Business Model for sustainable regional development by tourism

Transcription

1 Business Model for sustainable regional development by tourism

2 Why EuroVeloPark Banat? Steps to Success Action proposal 1. Drawing of the Basis Map 2. Data Acquisition, POIs, etc. 3. Printed Map and Distribution 4. App for Smartphones and Tablets 5. Homepage 6. Booth on ITB 7. Article in Magazine 8. Add Data to Navigation Systems 9. MasterLIS, Starting with touristic Layers 2

3 Action proposal Distribution via media and wholesalers Distribution via book stores Cooperation with leading publishing houses Cooperation with press Cooperation with leading travel agencies Digital maps for use in www or apps 3

4 EuroVelo Park Banat Main goals: International long term marketing tool Visual presence in book stores Presence at the world biggest tourism fair Free contingent of 250 maps for each member New and unique concept designed improving the standards for sustainable tourism 4

5 Success Formula 1 Measurable Reinvestment With our cycling map, we were able in just a few years to take more than 60,000 cyclists annually to the Danube to Serbia. Let us be modest. And as a target 25%, so 6,000 tourists in 4 years. Each tourist spends ca Euro per day Assuming a tourist will stay 7 days approximately per year. The income within 4 years will be ,00 Euro Each member gets 250 maps free for sale End-consumer Price Euro Total Income Euro 7.90 x 250 = Euro Tax Income can be invested in other PPP regional development projects 5

6 Success Formula 2 Point of Interest Points of Interest are a collection of categorized Points, lines or areas of a special interest. These can be for example all cultural objects and also Hotels and Restaurants. In the same way tracks like the EuroVelo routes or areas of interest like the national parks, prohibited zones, protection areas a.s.o. POI as a marketing instrument Tool for self administration (up-to-date) All in one spatial database Reinvestment by offering POI database exports Integration in other publications Cooperation with yellow pages Integration into navigation systems 6

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10 Success Formula 3 Homepage 10

11 Success Formula 3 Homepage 11

12 Success Formula 3 Homepage 12

13 Success Formula 3 Homepage 13

14 Success Formula 4 ITB Berlin Over the last half-century ITB Berlin has had a decisive impact on tourism The EuroVelo Park Banat will be presented to the worlds travel industry. The EuroVelo Park Banat will be represented at the ITB Berlin with a own booth 14

15 Success Formula 5 Article in the Magazine natur 15

16 Success Formula 6 Smartphone App Own APP for Smartphones and Tablets showing the beauty of the EuroVelo Park Banat Presented on navigable maps: wellness, sports, adventures, wine, cuisine, events 16

17 MasterLIS Master Local Intelligence System 17

18 MasterLIS Basis for Regional Development Master Local Intelligence System Layer 6: planning base for various areas like architecture, urban planning, track- and road planning, infrastructure, urbanization, exclusion zones, statistical information, environmental measures and for the protection of the natural flora and fauna. Layer 5: The E-Content (POI, biking and hiking trails, historical and cultural information, restaurants, hotels, events and more) provides its users (e.g. tourism industry) with the additional benefits. Layer 4: Network information systems included in the LIS such as water, sewer, electricity, renewable energy, telecommunication, etc., showing important information for planning purposes. Layer 3: Statistical investigations integrated in the scheme show trends, tendencies and developments within the population, economy, industry, agriculture and the state. Layer 2: Maps, Satellite Imagery and Aerial Imagery Layer 1: Cadastral Information Each layer will be assigned to a security level. For example: Red marked layer: administrative level no modification possibilities Blue marked layer: user level password protected 18

19 LIS Architecture and Software Systems 19

20 Highest Performance Class: Client/Server-GIS High-End-GIS Integrated Data-Repository in a central Server ManyClients Connected by local network (LAN) Individual application layers Advantage: many users with less know-how are able to use the LIS WEB GIS Central, high performance Server (Geodata server) within Internet (dedicated or virtual server) Access via WWW or Intranet and Internet-Technology Browser clients Advantage: no client installation necessary, only Internet-Browser with or without additional functionality No hardware or software investment and mainenance 20

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22 Public Infrastructure Sector 22

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24 System overview Surveying and Map production Land register Planning Building control Land property Utilities and network maps Streets and parks LIS Tekla Xcity Information services Population, companies and enterprises Terrain data Population data Property data Building data Citizen data Land use plans Enterprises Mobile 24

25 Initial Situation on Site Confusing Lists How decision makers should decide with only such kind of data? Building Europe Together with Public Private Partnerships 25

26 Who is using MasterLIS? 26

27 Thank You! Address / Kontakt Kartographie Huber Dürrstr München Name Mobile Skype Dipl.-Kart. Franz Huber f.huber@cream-europe.eu franzhubermunich C.R.E.A.M. Europe PPP Alliance Public Private Partnership Association Phone: