International Fitness Industry Trend Report What s All The Rage? A comprehensive study of global fitness industry behavior.

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1 2016 I F Iy T Rp Wh A Th R? A cmphv y b y bhv Pp By

2 Tb C Ic Ackwm Sy Mhy Dcm T b C Rp P Ovch Ih & Tkwy Ap Mx Ih & Tkwy Wh A h R? Iy-L T Wh L L? Iy T Dc Ic Gb R Iy T Dymc Ic B M Iy T Dymc Appc: A. Th Dcv...Th Hw, Wh, Wh & Why T B. Gph Th Y Ap T C. D Tm U Rp D. Ab CbI Cpyh 2016 CbI. A h v. N p h p my b p, pc, v ym, m y m by y m cc, mchc, hw wh h xp w c CbI I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

3 Ic CbI, bh cp p, wcm y h 2 A I F Iy T Rp Wh A h R. O cc h y w h h wh hh qpm, c, pm, vc chy pcc hv b v h p h y hw h my c mpc h h hh/ cy y. I 2015, cp wh ACE IHRSA, w pbh h hh/ y v p c bhv cm - wh hh/ y p w cy p hw h p w ch v m. I 2016, w c m h U.S. p, cv b b ch y pcc pc qpm, c, pm, vc, chy. Cqy, h h h p pv m wh m b wh h h hh/ cy y b h mpc h hv c h v m h y hp h b h. W hp y h p h, m mpy, bc y m v pw c h hh/ y. Sph Th Mk Wm C- Pcp CbI I c Pp By CbI 03

4 Ackwm CbI w ckw cz h m z h pv c b h vy hh/ p h b. Ech h z cz hh/ y hy p chmp h v h y. Th vc h z hv py v h I Hh/F Iy wh, h mp hy py v h w k p h y. I wh pc h h w ckw p h v. Wh hm w w hv b b h p. Thy : A c k w m Acv Mm ( Tm Acv Mm p m ym w. Th mmb hb h h c y mk y, m c hpp b w. Amc Cc Exc (ACE) ( Th p Amc Cc Exc (ACE) c, c pk w wk 53,000 p, hh cch h w xp, cmmy ACE m cy h h phyc cvy by. Ac F S (AFS) ( AFS h y c h pv b-pcc pc, vc, b w (500-10,000 q..) p p, pp h v hm h pm cvy m w h b. cp ( cp h pv c h C y. F 1993, cp v ccb, qy c, cc, cc, hw, mmbhp vc. cp v 100,000 mmb c m h w p, hh cb p, y pp, cm I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

5 Cb Iy ( Cb Iy k m, c, cc h cmmc, p, vy, hp cp hh w cmm hh w -c wb -w, c v wb, cc hw. Cb I ( A h P h Hh F Cb Iy, Cb I M, T hp h w p hh, cq, p cb pz h cb h b h cmmy. Ep Acv ( Ep Acv h Ep Ac h pv h q vc h, phyc cvy, wb c h EU v B, wh h m m pp, m cv, m. Hh Cb Mm ( Hh Cb Mm pbc h b, hh phyc cvy y, cv h w, ch, vw wh hh m c h c. A c k w m Pp By CbI 05

6 Sy Mhy S y I h h Q 2016, CbI p h 2 A I F Iy T y m b hh p. Th y m p 2016, wh k wh m c mp hh c, c: qpm, c, pm, vc, chy. Th y cc p v vy m h w hh/ p c: cb/ w, cb/ CEO, cb/ m, c, p, hh/w cch, mc p. Th y w m m by CbI. Th vy w b v m b vy p c by p (Acv Mm, ACE, AFS, cp, Cb Iy, Cb I, Ep Acv Hh Cb Mm). I, 193 b p w cc p v 4,000 cb ww, pv p hh/ cy m h b. M h y I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

7 Dcm Th c m c h p pv h v p h vy. A b w k by CbI cmpby wh h cp m h p pc. Hwv, h c h p cy b h-py, h c vy y v mb v p p mp z h m ccy m p h pc p. CbI, h, mk p w wh pc h h y h b b c y y m ccc,, m c, h c ch cccy,, m. I v h CbI b b y cq m. D c m Pp By CbI 07

8 Ph cy Shck Rp P I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

9 Rp P Dvy: Th hk py h. -Mcm Fb A c h Mhy c, vy v w hh/ p h b cp wh p A, C, E, Ep, L Amc, h U.S. Th c p h vy p b h phc, b m hy wk wh, z cp h b, y, h p/ h y. Gphc R O A c F 01, 67% h p h vy h U S, wh C hv h c p wh 10% Ep p 7% h p. Ov, 33% p p mk. Cqy, wh h y c b ppcv, hvy v h pcc hh/ p p h U S. A Appx A - Th Dcv, F 01 R p P Pp By CbI 09

10 w cmb h p h U.S. cy (I) w c h c bw p h U.S. v. B M Wh h Hh/F Iy R p Svy p p 11 b m h mj m h hh/ y. A hw F 02, h b m w pv cb (21%), w by N-p p by 13% p. P wk bq, cmmc m-mk cb, cmmc pmm cb, p p p h 10% h p p. Gy pk, ch h pcv mk m h hh/ y w w p. F cmp pp, w c mj c: cmmc cb (b cb, m-mk cb, pmm cb, xy cb mc c), p (-p, YMCA JCC), pv cb, bq ( p xc ). I F 03, w pv v p hw ch h 11 b m wh h b m w yz h p. F 02 P S F 03 h Nx P I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

11 Gc Iy B M Wh Spcc Bkw By Cy % Rp Wk Ech Sm Cmmc F Cb 34% B 2% Mc F 4% Lxy 6% Pmm 10% M-Mk 12% N-P Fcy 26% N-P 13% YMCA / JCC 13% F 03 Pv Cb Pv Cb 21% 21% Bq S 18% Gp Exc 6% F T 12% Pp By CbI 11

12 Sz Scp Hh/F B Svy p y p v b b m, b hy wk c b wh b z. A F 04, h p cm m py-w hh/ c (48%), w by mp b wh w (28%) mp b wh c (10%). I, p p v 4,000 hh/ c h b. F 04 R p P I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

13 P/R h Hh/F Iy A c F 05, 58% p c hy h w mmb h C-S. Th c p p w w p (15%), w by cy-v c ( p c) 14%. I, p v h jb. F 05 R p P Pp By CbI 13

14 Ph cy Ec F - Mcw, R Ovch Ih & Tkwy I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

15 Ovch Ih & Tkwy Th pc h h h c k. -A. C. N O h m ch, w mp, pb y b p y mp hy m, xp hm c cmpv v h b. I h c, w b wh vw p v bv pc h mpc h b hh/ y. Fw h v vch h, w b w bv h p mx b h h c m hh/ : pm, vc, ; qpm cy ; b chy. Tp Fv Ih Tkwy Th c pv vch bv m y v mk m p mc. 1. Tchy h hh y m cy, h ccpy m ch ph. Th xcp, hwv, c m, whch cy wh ph p by 50% y. Th bv pk h y w p chy vb hc h ccy pcvy h b. I pk b pp w m y p h chy xpc y hh/ cm (pmy M G X) wh y vv h mb-v chy pm. F xmp, ppxmy 70% y cm pch pc vc (2015 p by M), cc J 2016 c h W S J, 44% cm m ph mk h pch. Wh h, y 28% y py c hy mmbhp. O h h mj c h ch, chy vv h. Dp h p wh, h y v v p m xmy w. 2. Tchy hvy c by pcc b m. F c, h m pz cvc-v chy v m by bq h by hh c. Th pc chy c ch v, pch,. Th -c chy, ch c m, I b, cb-b mb ppc, mmb p EFT, b v by cmmc hh/ cb. O v c h I h & T k w y Pp By CbI 15

16 O v c h I h & T k w y 3. Pmm, Svc, T my c h y mp ch. Appxmy 50% h c ch, wh h 34% c m wh. Sv h c m. Th hvy ch, m whch xpc c wh c y, pk h y pmm c b vh p cv v h pm cv h m hyp bzz. O h c m, h cy yp h ppch h b. 4. Pmm, vc hvy c by h yp b m. N-p (.., cmmy c, YMCA, c.), whch y hv v m, mch m ky h h cy b m cm pm yh, p- pm, cy-v pm k c- c p-chph c (.., L M, Zmb, c.). Bq hv h w v p h v, pm vc ; m ky h h hhy-pcz b m. Pv cb h v my c pp hv m cc p pm ch p, c, yh p, hh/w cch. Fy, cmmc cb p m h m pmm pvy m. Th p wh v h cmmc m pk b m y vyh vyby, k mj pm h b. 5. Cmmc cb m wh cm p v h m cy qpm. Bq pv cb hv h m v p h cy qpm h cp h cmmc -p c. CbI bv h c h hvy c cmmc c -p pc h c qpm v h v pp bh p. I w pp h bq pv cb y m pm vc c h v pp h c qpm I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

17 Ph cy Shck Ap Mx Ih & Tkwy Pp By CbI 17

18 A p M x I h & T k w y Ap Mx Ih & Tkwy P h pym y wh y k v ch. - Jph Schmp I h c, w h Ap Mx b w bv h h c m hh/ : pm, vc, ; qpm cy ; b chy. Pm, Svc T Pc Em T A z h m h c c b c m, m h, v h p h y, ch h xpc b wh h h v m, b hy hv ch v mk p b c c c hw h hh/ y p. Am h m wb c -m, wb pp c, b c, v p xc c, -/v pm mc-b pm. F wb pp c v p xc c bh h m ch y y w b m, c h bh xpc cc wh xc h m v. T cmmc c pp b ky py wh cm p my h m h pmm vc ph. Gwh T Th h pm m h y c b c wh, m h, v h p h y, hy hv xpc b wh xc h v h m, b hy hv chv h 50% p h mkpc. Th mb pm vc h m h c c y y, wh v h h m cy, cv w wh m p p hm. Th wh bywh c, c c HIIT p xc c. Gwh, m h m, pp b c by cmmc I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

19 c wh cm p. My T Sv h pmm vc c b c hv ch my, p whch hh v mk p h b chv b wh bw h m v. Tw pmm vc h m h cy m y p cyc y. Gp cyc h b xc c h 1980 y, wh c m, h b p h hh y c c h Th ymc my py h b c m. Th v pmm vc h pp wh y, b h y, hy hv h h m cy: bywh c, b cmp-y c c, p, pm, wh. Th h h m wh m h h wh bw h m v, c h ch p. Nch T A wy- pmm vc c b c ch, m h, wh ch h xpc wh v h p h y, h wh h b bw h m v. Fhm, h hv chv cc m (b p by 50% h mk). Pm h h cy c: qc xc c, c- p xc c, P, phyc hpy vc, v-y c, hc hh vc, mc p vc, hh/w cch, EMS v -c pm. Bq pp b py h ch m h pmm ph wh my h pm w h m bq. I w pp h h ch-pmm v p c h cv h h cm pm vc h h h h c. Nch p xpc h pp m c. S F 06 h Nx P A p M x I h & T k w y Pp By CbI 19

20 Ap Mx: Pm, Svc, T Pc F 06 Em Wb/-m B c U wb pp c Ev-y c HIIT m p w h 6 v N c cch Eqpm-b xc c Mc- b pm Yh pm P (p qpm) V p xc c (.. F Dm Wx V) N- /v pm Dc- c Exc c- c Sp c MMA/Kckbx c M-by-b m (.., T Ch) T c pm Hc hh vc Mc p vc Chpcc vc Aqc xc c H y Wh by vb EMS Sp y (.., w) P (v wh qpm) Hh/w cch Phyc hpy vc V -c pm P-chph p xc c Sp pcc pmc F-y p xc c Gwh Fc c Sm p -b p (6 w) HIIT p xc c (m h 6) Bywh c Bcmp-y c c P F wh T Y Gp cyc c S pm Nch My I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

21 Fc Eqpm Em T Sx h qpm cy m h c c b c m, w h pp h pmm, vc, pc c. O, h h my m h qpm cy m h wh h pmm m. Th my pk w v h cy. I mh pk h b m ch b qpm cy v mk (.., m c, vpm cyc). Th m c qpm cy, ch c z, by cmp qpm, m by, p cyc c / pv m. Tw h m (m m pp by m) w c ch y y. Th h m m h, bh h, hy py xpc wh h xc h m v, my h wh xpc v h p y. Gwh T Th h wh h m, w m y y. Am h wh xby/mby qpm, c c qpm, p qpm, - c qpm, cmb bcyc, m. Rcmb bcyc, whch w m y y, hv h h wh q cc wh v h p y. Scz c qpm w h wh cy, hv mv m b ch y. Th c h my b h cz qpm m mp qpm cmp c. Sv h wh c by h mk (.., c qpm). My T Th h qpm cy c b c hv ch my. A A p M x I h & T k w y Pp By CbI 21

22 A p M x I h & T k w y c w m y y. Th h m, pc m x b. Th h hv h m wh my, m h pc wh h c bw h m v. L y y m, cmb bcyc, h h wh q, m wh h pck p v h p y wh wh w xc h m v. Am h v hh/ b m, cmmc cb h m ky p qpm c h hv h m. Bq p w qpm h h m, wh ch. Th qpm cy h bq xpc w p v cmp h h b m (.. AED, bcyc, cz c qpm, c m). Th c b h bq m b cc h m c qpm cmmc cb h b-bx hh/ c. Nch T A wy-h qpm cy c b c ch, h m h y y. Sm h qpm cy h h cy c: y p,, h y, y w, P qpm, c p, wh by vb qpm, hpc p, p cyc. Gp cyc h m m ch c y, c h h wh cmp h m v h w w v h p y. Th w b ymc w w h c v p cyc. Sm h qpm cy pc h cy mh cy p h c h cyc (xpc c wh) h h b ch py. A c, h ph h q c k c, cv mk h c wh. Tw h pp b c, h h b ch, cq c cmb w. Sm h ch qpm cy ky m ch b h xmy w v p mm b wh. Am h wh by cyhpy m, hh m, c p, y w, h y, wh by vb cc mc m (EMS). S F 07 h Nx P I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

23 Ap Mx: Fc Eqpm Em C pv m Upp by m Fc z Sm m M By (y, ch, P b xc h y ) By cmp qpm (.., hyc, B P, bcc mpc, DEXA) P qpm (.., m, b, c.) Mc xc Wh by vb qpm Sp pmc c Gp cyc Rcq/P c Mbc qpm Sp ch G p, Whp S H y Dy p C p Ecc m qpm Wh by cyhpy m Hh /hypxc m O p I p c Cmb w Sch z Thpc xc p Nch Gwh Fm Fxby/mby qpm (.., m, ch myc vc) Scz c qpm cc (mc b, by b, BOSU, bc b, c.) Uph bcyc Rcmb bcyc Sp qpm (.., TRX m) N- c qpm (.., Kb, I Cb,, p, k, b, c.) Rc qpm T Tm Epc Am Ex Db (AED) My F 07 Pp By CbI 23

24 A p M x I h & T k w y B Tchy Pm Svc Em T A v h chy m h y c m, h w h y y. L y, h m q c h m, b h y, h b cp by h ch m h w c by h. Th h m y hw c wh v h p y. Th m c: I b vm, c-b v c vc, c-b mmb p, c-b v ym c ppm. Th m pp m y, m h, v h p y, hy hv m m wh h xc h m v. Em c bcm ch wh w. F xmp, v h p y, ch h pch mmbhp, pc mmbhp EFT cy vc h m m ch bc h wh v h p y bw h m v. F h m chv h wh, hy w b p by 50% h mk, m hy w hv m w wh h y cm. C m chy pp b hvy v by bq ( pc, pch, v ch, I mm). Th cmmc c mpc h m chy ch h c m, vpm mb ppc, mmb p EFT cy vc. Gwh T Oy chy chv wh : h c m. Th w h m bv 2015 y. Sc m h y chy chv 50% mk p. Fhm, h h m c b wh y chy v h p h y, xpc c cy hvy c c m Wh h c mc c m mk y, xpc h c m w c m m b wh m. Th mk, wh ph h wh m chy 2015, w cmp wh h U.S. mk pc hp v h p chy h hh/ y. F xmp, h U.S. mk w c wh I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

25 EFT cy vc, cb-b mb ppc c-b c. Th mk wh h pc, vby pch mmbhp pcp h I mm pm. My T N h chy h y c b c m. Th h vc h y w p w chy v v pp. Nch T Sv h h chy m h y c b c ch, c v h p y wh y pp h ch cy. Th ch c: pch mmbhp, hh/w mmb b, p xc c mmb c w mhy EFT cy vc. F chy h h m m ch v h p y pc mmbhp, pch mmbhp, hh/w b mmb mhy EFT cy vc. Th h c h ch h xpc w wh v h p y h pv y. Tw ch, vc mmb p xc mmb, hv b p by h 20 pc h y. I h c bh h ch, cmmc cb hv hy hh p h h h b m. S F 08 h Nx P A p M x I h & T k w y Pp By CbI 25

26 Ap Mx: B Tchy Pm Svc Em Cb-b mb ppc C-b mmb p ( wh mmb c cc h m) O/c-b ch vc c/mmb ppm O/c-b /v pc c I b vm Gwh Cb-b c m (.., Fcbk, Tw, Im, c.) F 08 O pch mmbhp O pc mmbhp vc Hh/w mmb b Mhy EFT cy vc Pcp CP m pm O vc mmb (.., v m pm c mmb) O p xc c mmb c w m Nch My I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

27 Ph cy Shck Wh A h R? Iy-L T Pp By CbI 27

28 Wh A h R? Iy-L T Nmb hv mp y. Thy y y v hm c cvc vc. -Sph Fw W h A h R? Th Ub Dcy h mh, whh p, pc h, xmy pp, v hb. Wh k b wh h h y, h qpm, c, p pcc pm h wp hm p m p. I h c, w hhh h h pp b hv h v mpc h b y, h h v v p 2016, h wh v h p h y. I c, h h h ch h cp h y. Tp Iy T 2016 B h Lv Mk Ap T Pc, Pm O Svc (S F 09): 1. Th p h cy cv xc 50% mk p. P cv h hh v ccpc wh 79% p c hy h vc. 2. I h b h x h h cy p cv. Th ymc c h v m v cvy m c p cvy, ymc h c b b p h M G. 3. F h y h p xc m, m b m, m h p, h b b cmp-y c, HIIT p xc c, p cyc c, y c. 4. O h m m mk h p w pmm, whch 51% p c hy. Th Bm x h c m I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

29 F 09 W h A h R? Pp By CbI 29

30 Eqpm Fcy O (S F 10): 1. Th p w m pp yp qpm by p w c qpm (79%) - c qpm (72%). Ay q whh c h y? 2. Fxby mby qpm (71%), wh m (66%) h p x. W h A h 3. F h p pc qpm cy pc w cvc qpm, wh m cv h hh v p 71%. 4. Am Ex Db (AED) chv h p wh 60% c c hy hv AED. I w w c wh AED w c h y c wh hy w c y by h Amc C Sp Mc (ACSM). 5. Th qpm pk ymc h h yp qpm c pp. Wh cvc xc m pp, vc by h p pc qpm b cvc pc, h mc cc, wh xby/mby qpm h cy h p h p h wy pp. F 10 R? I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

31 B Tchy Pcc (S F 11): 1. Cmp h h w m, p v y h p chy vy w. Th pk h ppy h y m cvy v chy y--y pcc. 2. Oy h p chy 2016 w p by m h 50% p: cb-b c m. Sc m h m pp v b mk cm, cqy, hvy - y, c hw c m h m h p chy h y. 3. C-b ppc h w mmb c ch ppm, pc mmbhp, mmb p h w mmb vw h cc, wh cb-b mb pp b h m pp chy ppc c m. 4. Th pch mmbhp vc pp h h p wh 28% p c h c h. W b h p bc 12 p bw h pc c h y hy pc. I h, w xpc h w c q. F 11 W h A h R? Pp By CbI 31

32 Tp Gwh T m (S F 12 & 13): 1. Ov h p h y, x h p wh hv w by 100% wh v p xc c ch F Dm Wx w by 390%. Ov h p y, v p xc c w by 86%, mj why v h y h v wh h b 390%. W h A 2. Mch h wh v p xc c c b b b cb mmk cb. 3. B c (177%), wb pp c (169%), v-y c (157%) p y c (135%) h p v wh v h p h y. Wh h xcp wb, h h pm c b mch h wh h mk. 4. A h p wh h m v h p y c b b h h chy h c bq -v c. h R? I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

33 F 12 W h A F 13 h R? Pp By CbI 33

34 Eqpm Fcy O (S F 14 & 15): 1. Ov h p h y, h v mjy p wh c b b pmm ppch. W h 2. Am cy, c p (300%), h y (100%) mc xc (88%) hv hw h v wh v h p h y. Ov h p y, c p (100%), wh by cyhpy m (100%) mc xc (50%) hv hw h v wh. 3. I pc qpm wh, c /pv m (84%), mbc qpm (67%) - c qpm (60%) hv hw h m c wh v h p h y. Fm , c /pv m (53%), mbc qpm (50%) cz c qpm (50%) h h v wh. A h R? I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

35 F 14 W h A F 15 h R? Pp By CbI 35

36 B Tchy Pcc (S F 16 & 17): 1. O h h m m h y, h b chy pcc m h m c v v wh v h p h y m c y. W h A 2. Th p h wh v h p h y cy pv m cv m xpc cm. Th p h wh m c /c-b ch (458%), /cb c (449%), cb-b mb ppc (411%). Ev h mmbhp c by 184% v h h y. 3. I j h y, h p wh hv c by 46% h p w, /c-b ch /c-b c hv w by ppxmy 125%. 4. I pp m h h chy xhb h hh v wh h p y, w h p h y. h R? I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

37 F 16 W h A F 17 h R? Pp By CbI 37

38 Ph cy h S by L Sp - P, CA Wh L L? Iy T Dc I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

39 Wh L L? - Iy T Dc Fc c x bc hy. -A Hxy Wh h v mjy ck h y hv xpc wh v h p h y, h v pcc h y pp h y wh hv c by xpc v v wh. Wh w h h h m h y h h xpc v wh h chy c, whch hpp b h m xpc h m p pv wh. I h c, w hhh h h hv xpc v wh v h p w y. T Pc, Pm O Svc (S F 18 & 19) 1. Ov h p h y, v h m hv xpc v wh. Th m c h c cc wh c- c (-26%) xc c p xc c (-13%). I h, p h ppy p c, h hw xpc h c p v h p h y. 2. D h p y, v xpc v wh, y b h mb h xpc c v h p h y. Th my pk h b m h c ph h cyc. Hc hh vc (-38%), c- c (33%) p c (-30%) xpc h y-v-y c. F 18 F 19 W h L L? Pp By CbI 39

40 3. Th v wh xpc by m h c hm h ch wh h p mx. Th v wh pk h ck pm-v h kh hy m h. Eqpm Fcy O (S F 20 & 21) W h L 1. Ov h p h y, qpm cy hv xpc c, h b cmb w (-20%), hpc p (-20%), ch z (-4%), p c (-4%). Th m xpc c h p y. 2. Ov h p y, y w w h m c c -33%. 3. O c h w c c m U.S. ppcv w c m vv AED, whch w h p p 5% h p y. Hpy, h -y b h b h k hh/ c bck p m hy wh AED c ch m y c h hy h b q p. F 20 F 21 L? I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

41 Ph cy Wkp Ic Gb R Iy T Dymc Pp By CbI 41

42 Ic Gb R Iy T Dymc I c G b R W mv w b cmy. O wy ppch h p h cv v h. Ah y: I my b m cmpc b h h w I m v, I mh w b. -Ph C, Fm Chm CEO B Th hh/ y b y. Acc IHRSA 2016 Gb Rp, h ppxmy 187,000 hh/ cb h b, whch y 19% b h U S. Cqy, h h c h b hh h y b vw m ppcv b m ppcv c h h pby h c hv p / wh h b. I h c, w cmp h U.S. mk xp h my b c h U.S. T Pc, Pmm Fm, Svc O (S F 22-25) F p cmp h p v pcc whch h I U.S. mk 2016 p v b pc b. F pv v cmp bw h U.S. I m h y h v p ch h p h y h 40-p pm, vc h w m h y. Am h m bv h c bw h U.S. mk : I, h U.S. I mk hv m p my h, b w b xpc, ch phc hv h pk m h c ymc. Th I mk h wy wh p xc c wh h U.S. p m p -b pm m y. Th I mk h cy hh p v h U.S. (F 22) pc p cyc c (18%), qpm-b p xc c (16%), c c (16%), mc pm (14%), HIIT p xc c, P (p qpm v) (13%). Th mk hv mk p h h U.S. pcc ch y, p-chph p xc c, p c v p xc c. Th U.S. mk h cby p (F 23) pc v-y c, b c, p pcc pmc, HIIT m p h I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

43 wb c -m. U.S. p m wh yh p, yh pm, b m p, MMA/bx c. F 22 I c F 23 G b R Pp By CbI 43

44 F 24 I c G b R I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

45 F 25 I c G b R Pp By CbI 45

46 F Eqpm Fc (S F 26-29) I c G b F p cmp h p v pcc whch h I U.S. mk h v p F pv v cmp bw h U.S. h I mk h p v h p h y h 40-p cy qpm h w m h y. Am h m bv h c bw h U.S. mk : I p pp hv cy hh h h U.S. wh h w p m h m qpm pm, wh h wy h p my yp qpm. Th I mk h cy hh p v h U.S. (F 26) pc ch z (24%), p cyc (21%), (21%), c / pv m (18%), c z (16%). Th mk h v h U.S. pc mk p pcc ch h - c qpm, m, pc, ph cmb bcyc, m m, wh by vb qpm, EMS qpm mc xc. Th U.S. mk h p (F 27) h m (15%), AED (11%), xby mby qpm (9%), mbc qpm (7%), by cmp qpm (4%). F 26 F 27 R I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

47 U.S. p m y p, hpc p, p pmc c p c. F 28 I c G b R Pp By CbI 47

48 F 29 I c G b R I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

49 B Tchy T (S F 30-32) F p cmp h p v pcc whch h I U.S. mk h v p F 32 pv v cmp bw h U.S. I mk p v p h y h h b chy h w m h y. Am h m bv h m w: I p pp m y p w ch h U.S. p, pcy h mk/ mmbhp mmb. Th p b m y p chy wh h I mk hh v p qpm v (.., EMS, Wh By Vb) pm h vv chy (.., v p xc c). Th I mk h cy hh p h h U.S. (F 30) h I v (25%), wh hv hy hh p pc mmbhp (7%), mmbhp (3%), cb-b c m (4%), m wh I Mm (2%). Th mk hv hh mk p pcc ch h hh/w b, vc mmb, m p xc c. Th U.S. mk h cy hh p (F 31) h mhy EFT cp cy v (26%) hy hh p /c-b c (9%), cb-b mb ppc (5%), /c-b ch c ppm (5%), c-b mmb p (2%). F 30 F 31 I c G b R Pp By CbI 49

50 F 32 I c G b R I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

51 Ph cy Ah Spc - L, U.K. Ic B M Iy T Dymc Pp By CbI 51

52 Ic B M Iy T Dymc I c B M T, b, y c w-; ypcy c p. -Ym M, Hv Th hh y, m h U.S. Ep h h h w, h h m ph cyc, p m whch wh w w, cmpv vv, by h wh k cmpv v. Th mc h m ph h h v m b m h wh w. I h c, w k k h c bw h m cmm b m (-p, cmmc c, pv cb bq ) h h m q pcc b m, h, mh b c cmpv. Pm, Svc T Rm T (S F 33-35) F 33 hh 35 pv v cmp hw v 40 pm vc hv b p w c h v hh/ b m whh h p c hv y. F 33 pv v h ch b m h h p, wh F pv cmp c h pc, pm, vc. Am h m bv h c bw hh/ b m : N-p b h m pv wh cm pmm, pcy pc cv h b yh, h wh phyc m. N-p m ky h h h b m p-chph p xc c qc p xc c. Pv cb m hv h pm vc h hhy pz hw hy mmb cm. Pv cb hv hh p v h h h b m wh pc yh p, hh/w cch c. Pv cb m v p v-y c, h wb wh c p. S F 33 h Nx P I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

53 16% Mc F-b Pm (.. Pm Mc C) T Pc, Pm Fm Svc O T Ech B M L I 20% Chpcc Svc 24% Sp T C (TRX, J Gym, c.) 24% Phyc Thpy Svc Cmmc F Cb Bq 30% Hc Hh Svc (.. Acpc, Hmphy, c.) F 33 N-p 20% M By-b M A (.. T Ch Qj K) 29% S F Pm (.. C, P T, c.) 13% Yh P T 10% Hh Cch / W Cch 9% N C Cch Pv Cb Pp By CbI 53

54 Cmmc -p cb m ky phyc hpy, chpcc vc p c. I c Cmmc cb m ky hv p pm vc ch HIIT c, p cyc c, qpm-b c, P h p cv h pp y. Bq h cy whch hy h hh p m pmm ppcv h w wh hc hh vc. F 34 B M I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

55 F 35 I c B M Pp By CbI 55

56 F Eqpm Fc (S F 36-38) I c B M F 36 hh 38 pv v p h y 40 qpm cy h w cmp bw h v b m. F 36 pv v h ch b m h h b pc v, wh F pv cmp c h cy qpm. Am h m bv h m w: N-p b h m pv wh cm h v p h c qpm p h y. Th v c h y p hmv b h p v h c p c. A xmp h b p c h p hy h pc p, p, cmb w. Th cy pk b m h pp ch v p- cv. N-p c (.. cmmy c, vy c c, my, YMCA JCC) m ky p, p c cmb w. N-p hv hh v p mc xc, p c, AED c qpm. Pv cb hv hh p ch y p hh /hypxc m. Th bh hhy pcz cy pc h w ky v m c ch h pv cb. Cmmc -p cb hv p ch, m m qpm m by cmp. Cmmc cb m ky hv cp cy pc qpm ch cvc mch, cz c qpm, p qpm, m, p cyc, m by. Cmmc cb m wh cm p h m why cy pc qpm h vy pm. Y h h cmmc cb c qpm b vyh vyby ppch, cpyc cmmy m. Bq y h cy whch hy h hh p wh h cy qpm m h w wh by vb qpm. Ohw, bq hv w v p h v cy pc qpm. W h h hhy pcz ppch h h m q bq h mk. S F 36 h Nx P I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

57 Fcy Eqpm T Ech B M L I 24% S 24% Sm Rm Cmmc F Cb 22% By Cmp T Eqpm (.. B P, Bc Impc) Bq 34% Wh By Vb Eqpm F 36 14% G P (.. Lp Swmm, Aqc Exc, Rc U, c.) 11% Cmb W (. F- R) N-p 27% O Sp F (.. Scc, Bb, Cck, c.) 4% Dy Sp (A M Oh Sp Svc) 3% Hh A/Hypxc T Rm (.. A) Pv Cb Pp By CbI 57

58 F 37 I c B M I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

59 59 Pp By CbI I c B M I c B M F 38

60 B Tchy T (S F 39 & 40) I c B M F pv v p h h chy h w cmp bw h v b m. F 39 pv v h ch b m h h b pc v (p h hy x), wh F 40 pv cmp c h b chy. Am h m bv h m w: N-p c (.. cmmy c, vy c c, my, YMCA JCC) m ky pv pc mmbhp. Oh h h hp, h -p bck h pck wh pc h p chy pm b h mmb xpc ccy h b. Pv cb h hh pcp wh I Mm pm ch CP. W h ymc c, by, pv cb mmb y. F h h chy-v, pv cb w bh cmmc cb bq. Cmmc -p cb m ky I b, cb-b mb ppc, pv c-b p mmb vw h cc. Cmmc cb m ky hv cp chy pm ch mhy EFT cy vc, p xc c v p xc c. Ov, cmmc cb pp b h m ccp p w chy h b m, pcy h hy pcv c h c b w v. Bq h hh p ch mmbhp /c-b c wh p c ppm. Th h c w h y whch bq w m pv h h h b m. Th bq hv ch p m y h h h b m c h ppch w pv cv, m p xpc h c. S F 39 h Nx P I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

61 B Tchy T Ech B M L I Cmmc F Cb 22% C-b Mmb P (pc mmb cc) 31% Cb-b Mb Appc 36% I B A 8% O Pch Mmbhp 7% O/C-b R/Sch Appm 7% O/C-b R/Rv Spc C Bq F 8% O Pc Mmbhp Svc N-p 39 8% Pcp CP Sm I Mm Pm Pv Cb Pp By CbI 61

62 F 40 I c B M I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

63 Ph cy Shck Appc Pp By CbI 63

64 Appx A - Th Dcv...Th Hw, Wh, Wh & Why T A h y c hy cv; h p cv hm. - G T h q h hm. T c hw w hk, wh w w bv bv, hw w c hw w c. Jh Hy, Amc bm v b, M xpc m. Th Dc Bw F T A p p x A F v; hy h-m phm h qcky, k h w by m j qcky bcy. F p vy m hm bhv. F ck, v-ch, hy whmc. I b, hy hv b kw c mc cc, b hy p. I c ph, hv h-m ch c cc h j qcky pp. F v h c qcky cm b hk, ccy h-m p, b m, c pm hm. Cqy, p, v wh hy cp hm y b y, c, y y c v hm h-m wh cc h h b. T v h vv mvm. T hv h by mmm c -m c b mpc. T hv vy, hmv wh h c cy, whh c b. Th pw c m h, v, bhv c. T h h h hp hp y h jy w k. T,, h h b c ch c pv h ky cc y h b w. Sc mvm v, ch h w p q. U h c hp b y b y. B y mc c p w wh c h ch my, pby, c, c pv cv. S, wh h h vy v? Em ( wh w bp) - Th h bh. Th h mm whch c h mk. D h, cp h h mk, ypcy w h v y p, qy b p w. D h, m c v wh, qcky cp h mk, m h y p. I m c, h mc c b p. Em I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

65 q pp p ch c v w c. F, hy c c xpc bv v wh mv h wh wh c hv mpc y bhv. Sc, m my xpc c wh v chv cc m m mk p, my, c h ch cy. Fy, p h b c p, m p p cmpv. A p y xmp m w b h mc mb chy ch mb ppc Abb Ub. A xmp m h y mh b h xpv p N qpm h 1970 h p wh bcm hh m. I h c, cy, y, y p, y v y p m. I h c, h m my k cby vv h ky ch. A xmp ch m h y p h 21 Cy w b cpck hp h bcm h cp y b v ph hh cp c -m mk h cm. Gwh (hh wh hh bp) - Th h whch cp w, xpc cc wh cp v-w h mk. D h, v y p cp h y mjy, pp wh w b h b y h pv b vb. D h, c cp c h mk. A h, hv h by x c c h pcc y b c w m c w h m jcy. A m jc, h wh w xpc w xp h m, p whch bcm m ch m c h pcc y. Gwh mh pv vb c cmpv, b m h ky, p w w v h m cmpv h mkpc, pcy h pmy cmp hv p h. Ap h h xy b c v b m cv cpyc. A p p x A A xmp m cy mh b h Ph h xpc cb wh wh w c qcky cp h h mk. A xmp m h y mh b h p wh h k pc h My (w wh hh bp) - D h, w wh w w h m mk p. T h My w cp h mjy (.., w k k) v m h (.., pp wh v j h py). Cqy, h, w pk v mk p, wh wh b pby. I h h bh bcm pm h h c cp. T h My c mv w c. F, ch c mc m v, c, hy c m cmpc xpc c wh. Pp By CbI 65

66 A xmp c h h ch h m mh b p cmp. Th y wh pv h h ch m. Dc (c wh c bp) - D h, b hw mk cy, xpc c v mk bp p. I h, my xpc mm c. I h bh c, h c qy xpc c c pby c h bhv cy. A p y xmp h c w b v. I h y, h w b c c cqb. S F 41 h Nx P A p p x A Th B V U T Th w mp b mpc b k m h c : Th mpc qy m h w q m Fk Cp, D w,. Wh h m w b v by b v pp h qy cp h pch cm. Sv Jb, wh c- App, xp h by y, Iv h bw w. Wh bh h w y h cc b q c v, whch h m h c w h mkpc, pby, c v h mkpc (wh w y wh my ch b). I h, h q k bv hm, whch, m wch. By kw wh, hw vv, b c bcm v wh h pcv y. Th c mpc pcy m h w q m Dck Ck, I. I j wh hy xp hm. Th c m h q h, y k bv, y c k h kw xp y v. Th pk mpc bh w by h q h, y wh h kw wh, y my y b vcm cmpccy. Th Ap Mx - A T Iy Wh A Th R O h m ch k y b p m, wh h h m xp hm b y cmp. Th Ap Mx -wch CbI h c hp hh/ I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

67 67 Pp By CbI L T F F 41 70% 60% 50% 40% 30% 20% 10% 0% % A b p B y M k P 1 P 12 P 2 P 3 P 4 P 5 P 6 P 7 P 8 P 9 P 10 P 11 Mm T Nch T F Em Gwh M Dc

68 p y m b, h h c b v w h b, pby, c v v pp. Th Ap Mx yz w cc b y : v v p (.., cp b pcc) wh. By h hp bw h w b, bcm cby h pw. Th Ap Mx h, whh m, ch, wh, m, c. S F 42 h Nx P A p p x A T m whh h wh hh w, cmm mhy m mk ch h vm w w v. F, h v b pc wh w cc ch h h m m h y (qpm/ c, pm/vc, chy). I pc b pc wh xc h v wh h m, h w c h hh wh, wh bw h v, w c h w wh. T c h v p xpc by, h pcp mpy pw w. Mpy pw p h pc mk h whch b pc c c h pc p pc. Fm ppcv, mpy pw h p whch p by y h m cmpv cy h wh p wh h b m. Wh xp xcy wh pc mk chv mpy pw, cmm hm pp b h 50% mk h hv p c h wy b wh y p. Cqy, h Ap Mx bchmk p h 50% v h p y whh y pc vc h hh w p. T Sm Ev w hv vy mpc mk m. I h y, w y c hw c h ww hh/ y, w xp hw h m c ky m c: U.S. cmp I by b m (-p cb, cmmc cb, bq, pv cb). Impc Hh/F Ep A hh p, wh, wh (wh q h p mx hy ), y, hw v, I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

69 Ap Mx Abv Av Gwh Em Gwh Lw Ap R Hh Ap R F 42 Nch My Bw Av Gwh Pp By CbI 69

70 Appx B - Gph Th Y Ap T F Gph Th Y Ap T T Pc, Pmm Fm Svc O F 43 A p p x F 44 B I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

71 F Gph Th Y Ap T Fcy Eqpm O F 45 F 46 A p p x B Pp By CbI 71

72 F 47 Gph Th Y Ap T B Tchy Pcc F 47 A p p x B I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

73 Appx C - D Tm U Rp W h m h cp y h m h y, w m h m cb p h my b m my h h p. Th w w b pv cy h cp m w bv my b m wh. Tb 1 - D T Dcp C-b Mmb P - V pm (.., wb) h pw-pc w mmb/ c cb/cy cc p cc m, c py b. Cb-b Mb Appc - Appc by mmb mph h w hm cc cc cb m. Dc- C - Gp xc c v c- mvm ch hp hp, L c, bm c. A xmp p-chph c- c w b Zmb. Ecc Mc Sm (EMS) - A cy c pp h pp cc m v mc p wh h v pm xc mvm. Ev Sy C - Gp xc c h pcc hm ch Chc Y, W Y, W P Exc-c O Gp Exc C - Gp xc c b pcy c pcc ch By Dc, P Dc, h c c chq. Fxby/Mby Eqpm - Spcz qpm cc ch m, p ck, myc vc ch. Fc T Z - Phyc pc cb/cy cc c mvm h - qpm xc. A p p x C F-y Gp Exc C - Gp xc c h b w cy y m xc ch bx P, y cyc HIIT T Ch. Hh Cch/W Cch - Iv cch c by p hp v hh w. Hh A/Hypxc T Rm - A phyc pc h c m h vm c hh (I.. w Oxy p p). HIIT Gp Exc C - Gp xc c cmp m h x v h h pcp mbc wh b hh y xc b wh b w y xc. HIIT Sm Gp T - Sm p vv x w v h h pcp mbc wh b hh y xc b wh b w y xc. Hc Hh Svc - Hh vc h v wh v cmpmy mc ppch ch cpc, cp, hmphy, phy, c. Pp By CbI 73

74 H Y - T - y c h hh mp vm, ypcy bv 85 Fhh., bv 100 Fhh. H Y S - A pccy cc h y c cmp cmz h m. Mc Exc A - Phyc pc pccy cc mc- ch cc hb phyc hpy. Mc Sp Svc - Sp vc cmc m h m b v by phyc ch Bx, c jc mcmb. Mc-b F Pm - F pm pcc phyc mc c ch h, b, COPD, h by. Mbc T Eqpm - Spcz qpm m v mbm / xc-c mbm. Exmp c: vc h m xy cmp xc, ch mbc c. A p p x C M By-b M A - Acv ch T Ch Q K. N- Fc T Eqpm - F qpm cc ch b p, kb, I Cb, b, b,. O C-b R Rv Spc C - A pm p h w mmb/ c v pc c h cb/. O C-b R Sch Svc - A pm p h w mmb/ c ch vc (.., c p ). O Gp Exc C h c b Dw - A pm p h mmb/c c cc w p-chph p xc c w h vc. O T Svc Mmb - A pm p h w mmb/c cc cch c m cb/. P-chph Gp Exc C - Gp xc c h hv b chph pmm by pv hh c. Exmp c: L M M. Sm Gp F-b P T - F-b p by c/ cmp x w c. Sp Pmc C - A phyc pc z c p pmc- cv, cmp p, c c qpm hc p pmc. Sp Spcc Pmc T - F pm mpv hc/p pmc c vp m m c wh hc p pmc ch y, pw, p. Sp Y - Y c pp pp bywh. Exmp c: h y w h pp p m h c m ch y. Sp T C - Gp c bywh p qpm ch TRX J Gym I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

75 Thpc Exc P - A p pccy cc pvv hbv xc m hh h m mp. T Fc F Eqpm Acc - F qpm cc ch b, bc b, B b, mc b, by b b. V Gp Exc C - P-chph p xc c v vy ym h wb m c. V S-Dc F Pm - F pm h v y w m c pyb mb -mb vc. Wh By Cyhpy Rm - A phyc pc h c m w mp hc phyc cvy xc. Wh By Vb T - A mhy h wh by vb qpm ccmp by by mvm m mc wh. Tb 2 - D Rp Tm Ab Pc - Th b pc h m ch h mk pc vc v pc m p. F xmp, pc h 10% mk h y h 18% mk h h x y, h h mk w by b pc 8% p. Rv Pc - Th v pc ch h pc ch h mk pc vc v pc p m cmp pc h mk. F xmp, pc h 10% mk h y h 18% mk h h x y, h v pc wh w b 80%. Ap Mx - Th phc py h cyc p h mc, wh, my ch ph. Dc S - Th c h ph h cyc wh h chv pk v mk p xpc c wh (v wh) c mk p. A p p x C Emc S - Th mc h ph cyc wh m mk h wh h xc h v wh h pc vc y m h y chv b v mk p. Gwh S - Th k, mm h wh, h ph h cyc wh h chv by hh v mk p b xpc wh h xc h v wh h pc vc. I h p, bv v wh p by h b pc wh bv h v h y m. A b v mk p pp h y w 50%. Nch S - Th ch, wh cyc, ph p wh pc mk p w wh bw h v wh h pc vc. I h p, bw v wh p by h b pc wh bw h v h y m. A b v mk p pp h y w 50%. Pp By CbI 75

76 Appx D - Ab CbI ( CbI mmb b h m by Sph Th Mk Wm. Th cmpy pmy c hp cb, ppc v h, w p jy mpy mmb. I, w hp cb h p vc h b h mkpc, pv m by whch cb c k whp h wh pc h mk c cmpv v. O 50-p y xpc p cm cm h, b, cb p pp vpm p y- h hm h ch xp h c hp cb ch h p pw cmpv v y mkpc. W hv wk m m h 20 y, p mp b c h b. A p p x D Sph Th, C- Pcp Sph h b hh y vc h cb y v 30 y, hv wk bh mcy y c y vy m, c hh,, cy cb, bh pbc pv. Fm , Sph v h Ch Excv Oc h R F Gp, pvy h hh/ cb cmpy h w, h m, h R. H p 20 y wh CbCp, b pv cb cmpy b D, Tx, wh h w Vc P Op. Sph h Ow P U.S.-b Cb Iy C, b c pcc v h cb Iy c 2006, m P h I Hh, Rcq Spcb Ac (IHRSA), hv v P h c m py v h Avy B h Ac F S Cb Iy Mz. Mk Wm, C- Pcp Mk h m h 20 y xpc mk ch cm h, c 17 y wh h cb hpy y CbCp USA, whch cmp cc pv, cy, b, p, m cb. H Cm Ih m y- b ch Appb, Ch, M, O Th B, Rm Mc G, C Bky. O h hpy y, Mk h cm h m mch.cm. H c cc q p wb I F Iy T Rp - Wh A Th R? A cmphv y b y bhv

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