The Underutilization of GIS & How to Cure It Adam Carnow Esri
What is GIS? A framework to organize, communicate, and understand the science of our world
Business Intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.
Location Intelligence (LI) is the process of deriving meaningful insight from geospatial data relationships to solve a particular problem.
Do we need to rebrand GIS to Location Intelligence?
GIS was Created to Perform Spatial Analysis Understanding Where Measuring Size, Shape & Distribution Determining How Places are Related Finding the Best Locations & Paths Detecting & Quantifying Patterns Making Predictions
GIS Transforms Organizations Creating Shared Information & Facilitating Collaboration Hierarchical Networked Stovepiped Data Shared Geographic Understanding Management Planning Operations Opening Access & Engaging Everyone
Benefits: 4-7 minute faster emergency response times Boston, MA realized 18% reduction in congestion Kentucky Transport Cabinet saved $500K on infrastructure improvements
Do we need to rebrand ourselves?
If you re going to raise your game, you need to upgrade your infrastructure
Commercial off the Shelf or COTS Low Degree of Customization High Commercial Off-The-Shelf Customized COTS APIs Frameworks Completely Custom Low Low Low Cost of Development and Deployment Covers 100% Customer Needs Time to Deployment High High High
The Underutilization of GIS Technologies 2011 Generally, people outside of GIS think of GIS just as maps or a graphic product, or the younger brother of CAD Promote the System Get a GIS Health Check-Up Use a Best of Breed approach Consider Software as a Service (SaaS) i.e., cloud Set GIS up as the Central Hub
GIS is often seen as maps or a visual graphics product, and the more advanced capabilities are ignored because they remain unknown to key departments and decision makers.
whether or not our GIS implementation is successful is not a technology problem, it s a people problem - Assistant City Manager
Regardless of the challenges Your job is to do what is in the best interest of the: Taxpayer (citizen, business, visitor) Shareholder Donor That means extracting the maximum possible ROI from your GIS investment Expanding the number of GIS users Expanding the use of spatial analytics Using as much of the capabilities of GIS as possible Providing real results that lead to action and real benefits that can be measured Being proactive, not reactive being innovative
GIS Common Patterns of Use Mapping & Visualization Data Management Field Mobility Monitoring Analytics Understand locations and relationships with maps and visual representations Collect, organize, and maintain accurate locations and details about assets and resources Manage and enable a mobile workforce to collect and access information in the field Track, manage, and monitor assets and resources in real-time Discover, quantify, and predict trends and patterns to improve outcomes Design & Planning Decision Support Constituent Engagement Sharing & Collaboration Evaluate alternative solutions and create optimal designs Gain situational awareness, and enable information-driven decision making Communicate and collaborate with citizens and external communities of interest Empower everyone to easily discover, use, make, and share geographic information
GIS Maturity Assessment Matrix Mapping & Visualization Data Management Field Mobility Monitoring Analytics Design & Planning Decision Support Constituent Engagement Sharing & Collaboration Elections Emergency Management Fire Health & Human Services Land Records Law Enforcement Parks & Recreation Planning & Development Public Works Transportation Utilities Green = Meeting Need, Yellow = Partially Meeting Need, Red = Not Meeting Need
Need for a Road Map What is the current status of your GIS? You need a Report Card or Maturity Assessment - US Dept. of Labor Employment & Training Administration (DOLETA) - URISA - Slimgim
Keys to Success Follow Best Practices People Data Process Technology
How Can You Help? Vision and Leadership Be a Mentor, Get Involved Understand how GIS can contribute to your organization s success Develop and maintain a GIS Strategic Plan - Best Practices - Change Management - Measure, Document & Publicize the Impact - Workforce Development Plan Implement Effective Governance - Steering Committee COTS over Custom oversight, Project Prioritization - Consider a GIO, CGO, GIS Architect Deploy Engaging Apps that Support the Business Be Proactive and Innovative
Thank You! Adam Carnow acarnow@esri.com @SpatialAce