Key Facts. Duration. Props. interactivity. Children groups. Workshops for children. entertainers. Event layout. Educational

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2 event CONCEPT Kids in Pyramids Kids in Pyramids is an interactive and educational exhibition for children; this project is designed specially for shopping centers. Children will experience an amazing adventure, will learn about the Ancient Egypt, will be surrounded by specific architectural elements and will get involved in exciting games. Children will be able to enter the pyramids, dig in the sand searching for artifacts, find the key to the treasure room, learn about hieroglyphics, build pyramids, climb on the Sphinx, decipher the hidden codes, they will have fun with the mummies, and will have an opportunity to take funny pictures of the Tutankhamun s sarcophagus too. Target public: 5 to 12 years old children. setup: all props and additional space have ~200 sqm. The event layout is versatile, the architectural elements can be placed according to each shopping center architecture. Workshops: possibility to organize exciting workshops for children (painting artifacts, Egyptian make-ups, building amulets, manufacturing jewelry, learning and writing with hieroglyphs etc). Duration: up to 60 minutes for each organized children group. period: 23 days including 4 weekends (recommended). Click here for a video presentation

3 u Å b Key Facts Props The authentic atmosphere will be recreated by placing the most important Ancient Egypt thematic props. Children will be able to enter the pyramids, to touch the objects, living an authentic adventure. interactivity Besides the educational aspect, kids will be involved in interactive activities: finding artifacts, logic puzzles, building pyramids, mummies, funny pictures with sarcophagus and the thematic costumes. Workshops for children Workshops can be organized at various phases during the adventure: painting artifacts, Egyptian make-up, manufacturing amulets and jewelry, learning, hieroglyphic writing, etc. Educational Children will learn about Ancient Egypt by participating in an interactive adventure under the guidance of trained adults; they will not find such an even elsewhere. K 9 Duration The duration of an adventure for one group of children is of up to 60 minutes. The duration is flexible and can be adjusted according to the number of children who attend the event. The length of each event is estimated to 5/10/15 minutes, but can be adjusted depending on the number of participants. The event can be organized in each shopping center for 9 days (2 weekends), 16 days (3 weekends) or 23 days (including 4 weekends) or more. The rental period is flexible and can be adjusted to your needs. Children groups Organized groups of up to 30 children will start and finish together the adventure, guided by trained adults. Each shopping center has the option to sell tickets for this educative adventure. The ticket price is established by each shopping center. entertainers Usually, there are 1 or 2 main entertainers and three or four assistants/shift, depending on each the needs of each shopping center. Event layout sqm, sum of all the architectural elements having ~120 sqm plus additional space of sqm. The elements can be arranged separately, so it is not necessary only one area of sqm.

4 Start Pharaoh s throne Adventure s map Pyramids Hieroglyphs W Mummies Treasures in sand Sarcophagus chamber Building mini pyramid W Papyrus W Find the password Treasure chamber W Nefertiti puzzle Gizeh Plateau W Pictures with sarcophagus W possibility to organize workshops Finish

5 THE ADVENTURE STARTS! The amazing adventure in Ancient Egypt starts by dressing all the kids in the themed costumes. There are several types of costumes and accessories, so kids can chose what to wear. Entertainers will also be dressed up in themed costumes.

6 Pharaoh s throne 5-7 minutes u j Pharaoh s throne, wings, columns Once the kids have put on their themed costumes, they can sit on the pharaoh s throne, feeling like real pharaohs. The guide will talk to the children about the lives and history of the most important pharaohs in Egypt. All parents can take pictures of their kids standing on the pharaoh s throne. Also, the shopping center can hire a photographer and send the pictures to the clients by /facebook. Pictures can also be printed out and given to the kids as free gifts.

7 The great pyramid OF GIZA 5 minutes u hieroglyphs and drawings on the walls, artifacts, artificial flames, gods, LCD, statues, amphora. j Children will enter inside the great pyramid. Ancient paintings and hieroglyphs are featured on the inside walls. Kids will also watch a short movie about the Ancient Egypt. The entertainer will offer historical information and will tell the children how the pyramids were built, and what the symbols written on pyramid walls mean. Children will watch a short movie giving them more details about ancient Egypt, while the entertainer will be there for guidance and questions. From here, the kids can enter into the Sarcophagus Chamber.

8 Sarcophagus chamber 5 minutes u j Tutankhamon sarcophagus, amphora, artifacts, smoke machine. From the main room of the great pyramid, kids can enter into the sarcophagus chamber, a room full of mystery, with fog machines and flamethrowers. A sensor will be activated when entering the room and a voice will guide the children on what they have to do in order to open the treasure room. The entertainer will tell the kids about the pharaohs tombs, about the meaning of all paintings and artifacts and will invite them all to follow the voice messages and go to the sand area to find the password for the treasure chamber.

9 Treasures in THE sand 5 minutes u sand, stones, RA eye, artifacts, amphora. j Kids will turn into small archaeologists. They will find hidden artifacts in the sand. Children will dig into the sand to find the artifacts or fragments of broken amphorae which they can put back together just like real archaeologists do. Two fragments won t fit to the broken amphorae, but they will fit together, revealing the password Nefertiti. The entertainer will round the children up by the door of the treasure chamber and will invite them to say the password in a loud voice.

10 Treasure chamber 5 minutes u j Pyramid chamber, artifacts, jewelry, gold. All the elements are painted in gold to create an authentic treasure chamber. To access the Treasure Chamber, the children have to shout the password in front of the door. In the presence of the children that are gathered around the treasure chamber door, the entertainer will open the door using a hidden remote control, giving kids the impression that they said the correct password. Once they get into the treasure room, they will find many treasures, glowing in the color-changing lights. The entertainer will tell the kids about the pharaoh s treasures and their significance.

11 magnetic PUZZLE Nefertiti - TUTANKHAMuN 5-10 minutes u j Magnetic puzzle, amphorae, columns, stone wall. Children will be invited to rebuild the image of the beautiful Nefertiti and of Tutankhamun by putting together magnetic puzzle elements. The entertainer will tell stories about Nefertiti, the beautiful Egyptian queen. Egyptian jewelry crafting or ancient Egyptian make-up workshops can be organized in this area too.

12 Giza plateau 5-10 minutes u Giza plateau in miniature, pyramids, Giza map, obelisk, stones, cat statues. j Children will see a 3D model of the Giza Plateau and learn about the pyramids and their positioning. They will also learn about the Sphinx, the temples and the small pyramids of the queens. A map will be used to explain the layout of all elements on the Giza plateau. In this area, a workshop for crafting amulets can be organized. Kids may use clay or any other materials to craft amulets which they can keep as free gifts.

13 Mini Pyramid AND sphinx 5 minutes u Mini pyramid blocks, 2 sphinxes. j The entertainer will talk to children about the mysteries et surrounding the building of the pyramids and will invite them to build a mini pyramid of small blocks. They have to place every block correctly in order to finish the entire pyramid. Sphinx-shaped benches will complete the game. Kids can sit on the two sphinxes and parents can take pictures.

14 Hieroglyphs u stones minutes magnetic hieroglyphs, obelisk, Egyptian god, j Magnetic hieroglyphics will be placed on the magnetic panel. The entertainer will tell the children about the mystery of hieroglyphs, about how they were deciphered by Champollion, and what they mean. Several hieroglyphs will be explained to them (a standing man, a tired man etc). A hieroglyphic alphabet will also be displayed here, so all children will be able to see how their name can be written in hieroglyphs. A workshop can be organized in this area, where all kids can write their names in hieroglyphs.

15 The mummy u wall. 5 minutes Sarcophagus, mummy, dogs statues, stone j The entertainer will talk to the children about mummification. Entertainers will also speak about the mummy curse, and will explain that this curse only appears in the movies and that it is not a real threat. A short funny game can be organized here: the entertainer and the children can wrap themselves up in paper, just like mummies are.

16 Match the correct god 5 minutes u j Rotative cylinder with Egyptian gods. Many Egyptian Gods are carved on a large stone pillar. Children will have to spin the pillar parts to correctly put body parts together, thereby revealing the figures of Egyptian gods. The entertainer will speak to the children about the most important Egyptian gods Anubis, Ra, Seth etc.

17 Papyrus 5-10 minutes u Papyrus, columns, sarcophatus, stone wall. j A papyrus roll will spin in an automatic loop. Funny facts about ancient Egypt (did you know?) are written on this papyrus. The entertainer will explain to the kids about the papyrus rolls, how they were made, how somebody can write on them, how long were they and what kind of information was written on the ancient papyrus rolls. A painting workshop can be organized in this area: kids can paint some plaster bas-relief artifacts using any color..

18 FUNNY PICTURES 5 minutes u j Trimmed face sarcophagus, pedestal for kids. The adventure ends with a funny photo shooting session involving both children and their parents. The sarcophagus with the trimmed face is very entertaining and all parents will be happy to take a picture of their kids. All kids will receive a diploma for the talent, creativity and team spirit they proved while on the Ancient Egypt adventure. Each child s name will be written in hieroglyphs.

19 Decorative islands The themed islands will be strategically places in the shopping center in order to promote the event. These islands will be attractions themselves and will trigger many visitors to take pictures.

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21 children workshops Learning hieroglyphs Children will be able to write their name with hieroglyphs. The hieroglyphs can be on stamp or written manually. Children can take home cartons with their names written in hieroglyphs. Cartons can be customized with logo of the shopping centers. building amulets Using Cernit/clay or other suitable materials, children will be able to build the desired amulets. Amulets can be offered to the children/parents for free or at cost. children workshops Painting artifacts Artifacts with deities or other ancient Egypt symbols can be painted by the children. Artifacts are made by gypsum. manufacturing jewelry Egyptian make-ups Who do you want to be, the pharaoh Tutankhamun or the Cleopatra princess? In a few moments all the children can become who they want by using Egyptian make-ups. The children can build various colored ancient Egyptian jewelry. The jewelry can be offered to the children/parents for free or at cost.

22 Shops ACTIVAtions Examples and suggestions to be adapted to each shopping center s marketing strategy Find the lost treasures Discounts to participating shops In the sand can be buried various amulets for children to discover. With these amulets children, along with parents, can go to participating shops. Children will hand the amulets to the shops personnel and will receive in exchange a penny chocolate (wrapped in tinfoil). Every penny can be considered a discount that can be used in the shop. Thus, parents are directed in participating stores and can be converted into buyers. All parents having children participating to Kids in Pyramids, will receive discount vouchers at participating shops. Participating shops can be flagged with posters. An island with various items sold by shops inside the shopping center can be placed to the event (Pharaoh masks, ancient Egypt games, archeology games, adventure games etc). A poster will indicate the clients where they can purchase these games, so parents will be taken to the shops. Egyptian hats can be offered to the shop staff to be wear during the event period. This will increase the interest of customers to visit the event location and will introduce the ancient Egypt atmosphere in all shops.

23 Kids in pyramids in your shopping center ADVANTAGES AND BENEFITS K competitive Roi Free pr traffic Be ahead of your competitors. A unique differentiation factor that will help you stand out from the other shopping centers. Because your event will not take place at another location. You already know it. Families with children are the biggest spenders in a shopping center. Get them on your side. Your marketing budget is efficiently spent. Free PR and maximum awareness. All the parents, schools and kindergartens will spread the news about the event on Facebook and other social networks. The interactive exhibitions are trafficgenerator events. Parents, grandparents, children, the entire family will be there to watch or participate.

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25 Venue information Necessary space: sqm sum of all the architectural elements having ~120 sqm plus additional space of sqm. The elements can be arranged separately, so it is not necessary only one area of sqm. Rental period: minimum 09 days. transportation: 1 or 2 truck. Event staff: 1 entertainer and 2/3 assistants each shift. They will receive the scripts, so they will know what information should be given to the children (personnel not provided by our team). installation: 1 day x 8 hours, 4-6 local workers, 2 KidsInPyramids supervisor. dismantling: 1 day x 8 hours, 4-6 local workers, 2 KidsInPyramids supervisor. Necessary equipment for installing and dismantling: 1 forklift, 2 pallet trucks, 1 ladder. Necessary systems: 220 V power. Dry cleaning the thematic costumes: Every 14 days. Already booked dates for : Promenada Mall Bucuresti City Park Constanta Severin Shopping Center Deva Shopping City PLOIESTI Shopping City Braila Mall Shopping City Timisoara Shopping City galati Targu Jiu Shopping City Mega Mall Bucuresti

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31 contact Feel free to contact us for a quotation and event reservations. Your strategic marketing partner Managing Partner office@umbrellamanagement.ro 44a Ficusului Blvd, Inav Building, 2nd Floor, District 1, Bucharest 10 Poitiers Blvd, Tehnopolis, Iasi An unique concept developed by and