MUNICIPALITY OF GREENSTONE VISUAL IDENTITY. Greenstone

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1 MUNICIPALITY OF GREENSTONE VISUAL IDENTITY Greenstone

2 AGENDA 1 OVERVIEW & OBJECTIVES 2 BRAND STRATEGY RECAP 3 DEFINING OUR IDENTITY: AN EXPLORATION 4 PROPOSED VISUAL SYSTEM 5 NEXT STEPS

3 1 OVERVIEW & OBJECTIVES OVERVIEW A brand strategy was developed for Greenstone to position the Municipality to boost tourism, bring the communities together and improve residents overall morale. The brand positioning Nature s Home Town was approved to achieve this and it will be part of a wider re-brand of the Municipality s visual identity. Each of the 7 communities that form the Municipality of Greenstone are still very much focused on their own identity and name of the community. This new visual identity will position Greenstone as the secondary item to each community name.

4 1 OVERVIEW & OBJECTIVES DELIVERABLES Design visual ID for the Municipality and communities (includes logos, stationery, business card, fleet vehicles & signage) Create visual ID guide for the Municipality of Greenstone Develop creative advertising templates for Greenstone Tourism

5 1 OVERVIEW & OBJECTIVES OBJECTIVES A new visual identity will be created for the Municipality of Greenstone. This will include concept development and design based on the first round of creative developed with the Tourism Strategy. It will incorporate the brand positioning and nomenclature for each community.

6 2 BRAND STRATEGY RECAP: POSITIONING NATURE S HOME TOWN

7 2 BRAND STRATEGY RECAP: AUDIENCE AVID HUNTERS & FISHERMEN NATURE CONSUMERS TRAVELLERS / ADVENTURERS RESIDENTS BOOMERS & EMPTY NESTERS RELAXATION SEEKERS FAMILIES YOUNG PROFESSIONALS

8 2 BRAND STRATEGY RECAP: TONE FRIENDLY RELAXED PASSION FOR OUTDOORS

9 2 BRAND STRATEGY RECAP: REACTION GREENSTONE IS A PLACE THAT ENDORSES THE OUTDOORS AND NATURE. A SENSE OF PRIDE TO LIVE IN GREENSTONE OR ADVENTURE TO VISIT GREENSTONE.

10 3 DEFINING OUR IDENTITY A VISUAL IDENTITY IS A THOUGHTFULLY CRAFTED ECOSYSTEM OF DESIGN ELEMENTS THAT WORK TOGETHER TO TRUTHFULLY REFLECT OUR BRAND EXPERIENCE. THINK OF IT AS AN EQUATION WHERE YOUR BRAND STRATEGY IS THE ANSWER THAT YOU WANT TO ACHIEVE AND THE VISUAL ID IS THE FORMULA NEEDED TO ACHIEVE IT.

11 3 EXPLORATION: BRITISH COLUMBIA SUPER NATURAL BRITISH COLUMBIA THE FORMULA PERHAPS A LITTLE CLOSER TO HOME, BRITISH COLUMBIA AIMS TO REFLECT ITS SUPER NATURAL OUTDOOR EXPERIENCES. A TRIBAL TYPEFACE, EARTH TONE COLOURS, FOREST TEXTURES AND STUNNING PHOTOGRAPHY COMBINE TO CREATE A FAMILIAR BUT UNIQUE OUTDOOR BRAND FORMULA.

12 3 EXPLORATION: COURMAYER COURMAYEUR BY INTERBRAND THE FORMULA THE COURMAYEUR IDENTITY IS A CELEBRATION OF THEIR NATURAL VISTAS AND THE SENSE OF ADVENTURE THEIR AUDIENCE FEELS WITH SIMPLY THE SIGHT OF THEM. THE VISUAL FORMULA IS A LOGICAL COMBINATION OF BREATHTAKING PHOTOGRAPHY, TOPOGRAPHIC MOTIFS, A NATURE-INSPIRED COLOUR PALETTE AND AN UNCONVENTIONAL LOGO THAT ILLUSTRATES THEIR BEAUTIFUL MOUNTAIN RANGES WITHOUT BEING CLICHÉ.

13 3 WHAT S OUR FORMULA? NATURE S H O M E T O W N

14 4 PROPOSED VISUAL SYSTEM // MAIN LOGO

15 4 COMMUNITY VISUAL HIERARCHY NATURE S HOME TOWN A GREENSTONE COMMUNITY A GREENSTONE COMMUNITY A GREENSTONE COMMUNITY A GREENSTONE COMMUNITY A GREENSTONE COMMUNITY A GREENSTONE COMMUNITY A GREENSTONE COMMUNITY

16 4 PROPOSED VISUAL SYSTEM CORPORATE APPLICATIONS

17 4 PROPOSED VISUAL SYSTEM // GREETING SIGN

18 4 PROPOSED VISUAL SYSTEM // STATIONARY Addressed To 123 Address Street Geraldton, ON P0T 1A9 ATTN: To Whom It May Concern NATURE S HOME TOWN greenstone.ca Haley Garvie Financial Administrative Assistant EDO P (807) Ext E haley.garvie@greenstone.ca PO Box Main Street Geraldton, ON P0T 1MO, Canada (807) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce sit amet libero tincidunt, interdum nisl at, volutpat ante. Fusce ex mauris, ultrices nec felis nec, ultricies rhoncus eros. Praesent luctus fringilla turpis euismod porttitor. Proin tortor nulla, tristique id convallis in, luctus ac massa. Nulla rhoncus augue sed augue lacinia, sit amet lacinia tellus rhoncus. Integer egestas justo erat, at faucibus est venenatis non. Maecenas malesuada venenatis odio. Aliquam tempor sit amet enim sed lacinia. Nulla a posuere orci. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Vestibulum vitae magna commodo, ornare metus eget, interdum augue. Ut aliquam eget elit id tincidunt. Aliquam erat volutpat. Donec arcu quam, vehicula vitae orci et, elementum bibendum justo. Phasellus hendrerit dui odio, ac aliquet massa tempus interdum. Quisque accumsan lectus sit amet sodales eleifend. Suspendisse et orci sollicitudin, cursus lorem ac, feugiat tortor. Praesent sollicitudin massa malesuada, faucibus ligula ac, iaculis lacus. Curabitur pellentesque orci in imperdiet mollis. Nunc facilisis consectetur nunc, nec finibus nulla egestas non. Maecenas vel feugiat odio, in auctor sapien. Pellentesque eu neque bibendum, imperdiet est vel, sodales orci. Quisque sed aliquet turpis. Maecenas porttitor, libero nec condimentum fringilla, lectus lectus venenatis dolor, nec laoreet mi elit vel dui. Aenean luctus lacus nec massa posuere bibendum. Suspendisse ut lacus at tortor vestibulum viverra. Vivamus elementum, massa sed semper tincidunt, nisi dolor porttitor orci, et laoreet metus leo vel lorem. Nunc in mattis dolor. Pellentesque sed fermentum mi. Haley Garvie Financial Administrative Assistant EDO NATURE S HOME TOWN P O Box Main Street, Geraldton, ON P0T 1MO, Canada

19 4 PROPOSED VISUAL SYSTEM // BANNERS A GREENSTONE COMMUNITY A GREENSTONE COMMUNITY A GREENSTONE COMMUNITY NATURE S HOME TOWN

20 4 PRO

21 4 PROPOSED VISUAL SYSTEM // WAYFINDING

22 4 PROPOSED VISUAL SYSTEM // LOGO SYSTEM TOURISM APPLICATIONS

23 4 PROPOSED VISUAL SYSTEM // ADS

24 4 PROPOSED VISUAL SYSTEM // OUTDOOR BOARDS A GREENSTONE COMMUNITY A GREENSTONE COMMUNITY A GREENSTONE COMMUNITY

25 4 PROPOSED VISUAL SYSTEM // CLOTHING

26 NEXT STEPS: 1 FINAL APPROVAL OF VISUAL IDENTITY 2 PLAN AND EXECUTE THE ROLL OUT STRATEGY OF THE NEW VISUAL IDENTITY ACROSS THE MUNICIPALITY E.G. STATIONARY, BUSINESS CARDS, SIGNAGE & FLEET VEHICLES 3 DEVELOP CREATIVE ADVERTISING TEMPLATES FOR GREENSTONE TOURISM USING THE BRAND POSITIONING OF NATURE S HOME TOWN. THE FOLLOWING TEMPLATES WILL BE CREATED: POSTER OUTDOOR BILLBOARD NEWSPAPER AD PROMOTIONAL RACK CARD ONLINE WEB BANNERS RADIO SCRIPT (30S) TRADE SHOW DISPLAY

27 THANK YOU.

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