CITY OF CEDAR FALLS D O W N T O W N PA R K I N G S T U D Y P U B L I C W O R K S H O P D E C E M B E R 5,

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1 CITY OF CEDAR FALLS D O W N T O W N PA R K I N G S T U D Y P U B L I C W O R K S H O P D E C E M B E R 5,

2 PA R K I N G S T U D Y S C O P E O F W O R K Parking study methodology Parking inventory Parking utilization Stakeholder interviews Online survey Parking impact analyses Parking enforcement Comparable cities analysis Equipment & technologies used Parking policies & regulations Future planning & monitoring Structured parking 2

3 O P P O R T U N I T I E S A N D C H A L L E N G E S Having some degree of a parking problem is a good thing for downtown Too big to fail too small to succeed (small city challenges) Manage existing assets better encourage shared parking Monitor situation and plan for the future Ultimate goal is a balanced parking program that serves all of downtown The high cost of free parking

4 T O P T E N T R E N D S I N M U N I C I PA L PA R K I N G O P E R AT I O N S 1. Extended enforcement hours to capture evenings/saturdays 2. Adoption of credit card and electronic Pay-by-Mobile technology 3. Shift to multi-space parking meters on-street 4. Integrated technology platforms (payment/enforcement/permitting) 5. License plate recognition (LPR) payment, enforcement & permitting technology 6. Residential permit parking in mixed-use neighborhoods 7. Non-police parking enforcement 8. Parking apps to help find/pre-pay for parking/guidance systems 9. Mobility/Road Diets/Complete Streets/Transportation Demand Management (TDM) 10.Curbside management plans: TNCs and micro transit 4

5 PA R K I N G E X E M P T D I S T R I C T S = G O O D U R B A N P O L I C Y Promotes good urban design and density Preserves historic buildings and districts Reduces sprawl and improves efficiencies Encourages shared parking Promotes walkability YES BUT. Parking exempt districts put the responsibility on the City/public sector to ensure that adequate public parking infrastructure exists to support development

6 PA R K I N G I N V E N T O R Y & U T I L I Z AT I O N Total On-street = Total Off-street = TOTAL PARKING = 652 Spaces 1,299 Spaces 1,951 Spaces *Parking occupancy counts still in process: Thursday, October 25 th (lunch/evening) Friday, October 26 th (lunch/evening) Thursday, December 6 th (special event) Friday, December 7 th (lunchtime) 6

7 O N L I N E S U R V E Y

8 O N L I N E S U R V E Y 2, T O TA L R E S P O N S E S! I work downtown, but I am also a frequent visitor/customer. I work downtown AND I am a visitor and customer. I think it is important to remember that they overlap.

9 O N L I N E S U R V E Y Downtown has evolved into a vibrant dining, retail and entertainment district; with a rapidly growing residential population.

10 H O W I M P O R TA N T I S PA R K I N G A S I T R E L AT E S T O Y O U R D E C I S I O N T O V I S I T D O W N T O W N C E D A R F A L L S? Customers Employees Owners 55% 48% 40%

11 I F Y O U D R I V E A C A R T O V I S I T D O W N T O W N, W H E R E D O Y O U T Y P I C A L LY PA R K? Customers Employees Owners

12 W H AT I S A N A C C E P TA B L E W A L K I N G D I S TA N C E T O W A L K F R O M Y O U R PA R K I N G S PA C E T O Y O U R D E S T I N AT I O N? Customers Employees Owners

13 A R E Y O U A W A R E T H AT T H E R E A R E P O S T E D T W O - H O U R T I M E L I M I T S F O R O N - S T R E E T PA R K I N G I N T H E C O R E D O W N T O W N A R E A? Customers Employees Owners Residents

14 A R E Y O U A W A R E T H AT T H E R E A R E P O S T E D F O U R - H O U R T I M E L I M I T S F O R P U B L I C O F F - S T R E E T PA R K I N G I N T H E C O R E D O W N T O W N A R E A? Customers Employees Owners Residents

15 A R E Y O U A W A R E T H AT T H E R E I S F R E E, U N R E S T R I C T E D PA R K I N G AVA I L A B L E W E S T O F W A S H I N G T O N S T R E E T A N D E A S T O F S TAT E S T R E E T I N T H E D O W N T O W N A R E A? Customers Employees Owners Residents

16 D O Y O U B E L I E V E T H AT PA R K I N G T I M E L I M I T S S H O U L D B E E N F O R C E D M O R E S T R I C T LY? Customers Employees Owners Residents

17 D O Y O U B E L I E V E T H AT PA R K I N G T I M E L I M I T S S H O U L D B E E N F O R C E D M O R E S T R I C T LY?

18 W H AT I S T H E L E N G T H O F S TAY D U R I N G Y O U R T Y P I C A L V I S I T T O D O W N T O W N? Customers

19 I N Y O U R O P I N I O N, W H O S H O U L D PAY T H E C O S T O F B U I L D I N G A N D M A I N TA I N I N G P U B L I C PA R K I N G F A C I L I T I E S? Customers Employees Owners Residents

20 I N Y O U R O P I N I O N, W H O S H O U L D PAY T H E C O S T O F B U I L D I N G A N D M A I N TA I N I N G P U B L I C PA R K I N G F A C I L I T I E S? If everyone who uses parking downtown shared the cost, it would help us all. With all the good things happening downtown, there needs to be MUCH more parking available, such as a parking ramp.

21 H O W W O U L D Y O U C H A R A C T E R I Z E Y O U R A B I L I T Y T O F I N D A PA R K I N G S P O T O N A T Y P I C A L W E E K D AY / W O R K D AY? Customers Employees Owners Residents

22 H O W W O U L D Y O U C H A R A C T E R I Z E Y O U R A B I L I T Y T O F I N D A PA R K I N G S P O T O N A T Y P I C A L L U N C H T I M E? Customers Employees Owners Residents

23 H O W W O U L D Y O U C H A R A C T E R I Z E Y O U R A B I L I T Y T O F I N D A PA R K I N G S P O T O N A T Y P I C A L E V E N I N G / W E E K E N D? Customers Employees Owners Residents

24 D O E S T H E AVA I L A B I L I T Y O F PA R K I N G I N F L U E N C E Y O U R D E C I S I O N T O V I S I T D O W N T O W N C E D A R F A L L S? Customers Employees Owners Residents

25 W H E N I V I S I T D O W N T O W N C E D A R F A L L S ( C H E C K A L L T H AT A P P LY ) : 1. I am willing to pay to park short term on-street close to my destination. 2. I am willing to pay to park longer term in a lot close to my destination. 3. I am willing to walk a block or two if I can park for free. 4. I am not willing to pay to park. Customers Employees Owners Residents % 52% 63% 38%

26 R E S I D E N T- O N LY Q U E S T I O N S : Do you have dedicated parking for your residence? If no, where do you park?

27 F I N A L O P E N - E N D E D Q U E S T I O N : P L E A S E P R O V I D E A N Y S U G G E S T I O N S Y O U M AY H AV E T O I M P R O V E PA R K I N G I N D O W N T O W N C E D A R F A L L S. #1. Build a parking ramp: 34% #2. Too many apartments: 18% #3. Need more parking: 17% #4. Want free parking/don t charge: 7% #5. OK with paid parking: 4% #6. Existing parking not that bad: 4% Prime Takeaway: 51% of total responses indicated a belief that the downtown needs for more parking! #7. Do not like time limits: 3.4% #8. Overnight parking ban: 3% #9. Willing to walk: 2.8% #10. Too far to walk: 1.8%

28 L E G I T I M AT E & R E A S O N A B L E C O N C E R N S E X P R E S S E D Something needs to be done soon or it s going to impact the businesses. Thank you for doing this survey no easy answers, but it doesn t help to ignore a real problem. Additional analysis of parking trends could better inform the parking discussion. All interested/affected parties should be part of the conversation. Parking decisions from the City should be transparent. I believe employees who work downtown utilize much of the close-in parking, especially in the evenings, resulting in customers having to park farther out. It s exciting to see the area grow. I just hope it doesn t lose the small town, user friendly feeling.

29 E S T I M AT I N G PA R K I N G D E M A N D ITE Parking Ratios Not an exact science! ULI Shared Demand Model Average reduction factor of 15% Captive Market Reductions Assume 75% of visitors non-captive Assume 80% drive alone factor Market Synergies Not quantifiable, but they do exist!

30 R E S U LT S O F A G G R E G AT E M I N I M U M PA R K I N G R AT I O S

31 R E S U LT S O F A G G R E G AT E M I N I M U M PA R K I N G R AT I O S

32 C O M PA R A B L E C I T Y A N A LY S I S Ames Dubuque 64,073 POPULATION 58,535 72,385 68,357 Iowa City 40,828 Waterloo Cedar Falls Ames Dubuque Iowa City Waterloo

33 I N I T I A L C O M P C I T Y R E S U LT S MEAN HOUSEHOLD INCOME $78,763 $73,378 $59,378 $65,446 $55,703 Site Analysis Functional Design Parking Structure Concept Designs Cedar Falls Ames Dubuque Iowa City Waterloo

34 I N I T I A L C O M P C I T Y R E S U LT S DROVE ALONE 80.3% 78.9% 82.5% 76.3% 68.4% 56.7% Site Analysis Functional Design Parking Structure Concept Designs Cedar Falls Ames Dubuque Iowa City Waterloo National

35 I N I T I A L C O M P C I T Y R E S U LT S CARPOOLED 9.4% 8.6% 10.9% 9.8% 5.4% 5.9% Site Analysis Functional Design Parking Structure Concept Designs Cedar Falls Ames Dubuque Iowa City Waterloo National

36 I N I T I A L C O M P C I T Y R E S U LT S 8.3% PUBLIC TRANSIT 9.4% 5.0% 1.7% 0.2% 0.6% Site Analysis Functional Design Parking Structure Concept Designs Cedar Falls Ames Dubuque Iowa City Waterloo National

37 I N I T I A L C O M P C I T Y R E S U LT S BIKED 3.1% 3.3% 0.9% 0.4% 0.3% 0.6% Site Analysis Functional Design Parking Structure Concept Designs Cedar Falls Ames Dubuque Iowa City Waterloo National

38 I N I T I A L C O M P C I T Y R E S U LT S WALKED 16.3% 9.9% 10.2% 4.9% 1.9% 2.8% Site Analysis Functional Design Parking Structure Concept Designs Cedar Falls Ames Dubuque Iowa City Waterloo National

39 I N I T I A L C O M P C I T Y R E S U LT S Total Operating Revenues: Responsible City Department? Self-Managed or Operator? City CEDAR FALLS AMES DUBUQUE IOWA CITY WATERLOO Formal Parking Board/Committee? Parking Structures? Parking Lots? On-street Meters? Meter Enforcement Hours: Total public parking spaces managed: Total Staffing: Site Analysis Functional Design Parking Structure Concept Designs

40 I N I T I A L C O M P C I T Y R E S U LT S City CEDAR FALLS AMES DUBUQUE IOWA CITY WATERLOO Annual Tickets Issued: Annual Enforcement Revenue: Overtime/Expired Meter Fine: Late Payment Penalty? Escalated Fine Structure? Fine Revenues to GF or Parking Fund? Responsible Department? Dedicated Enforcement Personnel: Ticket-Writing Technology Used: Back-end Ticket Processing: LPR Enforcement? Anticipated Technology Upgrades? Pay by Mobile? Site Analysis Functional Design Parking Structure Concept Designs

41 I N I T I A L C O M P C I T Y R E S U LT S City CEDAR FALLS AMES DUBUQUE IOWA CITY WATERLOO Meter Cost in Prime Areas: Monthly Lot Permit Cost Range: Monthly Lot Permit Cost Average: Monthly Garage Permit Cost Range: Monthly Garage Permit Cost Average: Transient Rate in Structures: Daily Max Rate: Garage Reserved Rate: Parking Special Assessment? How is Debt Service Paid for Structured Parking? Parking Reserve or Sinking Fund? Site Analysis Functional Design Parking Structure Concept Designs

42 L E V E R A G I N G P R I VAT E S H A R E D PA R K I N G

43 P R O J E C T G O A L S Develop a realistic plan for more effective use of parking and better management of the downtown parking system Develop credible information that can be communicated to the public and stakeholders Create a parking system that contributes to a positive image of the City A parking system that supports livability and economic development in Downtown, including provisions for bicycle parking and pedestrian mobility A parking system that deploys the latest technology to improve the customer experience

44 N E X T S T E P S Additional parking utilization data collection Comparable City analysis Parking financials and enforcement trend analysis Parking impact analyses Public presentation on final findings and recommendations

45 S U M M A R Y O F P R I M A R Y R E C O M M E N D AT I O N S The Plan is Nothing; Planning is Everything Dwight D. Eisenhower

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