F o r u m v e n u e :

Transcription

1 PRN is bringing together business executives, media representatives and marketing professionals to discuss what companies and industry professionals need to understand in order to cope with the challenges and opportunities arising from digital transformation, which is reshaping our daily lives. Conference Highlights: - Topics and round table discussions highlighting: Content creators and the rise of KOLs, the value of going digital, and e-commerce and digital media. - Presentations and analyses from the leading companies in social media, digital content creators and start-ups including:

2 F o r u m v e n u e : b l u e p r i n t i s S w i r e P r o p e r t i e s p r e m i u m c o w o r k i n g a n d e v e n t s p a c e b a s e d i n D o r s e t H o u s e, T a i k o o P l a c e, a h u b f o r o v e r 5 0 o f H o n g K o n g s m o s t f o r w a r d - t h i n k i n g c o m p a n i e s. M i n g l e a m o n g s t e n g a g i n g s t a r t u p s a n d m u l t i n a t i o n a l s, t a k i n g a d v a n t a g e o f o u r c u t t i n g - e d g e f a c i l i t i e s a n d e v e n t s p a c e s, w e l l p u t y o u r i g h t a t t h e h e a r t o f i t a l l. N e t w o r k i n g o p p o r t u n i t i e s c r e a t e t h e m s e l v e s a t b l u e p r i n t, w i t h m e e t i n g s o v e r c o f f e e e v o l v i n g i n t o n e w p a r t n e r s h i p s a n d i n t r i g u i n g o p p o r t u n i t i e s. h t t p : / / b l u e p r i n t. s w i r e p r o p e r t i e s. c o m

3 ABOUT THE FORUM Public Relations Network (PRN), an international network of PR agencies with a presence in 28 countries, is hosting a PRN Digital Forum, a platform where the principal industry leaders will discuss emerging trends that will shape, disrupt and inevitably transform the digital landscape. ANDREW WORK SIMON HOLT JESS CHANG Expert-led panel discussions will provide insight on how both companies and countries are adapting in order to take advantage of this transformation, which includes the rise of Virtual Reality, fintech, e-commerce and Artificial Intelligence.

4 C O N F E R E N C E P R O G R A M ( M O R N I N G ) 0 9 : : 2 0 W e l c o m e S p e e c h - B e l i n d a C h a n, H o n g K o n g C h a i r R e p r e s e n t a t i v e, P R N N e t w o r k a n d P a r t n e r, C r e a t i v e C o n s u l t i n g G r o u p O p e n i n g A d d r e s s - V e i t M a t h a u e r, M a n a g i n g P a r t n e r, S y m p r a 0 9 : : 4 0 M e d i a a n d P R - d i s r u p t e d b y d i g i t a l - D a t u k W o n g S a i W a n, E d i t o r - i n - C h i e f, M a l a y M a i l 0 9 : : 1 0 T h e d i g i t a l i m p a c t o n m e d i a a n d t h e P R i n d u s t r y - J o d i E c h a k o w i t z, P R & D i g i t a l M a r k e t i n g S t r a t e g i s t - B o u l e v a r d P u b l i c R e l a t i o n s - J a c k y C h e n g, F o u n d e r, C o m m N o w - J e n n i f e r K o k, F o u n d e r, M e d i a O u t r e a c h M o d e r a t o r : C o l l e e n M o f f i t t, C o - F o u n d e r, C o m m u n i q u é P R 1 0 : : 4 0 R o u n d T a b l e : G o i n g d i g i t a l w h e r e i s t h e v a l u e? - S a p t a r s h i M u k e r j i, S e n i o r M a n a g e r, D i g i t a l M a r k e t i n g, I N F I N I T I - W i n c y C h a n, I o T E c o s y s t e m L e a d, M i c r o s o f t - P e t e r Y u, C E O, J e t O n e M o t i o n M o d e r a t o r : A n t h o n y L i u, N e w V e n t u r e s L e a d, S w i r e P r o p e r t i e s 1 0 : : 0 0 C o f f e e B r e a k 1 1 : : 2 0 D i g i t a l a d v e r t i s i n g i n P e t e r Y u, C E O, J e t O n e M o t i o n 1 1 : : 5 0 F i n T e c h L e a d e r s - A d r i a n a L i c a, H e a d o f C o m m e r c i a l i s a t i o n & G r o w t h, H S B C - A n d y C h a n, C o - f o u n d e r, Q u p i t a l - L i a m B u s s e l l, H e a d o f G l o b a l M a r k e t i n g, O A X F o u n d a t i o n - R a c h e l L a m, M a n a g i n g D i r e c t o r, M o n e y h e r o. c o m. h k M o d e r a t o r : A n d r e w W o r k, H e a d C o n t e n t S t r a t e g i s t A P A C, N e x C h a n g e 1 1 : : 0 0 M o r n i n g w r a p - u p - E l l a W o n g, B u s i n e s s D e v e l o p m e n t, b l u e p r i n t

5 C O N F E R E N C E P R O G R A M ( A F T E R N O O N ) 1 2 : : 0 0 L u n c h b r e a k 1 3 : : 4 0 L a l a m o v e - D i s r u p t i n g l o g i s t i c s - B l a k e L a r s o n, M a n a g i n g D i r e c t o r, I n t e r n a t i o n a l 1 3 : : 1 0 R o u n d T a b l e : H o w d i g i t a l i s c h a n g i n g t h e r e t a i l l a n d s c a p e - J e s s i c a Y e u n g, H e a d o f S a l e s, E a s y s h i p - S i m o n H o l t, H e a d o f R e t a i l T r a n s f o r m a t i o n, B r i t i s h T e l e c o m - J e s s C h a n g, H e a d o f D i g i t a l, S w i r e P r o p e r t i e s M o d e r a t o r : J o n a t h o n R e e s, M a n a g i n g D i r e c t o r, P r o o f C o m m u n i c a t i o n 1 4 : : 5 0 H o n g K o n g J o c k e y C l u b - O 2 O s t r a t e g y - B i r g i t t a T a m, E x e c u t i v e M a n a g e r, S e g m e n t a n d C u s t o m e r D i g i t a l E x p e r i e n c e 1 4 : : 2 0 C r i t i c a l M a s s - S E O a d v i c e f r o m a n o n - S E O E x p e r t - J o h n C o o p e r, A c c o u n t M a n a g e r 1 5 : : 3 0 C l o s i n g R e m a r k s - V e i t M a t h a u e r, M a n a g i n g P a r t n e r, S y m p r a 1 5 : 3 0 C o c k t a i l S e s s i o n

6 Our Partners & Sponsors Media Partners F&B Partners

7 N o t e s f o r e d i t o r s P u b l i c R e l a t i o n s N e t w o r k ( P R N ) i s a g l o b a l c o l l e c t i v e o f c r e a t i v e a n d d y n a m i c p u b l i c r e l a t i o n s s p e c i a l i s t s. P R N i s d e d i c a t e d t o p r o v i d i n g h i g h l e v e l c o n s u l t a n c y a n d q u a l i t y n a t i o n a l s u p p o r t f o r w o r l d w i d e P R c a m p a i g n s. P R N h a s a f f i l i a t e P R a g e n c i e s b a s e d a c r o s s E u r o p e, A f r i c a, A m e r i c a s, A s i a P a c a n d A u s t r a l a s i a. W i t h o u r t i g h t - k n i t n e t w o r k o f P R e x p e r t s a c r o s s t h e g l o b e, w e c a n p r o v i d e s m o o t h l y r u n, e f f e c t i v e a n d i n d i v i d u a l c a m p a i g n s a r o u n d t h e w o r l d. O u r g o a l i s t h e s u c c e s s o f y o u r b r a n d i n o u r r e g i o n s. w w w. p r - n e t w o r k. b i z R E G I S T R A T I O N A N D P R E S S C O N T A C T S C r e a t i v e C o n s u l t i n g G r o u p H o n g K o n g B e l i n d a C h a n P a r t n e r T : b e l i n d a. c h a c r e a t i v e g p. c o m V i k t o r B e r g l i n d D i r e c t o r, S t r a t e g y & B r a n d i n g T : v i k t o r. c r e a t i v e g p. c o m