10A04 Quality of Life for Competitiveness in the Nuremberg Metropolitan Region (Scotland House)

Transcription

1 10A04 Quality of Life for Competitiveness in the Nuremberg Metropolitan Region (Scotland House) METREX-Presentation Dr. Christa Standecker Nuremberg Metropolitan Region (EMN) Director

2 European Metropolitan Regions in Germany 2005 Resolution of the Ministerial Conference on Spatial Planning (MCSP) on April 28, 2005 The MCSP recognized 11 European Metropolitan Regions in April 2005.

3 Model for promotion of growth and innovation Metropolitan areas cores of existing metropolitan regions other locations of metropolitan functions center of metropolitan integration area wider metropolitan integration area transition zones between metropolitan integration areas Growth areas outside centers of metropolitan integration areas Stabilization areas Area structure Central area Intermediate area Nuremberg Metropolitan Region Draft: : As at The map illustrates the model. The markings do not represent any planning commitments.

4 Nuremberg Metropolitan Region Population 3.5 million Gross Dom. Product 100 billion Export rate Reachability within radius of 100 km Patent registrations 40 percent 5.5 million people 5th place in Europe for Central Franconia (Eurostat 2006)

5 Goals of the Metropolitan Region Development of an international brand Nuremberg Metropolitan Region Intensification of European work Optimization of intra-regional cooperation Expansion of metropolitan functions

6 What does the brand stand for?

7 Brand Profile Core Competence Surprise Quality Key Expertise Creativity Quality of Life Internationality

8 Creativity

9 Quality of Life

10 Internationality

11 Core Competence: Surprise Quality!

12 Quality of Life Modules Established, rich cultural scene Polycentrality High standard of living and innovative power

13 Responsibility and history - Nuremberg International Human Rights Award - Documentation Center at Nazi Party Rally Grounds Examples of culture with international appeal - Bamberg Symphony Orchestra - Germanisches Nationalmuseum in Nuremberg - Richard Wagner Festival, Bayreuth - Rothenburg o. d. Tauber - Nuremberg State Theater Examples of international events - Bards Festival - Nuremberg International Organ Festival - Rock in the Park FIFA World Cup TM

14 Tourist Highlights Old Town of Bamberg Würzburg Residence German Limes Road

15 UNESCO World Heritage Assets Old Town of Bamberg German Limes Road Würzburg Residence

16 Outstanding Rural Areas (Tourism) Fichtel Mountains Franconian River Paradise Franconian Alps Franconian Switzerland Franconian Lakes Franconian Forest Hersbruck Switzerland Altmühltal Nature Park and many others

17 Some Activities... Website presence with cultural and tourist highlights ( International exhibition presentations based on quality of life argument Joint marketing of international highlights such as UNESCO World Heritage assets Strengthening intra-regional tourism: MetropolCard Metropolitan Monitoring with indicators for life quality

18 International Activities 2006 Marketingverein Metropolregion Nürnberg e. V. Delegation trip to Muscat, Oman Arab Health, Dubai Delegation trip to Delhi/Mumbai, India Shenzhen Cultural Fair Moscow Medical Salon, Russia Oct./ Nov. Intelligent Building, Bahrain (planned) More than you expect!

19 Polycentrality in Germany Greater London contributes 17 percent to the British economy Lombardy (incl. Milan) 20 percent to the Italian economy (GDP) Ile de France (incl. Paris) 29 percent to the French economy (GDP) No Metropolitan Region in Germany contributes as much as 10 percent to the German economy (GDP)

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22 Settlement structure of types of region Agglomeration areas Core cities High-density districts Medium-density districts Rural districts Urbanized areas Core Cities Medium-density districts Rural districts Rural areas High-density rural districts Low-density rural districts Nuremberg Metropolitan Region has all types of areas

23 Nuremberg in 19th place worldwide Rating of general quality of life (top 25 cities) Index: New York City = Wellington Ottawa Nuremberg Perth Dublin Extract from Mercer Human Resources Consulting 2004

24 High standard of living and innovative power Gross Domestic Product per Inhabitant EUR The Nuremberg Metropolitan Region (Central Franconia) occupies 5th place in Europe Noord-Brabant (NL) Stuttgart (DE) Oberbayern (DE) Karlsruhe (DE) Mittelfranken (DE) Tübingen (DE) Rheinhessen-Pfalz (DE) Freiburg (DE) Darmstadt (DE) Sydsverige (SE) Köln (DE) Oberpfalz (DE) Unterfranken (DE) Prov. Brabant Wallon (BE) Stockholm (SE) ,663 1,479 1,298 1,126 1,112 1,088 1, Europe s top 15 patent regions (patent registrations per million employed persons in 2002 Source: Eurostat 2004

25 Quality of life and polycentrality are important modules for cooperation in the Nuremberg Metropolitan Region

26 Governance in the Nuremberg Metropolitan Region Council of the Metropolitan Region Steering Commitee politicans, stakeholders such as scientists, entrepreneurs, cultural managers 42 Lord Mayors, Mayors, County Presidents Business and Infrastructure Forum Science Forum Traffic and Planning Forum Culture and Sport Forum Tourism Forum and four coopted members: government representatives Marketing Service Forum

27 Eating Out The Metropolitan Region of Nuremberg has a well above average density of restaurants, cafés, etc. Whereas the Metropolitan Region has approx. 43 catering establishments for every 10,000 inhabitants, the German average is only 32.