DESIGNGUIDE V 1.1. Original European Supply
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- Jade Small
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1 DESIGNGUIDE V 1.1 ENGLISH DEUTSCH DANSK
2 CONTENTS Logo Colours... 5 Fonts... 6 Image style... 7 Stationary... 8 Envelopes... 9 Business cards PowerPoint Flyers & handouts AD s & posters
3 LOGO 1 Portrait 2 Landscape The logo is available in 2 variations that can be used as required. Generally, it is recommended to primarily use version 1 in portrait and version 2 in landscape format. Both versions can be used with or without tagline. The tagline can be changed in.ai and.pdf files if necessary. The logo should generally appear on a white background and be placed as described in this guide.
4 LOGO 1 Portrait 2 Landscape If the logo does not work in positive, or if a contrast to the light look and feel is required, a negative version can be used in all versions. For recognition, it is recommended to have the main colour behind the logo if possible.
5 COLOURS PRIMARY COLOUR #1E90B3 RGB R30 G144 B179 CMYK C80 M30 Y20 K0 Pantone 7704 Orange can be used as a complementary colour to the primary color #F26641 RGB R242 G102 B65 CMYK C0 M75 Y80 K0 Pantone 7625 Green can be used as a contrast colour to the primary color #2EB569 RGB R46 G181 B105 CMYK C75 M0 Y80 K0 Pantone % 50% 50% 25% 25% 25% 10% 10% 10% The logo and bearing elements should always appear in full colour. Can be toned as necessary for use in secondary elements such as tables, info boxes, etc. Use it to highlight elements like splashes, buttons, etc. Can be toned as necessary for use in secondary elements such as tables, info boxes, etc.. Use it to highlight elements like splashes, buttons, etc. Can be toned as necessary for use in secondary elements such as tables, info boxes, etc.. # RGB R0 G0 B0 CMYK C0 M0 Y0 K100 Pantone Black 50% 25% 5-10% Black and grey tones can be toned as necessary for use in secondary elements such as picture captions, descriptions, tables, info boxes, watermarks, etc. In digital media, light grey can be toned down to 5% (it should always be taken into account that the colour does not burn out on older screens). In print media, it is not recommended to use tones lighter than 8-10%, depending on the density.
6 FONTS Lato is used for both digital and print media. The font is an open source font from Google Fonts and comes with templates for use in print. The font can also be freely downloaded for use on both web and print here: fonts.google.com If it is not possible to use Lato, Arial can be used as an alternative. FONT USE EXAMPLE Heading with Lato Black 28 pt and 32 pt line spacing Subheading with Lato Regular 14 pt and 18 pt line spacing. lorem ipsum dolor sit amet. Intermediate column Lato Bold 11 pt with 15 pt line spacing. Body text written with Lato Regular 9 pt and 13 pt line spacing aliquam comillimetery nulluptat aliquat, sumsandiamet ut utpat. Vulla facilit veraesed tat, senis non ea feugiam quat, consequisi tis eratum veliquam zzrit wisci blao rem dolor in vent prate vendign iamet, conulla mconsectet, quisl ut etumsandi. Iquam, vent ma dignisim remqui nobitatur ma dignisim remqui nobitatur. Id utatuscim voloria temolupicil mod mincten istibus natiam quas vid qui dolore pudion rem. Et vollace rnament et, con rem aut lab ipsum rchitatire auditiur aut rem eum dollabo rumquide sitatiis et veraesed tat, senis non ea feugiam quat, consequisi tis veraesed tat, senis non ea feugiam quat, tis eratum facilit veraesed tat, senis non ea feugiam quat, consequisi tis eratum dolu tate di dolupta vellese ceatemquae. Et voleseq uibusaest ut dem. Everatatus nis quam que ex ex estium delecestem et eatur repro ma dignisim remqui nobitatur sunt ex ellenim ametum con posanditatis consenis es autemped quatem. Etur sus et aut quia dunti to es ullabo. Generally, main headings should always be in Lato Black and subheadings in Lato Regular or Bold. It is recommended to turn off Ligatures in font selection, so letters are not pulled together. Lato Light Lato Light Italic Lato Regular Lato Regular Italic Lato Bold Lato Bold Italic Lato Black Lato Black Italic
7 IMAGE STYLE Photos can be tinted in the logo colour to create a stronger visual expression. Colour and black/white photos are always used in the same tone/style as shown here.
8 STATIONARY Company name Street and number Zip code and country Att. Date: XX. Date 20XX Ref. FW/JSB Lorem ipsum dolor sit amet, mauris integer metus et ultrices potenti quis. Maecenas venenatis elementum nunc elementum porttitor, nisl in eu mauris pede, urna sapien lectus est nisl orci. Lorem vivamus amet vestibulum sit lorem, duis quis quisque pretium. Purus non ipsum volutpat rutrum varius eget, tempor odio nullam ultrices, nulla pede tellus egestas quam nullam vivamus, ultricies erat consectetur nunc maecenas vestibulum. Sem ac ac condimentum, dolor erat mollis, nec nam metus tenetur ante. Tempus fringilla. Integer fermentum gravida. Feugiat ut sed, vestibulum posuere luctus, aliquam rhoncus praesent pede molestias sagittis, dui felis nullam ut vulputate fermentum. Neque eget id velit, mauris sollicitudin, proin maecenas congue wisi iaculis morbi placerat, ante ultrices wisi posuere porta eu ut. Regarding lorem ipsum dolor Lorem ipsum dolor sit amet, mauris integer metus et ultrices potenti quis. Maecenas venenatis elementum nunc elementum porttitor, nisl in eu mauris pede, urna sapien lectus est nisl orci. Lorem vivamus amet vestibulum sit lorem, duis quis quisque pretium. Purus non ipsum volutpat rutrum varius eget, tempor odio nullam ultrices, nulla pede tellus egestas quam nullam vivamus, ultricies erat consectetur nunc maecenas vestibulum. Sem ac ac condimentum, dolor erat mollis, nec nam metus tenetur ante. Tempus fringilla. Quis a nec a risus ut enim, tortor odio. Consectetur neque ac, congue turpis duis libero semper tortor placerat, vel tellus vel nulla pulvinar velit, accumsan curabitur sapien phasellus id posuere, pellentesque ut. Feugiat magna elit accumsan cras, debitis donec proin sit, molestie ipsum mi ipsum auctor, ullamcorper dui class quisque, integer sit elit nullam. Nisl dignissim donec morbi risus, ut conubia tincidunt, velit dictum rhoncus, sem malesuada leo quis, mauris metus et porta praesent sem. Odio elementum ornare nunc in quam fringilla, vitae vestibulum nonummy, eget ornare ut pretium sodales. Integer fermentum gravida. Feugiat ut sed, vestibulum posuere luctus, aliquam rhoncus praesent pede molestias sagittis, dui felis nullam ut vulputate fermentum. Neque eget id velit, mauris sollicitudin, proin maecenas congue wisi iaculis morbi placerat, ante ultrices wisi posuere porta eu ut. Quis a nec a risus ut enim, tortor odio. Consectetur neque ac, congue turpis duis libero semper tortor placerat, vel tellus vel nulla pulvinar velit, accumsan curabitur sapien phasellus id posuere, pellentesque ut. Feugiat magna elit accumsan cras, debitis donec proin sit, molestie ipsum mi ipsum auctor, ullamcorper dui class quisque, integer sit elit nullam. Nisl dignissim donec morbi risus, ut conubia tincidunt, velit dictum rhoncus, sem malesuada leo quis, mauris metus et porta praesent sem. Odio elementum ornare nunc in quam fringilla, vitae vestibulum nonummy, eget ornare ut pretium sodales. Best regards Name Title ABACUS MEDICINE A/S Vesterbrogade København V Denmark Phone: (+45) CVR: DK info@abacusmedicine.com Stationary is available as a Word template with logo, watermark and text set-up. We recommend installing the Lato font on your computer for best results (unless you use Google Docs). For further information, refer to fonts on page 6.
9 ENVELOPES ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark Envelopes are available as InDesign templates in C4, C5 and M65 formats that can be requested internally. They are used to produce envelopes with and without windows and can be customized to all formats.
10 BUSINESS CARDS Flemming Wagner CEO & majority shareholder Løsninger til erhvervslivet Phone: Mobile: ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark Phone: Business cards generally always have a logo in negative on the front. They are available as an InDesign template that can be requested internally. Personal data with photo on the back.
11 POWERPOINT Supply of original branded medicine and supplements The presentation We pave as we drive Organic profitable growth DKK mio Acheivements Let the numbers do the talking Abacus Medicine has achieved many things in its short lifetime. We have gathered the most relevant for this presentation. Achievements Industry attractivenes No matter how excellent a company performs the industry in itself has to be attractive in terms of sustainable growth and profitability. What makes a company stand out and are the advantages protectable and scalable. Competitive advantages Since our market entry in 2006, a flexible management and the aptitude to see possibilities instead of limitations have been the main drivers behind Abacus impressive development. Almost every year we have had to reinvent the wheel and adapt to market changes as we grew the business into new markets with new products. Sometimes we even had to build the road as we drove % Growth 10 years. Organic growth B2016 PARIS STORY LINE ACHIEVEMENTS PowerPoint and similar display presentations are always produced in the same style as other material. When preparing new presentations, it is recommended to use the overall master template that can be requested internally. The Lato font should be installed on the device where the presentation is prepared and displayed for the best result (unless you use Google Docs). For further information, refer to fonts on page 6.
12 FLYERS & HANDOUTS A5 landscape format is available as an InDesign template that can be requested internally and generally used for all formats. Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet Lorem ipsum dolor sit amet Qui naturi untecereped esequamus naturi enis ecturga lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis lorem non dolor. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. KOPENHAGEN Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. Flemming Wagner CEO & majority shareholder For a stronger visual expression, photos can be toned in blue with a message in white text. The blue tone should always match the logo colour as well as possible.
13 FLYERS & HANDOUTS A5 portrait format is available as an InDesign template that can be requested internally and generally used for all formats. KOPENHAGEN Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet Aliquam aliquam sodales orci. Suspendisse potenti. Aliqui ommo blab ius ressimp oribus. Bore ducit ma is porio cus, cuptaspide eaquidione voluptatem enis autenda ndisqua ecturga. Qui naturi untecereped esequamus naturi Lorem ipsum dolor sit amet, consectetur adipcing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis lorem non dolor. In hac habitasse platea dictumst. Nulla ultrices odio.. Phasellus dui. Maecenas facilisis nisl vitae nibh. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque vitae eros pretium dignissim vitae eros pretium dignissim facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis, quis euismod mauris tellus ut urna Flemming Wagner CEO und Hauptanteilseigner When using colour photos, headings should generally be placed in a light transparent box with the logo colour and messages in white. Alternatively, messages can be placed under the photo on a white background or in the photo, if the text is readable.
14 ADVERTISEMENTS & POSTERS A4, A5 and smaller advertisements are available as InDesign templates that can be requested internally and generally used for all formats. Example of image advertisement Example of advertisement with product overview Example of editorial advertisement (can also be used for job advertisements) Lorem ipsum dolor sit amet net consectetur est Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit Lorem ipsum dolor sit amet proin mollis lorem non dolor sit Aliquam aliquam sodales orci. Suspendisse potenti. Aliqui ommo blab ius ressimp oribus. Bore ducit ma is porio cus, cuptaspide eaquidione voluptatem enis autenda ndisqua ecturga. Musa voloribea dolupta tusapel lescipis qui naturi untecereped esequamus, comnis reiunto tatur, ommodia doluptam nossed quam ium quiaspid quis doluptatatum. KOPENHAGEN Qui naturi untecereped esequamus naturi enis ecturga Aliquam aliquam sodales orci. Suspendisse potenti. Proin vel seo est vitae eros pretium dignissim aliquam aliquam sodales orci. Suspendisse potenti. Gendaepe ditatia mollis sernatem aut de. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis lorem non dolor. In hac habitasse platea dictumst. Nulla ultrices odio. Donec augue. Phasellus dui. Maecenas facilisis nisl vitae nibh. Proin vel seo est vitae eros pretium dignissim. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis, quis euis- PZN Bezeichnung Menge Einheit AEP Rabatt Barrabatt Anzahl mod mauris tellus ut urna EVIPLERA 200/25/245MG FTB AC 30 ST 914,54 1 % 9, FASLODEX IJLSG FSPR 250MG AC 1 ST 453,42 10 % 45,34 Fusce bibendum, velit in venenatis viverra, tellus ligula TASIGNA HKPS 200MG AC 112 ST 4.125,42 5 % 206,27 dignissim felis, quis euismod mauris tellus ut urna JAKAVI TBL 5MG AC 56 ST 1.910,16 1 % 19,10 Highest quality Highest security 800 Products Attractive conditions NEXAVAR FTBL 200MGn AC 112 ST 3.948,52 5 % 197,43 Ihre Bestellung bei Kwizda Pharmahandel GmbH - Angebotszeitraum: bis Preise in Euro exkl. MwSt. gem. WVZ österr. Apotheker Verlag. Flemming Wagner CEO und Hauptanteilseigner For a stronger visual expression, photos can be toned in the blue logo colour with a message in white text. When using colour photos, headings should generally be placed in a light transparent box with the logo colour and message in white. Advertisements and publications with a lot of text shall be prepared as credibly and simply as possible in the same style as above.
15 ADVERTISEMENTS & POSTERS A4, A5 and smaller advertisements are available as InDesign templates that can be requested internally and generally used for all formats. Example of image advertisement Example of advertisement with product overview Example of editorial advertisement (can also be used for job advertisements) Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet net consectetur Lorem ipsum dolor sit amet proin mollis lorem non dolor sit amet net consectetur Lorem ipsum dolor sit amet Qui naturi untecereped esequamus naturi enis ecturga lorem ipsum dolor sit amet, KOPENHAGEN consectetur adipiscing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis Aliquam aliquam sodales orci ditatia aut. Suspendisse potenti Aliquam aliquam sodales orci ditatia aut. Suspendisse potenti PZN Bezeichnung Menge Einheit AEP Rabatt Barrabatt Anzahl EVIPLERA 200/25/245MG 30 ST 914,54 1 % 9,15 FTB AC lorem non dolor. In hac habitasse platea dictumst. Nulla ultrices odio. Donec augue. Phasellus dui. Maecenas facilisis nisl vitae nibh. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis, quis euismod mauris tellus ut urna FASLODEX IJLSG FSPR 250MG AC 1 ST 453,42 10 % 45, TASIGNA HKPS 200MG AC 112 ST 4.125,42 5 % 206, JAKAVI TBL 5MG AC 56 ST 1.910,16 1 % 19,10 Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis, quis euismod mauris tellus ut urna. Highest quality Highest security 800 Products Attractive conditions NEXAVAR FTBL 200MGn AC 112 ST 3.948,52 5 % 197,43 Ihre Bestellung bei Kwizda Pharmahandel GmbH - Angebotszeitraum: bis Preise in Euro exkl. MwSt. gem. WVZ österr. Apotheker Verlag. Flemming Wagner CEO und Hauptanteilseigner Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet Aliquam aliquam sodales orci ditatia aut. Suspendisse Highest quality Highest security 800 Products Attractive conditions Lorem ipsum dolor sit amet proin mollis lorem non dolor sit amet Aliquam aliquam sodales orci ditatia aut. Suspendisse PZN Bezeichnung Menge Einheit AEP Rabatt Barrabatt EVIPLERA 200/25/245MG FTB AC 30 ST 914,54 1 % 9, FASLODEX IJLSG FSPR 250MG AC 1 ST 453,42 10 % 45, TASIGNA HKPS 200MG AC 112 ST 4.125,42 5 % 206, JAKAVI TBL 5MG AC 56 ST 1.910,16 1 % 19, NEXAVAR FTBL 200MGn AC 112 ST 3.948,52 5 % 197,43 Ihre Bestellung bei Kwizda Pharmahandel GmbH - Angebotszeitraum: bis Preise in Euro exkl. MwSt. gem. WVZ österr. Apotheker Verlag. Lorem ipsum dolor sit amet Proin vel seo est vitae eros pretium. Qui naturi untecereped esequamus naturi enis ect urga lorem ipsum dolor sit amet, consectetur elit. Aliquam aliquam sodales. Suspendisse potenti. Nunc seo est vitae eros pretium dignissim adipiscing euismod arcu. Quisque facilisis mattis. Fusce bibendum, velit in venenatis viverra, tellus seo est vitae eros pretium dignissim ligula dignissim felis. Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet Lorem ipsum dolor sit amet proin mollis lorem non dolor sit amet Lorem ipsum dolor sit amet Qui naturi untecereped esequamus naturi enis ecturga lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam aliquam sodales orci ditatia aut. Suspendisse Highest quality Highest security 800 Products Attractive conditions Aliquam aliquam sodales orci ditatia aut. Suspendisse abacusmedicine.com PZN Bezeichnung Menge Einheit AEP Rabatt Barrabatt EVIPLERA 200/25/245MG 30 ST 914,54 1 % 9,15 FTB AC FASLODEX IJLSG FSPR 250MG AC 1 ST 453,42 10 % 45, TASIGNA HKPS 200MG AC 112 ST 4.125,42 5 % 206, JAKAVI TBL 5MG AC 56 ST 1.910,16 1 % 19, NEXAVAR FTBL 200MGn AC 112 ST 3.948,52 5 % 197,43 Ihre Bestellung bei Kwizda Pharmahandel GmbH - Angebotszeitraum: bis Preise in Euro exkl. MwSt. gem. WVZ österr. Apotheker Verlag. Phasellus dui. Maecenas facilisis Proin vel seo est vitae eros pretium dignissim. Aliquam aliquam sodales. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. Flemming Wagner CEO und Hauptanteilseigner
16 ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark Tel. (+45)
17 INHALT Logo Farben... 5 Schriftarten... 6 Bildstil... 7 Briefpapier... 8 Umschläge... 9 Visitenkarten PowerPoint Loseblattsammlungen Anzeigen & Plakate
18 LOGO 1 Hochformat Original Weil es European sich rechnet Supply 2 Breitformat Original Weil es European sich rechnet Supply Das Logo gibt es in 2 Varianten, die je nach Bedarf verwendet werden können. Grundsätzlich wird empfohlen, in erster Linie Ausgabe 1 im Hochformat und Ausgabe 2 im Breitformat zu verwenden. Beide Varianten können mit und ohne Tagline verwendet werden. Die Tagline kann in.ai- und.pdf-dateien erforderlichenfalls geändert werden. Das Logo sollte grundsätzlich auf einem weißen Hintergrund erscheinen und wie in dieser Guide beschrieben platziert sein.
19 LOGO 1 - Hochformat Original Weil es European sich rechnet Supply 2 Breitformat Original Weil es European sich rechnet Supply Falls das Logo in der positiven Ausgabe nicht funktioniert oder ein Kontrast zu dem hellen Ausdruck gewünscht wird, kann die negative Ausgabe in allen Ausgaben verwendet werden. Zum Zweck der Wiedererkennbarkeit empfiehlt es sich, die Hauptfarbe, falls möglich, hinter dem Logo zu haben.
20 FARBEN HAUPTFARBE #1E90B3 RGB R30 G144 B179 CMYK C80 M30 Y20 K0 Pantone 7704 Orange kann als Komplementärfarbe zum Blau verwendet werden #F26641 RGB R242 G102 B65 CMYK C0 M75 Y80 K0 Pantone 7625 Grün kann als Kontrastfarbe zum Blau verwendet werden #2EB569 RGB R46 G181 B105 CMYK C75 M0 Y80 K0 Pantone % 50% 50% 25% 25% 25% 10% 10% 10% Das Logo und tragende Elemente sollten stets in voller Farbe erscheinen. Es kann nach Bedarf für die Verwendung in sekundären Elementen wie Tabellen, Infokästchen usw. getönt werden. Wird verwendet, um Elemente wie Splashes, Tasten usw. hervorzuheben. Es kann nach Bedarf für die Verwendung in sekundären Elementen wie Tabellen, Infokästchen usw. getönt werden. Wird verwendet, um Elemente wie Splashes, Tasten usw. hervorzuheben. Es kann nach Bedarf für die Verwendung in sekundären Elementen wie Tabellen, Infokästchen usw. getönt werden. # RGB R0 G0 B0 CMYK C0 M0 Y0 K100 Pantone Black 50% 25% 5-10% Schwarz und Grautöne können nach Bedarf für die Verwendung in sekundären Elementen wie Bildtexten, Beschreibungen, Tabellen, Infokästchen Wasserzeichen usw. getönt werden In digitalen Medien kann hellgrau auf 5% abgetönt werden (es muss stets darauf geachtet werden, dass die Farbe auf älteren Bildschirmen nicht ausbrennt ). In Printmedien empfiehlt es sich, je nach Rasterdichte keinen helleren Ton als 8-10% zu verwenden.
21 SCHRIFTARTEN Lato wird sowohl für digitale als auch für gedruckte Medien verwendet. Die Schriftart ist eine Open- Source-Schriftart von Google Fonts und wird zusammen mit Schablonen für den Gebrauch im Druck geliefert. Die Schriftart kann auch gratis für den Gebrauch im Web und im Druck hier heruntergeladen werden: fonts.google.com Falls die Verwendung von Lato nicht möglich ist, kann Arial als Alternative verwendet werden. BEISPIEL FÜR DEN GEBRAUCH VON SCHRIFTARTEN Überschrift mit Lato Black 28 pt und 32 pt Zeilen... Unterüberschrift mit Lato Regular 14 pt und 18 pt Zeilenabstand. Zwischenüberschrift Lato Bold 11 pt mit 15 pt Zeilenabstand. Brotschrift mit Lato Regular 9 pt und 13 pt Zeilenabstand aliquam comillimetery nullu ptat aliquat, sumsandiamet ut utpat. Vulla facilit veraesed tat, senis non ea feugiam quat, consequisi tis eratum veliquam zzrit wisci blao rem dolor in vent prate vendign iamet, conulla mconsectet, quisl ut etumsandi. Iquam, vent ma dignisim remqui nobitatur ma dignisim remqui nobitatur. Id utatuscim voloria temolupicil mod mincten istibus natiam quas vid qui dolore pudion rem. Et vollace rnament et, con rem aut lab ipsum rchitatire auditiur aut rem eum dollabo rumquide sitatiis et veraesed tat, senis non ea feugiam quat, consequisi tis veraesed tat, senis non ea feugiam quat, tis eratum facilit veraesed tat, senis non ea feugiam quat, consequisi tis eratum dolu tate di dolupta vellese ceatemquae. Et voleseq uibusaest ut dem. Everatatus nis quam que ex ex estium delecestem et eatur repro ma dignisim remqui nobitatur sunt ex ellenim ametum con posanditatis consenis es autemped quatem. Etur sus et aut quia dunti to es ullabo. Grundsätzlich werden Hauptüberschriften stets in Lato Black und Unterüberschriften in Lato Regular oder Bold gesetzt. Es wird empfohlen Ligaturen bei der Wahl der Schriftart auszuschalten, damit Buchstaben nicht zusammengezogen werden. Lato Light Lato Light Italic Lato Regular Lato Regular Italic Lato Bold Lato Bold Italic Lato Black Lato Black Italic
22 BILDSTIL Fotos können in den Logofarben getönt werden, um einen stärkeren visuellen Ausdruck zu erzeugen. Farbige und schwarz/weiße Fotos werden stets im gleichen Ton/Stil wie hier gezeigt verwendet.
23 BRIEFPAPIER Company name Street and number Zip code and country Att. Date: XX. Date 20XX Ref. FW/JSB Lorem ipsum dolor sit amet, mauris integer metus et ultrices potenti quis. Maecenas venenatis elementum nunc elementum porttitor, nisl in eu mauris pede, urna sapien lectus est nisl orci. Lorem vivamus amet vestibulum sit lorem, duis quis quisque pretium. Purus non ipsum volutpat rutrum varius eget, tempor odio nullam ultrices, nulla pede tellus egestas quam nullam vivamus, ultricies erat consectetur nunc maecenas vestibulum. Sem ac ac condimentum, dolor erat mollis, nec nam metus tenetur ante. Tempus fringilla. Integer fermentum gravida. Feugiat ut sed, vestibulum posuere luctus, aliquam rhoncus praesent pede molestias sagittis, dui felis nullam ut vulputate fermentum. Neque eget id velit, mauris sollicitudin, proin maecenas congue wisi iaculis morbi placerat, ante ultrices wisi posuere porta eu ut. Regarding lorem ipsum dolor Lorem ipsum dolor sit amet, mauris integer metus et ultrices potenti quis. Maecenas venenatis elementum nunc elementum porttitor, nisl in eu mauris pede, urna sapien lectus est nisl orci. Lorem vivamus amet vestibulum sit lorem, duis quis quisque pretium. Purus non ipsum volutpat rutrum varius eget, tempor odio nullam ultrices, nulla pede tellus egestas quam nullam vivamus, ultricies erat consectetur nunc maecenas vestibulum. Sem ac ac condimentum, dolor erat mollis, nec nam metus tenetur ante. Tempus fringilla. Quis a nec a risus ut enim, tortor odio. Consectetur neque ac, congue turpis duis libero semper tortor placerat, vel tellus vel nulla pulvinar velit, accumsan curabitur sapien phasellus id posuere, pellentesque ut. Feugiat magna elit accumsan cras, debitis donec proin sit, molestie ipsum mi ipsum auctor, ullamcorper dui class quisque, integer sit elit nullam. Nisl dignissim donec morbi risus, ut conubia tincidunt, velit dictum rhoncus, sem malesuada leo quis, mauris metus et porta praesent sem. Odio elementum ornare nunc in quam fringilla, vitae vestibulum nonummy, eget ornare ut pretium sodales. Integer fermentum gravida. Feugiat ut sed, vestibulum posuere luctus, aliquam rhoncus praesent pede molestias sagittis, dui felis nullam ut vulputate fermentum. Neque eget id velit, mauris sollicitudin, proin maecenas congue wisi iaculis morbi placerat, ante ultrices wisi posuere porta eu ut. Quis a nec a risus ut enim, tortor odio. Consectetur neque ac, congue turpis duis libero semper tortor placerat, vel tellus vel nulla pulvinar velit, accumsan curabitur sapien phasellus id posuere, pellentesque ut. Feugiat magna elit accumsan cras, debitis donec proin sit, molestie ipsum mi ipsum auctor, ullamcorper dui class quisque, integer sit elit nullam. Nisl dignissim donec morbi risus, ut conubia tincidunt, velit dictum rhoncus, sem malesuada leo quis, mauris metus et porta praesent sem. Odio elementum ornare nunc in quam fringilla, vitae vestibulum nonummy, eget ornare ut pretium sodales. Best regards Name Title ABACUS MEDICINE A/S Vesterbrogade København V Denmark Phone: (+45) CVR: DK info@abacusmedicine.com Briefpapier ist als Word-Schablone mit Logo, Wasserzeichen und Text-Layout vorhanden. Um das beste Ergebnis zu erzielen, empfiehlt es sich, die Schriftart Lato auf seinem Computer zu installieren (es sei denn, man verwendet Google Docs). Mehr über Schriftarten auf Seite 6.
24 UMSCHLÄGE ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark Umschläge sind als InDesign-Schablonen im Format C4, C5 und M65 vorhanden und können intern angefordert werden. Sie werden zur Produktion von Umschlägen mit oder ohne Fenster verwendet und können an jedes Format angepasst werden.
25 VISITENKARTEN Flemming Wagner CEO & majority shareholder Løsninger til erhvervslivet Phone: Mobile: ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark Phone: Visitenkarten tragen grundsätzlich das Logo stets als Negativ auf der Vorderseite. Sind als InDesign-Schablonen vorhanden und können intern angefordert werden. Personendaten mit dem Foto auf der Rückseite.
26 POWERPOINT Supply of original branded medicine and supplements The presentation We pave as we drive Organic profitable growth DKK mio Acheivements Let the numbers do the talking Abacus Medicine has achieved many things in its short lifetime. We have gathered the most relevant for this presentation. Achievements Industry attractivenes No matter how excellent a company performs the industry in itself has to be attractive in terms of sustainable growth and profitability. What makes a company stand out and are the advantages protectable and scalable. Competitive advantages Since our market entry in 2006, a flexible management and the aptitude to see possibilities instead of limitations have been the main drivers behind Abacus impressive development. Almost every year we have had to reinvent the wheel and adapt to market changes as we grew the business into new markets with new products. Sometimes we even had to build the road as we drove % Growth 10 years. Organic growth B2016 PARIS STORY LINE ACHIEVEMENTS PowerPoint und ähnliche Bildschirmpräsentationen werden stets im gleichen Stil wie die übrigen Materialien ausgeführt. Bei der Erstellung neuer Präsentationen empfiehlt es sich, die übergeordnete Master-Schablone als Ausgangspunkt zu nehmen. Sie kann intern angefordert werden. Um das beste Ergebnis zu erzielen, sollte die Schriftart Lato auf der Einheit installiert werden, auf der die Präsentation erstellt und gezeigt wird (es sei denn, man verwendet Google Docs). Mehr über Schriftarten auf Seite 6.
27 LOSEBLATTSAMMLUNGEN & HANDOUTS Das A5-Breitformat ist als InDesign-Schablone vorhanden, die intern angefordert werden kann und grundsätzlich für alle Formate Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet Lorem ipsum dolor sit amet Qui naturi untecereped esequamus naturi enis ecturga lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis lorem non dolor. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. KOPENHAGEN Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. Flemming Wagner CEO & majority shareholder Um einen stärkeren visuellen Ausdruck zu erzielen, können Fotos blau getönt werden, mit der Aussage in weißem Text. Der blaue Ton sollte stets so gut wie möglich zur Logofarbe passen.
28 LOSEBLATTSAMMLUNGEN & HANDOUTS Das A5-Hochformat ist als InDesign-Schablone vorhanden, die intern angefordert werden kann und grundsätzlich für alle Formate verwendet wird. KOPENHAGEN Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet Aliquam aliquam sodales orci. Suspendisse potenti. Aliqui ommo blab ius ressimp oribus. Bore ducit ma is porio cus, cuptaspide eaquidione voluptatem enis autenda ndisqua ecturga. Qui naturi untecereped esequamus naturi Lorem ipsum dolor sit amet, consectetur adipcing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis lorem non dolor. In hac habitasse platea dictumst. Nulla ultrices odio.. Phasellus dui. Maecenas facilisis nisl vitae nibh. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque vitae eros pretium dignissim vitae eros pretium dignissim facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis, quis euismod mauris tellus ut urna Flemming Wagner CEO und Hauptanteilseigner Bei der Verwendung von Farbfotos werden die Überschriften grundsätzlich in ein leicht transparentes Kästchen mit der Logofarbe und den Aussagen in weiß gesetzt. Alternativ dazu können Aussagen unter das Foto auf weißem Hintergrund oder ins Foto gesetzt werden, wenn der Text lesbar ist.
29 ANZEIGEN & PLAKATE A4-, A5- und kleinere Anzeigen sind als InDesign-Schablonen vorhanden, die intern angefordert werden können und grundsätzlich für alle Formate verwendet werden. Beispiel für eine Image-Anzeige Beispiel für eine Anzeige mit Produktübersicht Beispiel für eine redaktionelle Anzeige (kann auch für Stellungsanzeigen verwendet werden) Lorem ipsum dolor sit amet net consectetur est Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit Lorem ipsum dolor sit amet proin mollis lorem non dolor sit Aliquam aliquam sodales orci. Suspendisse potenti. Aliqui ommo blab ius ressimp oribus. Bore ducit ma is porio cus, cuptaspide eaquidione voluptatem enis autenda ndisqua ecturga. Musa voloribea dolupta tusapel lescipis qui naturi untecereped esequamus, comnis reiunto tatur, ommodia doluptam nossed quam ium quiaspid quis doluptatatum. KOPENHAGEN Qui naturi untecereped esequamus naturi enis ecturga Aliquam aliquam sodales orci. Suspendisse potenti. Proin vel seo est vitae eros pretium dignissim aliquam aliquam sodales orci. Suspendisse potenti. Gendaepe ditatia mollis sernatem aut de. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis lorem non dolor. In hac habitasse platea dictumst. Nulla ultrices odio. Donec augue. Phasellus dui. Maecenas facilisis nisl vitae nibh. Proin vel seo est vitae eros pretium dignissim. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis, quis euis- PZN Bezeichnung Menge Einheit AEP Rabatt Barrabatt Anzahl mod mauris tellus ut urna EVIPLERA 200/25/245MG FTB AC 30 ST 914,54 1 % 9, FASLODEX IJLSG FSPR 250MG AC 1 ST 453,42 10 % 45,34 Fusce bibendum, velit in venenatis viverra, tellus ligula TASIGNA HKPS 200MG AC 112 ST 4.125,42 5 % 206,27 dignissim felis, quis euismod mauris tellus ut urna JAKAVI TBL 5MG AC 56 ST 1.910,16 1 % 19,10 Highest quality Highest security 800 Products Attractive conditions NEXAVAR FTBL 200MGn AC 112 ST 3.948,52 5 % 197,43 Ihre Bestellung bei Kwizda Pharmahandel GmbH - Angebotszeitraum: bis Preise in Euro exkl. MwSt. gem. WVZ österr. Apotheker Verlag. Flemming Wagner CEO und Hauptanteilseigner Um einen stärkeren visuellen Ausdruck zu erzielen, können Fotos in der blauen Logofarbe getönt werden, mit der Aussage in weißem Text. Bei der Verwendung eines Farbfotos werden die Überschriften grundsätzlich in ein leicht transparentes Kästchen mit der Logofarbe und der Aussage in weiß gesetzt. Anzeigen und Publikationen mit viel Text werden so glaubwürdig und einfach wie möglich im oben genannten Stil erstellt.
30 ANZEIGEN & PLAKATE A4-, A5- und kleinere Anzeigen sind als InDesign-Schablonen vorhanden, die intern angefordert werden können und grundsätzlich für alle Formate verwendet werden. Beispiel für eine Image-Anzeige Beispiel für eine Anzeige mit Produktübersicht Beispiel für eine redaktionelle Anzeige (kann auch für Stellungsanzeigen verwendet werden) Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet net consectetur Lorem ipsum dolor sit amet proin mollis lorem non dolor sit amet net consectetur Lorem ipsum dolor sit amet Qui naturi untecereped esequamus naturi enis ecturga lorem ipsum dolor sit amet, KOPENHAGEN consectetur adipiscing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis Aliquam aliquam sodales orci ditatia aut. Suspendisse potenti Aliquam aliquam sodales orci ditatia aut. Suspendisse potenti PZN Bezeichnung Menge Einheit AEP Rabatt Barrabatt Anzahl EVIPLERA 200/25/245MG 30 ST 914,54 1 % 9,15 FTB AC lorem non dolor. In hac habitasse platea dictumst. Nulla ultrices odio. Donec augue. Phasellus dui. Maecenas facilisis nisl vitae nibh. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis, quis euismod mauris tellus ut urna FASLODEX IJLSG FSPR 250MG AC 1 ST 453,42 10 % 45, TASIGNA HKPS 200MG AC 112 ST 4.125,42 5 % 206, JAKAVI TBL 5MG AC 56 ST 1.910,16 1 % 19,10 Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis, quis euismod mauris tellus ut urna. Highest quality Highest security 800 Products Attractive conditions NEXAVAR FTBL 200MGn AC 112 ST 3.948,52 5 % 197,43 Ihre Bestellung bei Kwizda Pharmahandel GmbH - Angebotszeitraum: bis Preise in Euro exkl. MwSt. gem. WVZ österr. Apotheker Verlag. Flemming Wagner CEO und Hauptanteilseigner Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet Aliquam aliquam sodales orci ditatia aut. Suspendisse Highest quality Highest security 800 Products Attractive conditions Lorem ipsum dolor sit amet proin mollis lorem non dolor sit amet Aliquam aliquam sodales orci ditatia aut. Suspendisse PZN Bezeichnung Menge Einheit AEP Rabatt Barrabatt EVIPLERA 200/25/245MG FTB AC 30 ST 914,54 1 % 9, FASLODEX IJLSG FSPR 250MG AC 1 ST 453,42 10 % 45, TASIGNA HKPS 200MG AC 112 ST 4.125,42 5 % 206, JAKAVI TBL 5MG AC 56 ST 1.910,16 1 % 19, NEXAVAR FTBL 200MGn AC 112 ST 3.948,52 5 % 197,43 Ihre Bestellung bei Kwizda Pharmahandel GmbH - Angebotszeitraum: bis Preise in Euro exkl. MwSt. gem. WVZ österr. Apotheker Verlag. Lorem ipsum dolor sit amet Proin vel seo est vitae eros pretium. Qui naturi untecereped esequamus naturi enis ect urga lorem ipsum dolor sit amet, consectetur elit. Aliquam aliquam sodales. Suspendisse potenti. Nunc seo est vitae eros pretium dignissim adipiscing euismod arcu. Quisque facilisis mattis. Fusce bibendum, velit in venenatis viverra, tellus seo est vitae eros pretium dignissim ligula dignissim felis. Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet Lorem ipsum dolor sit amet proin mollis lorem non dolor sit amet Lorem ipsum dolor sit amet Qui naturi untecereped esequamus naturi enis ecturga lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam aliquam sodales orci ditatia aut. Suspendisse Highest quality Highest security 800 Products Attractive conditions Aliquam aliquam sodales orci ditatia aut. Suspendisse abacusmedicine.com PZN Bezeichnung Menge Einheit AEP Rabatt Barrabatt EVIPLERA 200/25/245MG 30 ST 914,54 1 % 9,15 FTB AC FASLODEX IJLSG FSPR 250MG AC 1 ST 453,42 10 % 45, TASIGNA HKPS 200MG AC 112 ST 4.125,42 5 % 206, JAKAVI TBL 5MG AC 56 ST 1.910,16 1 % 19, NEXAVAR FTBL 200MGn AC 112 ST 3.948,52 5 % 197,43 Ihre Bestellung bei Kwizda Pharmahandel GmbH - Angebotszeitraum: bis Preise in Euro exkl. MwSt. gem. WVZ österr. Apotheker Verlag. Phasellus dui. Maecenas facilisis Proin vel seo est vitae eros pretium dignissim. Aliquam aliquam sodales. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. Flemming Wagner CEO und Hauptanteilseigner
31 Original Weil es European sich rechnet Supply ABACUS MEDICINE A/S Vesterbrogade Kopenhagen V Dähnemark Tel. (+45)
32 INDHOLD Logo Farver... 5 Skrifter... 6 Billedestil... 7 Brevpapir... 8 Konvolutter... 9 Visitkort PowerPoint Løsblade & handouts Annoncer & plakater
33 LOGO 1 - Højformat 2 Bredformat Logo findes i 2 variationer der kan anvendes efter behov. Som udgangspunkt anbefales det primært at anvende udgave 1 i højformat og udgave 2 i bredformat. Begge varianter kan anvendes med og uden tagline. Tagline kan skiftes i.ai og.pdf filer hvis nødvendigt. Logo bør som udgangspunkt fremstå på hvid baggrund og placeret som beskrevet i denne guide.
34 LOGO 1 - Højformat 2 - Bredformat Hvis logo ikke fungerer i positiv udgave eller der ønskes en kontrast til det lyse udtryk, kan negativ udgave anvendes i alle udgaver. Af hensyn til genkendelighed, anbefales det at have hovedfarven bag logo hvis muligt.
35 FARVER HOVEDFARVE #1E90B3 RGB R30 G144 B179 CMYK C80 M30 Y20 K0 Pantone 7704 Orange kan anvendes som komplementærfarve til hovedfarven #F26641 RGB R242 G102 B65 CMYK C0 M75 Y80 K0 Pantone 7625 Grøn kan anvendes som kontrastfarve til hovedfarven #2EB569 RGB R46 G181 B105 CMYK C75 M0 Y80 K0 Pantone % 50% 50% 25% 25% 25% 10% 10% 10% Logo og bærende elementer bør altid fremstå i fuld farve. Kan tones efter behov til brug i sekundære elementer som tabeller, infobokse m.v. Anvendes til at fremhæve elementer som splashes, knapper m.v. Kan tones efter behov til brug i sekundære elementer som tabeller, infobokse m.v. Anvendes til at fremhæve elementer som splashes, knapper m.v. Kan tones efter behov til brug i sekundære elementer som tabeller, infobokse m.v. # RGB R0 G0 B0 CMYK C0 M0 Y0 K100 Pantone Black 50% 25% 5-10% Sort kan tones efter behov til brug i sekundære elementer som billedetekster, beskrivelser, tabeller, infobokse, vandmærker m.v. I digitale medier kan lys grå tones ned til 5% (der bør altid tages højde for at farven ikke brænder ud på ældre skærme). I print medier anbefales det ikke at anvende tone lysere end 8-10% alt efter rastertæthed.
36 SKRIFTER Lato anvendes til både digitale og trykte medier. Skriften er en open source skrift fra Google Fonts og leveres sammen med skabeloner til brug i print. Skriften kan også frit hentes til brug på både web og print her: fonts.google.com Hvis det ikke er muligt at anvende Lato kan Arial anvendes som alternativ. EKSEMPEL PÅ BRUG AF SKRIFTER Overskrift med Lato Black 28 pt og 32 pt linieafstand Underoverskrift med Lato Regular 14 pt og 18 pt linieafstand lorem ipsum dolor sit amet. Mellemrubrik Lato Bold 11 pt med 15 pt linieafstand. Brødtekst skrevet med Lato Regular 9 pt med 13 pt linieafstand aliquam comillimetery nulluptat aliquat, sumsandiamet ut utpat. Vulla facilit veraesed tat, senis non ea feugiam quat, consequisi tis eratum veliquam zzrit wisci blao rem dolor in vent prate vendign iamet, conulla mconsectet, quisl ut etumsandi. Iquam, vent ma dignisim remqui nobitatur ma dignisim remqui nobitatur. Id utatuscim voloria temolupicil mod mincten istibus natiam quas vid qui dolore pudion rem. Et vollace rnament et, con rem aut lab ipsum rchitatire auditiur aut rem eum dollabo rumquide sitatiis et veraesed tat, senis non ea feugiam quat, consequisi tis veraesed tat, senis non ea feugiam quat, tis eratum facilit veraesed tat, senis non ea feugiam quat, consequisi tis eratum dolu tate di dolupta vellese ceatemquae. Et voleseq uibusaest ut dem. Everatatus nis quam que ex ex estium delecestem et eatur repro ma dignisim remqui nobitatur sunt ex ellenim ametum con posanditatis consenis es autemped quatem. Etur sus et aut quia dunti to es ullabo. Som udgangspunkt sættes hovedoverskrifter altid i Lato Black og underoverskrifter i Lato Regular eller Bold. Det anbefales at slå Ligaturer fra i skriftvalg så bogstaver ikke trækkes sammen. Lato Light Lato Light Italic Lato Regular Lato Regular Italic Lato Bold Lato Bold Italic Lato Black Lato Black Italic
37 BILLEDESTIL Fotos kan tones i logofarven for at skabe et stærkere visuelt udtryk. Farve og sort/hvid fotos anvendes altid i samme tone/stil som vist her.
38 BREVPAPIR Company name Street and number Zip code and country Att. Date: XX. Date 20XX Ref. FW/JSB Lorem ipsum dolor sit amet, mauris integer metus et ultrices potenti quis. Maecenas venenatis elementum nunc elementum porttitor, nisl in eu mauris pede, urna sapien lectus est nisl orci. Lorem vivamus amet vestibulum sit lorem, duis quis quisque pretium. Purus non ipsum volutpat rutrum varius eget, tempor odio nullam ultrices, nulla pede tellus egestas quam nullam vivamus, ultricies erat consectetur nunc maecenas vestibulum. Sem ac ac condimentum, dolor erat mollis, nec nam metus tenetur ante. Tempus fringilla. Integer fermentum gravida. Feugiat ut sed, vestibulum posuere luctus, aliquam rhoncus praesent pede molestias sagittis, dui felis nullam ut vulputate fermentum. Neque eget id velit, mauris sollicitudin, proin maecenas congue wisi iaculis morbi placerat, ante ultrices wisi posuere porta eu ut. Regarding lorem ipsum dolor Lorem ipsum dolor sit amet, mauris integer metus et ultrices potenti quis. Maecenas venenatis elementum nunc elementum porttitor, nisl in eu mauris pede, urna sapien lectus est nisl orci. Lorem vivamus amet vestibulum sit lorem, duis quis quisque pretium. Purus non ipsum volutpat rutrum varius eget, tempor odio nullam ultrices, nulla pede tellus egestas quam nullam vivamus, ultricies erat consectetur nunc maecenas vestibulum. Sem ac ac condimentum, dolor erat mollis, nec nam metus tenetur ante. Tempus fringilla. Quis a nec a risus ut enim, tortor odio. Consectetur neque ac, congue turpis duis libero semper tortor placerat, vel tellus vel nulla pulvinar velit, accumsan curabitur sapien phasellus id posuere, pellentesque ut. Feugiat magna elit accumsan cras, debitis donec proin sit, molestie ipsum mi ipsum auctor, ullamcorper dui class quisque, integer sit elit nullam. Nisl dignissim donec morbi risus, ut conubia tincidunt, velit dictum rhoncus, sem malesuada leo quis, mauris metus et porta praesent sem. Odio elementum ornare nunc in quam fringilla, vitae vestibulum nonummy, eget ornare ut pretium sodales. Integer fermentum gravida. Feugiat ut sed, vestibulum posuere luctus, aliquam rhoncus praesent pede molestias sagittis, dui felis nullam ut vulputate fermentum. Neque eget id velit, mauris sollicitudin, proin maecenas congue wisi iaculis morbi placerat, ante ultrices wisi posuere porta eu ut. Quis a nec a risus ut enim, tortor odio. Consectetur neque ac, congue turpis duis libero semper tortor placerat, vel tellus vel nulla pulvinar velit, accumsan curabitur sapien phasellus id posuere, pellentesque ut. Feugiat magna elit accumsan cras, debitis donec proin sit, molestie ipsum mi ipsum auctor, ullamcorper dui class quisque, integer sit elit nullam. Nisl dignissim donec morbi risus, ut conubia tincidunt, velit dictum rhoncus, sem malesuada leo quis, mauris metus et porta praesent sem. Odio elementum ornare nunc in quam fringilla, vitae vestibulum nonummy, eget ornare ut pretium sodales. Best regards Name Title ABACUS MEDICINE A/S Vesterbrogade København V Denmark Phone: (+45) CVR: DK info@abacusmedicine.com Brevpapir findes som Word skabelon med logo, vandmærke og tekstopsætning. Det anbefales at installere skriften Lato på sin computer for det bedste resultat (medmindre man anvender Google Docs). Se mere under skrifter på side 6.
39 KONVOLUTTER ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark Konvolutter findes som InDesign skabeloner i C4, C5 og M65 format der kan rekvireres internt. Anvendes til at få produceret konvolutter med og uden rude og kan tilrettes til alle formater.
40 VISITKORT Flemming Wagner CEO & majority shareholder Løsninger til erhvervslivet Phone: Mobile: ABACUS MEDICINE A/S Vesterbrogade Copenhagen V Denmark Phone: Visitkort har som udgangspunkt altid logo i negativ på forsiden. Findes som InDesign skabelon der kan rekvireres internt. Persondata med foto på bagsiden.
41 POWERPOINT Supply of original branded medicine and supplements The presentation We pave as we drive Organic profitable growth DKK mio Acheivements Let the numbers do the talking Abacus Medicine has achieved many things in its short lifetime. We have gathered the most relevant for this presentation. Achievements Industry attractivenes No matter how excellent a company performs the industry in itself has to be attractive in terms of sustainable growth and profitability. What makes a company stand out and are the advantages protectable and scalable. Competitive advantages Since our market entry in 2006, a flexible management and the aptitude to see possibilities instead of limitations have been the main drivers behind Abacus impressive development. Almost every year we have had to reinvent the wheel and adapt to market changes as we grew the business into new markets with new products. Sometimes we even had to build the road as we drove % Growth 10 years. Organic growth B2016 PARIS STORY LINE ACHIEVEMENTS PowerPoint og lignende skærmpræsentationer laves altid i stil med øvrige materialer. Ved udarbejdelse af nye præsentationer, anbefales det at tage udgangspunkt i den overordnede master skabelon der kan rekvireres internt. Skriften Lato bør installeres på den enhed hvor præsentationen udarbejdes og fremvises for det bedste resultat (medmindre man anvender Google Docs). Se mere under skrifter på side 6.
42 LØSBLADE & HANDOUTS A5 bredformat findes som InDesign skabelon der kan rekvireres internt og anvendes som udgangspunkt til alle formater. Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet Lorem ipsum dolor sit amet Qui naturi untecereped esequamus naturi enis ecturga lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis lorem non dolor. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. KOPENHAGEN Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis. Flemming Wagner CEO & majority shareholder For et stærkere visuelt udtryk kan fotos tones i blå med budskab i hvid tekst. Den blå tone bør altid matche logofarven så godt som muligt.
43 LØSBLADE & HANDOUTS A5 højformat findes som InDesign skabelon der kan rekvireres internt og anvendes som udgangspunkt til alle formater. KOPENHAGEN Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit amet Aliquam aliquam sodales orci. Suspendisse potenti. Aliqui ommo blab ius ressimp oribus. Bore ducit ma is porio cus, cuptaspide eaquidione voluptatem enis autenda ndisqua ecturga. Qui naturi untecereped esequamus naturi Lorem ipsum dolor sit amet, consectetur adipcing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis lorem non dolor. In hac habitasse platea dictumst. Nulla ultrices odio.. Phasellus dui. Maecenas facilisis nisl vitae nibh. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque vitae eros pretium dignissim vitae eros pretium dignissim facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis, quis euismod mauris tellus ut urna Flemming Wagner CEO und Hauptanteilseigner Ved brug af farvefotos sættes overskrifter som udgangspunkt i let transparent kasse med logofarven og budskaber i hvid. Alternativt kan budskaber sættes under foto på hvid baggrund eller i foto hvis teksten fremstår læsbar.
44 ANNONCER & PLAKATER A4, A5 og mindre annoncer findes som InDesign skabeloner der kan rekvireres internt og anvendes som udgangspunkt til alle formater. Eksempel på imageannonce Eksempel på annonce med produktoversigt Eksempel på redaktionel annonce (kan også anvendes til jobannoncer) Lorem ipsum dolor sit amet net consectetur est Lorem ipsum dolor sit in amet proin mollis lorem non dolor sit Lorem ipsum dolor sit amet proin mollis lorem non dolor sit Aliquam aliquam sodales orci. Suspendisse potenti. Aliqui ommo blab ius ressimp oribus. Bore ducit ma is porio cus, cuptaspide eaquidione voluptatem enis autenda ndisqua ecturga. Musa voloribea dolupta tusapel lescipis qui naturi untecereped esequamus, comnis reiunto tatur, ommodia doluptam nossed quam ium quiaspid quis doluptatatum. KOPENHAGEN Qui naturi untecereped esequamus naturi enis ecturga Aliquam aliquam sodales orci. Suspendisse potenti. Proin vel seo est vitae eros pretium dignissim aliquam aliquam sodales orci. Suspendisse potenti. Gendaepe ditatia mollis sernatem aut de. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce quis lectus quis sem lacinia nonummy. Proin mollis lorem non dolor. In hac habitasse platea dictumst. Nulla ultrices odio. Donec augue. Phasellus dui. Maecenas facilisis nisl vitae nibh. Proin vel seo est vitae eros pretium dignissim. Aliquam aliquam sodales orci. Suspendisse potenti. Nunc adipiscing euismod arcu. Quisque facilisis mattis lacus. Fusce bibendum, velit in venenatis viverra, tellus ligula dignissim felis, quis euis- PZN Bezeichnung Menge Einheit AEP Rabatt Barrabatt Anzahl mod mauris tellus ut urna EVIPLERA 200/25/245MG FTB AC 30 ST 914,54 1 % 9, FASLODEX IJLSG FSPR 250MG AC 1 ST 453,42 10 % 45,34 Fusce bibendum, velit in venenatis viverra, tellus ligula TASIGNA HKPS 200MG AC 112 ST 4.125,42 5 % 206,27 dignissim felis, quis euismod mauris tellus ut urna JAKAVI TBL 5MG AC 56 ST 1.910,16 1 % 19,10 Highest quality Highest security 800 Products Attractive conditions NEXAVAR FTBL 200MGn AC 112 ST 3.948,52 5 % 197,43 Ihre Bestellung bei Kwizda Pharmahandel GmbH - Angebotszeitraum: bis Preise in Euro exkl. MwSt. gem. WVZ österr. Apotheker Verlag. Flemming Wagner CEO und Hauptanteilseigner For et stærkere visuelt udtryk kan fotos tones i den blå logofarve med budskab i hvid tekst. Ved brug af farvefoto sættes overskrifter som udgangspunkt i let transparent kasse med logofarven og budskab i hvid. Annoncer og publikationer med meget tekst udarbejdes så troværdigt og simpelt som muligt i stil med ovenstående.
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