convey a contemporary and creative palette. While the logo will primarily be displayed in back with various background colors, it may also be displayed in white, or any other color so long as it is one of the approved colors outlined here or a color approved for special event branding. See the (sub)urban Projections poster on page 11, for an example of untraditional colors being used in ENAC promotional materials for a specific event. C:41 M:22 Y:70 K:1 C:14 M:29 Y:100 K:0 4
Typography Poplar STD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 This is the font used for ENAC in the logo-it may be used in other promotional materials for headings,, etc. but use should be reserved. 12345678910 This font is used to spell Eugene Nomadic Arts Collaborative in the logo-it may also be used in other promotional materials for headings,, etc. but also should be used sparingly. Orator std ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 This font is used in copy for headings, and in collateral to distinguish ket information, such as address, etc. from main copy text. It may also be used in promotional materials. Myriad Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 This font is to be used for all body copy. Variations such as regular, semibold, and light italic may also be used for emphasis. 5
Letterhead The ENAC letterhead is designed to have a clean, contemporary lay-out. Strips of accent color are applied to the top and bottom, this color may be any approved ENAC color or pre-set event specific color correlating to the department it comes from. The logo is placed in the upper left corner and a screen of the map is set in the lower right with contact information for assymetrical balance. 11.125 1.5.5 3.5 Ms. Phoebe O Leary Director, Grants Administration Meyer Memorial Trust 425 NW 10th Avenue, Suite 400 Portland, OR 97209 November 29, 2010 Dear Ms. O Leary, ENAC Thank you for taking the time to consider the (sub)urban Projections project from Eugene Nomadic Arts Collaborative (ENAC) in your next Grassroots Grants cycle. As a relatively young, five-year old organization uniquely serving the greater Eugene area through contemporary art and multimedia programming, we are very excited about this project, our largest program undertaking to date. As a small, community-based nonprofit committed to developing diverse audiences, enhancing accessibility, and supporting emerging artists producing innovative work, the Meyer Memorial Trust s Grassroots Grants program truly resonates with our organization s mission, vision, and values. We look forward to the possibility of partnering with MMT to realize a successful (sub)urban Projections festival, the first of its kind and scale in this part of Oregon. Attached is our program proposal and Grassroots Grant application for (sub)urban Projections, including a Board of Directors list, IRS Determination Letter, project description, budget, and board certification. Thank you again for taking the time to consider our proposal. If you require any further information, please do not hesitate to contact me. 8.5 Sincerely, Marissa Laubscher Executive Director Eugene Nomadic Arts Collaborative 883 Almaden St. Eugene, OR 97402 P: (541) 333-8889 E: mlaubscher@enaceugene.org W: www.enaceugene.org.125.625 883 Almaden St. Eugene. OR 97402 www.enaceugene.org 541.333.5656 6
Envelope Consistent with the letterhead, the envelope contans the logo in the top left corner with a map screen on the lower right, continuing the trend of asymmetircal balance. There is one color strip at the bottom that may be replaced with and ENAC approved or event-specific color. The address is included below the logo in Orator Std font. 4 1/8 1 9.5 1/8 3.125 3.125 3.375 7
Business Cards Business cards shall be made available to all full and half time ENAC staff. The card is double sided with the ENAC logo and color strip on the front, and the name, postition title and contact informtion on the back in Orator Std font. The color strip acts as a continuation line and is present on the back as well. 2 1.125 ENAC.625 3.5.625 3.5.125 2 Marissa Laubscher Communications Director.625.375.2 883 Almaden St. eugene, OR 97402 MLaub@enaceugene.org www.enac.eugene.org 831.224.0809.625 3.5.125.125 8
Bumper Sticker ENAC ENAC ENAC ENAC The ENAC bumper sticker is a fun way for ENAC supporters to promote the brand. It consists of the ENAC logo with one of ENAC s approved colors serving as a background, allowing for a degree of personalizatin through color choice. Each bumper sticker measures 2 x 5.5. 9
Promotions:Display Ads Here is an example of a display ad to be printed on 1/4 a page in the weekly newspaper. The map is enlarged behind the logo to create a transition into the ad content. Poplar Std font is used to draw attention to the main event, while Orator Std is used to provide contrast in providing the event details. Stencil is integrated at the bottom to ground the composition. A dark border is employed to make the ad jump off of the page. Hi-contrast graphic images are a standard for ENAC display advertisments. 10
Promotions:Poster Event Specific Design In the case of specific ENAC events, graphic standards may be supplemented by event-specific standards. This allows each ENAC event to stand out with creative distinction. This design was created specifically for the (sub)urban Projections festival. While all supporting educational documents still conformed to the ENAC standards outlined in this document, they implemented the custom color-palette. These event-specific design elements were used for all marketing materials including program guides. They include: A custom color palette: C:32 M:5 Y:15 K:0 Custom fonts: BallS ON THE RAMPAGE ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910 Cranberry Gin ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345G78910 C:15 M:27 Y:50 K:0 The ENAC logo is preserved at the bottom left corner of the poster, but is depicted in the event specific color. 11