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1 FARE COLLECTION SMARTPHONE APPLICAT ION FOR PUBLIC T R ANSIT U SERS H U G H T H O M A S, C E O, S K Y H I G H W A Y S APTA EXPO CONFERENCE OCTOBER
2 MOBILE SOFTWARE FOR PEOPLE ON THE MOVE S K Y H I G H WAY S I S A S M A RT P H O N E S O F T WA R E C O M PA N Y W E P R O V I D E : 1. S M A R T P H O N E A P P L I C AT I O N S F O R T R A V E L E R S C O N V E N I E N T, E A S Y - TO- U S E T O O L S F O R P A S S E N G E R S 2. I N F O R M AT I O N D E L I V E R Y S Y S T E M F O R T R A N S I T A U T H O R I T I E S & A I R L I N E S L I V E L O C A T I O N B A S E D T R A N S I T & G A T E I N F O R M A T I O N 3. C U S T O M C O N S U LT I N G & S O F T W A R E D E V E L O P M E N T S E R V I C E S H E L P I N G D E F I N E S M A R T P H O N E S T R A T E G I E S F O R P U B L I C T R A N S I T A U T H O R I T I E S C O M P A N Y H E A D Q U A R T E R E D I N R E S E A R C H T R I A N G L E P A R K, N C, U S A E X P E R I E N C E D T E A M W I T H O V E R 1 0 Y E A R S I N S M A R T P H O N E S O F T W A R E I N D U S T R Y M O B I L E S O F T W A R E P R O D U C T S I N U S E B Y O V E R M M O B I L E C U S T O M E R S W O R L D W I D E H E A D Q U A R T E R S & D E V E L O P M E N T O F F I C E U S R E G I O N A L S A L E S : E A S T M A I N S T R E E T, E A S T C O A S T ( B O S T O N, M A ) C H A P E L H I L L, N C , U S A W E S T C O A S T ( S A N f R A N C I S C O, C A ) P H O N E : E - M A I L : I N F S K Y H I G H W A Y S. C O M H T T P : / / W W W. S K Y H I G H W A Y S. C O M 3
3 The Mobile Phone Phenomenon J U LY F I R S T T I M E I N U S A H I S TO R Y : M O R E M O B I L E S U B S C R I B E R S T H A N P E O P L E I N U S A D E C , T O T A L U S W I R E L E S S S U B S C R I B E R S = M D E C F O R E C A S T * F O R T O T A L S U B S > M Total US Population 311Million July 2011 *Source CTIA WIRELESS DEC 2010 & Gartner Feb
4 The Smartphone era has arrived U S A L E A D S T H E W O R L D I N S M A RT P H O N E A D O P T I O N I N T H E U S A : A P P R O X I M AT E LY 1 P E R S O N O U T O F 3 C A R R I E S A S M A R T P H O N E U P F R O M A P P R O X 1 O U T O F E V E R Y 5 L A S T Y E A R M I L L I O N P E O P L E I N U P F R O M 6 5 M I L L I O N I N I N S M A R T P H O N E S > 5 0 % N E W P H O N E P U R C H A S E S A N A L Y S T S * P R E D I C T B Y E N D S E P T E M B E R , A N D T O T A L G R O W I N G A T C A G R > 7 5 % C O N S U M E R S B U Y O V E R 2 5 % O F T H E W O R L D S S M A R T P H O N E S W W S A L E S O F S M A R T P H O N E S I N Q 1 W E R E M I L L I O N U P F R O M 5 5 M I L L I O N I N Q W W S A L E S O F S M A R T P H O N E S I N F O R E C A S T M I L L I O N U P F R O M M I L L I O N I N *Source Neilsen Company & IDC report May/June
5 Smartphone Apps for Public Transit users S M A RT P H O N E T R A N S I T A P P S P A S S E N G E R F R I E N D LY T R A V E L I N F O R M AT I O N D I R E C T LY O N P H O N E M O S T C O M M O N F E AT U R E S : M A P S, S C H E D U L E S, L I V E B U S T R A C K E R S V E R Y P O P U L A R A P P L I C AT I O N C AT E G O R Y W I T H O V E R P U B L I C T R A N S I T A P P L I C AT I O N S O N A P P L E A P P S T O R E A L O N E T R A V E L A P P S A V A I L A B L E O N A L L M A J O R S M A R T P H O N E P L AT F O R M S i P h o n e, A n d r o i d, B l a c k b e r r y, W i n d o w s, S y m b i a n, e t c. 6
6 The Fare Collection App S M A RT P H O N E FA R E C O L L E C T I O N A P P F O R PA S S E N G E R S V I R T U A L T I C K E T V E N D I N G M A C H I N E F U N C T I O N S C U S T O M I Z E D F O R R E G I O N A L T R A N S I T A U T H O R I T I E S S U P P O R T E D O N M A J O R S M A R T P H O N E P L AT F O R M S i P h o n e, A n d r o i d, B l a c k b e r r y, W i n d o w s 7
7 Benefits of Smartphone Fare Collection F O R T H E PA S S E N G E R S I M P R O V E D C O N V E N I E N C E T I C K E T V E N D I N G M A C H I N E I N Y O U R P O C K E T N O W A I T I N G I N L I N E A T S T A T I O N I N F O R M A T I O N A N Y T I M E, A N Y W H E R E S A F E, H Y G E N I C & E A S Y T O U S E F O R T H E T R A N S I T A G E N C Y C O S T S A V I N G S F O R T R A N S I T A U T H O R I T Y O P E X & C A P E X S A V I N G S R E D U C E M A I N T E N A N C E C O S T S T O D A Y R E D U C E S B U I L D O U T R E Q U I R E M E N T S F O R R E M O T E S T A T I O N S & F E E D E R R O U T E S A D D I T I O N A L R E V E N U E F O R P U B L I C T R A N S I T N E W B U S I N E S S M O D E L S C U S T O M E R S E R V I C E B E T T E R C O M M U N I C A T I O N 8
8 Fare Collection + More C O M P L E T E T R AV E L A P P F O R PA SS E N G E R S C O M B I N E S F A R E C O L L E C T I O N, T R A V E L T O O L S & C U S T O M E R F E E D B A C K 5 A P P S I N O N E : 1. T R A V E L C A R D A C C O U N T M A N A G E M E N T 2. L I V E I N F O R M AT I O N D E L I V E R Y 3. L I V E T R A V E L T O O L S 4. C U S T O M E R F E E D B A C K 5. L O C AT I O N B A S E D E V E N T S & P R O M O T I O N S 9
9 Considerations for Smartphone Apps S O F T WA R E L I F E C Y C L E S U P P O RT & M A I N T E N A N C E M A N A G I N G M O B I L E P H O N E S O F T W A R E I S N O T S A M E A S A W E B S I T E N E E D S S U S T A I N A B L E B U S I N E S S M O D E L & D E D I C A T E D E N G I N E E R I N G S U P P O R T T E A M S E C U R I TY L O S T O R S T O L E N P H O N E H A C K E R S & L E G A L C O M P L I A N C E P U B L I C P R I VA C Y C A S H I S A N O N Y M O U S U S E R E X P E R I E N C E C U S TO M E R S U P P O RT S P E C I A L I Z E D T E C H N I C A L S U P P O R T M U L T I P L E P H O N E M O D E L S 10
10 What s next? FA R E R E M I TTA N C E W I T H N F C E N A B L E D S M A RT P H O N E S R E P L A C E M E N T O F T R A V E L S M A R T C A R D B Y M O B I L E P H O N E A N A LY S T S P R E D I C T * B Y > 5 0 % A L L P H O N E S TO C O N TA I N N F C T E C H N O L O G Y < 1 % P H O N E S C O N T A I N N F C F I R S T G E N E R AT I O N P H O N E S A L R E A D Y A N N O U N C E D F I R S T G E N E R A T I O N N F C A P P L I C A T I O N A L R E A D Y A V A I L A B L E *Source IDT, Barclays Capital March
11 Summary & Conclusions S M A RT P H O N E S A R E E V E R Y W H E R E C R I T I C A L M A S S A D O P T I O N H A S H A P P E N E D S M A RT P H O N E S B E N E F I T M A N Y T R A N S I T D E PA RT M E N T S I T, M A R K E T I N G, T R E A S U R Y, E N G I N E E R I N G, F A R E C O L L E C T I O N I N : W H A T S O U R W E B S T R A T E G Y? T O D A Y : W H A T S O U R S M A R T P H O N E S T R A T E G Y? S M A RT P H O N E B A S E D FA R E C O L L E C T I O N C U S T O M E R C O N V E N I E N C E, C O S T S A V I N G S & N E W R E V E N U E O P P O R T U N I T I E S B E N E F I T S N O W & I N T O T H E F U T U R E P R O D U C T AVA I LA B L E TO D AY B E R E A D Y T O L A U N C H N E X T M O N T H 12
12 Thank you! F O R M O R E I N F O R M A T I O N P L E A S E C O N T A C T U S : S K Y H I G H W A Y S C O R P O R A T I O N I N F S K Y H I G H W A Y S. C O M W W W. S K Y H I G H W A Y S. C O M ( T E L. )
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