A M U L T I - C H A N N E L B E A U T Y A N D W E L L N E S S B R A N D S U P P O R T I N G A N D I N S P I R I N G T H E M O D E R N W O M A N I N L
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1 A M U L T I - C H A N N E L B E A U T Y A N D W E L L N E S S B R A N D S U P P O R T I N G A N D I N S P I R I N G T H E M O D E R N W O M A N I N L I V I N G W E L L
2 S T O R Y 1 5 Y E A R S R E T A I L A N D M E R C H A N D I S I N G E X P E R I E N C E / 1 0 Y E A R S W I T H G A P C O R P O R A T E 8 Y E A R S B A T T L I N G A L I F E C H A N G I N G C H R O N I C H E A L T H J O U R N E Y 3 Y E A R S C E R T I F I E D H O L I S T I C H E A L T H C O A C H A N D C L E A N B E A U T Y E X P E R T 01
3 T O D A Y : W O M A N A N D W E L L N E S S 2 0 K % 60% C H E M I C A L S C H E M I C A L S P L A C E D O N A M O U T O F P R O D U C T W O M E N ' S C A N C E R I N T R O D U C E D I N T O W O M E N S ' S B O D I E S W E A B S O R B I N T O D E A T H S E X P E C T E D T O O U R F O O D S Y S T E M D U R I N G B E A U T Y O U R B L O O D S T R E A M R I S E B Y A N N U A L L Y R O U T I N E S 02
4 B U S Y W O M E N W A N T T O P R I O R I T I Z E N A T U R A L P R O D U C T S A N D C L E A N L I V I N G B U T... " W H A T D O T H E S E I N G R E D I E N T S M E A N? " " T H E R E ' S J U S T T O O M U C H I N F O R M A T I O N T O S I F T T H R O U G H. " " I D O N ' T K N O W W H A T ' S B E S T F O R M E O R W H E R E T O B E G I N. " " I F O N L Y I H A D A P A R T N E R I N T H I S P R O C E S S. " 03
5 W E ' R E O U T T O S I M P L I F Y H O W B E A U T Y A S W E L L N E S S T H E M O D E R N W O M A N L I V E S W E L L W I T H T H E T O O L S S H E A L R E A D Y U S E S E V E R Y D A Y ; H E R B E A U T Y A N D S K I N C A R E P R O D U C T S. 04
6 WHAT WE DO NOW: ONLINE CLEAN BEAUTY BOUTIQUE OFFERING A REFINED ASSORTMENT OF NATURAL BEAUTY AND SKINCARE PRODUCTS THAT BEAUTIFY, NURTURE AND HEAL THE BODY. 05
7 MERCHANDISING STRATEGY WHOLESALE MODEL MULTI-BRANDED ONE-STOP ASSORTMENT ACROSS NATURAL BEAUTY, SKINCARE AND LIFESTYLE PRODUCTS AND INGREDIENTS VETTED AND CURATED BY CERTIFIED HOLISTIC HEALTH COACH UNIQUELY ASSORTED AND PRESENTED WITH DIRECT WELLNESS-ORIENTED BENEFITS 06
8 W H E R E W E ' V E B E E N / O N L I N E O N L Y $ 3 1 K $ 9 0 K % S A L E S E S T S A L E S W E B T R A F F I C I N C R E A S E S I N C E S I T E R E L A U N C H 4 7 / K 07 S T A T E S / C O U N T R I E S W I T H C U S T O M E R S I N S T A G R A M A U D I E N C E
9 T H E N E X T N A T U R A L S T E P : A N A T U R A L B E A U T Y A N D L I F E S T Y L E S T O R E L O C A T E D I N S A N D I E G O, C A L I F O R N I A. O F F E R A U N I Q U E I N - P E R S O N B R A N D E X P E R I E N C E U N L I K E A N Y O T H E R I N T H E C U R R E N T L O C A L M A R K E T P L A C E. U S E P H Y S I C A L S P A C E T O B U I L D O F F L I N E C O M M U N I T Y A N D S C A L E O M N I - C H A N N E L S T R A T E G Y. 08
10 T H E S A N D I E G O O P P O R U N I T Y : T R E N D : R A N K S A M O N G T O P - 5 U S C I T I E S W I T H M O S T F A S T - G R O W T H C O M P A N I E S A N D A H U B F O R I N N O V A T I O N T A R G E T C U S T O M E R : M I L L E N N I A L S R E P R E S E N T 3 6 % O F S A N D I E G O P O P U L A T I O N, S P E N D I N G 2-3 X M O R E O N S E L F - C A R E A N D W E L L - B E I N G T H A N P R E V I O U S G E N E R A T I O N S E S T A B L I S H E D A U D I E N C E : 2 0 % O F O U R N A T I O N A L F O L L O W I N G I S R E P R E S E N T E D B Y L O C A L S A N D I E G A N S S A N D I E G O C O N S I S T E N T L Y R A N K E D T O P H E A L T H I E S T C 05 09
11 MOOD BOARD 10
12 C O M P E T I T I V E L A N D S C A P E S H O P G O O D W I L L B E T H E F I R S T S A N D I E G O C L E A N B E A U T Y D E S T I N A T I O N S P A C E C O M B I N I N G U N I Q U E S T O R E E X P E R I E N C E, C O M M U N I T Y F O C U S A N D A N D B E A U T I F U L A N D F U N S T O R E A E S T H E T I C. 11
13 U N I Q U E O F F E R I N G / U N D E R L Y I N G M A G I C I N - S T O R E P E R S O N A L I Z E D S K I N A N D L I F E S T Y L E Q U I Z ; E D U C A T I N G A N D I N F O R M I N G P R O D U C T P U R C H A S E S C A T E R E D T O H E R B I O - I N D I V I D U A L N E E D S. C O M M U N I T Y H U B F O R I N S P I R A T I O N, E D U C A T I O N, E V E N T S A N D W O R K S H O P S. S I G N A T U R E S E R V I C E - B A S E D T R E A T M E N T S T O P R O V I D E U N I Q U E, H A N D S - O N P R O D U C T E X P E R I E N C E S. P R I V A T E L A B E L O F F E R I N G T O I N C R E A S E M A R G I N R A T E S A N D I M P R O V E B R A N D E Q U I T Y A N D L O Y A L T Y. 12
14 M A R K E T I N G A N D C U S T O M E R A C Q U I S I T I O N S T R A T E G Y P U B L I C R E L A T I O N S L O C A L I N F L U E N C E R P A R T N E R S H I P S L O C A L I Z E D F A C E B O O K A N D I N S T A G R A M A D S B R A N D F O U N D E R V I S I T S A N D F E A T U R E S E V E N T S + E D U C A T I O N A L W O R K S H O P S E R I E S L O C A L M E R C H A N T C O L L A B O R A T I O N S A N D P A R T N E R S H I P S 13
15 F I N A N C I A L S $1 M I N R E V E N U E B Y Y E A R 2 O F I N V E S T M E N T 14
16 R E V E N U E G R O W T H $540,000 $405,000 $270,000 $135,000 $ EST EST EST EST EST $500K * A S S U M I N G OCT 2017 L A U N C H DATE 15 I N R E V E N U E B Y Y E A R 5
17 T H E G R E A T E R M I S S I O N W O M E N H A V E T H E K N O W L E D G E, T O O L S, I N S P I R A T I O N A N D P O W E R T O M A K E T H E B E S T D E C I S I O N S F O R T H E I R H E A L T H, B O D Y A N D L I F E. T H E H A L O A F F E C T : F U T U R E F E M A L E G E N E R A T I O N S W I L L B E A B L E T O P R O T E C T T H E M S E L V E S F R O M I L L N E S S A N D D I S E A S E. 16
18 " G O O D L I F E H E L P S M E I N T E G R A T E N A T U R A L B E A U T Y I N T O M Y E V E R Y D A Y, A N D F O R M E, T H A T F E E L S L I K E A W I N. S N E A K I N G I N P R O D U C T S T H A T A R E A C T U A L L Y G O O D F O R M E M A K E S M E F E E L L I K E I ' M D O I N G T H E B E S T T H I N G S F O R M Y B O D Y W I T H O U T S P E N D I N G E X T R A T I M E F I G U R I N G I T O U T O N M Y O W N. T H A N K S F O R M A K I N G L I F E E A S I E R A N D C U R A T I N G A N A M A Z I N G A S S O R T M E N T O F P R O D U C T S. I ' M H O O K E D. " R A C H E L L A B A R R E S A N D I E G O G O O D L I F E C U S T O M E R 17
19 T H A N K Y O U! G E T I N T O U C H : L E A H K I R P A L A N I, F O U N D E R L E A G O O D - L I F E. C O / / W W W. G O O D - L I F E. C O F I N D U S O N I N S T A G R A G O O D _ L I F E. C O 18
20 19 A P P E N D I X
21 T H E W E L L N E S S A N D B E A U T Y M A R K E T T H E W E L L N E S S M A R K E T $ B 1 7 % 2 1 % S I Z E O F G L O B A L % O F M A R K E T E X P E C T E D G R O W T H W E L L N E S S M A R K E T R E P R E S E N T E D B Y B E A U T Y N E X T 5 Y E A R S T H E B E A U T Y $ B $ 7 0 B M A R K E T E S T. S I Z E O F G L O B A L I N G R E D I E N T S B A N N E D I N E S T. S I Z E O F N A T U R A L B E A U T Y I N D U S T R Y B Y E U R O P E V S 1 1 I N T H E U. S. B E A U T Y M A R K E T I N T H E M I L L E N N I A L W O M A N 4 0 M $ 3 0 K 7 3 % N U M B E R O F M I L L E N N I A L W O M A N S L I F E T I M E S P E N D % O F M I L L E N N I A L W O M E N S E E K 20 W O M E N I N U S O N M A K E U P A N D S K I N C A R E O U T C L E A N E R P R O D U C T S
22 T O T A L M A R K E T O P P O R T U N I T Y N U M B E R O F T A R G E T C U S T O M E R : K M I L L E N N I A L W O M E N I N S D N U M B E R O F T A R G E T C U S T O M E R : 7 3 % S E E K O U T C L E A N E R P R O D U C T S P O T E N T I A L M A R K E T V O L U M E : M A R K E T V O L U M E = K X 7 3 % P O T E N T I A L M A R K E T V O L U M E : K L I F E T I M E C U S T O M E R V A L U E : $ 6. 6 K E S T I M A T E D L I F E T I M E S P E N D O N M A K E U P A N D S K I N C A R E E S T I M A T E D M A R K E T S I Z E : M A R K E T S I Z E = K X $ 6. 6 K P O T E N T I A L M A R K E T S I Z E : $ 1. 5 B 21 * N U M B E R S F O C U S E D O N M I L L E N N I A L S B U T W E S T R O N G L Y B E L I E V E O U R C U S T O M E R W I L L H A L O O U T W A R D S T O S E R V I C E T H E A G E B R A C K E T.
23 O U R L A U N C H S T R A T E G Y : 2 L A U N C H P A R T I E S : 1. M E D I A / I N F L U E N C E R S, F R I E N D S / F A M I L Y, I N V E S T O R S, P R O D U C T C R E A T O R S 2. L O C A L C O M M U N I T Y, P R O D U C T C R E A T O R S A T L A U N C H : - F R E E C L E A N B E A U T Y S W A G B A G S - G I V E A W A Y S + S P E C I A L S A V I N G S - F O O D A N D W I N E - M I N I F A C I A L S B Y B O T N I A F O U N D E R - M E E T T H E M A K E R S ' O P P O R T U N I T Y 22
24 GOOD LIFE PROOF POINTS IN PERSON WORKS: GOOD LIFE'S POP UP SHOP ON PROMINENT SAN FRANCISCO SHOPPING STREET SOLD OUT OF PRODUCT IN TWO DAYS. LOYAL CUSTOMERS: GOOD LIFE INSTAGRAM FOLLOWER DROVE 1 HOUR TO VISIT SAN FRANCISCO POP-UP SHOP THE NUMBERS ARE THERE: SAN DIEGO POP-UPS AVERAGE $600 DURING A 2 HOUR EVENT 23
25 I N D U S T R Y N E W S + M A R K E T P R O O F P O I N T S W H A T ' S D R I V I N G T H E B I L L I O N D O L L A R N A T U R A L B E A U T Y M O V E M E N T? C L I C K T O R E A D : F A S T C O M P A N Y E X P E R I E N C E - B A S E D R E T A I L I N G C L I C K T O R E A D : C N B C I N - P E R S O N S H O P P I N G R E M A I N S A P O W E R F U L T O O L C L I C K T O R E A D : T H E B U S I N E S S O F F A S H I O N B E A U T Y B R A N D S I N C H A W A R F R O M T R A D I T I O N A L A D V E R T I S I N G C L I C K T O R E A D : T H E B U S I N E S S O F F A S H I O N 24
26 INNOVATIVE LOCAL BUSINESSES THAT ARE WINNING HOLY MATCHA COMMUNAL COFFEE UNION COWORK HELLO BIRDIE CAFE GRATITUDE QUARTYARD 25
WHITEPAPER. J u l y V2.01
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