The Wealth Creator. Theme: 6 Reasons why the Phased SIP has worked. An equity SIP approach to Investing. Jul 09th 2016

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1 The Wealth Creator An equity SIP approach to Investing Jul 09th 2016 Theme: 6 Reasons why the Phased SIP has worked The proof of the pudding lies in its eating. The TWC portfolio has given a phenomenal return of 17.37% in a little over one year. During the same period if you had bought 1 unit of Nifty your return would have been (-1.3%). Why has this phased approach worked so well? There are 6 key reasons why the phased approach has worked better than lump-sum investing Power of rupee cost averaging Rupee cost averaging is an approach where you automatically buy more of the stock when the price falls down. The TWC portfolio has typically focused on buying more of a quality stock when it corrects. For example, we continued to buy Vedanta even as it corrected sharply and today our call stands vindicated. On the other hand, we were extremely cautious on ICICI Bank and even today we do not average the stock too aggressively due to doubts over its asset quality. Rupee cost averaging has worked for another reason in this case. The market overall has been under pressure but individual stocks have done very well. Mixing defensives in the TWC One of our core philosophies from the very beginning was to introduce a liberal dose of defensives into the portfolio. We have companies like Asian Paints, Infosys and Dabur which give a defensive tilt to the portfolio. Our belief has been that these defensive stocks will be a bet good in times of global and domestic uncertainty. All the 3 defensive bets have done very well in the last 59 weeks. As global money flows oscillate between risk-on and risk-off, the one sector that will benefit from all this uncertainty will be the defensive FMCG sector. The benefits from higher rural spending and mass payouts will also reflect in prices. We believe that in a mass market like India, defensives will never go out of fashion as they will be able to maintain high margins and ROEs for many years to come. Mixing mid-caps in the TWC We have consciously added quite a few mid cap stories in the TWC portfolio. Within the overall corporate space, the profits of mid-cap companies have been growing at a much faster clip compared to the large cap companies. Their focused business models, low levels of debt and the benefits of cheap commodity prices have helped the midcaps to outperform. We will continue to focus on quality mid cap stocks to add alpha to the TWC portfolio. Tweaking the investable amount Tweaking the weekly allocation is something we have done quite often. This is not just a dumb SIP. Here you are doing regular allocation and also take a view. For example, when the markets had corrected sharply ahead of the Union Budget, we had kept a comfort level of 7500 level of Nifty

2 below which we were aggressively allocating higher amounts each week. Similarly in the post BREXIT scenario, we have increased our allocation to stocks that were hit the most by the BREXIT campaign. These minor reallocations help us to generate alpha through the TWC portfolio. Avoiding the weightage trap In most mutual fund portfolios the unwritten rule is that diversified equity funds tend to keep the allocation approximately reflective of the Nifty or Sensex. This means that they are never able to consistently outperform the index on a sustainable basis. We have taken a weightage-agnostic approach. This ensures that stocks are evaluated on merit rather than on index weight. Maintaining a small universe We have kept our universe of stocks at 18 and have not tinkered with it over the last 1 year. We will exclude or include a stock from the TWC portfolio only if we are fully convinced the money can be put to better use. Although, some of the stocks have generated returns in excess of 40%, we will hold on to our bottom-up stock specific approach to stock selection. Analyzing TWC over 59 weeks TWC portfolio gave (17.37%) returns, beating the Nifty during the same period by 1868 (bps). The profit rise last week was driven by Vedanta DLF and Dabur. 17 out of the 18 stocks are giving positive returns on the TWC portfolio and that is the best summary of the efficacy of the phased approach to investing in quality stocks. What are we adding this week? This week we are adding 4 more stocks from our universe of 18 stocks. We are maintaining the allocation at double as we believe that there are still opportunities to be captured in stocks at lower prices post BREXIT. The focus will now shift to the first quarter results starting next week where the broad expectation is of an increase in top-line but pressure on the bottom-line. We expect Indian markets to widen its outperformance versus other markets. Add Tech Mah (CMP: Rs Week H/L: Rs.582/407) BREXIT will apply pressure on the stock but it still looks the best bet among the large IT companies in terms of minimal impact on profit margins. Add Sun Pharma (CMP: Rs Week H/L: Rs.966/704) Even as the company struggles to have a smooth transition post Ranbaxy, the impact of the pressure is reducing. The price offers a good margin of safety. Add NMDC (CMP: Rs Week H/L: Rs.116/75) The recent buyback is an added advantage for the stock, which is already benefiting from steeply higher commodity prices. Add Jubilant Life (CMP: Rs Week H/L: Rs. 454/163) This is the one stock which is still lagging in terms of performance. But we like the positioning of the stock and the margin of safety currently available. Disclaimer: This report is brought to you by Tradeplus in association with HRBV Client Solutions. The Information contained in this report is solely for information purpose and may not be used as an offer document or solicitation of offer to buy or sell or subscribe for securities or other financial instruments. The investment as mentioned and opinions expressed in this report may not be suitable for all investors. In rendering this information, we assumed and relied upon, without independent verification, the accuracy and completeness of all information that was publicly available to us. The information has been obtained from the sources that we believe to be reliable as to the accuracy or completeness. While every effort is made to ensure the accuracy and completeness of information contained, we take no guarantee and assume no liability for any errors or omissions of the information. This information is given in good faith and we make no representations or warranties, express or implied as to the accuracy or completeness of the information. No one can use the information as the basis for any claim, demand or cause of action.

3 EQUITY SIP COMMENCED ON JUNE 1ST OVERALL SIP SUMMARY (Rs.5,000/- per week) Number of Weeks 59 Basic Outlay 3,56,133 Profit Booked 0.00 Weekend Nifty Total Outlay (Incl Nifty-01st Jun Unique Stocks 18 Reinv) 3,56,133 MTM Profit 61, (Base Date) Relative Performance 18.68% SIP Value 4,18,006 SIP ROI 17.37% Nifty ROI -1.31% Name of Stock / Position / Strategy Shares Purchased Recommend Price Purchase Value Current Market Price Current Market Value Notional Profits Profit Booked Call to Action Week 1 - June 01, , , Tech Mahindra , , Hold Asian Paints , , , Hold Motherson Sumi Bonus LIC Housing Finance , Hold Week 2 - June 08, , , Tata Motors , , Hold ICICI Bank Hold DLF Hold Sun Pharma , , Hold Week 3 - June 15, , , Tata Motors Hold Asian Paints , , , Hold NMDC , Hold Dish TV , Hold Week 4 - June 22, , , Tata Motors Hold ICICI Bank Hold M&M Financial , , Hold Infosys , , , Hold Week 5 - June 29, , , Tech Mahindra , , Hold Asian Paints , , , Hold Infosys 2 1, , , , Hold Dish TV Hold Week 6 - July 03, , , Tech Mahindra , , Hold Infosys , , , Hold Dish TV Hold Ashok Leyland Hold Week 7 - July 10, , , Tata Motors , , Hold Infosys , , , Hold Vedanta Hold Dabur , , Hold Week 8 - July 17, , , Tata Motors , , Hold NMDC Hold Vedanta Hold Tech Mahindra , , Hold Week 9 - July 24, , , Tata Motors , , Hold Sun Pharma , , Hold DLF Hold

4 Vedanta Hold Week 10 - July 31, , , NMDC , Hold Vedanta , , Hold M&M Financial , , Hold Sun Pharma , , Hold Week 11 - Aug 07, , , Tata Motors , , Hold NMDC , Hold M&M Financial , , Hold Vedanta , , Hold Week 12 - Aug 14, , , Tata Motors , , Hold NMDC Hold M&M Financial , Hold Vedanta , Hold Week 13 - Aug 21, , , Motherson Sumi Hold UPL , , Hold Jubilant Life Sciences , Hold SPARC , , Hold Week 14 - Aug 28, , , Tata Motors , , Hold M&M Financial , , Hold Jubilant Life Sciences , Hold SPARC , , Hold Week 15 - Sep 04, , , SPARC , , Hold Jubilant Life Sciences , , Hold Motherson Sumi , , Hold Vedanta , Hold Week 16 - Sep 11, , , Vedanta , Hold Jubilant Life Sciences , , Hold Motherson Sumi , , Hold Tata Motors , , Hold Week 17 - Sep 18, , , Motherson Sumi , , Hold UPL Ltd , , Hold SPARC , , Hold Dabur , , Hold Week 18 - Sep 25, , , Motherson Sumi , , Hold UPL Ltd , , Hold SPARC , , Hold Tata Motors , , Hold Week 19 - Oct 02, , , Motherson Sumi , , Hold Tata Motors , , Hold NMDC , , Hold Vedanta , , Hold

5 Week 20 - Oct 09, , , Motherson Sumi , Hold NMDC Hold M&M Financials , , Hold UPL Ltd , , Hold Week 21 - Oct 16, , , Motherson Sumi , , Hold M&M Financials , , Hold Dabur Ltd , , Hold UPL Ltd , , Hold Week 22 - Oct 23, , , Motherson Sumi , , Hold M&M Financials , Hold Dabur Ltd , , Hold UPL Ltd , , Hold Week 23 - Oct 30, , , Motherson Sumi , , Hold M&M Financials , Hold ICICI Bank , , Hold UPL Ltd , , Hold Week 24 - Nov 09, , , Sun Pharma , , Hold UPL Ltd , Hold Dish TV Hold Dabur Ltd Hold Week 25 - Nov 14, , , SPARC , , Hold UPL Ltd , Hold Sun Pharma , , Hold ICICI Bank Hold Week 26 - Nov 21, , , SPARC , , Hold UPL Ltd , , Hold Dish TV , Hold DLF Ltd , , Hold Week 27 - Nov 28, , , ICICI Bank Hold Sun Pharma , , Hold Vedanta , Hold UPL Ltd , , Hold Week 28 - Dec 05, , , NMDC Ltd , , Hold Vedanta Ltd , , Hold UPL Ltd , , Hold SPARC Ltd , , Hold Week 29 - Dec 12, , , ICICI Bank , , Hold NMDC , , Hold Vedanta , , Hold UPL , , Hold

6 Week 30 - Dec 19, , , SPARC , , Hold UPL Ltd , , Hold Vedanta , , Hold Dish TV , , Hold Week 31 - Dec 26, , , NMDC , , Hold UPL Ltd , , Hold Vedanta , , Hold Dish TV , , Hold Week 32 - Jan 02, , , NMDC Hold UPL Ltd , , Hold Vedanta , Hold SPARC , , Hold Week 33 - Jan 09, , , Tata Motors , , Hold ICICI Bank , , Hold Dish TV Hold M&M Financial , , Hold Week 34 - Jan 16, , , Motherson Sumi , , Hold ICICI Bank , , Hold Tata Motors , , Hold DLF Ltd , Hold Week 35 - Jan 23, , , SPARC , , Hold UPL Ltd , , Hold Dabur Ltd , , Hold M&M Financial , , Hold Week 36 - Jan 30, , , SPARC , , Hold NMDC , Hold Vedanta , Hold M&M Financial , , , Hold Week 37 - Feb 05, , , SPARC , , Hold NMDC , , Hold Vedanta , Hold ICICI Bank , , Hold Week 38 - Feb 12, , , Tech Mahindra , , Hold Motherson Sumi , , Hold Tata Motors , , , Hold ICICI Bank , , Hold Week 39 - Feb 19, , , DLF Ltd , , , Hold Motherson Sumi , , , Hold Vedanta , , , Hold Dish TV , , Hold Week 40 - Feb 26, , ,526.80

7 Tech Mahindra , , Hold Motherson Sumi , , Hold ICICI Bank , , Hold Tata Motors , , , Hold Week 41 - Mar 04, , , Tech Mahindra , , Hold Dish TV , Hold Dabur , , Hold SPARC , , Hold Week 42 - Mar 11, , , M&M Financial , , , Hold Vedanta , , Hold Dabur , , Hold SPARC , , Hold Week 43 - Mar 18, , , M&M Financial , , Hold Dish TV Hold Dabur , , Hold SPARC , , Hold Week 44 - Mar 25, , , M&M Financial , , Hold Dish TV Hold Dabur , , Hold SPARC , , Hold Week 45 - Apr 01, , , M&M Financial , Hold Dish TV Hold Dabur , , Hold SPARC , , Hold Week 46 - Apr 08, , , Motherson Sumi , , Hold Dish TV Hold Vedanta , Hold SPARC , , Hold Week 47 - Apr 15, , , Tech Mahindra , , Hold ICICI Bank , , Hold Dabur , , Hold M&M Financial , , Hold Week 48 - Apr 22, , , SPARC , Hold Dabur , , Hold Sun Pharma , , Hold Dish TV Hold Week 49 - Apr 29, , , SPARC , Hold Dabur , , Hold Motherson Sumi , , Hold ICICI Bank , , Hold Week 50 - May 06, , ,101.90

8 SPARC , , Hold Dish TV Hold NMDC Hold ICICI Bank , , Hold Week 51 - May 13, , , SPARC , , Hold Tech Mahindra , , Hold NMDC Hold ICICI Bank , , Hold Week 52 - May 20, , , SPARC , , Hold Tech Mahindra , Hold NMDC Hold Sun Pharma , , Hold Week 53 - May 27, , , NMDC Hold Dish TV Hold Jubilant Life , , Hold SPARC , , Hold Week 54 - Jun 04, , , NMDC Hold Dish TV Hold Sun Pharma , , Hold SPARC , , Hold Week 55 - Jun 11, , , NMDC Hold Dish TV Hold Sun Pharma , , Hold SPARC , , Hold Week 56 - Jun 18, , , Tech Mahindra , , Hold LIC Housing , , Hold ICICI Bank Hold Dish TV Hold Week 57 - Jun 25, , , Tech Mahindra , , Hold Tata Motors , , Hold Motherson Sumi , , Hold Jubilant Life , , Hold Week 58 - Jul 02, , , Tech Mahindra , , Hold Tata Motors , , Hold Motherson Sumi , , Hold Jubilant Life , , Hold Week 59 - Jul 09, , , Tech Mahindra , , Hold Sun Pharma , , Hold NMDC Hold Jubilant Life , , Hold

9 Summary of Holdings under "The Wealth Creator" - Equity SIP Scheme Basic SIP Outlay 3,56,133 Profits Booked 0 Cash Withdrawn 0 Gross Outlay (Reinv) 3,56,133 MTM Profit 61, No. of Weeks 59 Market Value 4,18,006 ROI 17.37% No. of Stocks 18 Name of the Company Quantity Held Weighted Cost Acquisition Cost Market Price Market Value Notional Profit / Loss Booked Profit / Loss Our Call to Action ROI Tech Mahindra , , , Hold 5.52% Asian Paints , , , , Hold 36.85% Motherson Sumi , , , Hold 11.49% LIC Housing , , Hold 12.28% Tata Motors , , , Hold 27.81% ICICI Bank , , Hold 4.32% DLF , , , Hold 61.66% Sun Pharma , , Hold 0.03% NMDC , , Hold 0.55% Dish TV , , , Hold 8.58% M&M Financial , , , Hold 43.76% Infosys , , , , Hold 18.29% Ashok Leyland Hold 32.68% Vedanta Ltd , , , Hold 54.52% Dabur Ltd , , , Hold 20.85% UPL Ltd , , Hold 23.70% Jubilant Life Scienc , , Hold -3.18% SPARC , , , Hold 14.12% Comments * The Weighted average prices are considered in case of multiple purchases * Any proceeds from sale will eventually be ploughed back into the SIP * ROI will give the combined picture of profit / loss booked and the MTM * All reference prices will be the closing price on the last trading of the week